A l’occasion du festival Futur en Seine 2014, l’IRI, Institut de Recherche et d’Innovation du Centre Pompidou accueille le #TransmediaMIX, mix entre les modes Barcamp 2 et
Hackathon 3 dans le but de réaliser une preuve de concept transmédia 4 et de créer uneoeuvre collaborative collective avec comme thème générique :
“LES ACTEURS DU CHANGEMENT ET L’EDUCATION”
#CHANGEMAKERS & #EDUCATION
Le challenge se déroule in situ et en ligne, il est coopératif, expérimental, ludique et international et vise à co-créer une oeuvre tout en recontextualisant le terme transmédia
avec des valeurs propres telles que l’éthique, la coopération, le monde global, le progrès, avec l’aide de mentors et médiateurs présents sur site et en ligne....
Degrassi case study: multi platform, transmedia, convergent, social, mobile -...TMC Resource Kit
Produced by Epitome Pictures, this Canadian multi-generational drama has an audience that spans 30+ years. Case study created by Siobhan O'Flynn
As technology has evolved, so have the show’s strategies for reaching out to fans & for creating an immersive online experience.
10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfu...TMC Resource Kit
A new case study on '10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfunding Campaign.' Authored by Carrie Cutforth-Young, July 2013.
A l’occasion du festival Futur en Seine 2014, l’IRI, Institut de Recherche et d’Innovation du Centre Pompidou accueille le #TransmediaMIX, mix entre les modes Barcamp 2 et
Hackathon 3 dans le but de réaliser une preuve de concept transmédia 4 et de créer uneoeuvre collaborative collective avec comme thème générique :
“LES ACTEURS DU CHANGEMENT ET L’EDUCATION”
#CHANGEMAKERS & #EDUCATION
Le challenge se déroule in situ et en ligne, il est coopératif, expérimental, ludique et international et vise à co-créer une oeuvre tout en recontextualisant le terme transmédia
avec des valeurs propres telles que l’éthique, la coopération, le monde global, le progrès, avec l’aide de mentors et médiateurs présents sur site et en ligne....
Degrassi case study: multi platform, transmedia, convergent, social, mobile -...TMC Resource Kit
Produced by Epitome Pictures, this Canadian multi-generational drama has an audience that spans 30+ years. Case study created by Siobhan O'Flynn
As technology has evolved, so have the show’s strategies for reaching out to fans & for creating an immersive online experience.
10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfu...TMC Resource Kit
A new case study on '10 Genius Tactics of The Lizzie Bennet Diaries DVD & More Kickstarter Crowdfunding Campaign.' Authored by Carrie Cutforth-Young, July 2013.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
Presentation by Joe Pulizzi covering the six steps to building a loyal and trusted audience, and then details 10 different ways to generate revenue from that audience.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
Presentation by Joe Pulizzi covering the six steps to building a loyal and trusted audience, and then details 10 different ways to generate revenue from that audience.
TMC Hugues Sweeney CoPro Interview French VersionTMC Resource Kit
La première partie d’une entrevue avec HUGUES SWEENEY
producteur exécutif du Studio de production interactive du Programme français de l’ONF
La première partie d’une entrevue avec
HUGUES SWEENEY
producteur exécutif du Studio de production interactive du Programme français de l’ONF
An Interview with Hugues Sweeney, executive producer of interactive production with ONF/NFB Montreal, on successful strategies for international coproductions
AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena TMC Resource Kit
AUTHENTIC IN ALL CAPS is an award-nominated web audio adventure for the iPad (with a Chrome App version coming soon!). You travel across the web with characters who face ridiculous obstacles to being themselves. It is inspired by audio drama, audio tours, and alternate reality games...and it's about identity, mortality, and pizza toppings...
This case study and interview gives you a behind the scenes look at the creation of this innovative narrative experience.
HOW TO START A CONTENT REVOLUTION: Design the FutureTMC Resource Kit
TMC Zed.TO Case Study 2013 Part 1.
Extended Case Study of The Mission Business' 2012 transmedia production of Zed.TO & the invention of ByoLogyc. Case study created by Siobhan O'Flynn
HOW TO START A CONTENT REVOLUTION: Design the Future & End the World!TMC Resource Kit
TMC Zed.TO Case Study 2013 Part 2.
Extended Case Study of The Mission Business' 2012 transmedia production of Zed.TO & the invention of ByoLogyc. Case study created by Siobhan O'Flynn
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
Follow us on: Pinterest
Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
Follow us on: Pinterest
Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
Hollywood Actress amazon album eminent worldwide media, female-singer, actresses, alhletina-woman, 250 collection.
Highest and photoreal-print exclusive testament PC collage.
Focused television virtuality crime, novel.
The sheer afterlife of the work is activism-like hollywood-actresses point com.
173 Illustrate, 250 gallery, 154 blog, 120 TV serie logo, 17 TV president logo, 183 active hyperlink.
HD AI face enhancement 384 page plus Bowker ISBN, Congress LLCL or US Copyright.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
2. This case study was developed because Ruby Skye
P.I is a great Canadian example of a grassroots web
series that has used transmedia mechanisms to
connect to its audience through a variety of
platforms and techniques.
3. theOverview
A sassy teen detective and her friends
take over the web to solve mysteries
Ruby Skye P.I.
Ruby Skye P.I. is an award-winning kid-driven family-friendly multi-
platform detective series. Ruby Skye is a teenage girl who finds
mysteries wherever she looks – and she needs to solve them, no
matter what it costs her. Stubborn, smart, determined and a little
too quick to jump to conclusions, Ruby makes some unfortunate
choices in her pursuit of truth, justice and, well… personal curiosity.
4. Target Audience: Project Goals:
theOverview
Ruby Skye P.I.
+ Canadian tweens/teens 8-14
+ males and females
(40/60 split on YouTube & 60/40 on Facebook)
+ teachers
+ parents
+ non-Canadian tweens/teens 8-14 + to entertain
+ to educate
{specifically media literacy}
+ 20yr + general audience
+ families watching together
5. Ruby Skye P.I.
Why did you undertake this particular project?
I have long wanted to a show about a smart stubborn girl detective
who gets herself into a lot of trouble and the IPF funding gave me the
opportunity to start building it.
thecreative
6. Ruby Skye P.I.
How long did it take you to develop this idea?
I'm not sure how to answer this. My whole career? Julie Strassman
and I had been playing around with versions of the first season story
for a while. I was in love with the idea of a Nigerian scammer as a
villain because it's so relatable to kids -- who doesn't have those
scam emails in their inbox? I built the characters of Ruby and her
friends around that story and when the opportunity came to submit to
IPF, I did. After we made the second round, we took a couple more
months to develop the characters and story. After we knew we had
funding, we developed all the scripts. The IPF process by itself was
about 5 months. But we're still developing Ruby's world four years
later.
thecreative
7. Ruby Skye P.I.
What has been your biggest creative risk with this project?
The whole thing is risky. For a screenwriter, to finance and produce
a show -- even a web series -- is a huge risk. And to operate without
any input from anyone outside the creative team -- we were banking
on our creativity, that our choices as writers and director were best.
It was creators taking a chance on our own skills and taste. And as it
turned out, it was incredibly satisfying for us.
thecreative
8. Ruby Skye P.I.
Why was this the right time for this project?
The funding, technology and audience were all there. And social
media was just at the right stage where we could promote the hell
out of what we were doing cost effectively.
thecreative
9. Web series {tentpole} Diana’s Tumblr
Puzzles Bonus videos
theTransmedia
Ruby Skye P.I.
hailey’s Tumblr
Narrative components:
Library Website
clues Featured episode related
content
ie games, ghost stories,
causes,
the mint chip girls Tumblr
10. Ruby Skye P.I.
5592 likes
101 have RS in their circles
theTransmedia
Social Media Channels:
85 videos
205,822 views
1 million views
1 million+ views
4 Tumblrs
Koldcast
178 likes
1380 followers
11. transmediastrategy
Ruby Skye P.I.
What is your transmedia strategy for this project?
Our transmedia strategy is deeply worked out. We have a
transmedia bible for the series and one for each season that details
the plan and gets updated regularly.
How much did your demographic age group affect these decisions?
I think our target demo is open to this kind of thing and gets a real
thrill out of it. The interactivity and transmedia components also pull
in an older demographic. 20-somethings love the series, both
because it reminds them of a kind of TV they loved as kids and
because they find the interactivity very cool.
12. transmediastrategy
Ruby Skye P.I.
What were the effects of adding transmedia elements to a web series?
A web series is already a hard thing to make because of lack of
resources. Adding as many transmedia elements as we do makes it a
lot harder because we have that much more to coordinate. Also
teams who traditionally make tv or film have to change their normal
ways of working in order to also produce and collect the transmedia
assets. That said, the transmedia elements make the show a little
different, they attract attention and sometimes help us to build uber
fans.
13. transmediastrategy
Ruby Skye P.I.
Our core team has to include people who are thinking about and
interacting with the audience and creating and collecting the
transmedia assets: a transmedia lead and a social media manager
for example. We don't use complicated technology to achieve the
interactivity, but we do need need someone around with some tech
knowhow, plus we are always building websites so we have to have
a great designer for the sites.
Jill outlines her transmedia vision: http://rubyskyepi.com/blog/transmedia-vision-2/
How did this change the make up of your team?
14. themarketing
Ruby Skye P.I.
We had a multi-pronged strategy but I guess you could sum it up
as "get a lot of content out, use many channels, reach out to many
people personally."
What was your marketing strategy for this project?
15. themarketing
Ruby Skye P.I.
What were the MOST effective marketing strategies and why?
One of the most effective strategies was targeting specific niche
audiences. For example, in The Haunted LIbrary (Season 2), we
targeted an online community who are fans of the vlog brother
channel on Youtube. We did a number of things to appeal to them
including building imagery into the video that we knew that they
would recognize and that they would love. We then turned those
images into GIFs and released them on Tumblr. The community
found them, re-blogged them and then searched out the source of
those GIFs and became fans of our show.
16. themarketing
Ruby Skye P.I.
What were the LEAST effective marketing strategies and why?
For more information Jay Fergusen Interviews Jill about money and marketing here:
http://www.jillgolick.com/2014/01/talking-ruby-with-jay-fergusen/
Some of the paid advertising channels were very disappointing.
Advertising on StumbleUpon, for example, can send a lot of
traffic, but it bounces. And we worked very closely with
specialists at YouTube's video ad department and they helped
us build campaigns, but we found that they resulted in a lot of
views to the trailers, but not the volume of subs we were hoping
for.
17. audiencedevelopment
Ruby Skye P.I.
Absolutely everything we do is audience focused. From the first
development thoughts through production, post, rollout and
between seasons social media activity, audience is at the heart
of everything. We try to get to know our audience well and give
them great entertainment that will be meaningful to them.
What was your strategy for building audience?
18. audiencedevelopment
Ruby Skye P.I.
Building great creative that respects the audience is our most
effective audience development strategy. We work with the
strongest creative minds we can find and give them the room to do
their best work. We know that will result in a great product that will
connect to the audience on an emotional way.
I am both a student of and a proud card carrying member of fan
culture.We try to give our audience everything they need to be fans
and build a fandom.
What were the MOST effective audience development strategies
and why?
19. audiencedevelopment
Ruby Skye P.I.
Nothing is wasted. Any attempt to connect with the audience is a
good one.
What were the LEAST effective audience development strategies
and why?
20. themoney
Ruby Skye P.I.
Funding:
Ruby Skye P.I. has successfully grown its funding contributions with each
progressive season. The break down is as follows:
SEASON ONE: The Haunted Library
+ IPF and creative contributions
SEASON TWO: The Spam Scam
+ IPF, OMDC IDM, tax credits
SEASON THREE: The Maltese Puppy
+ IPF / CBC / Shaw Rocket Fund / CMF / Bell Fund / Tax Credits
21. themoney
Ruby Skye P.I.
Where was the best place to get funding for a project of this type?
We love all of our funders equally. The IPF has supported us
through three seasons and got us started.
What was the most challenging part of funding this project?
My lack of experience with financing. I had a steep learning curve.
What is your monitization strategy?
We are building a franchise that we can exploit on multiple platforms.
22. themoney
Ruby Skye P.I.
Did funding opportunities change over the course of the project?
Was it easier/ harder to get funding as the project progressed?
Once we had a TV license, there were more possibilities open to us.
But on the other hand, six of us spent 5 solid weeks on funding
applications for Season 3. Not all the funds play nicely together in
the sense that the terminology and expectations are different. And
none of the funds are set up for a truly integrated interactive
narrative project. They expect a TV component and an interactive/
convergent/digital component. We have to rethink our creative to
make it fit with what the funders are looking for. Nonetheless we are
incredibly grateful to all of our funders for the amazing opportunity
that they provide us with. It took some work to get the financing, but
it has allowed us to experiment, innovate and create.
23. theprocess
Ruby Skye P.I.
We use transmedia bibles (2 different kinds), annotated
scripts, excel files, editorial calendars, text documents, post it
notes.... I'm also fond of an iPad app called Index Cards, which
I use for brainstorming.
How did you plan for this project? Did you use any tools or
systems such as the Transmedia Bible?
24. theprocess
Ruby Skye P.I.
I haven't done any planning for change. But I try to approach it
as a creative opportunity. Any time you make a change you
have the opportunity to make it better. Disaster can lead to
inspiration.
How did you plan for changes within this project?
25. theprocess
Ruby Skye P.I.
With enthusiasm and lots of planning. When there are traditional
media people involved -- like film crews -- it's important to get
everyone's buy in from the start and make everyone in every
department aware that you're going to be doing things slightly
differently this time. And then just take it step by step. And enjoy
the process.
How would you prepare for a multiplatform project like this
in the future?
26. Ruby Skye P.I www.rubyskyepi.com
LinksResources
Ruby Skye P.I. Links
Production Links
Story 2 Oh www.story2oh.com
mintchipgirl.tumblr.com
Haileyʼs Tumblr haileyskye.com
OʼDeary Puzzles www.odearypuzzles.com/
The Mint Chip Girls themintchipgirls.com/
OʼDeary Library odearylibrary.com/
Twitter twitter.com/rubyskyepi
Facebook www.facebook.com/RubySkyePI
Google Plus plus.google.com/106416427627376738445
YouTube www.youtube.com/rubyskyepi
Tumblr rubyskyepi.tumblr.com
Pinterest www.pinterest.com/rubyskyepi
Flickr www.flickr.com/photos/rubyskyepi
27. Get in Touch
Ruby Skye P.I. Case Study was prepared by:
anthea foyer
antheafoyer.com @antheafoyer
with help from Zan Chandler
zanchandler.com
contactus
TMC Resource Kit
info@tmcresourcekit.com
tmcresourcekit.com
29. Ruby Skye P.I. Case Study is released under a
NonCommercial ShareAlike Creative Commons license to
be shared, remixed and expanded non-‐commercially, as
long as you credit the TMC Resource Kit, the creator of the
Case Study, Anthea Foyer or Dr. Siobhan O’Flynn, and
license your new creations under the identical terms.
Third party images retain their original copyright.