The document provides a recap of SUPERF3ST's activation at Miami Art Week, including two events - SUP3R HOUSE on Day 1 and a community pool party on Day 2. It discusses the goals, programming, partnerships, finances, metrics, learnings and ROI of the events. The activation achieved its goals of increasing awareness, growing the community, engaging members and activating partnerships. However, it also surfaced areas for improvement, such as allowing more community input, simplifying partnerships, extending production timelines and enhancing the creative experience.

1. EVENT RECAP

2. RECAP SUMMARY: ART BASEL
SUPERF3ST executed the project’s first post-mint activation at Miami Art Week. The entire activation was voted on and
funded through the newly launched SUPERF3ST Treasury.
Day 1
Featured an eccentric mansion party on Hibiscus Island. This activation featured a new experiential concept, SUP3R
HOUSE, positioned as a playground for creativity and home for expression. This concept elevates SUP3R HOUSE
branding over SUPERF3ST, in an effort to democratize the experience with the intention to maximize partnership
opportunities and serve as a research & development platform for future SUPERF3ST’s future festival ambitions.
Day 2
Featured a backyard listening session and community pool party at the F3STY HQ (community AirBnB). This experience
was planned, programmed and organized entirely by the SUPERF3ST community. Programming included meditation,
yoga, mini Frick Frack, freestyle cypher and live performances.
OVERVIEW:
1. Increase project awareness.
2. Grow the community.
3. Engage the community.
4. Activate our network.
5. Launch & activate Treasury.
6. Expand 2022 testing portfolio.
GOALS:
OBJECTIVES:
10.6K impressions/day (+92% increase)
KEY PERFORMANCE INDICATORS:
1. Scale social media reach & earned media impressions.
2. Drive SUPERPASS sales via the Treasury.
3. Maximize SUPERF3ST community participation and attendance.
4. Curate a lineup featuring SUPERF3ST artist founders & collaborators.
5. Maximize partnerships to replenish the Treasury.
6. Maximize event attendance and minimize fees for overages.
7. Drive treasury-led experiential activation proof of concept
15/100 SUPERPASS sold (30% to goal)
80 Community attendees (+30 projected)
85% Lineup sourced via Artist Founders
$28K in generated (+86% Goal)
600 Attendees (+20% to goal, no fees)
$65K Activated via Treasury
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3. SUP3R HOUSE PROGRAMMING
1. M!NT & Jasmine Solano (B2B)
2. Gianni Lee
3. X&ND (Live)
4. GoodNewBas & Weed the Wizard (Live)
5. Coco & Breezy
6. Young & Sick
1. Lindsey Price
2. AlienQueen
3. Post Wook
4. ProbCause
5. NonVisuals
6. PLS&TY
7. David Minor
8. Salbysai
9. Hive
10. FLWRS
11. Modernist
12. Jsky
ART:
MUSIC:
1. Mermaids
2. Stilt Walker
3. Dancers
4. Boat w/ Secret Set by Jason of Cherub
5. Merch Booth
6. Cosmic Dome (provided by Wanderers
EXPERIENCE ADDITIONS:
1. Party Degens
2. The Wanderers
WEB3 PARTNERS:
1. Creativo
LOCAL PRODUCTION PARTNER:
1. Teramana Tequila
2. E11even Vodka
3. Truly Hard Seltzer
4. Dogfish Head Beer
5. 100 Coconuts Coconut Water
FOOD & BEV PARTNERS:
1. Spin
MEDIA PARTNER:
DECEMBER 2ND: SUP3R HOUSE
LINEUP POSTER:
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4. SUP3R HOUSE EVENT FINANCIALS
SUP3R HOUSE EVENT PRODUCTION
Line Item Budget
Talent $30,850
Venue $25,000
Production $10,703
Merch $3,263
SUP3R HOUSE PARTNERSHIPS
Line Item Budget
Partnerships $28,000
ART BASEL SUPERPASS SALES
Line Item Budget
SUPERPASS Sales $5,625
Event Total $69,816
Event Budget $60,000
Event Overage $9,816
80% to Treasury $4,500
Partnership $ remaining
after overages
$18,184
80% to Treasury $14,547
EVENT EXPENSES EVENT DRIVEN REVENUE
TOTAL TREASURY
INVESTMENT
$60,000
TOTAL TREASURY
REPLENISHMENT
$19,047
NET TREASURY
INVESTMENT
$40,953
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5. SUPER LOUNGE POOL PARTY PROGRAMMING
1. Mavi Taylor
2. Dragaan
3. Weed the Wizard
4. Santiago
5. Party Trick
6. Good News Bas
7. X&ND
1. Meditation
2. Yoga
3. Wellness talk
4. Tea Ceremony
5. Freestyle Cypher
6. Mini Frick Frack
7. Pool Party
EXPERIENCE:
MUSIC:
DECEMBER 2ND: SUP3R HOUSE
LINEUP POSTER: HIGHLIGHTS:
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6. SUPER LOUNGE POOL PARTY FINANCIALS
SUP3R HOUSE EVENT PRODUCTION
Line Item Budget
Housing $5,000
Production $3,260
Event Total $8,260
Event Budget $10,000
Event Savings $1,740
EVENT EXPENSES
TOTAL TREASURY
INVESTMENT
$8,260
TOTAL TREASURY
REPLENISHMENT
$0
NET TREASURY
INVESTMENT
$8,260
EVENT DRIVEN REVENUE
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7. ART BASEL VALUED RETURNED
Event Attendees 600 N/A
Community Members Activated 80
Vibes + Relationships:
Priceless
N/A
Artist Founders Activated 13 N/A
New Community Members
Acquired
15
Lifetime Value:
Avg Spend/Partner x Expected Contribution
$8,437
New Partners Activated 8
Lifetime Value:
Avg Spend/Partner x Expected Annual Partnerships
$66,000
Earned Media Impressions (SPIN) 1.42MM
CPM:
Cost of media/impressions
$5,500
Earned Social Impressions 205,333 CPM:
Cost of media/impressions
$616
Incremental Social Impressions 142,800
CPM:
Cost of media/impressions
$428
Incremental Social Engagements 10,689
CPE:
Cost of media/engagements
$855
Community Hospitality Subsidized 30
F3STY HQ Subsidy:
(Avg Mia hotel room x nights stayed) - (Avg spent per person @ F3STY
HQ x nights stayed)
$5,000
(Community Savings)
EARNED VALUE $86,836
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8. ART BASEL ROI
Total Funds Going Back
into Treasury
$19,047
Total Treasury Investment $68,260
NET SUP3R House Budget $40,953
NET Super Lounge Budget $8,260
Total Budget Spent $49,213
Art Basel Earned Value $86,836
Art Basel ROI 1.76
Understanding ROI:
● To justify any investment, you have to be able to at least break even
(1.00 ROI), meaning that the money you spent was returned in
equal value (break even).
● An ROI of 2.00 is healthy in that, you got back twice as much as
what you spent.
● A very healthy investment usually has an ROI of 3.00, meaning that
the value you gained outweighed what you put in, 2:1.
● Analysis: Art Basel’s 1.76 ROI comes in lower than a standard
“healthy” ROI by most standards. However, most new businesses
and startups will naturally incur similar circumstances as the brand
is not yet established. It is common for startups to run at “break
even” in the first year or two as the brand and business are
developed.
While the value we received hasn’t all materialized as “money in the
bank” yet, Art Basel was an efficient use of funding as it did return
some hard cash, community savings and contribute to future brand
growth and development. Additionally, the learnings generated are
crucial to optimize the deployment of future capital.
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9. SUMMARY: KEY LEARNINGS
1. The community we’re building is truly special. Art Basel helped further relationships, create new ones and served as a jumping
off point for many incredible experiences to come.
2. When SUPERF3ST throws down, people show out. It’s time to raise the stakes - bigger, bolder and badder than ever before.
3. SUPERF3ST leads the way. Our story, our community and our unique festival energy must be front and center for all to see and
engage with.
4. Creative is at the core of what we do. Our experiences must be driven by a creative point-of-view, amplified through storytelling
and brought to life at each event.
5. The team will raise the bar with future activations that leverage team funds and source community input. The Treasury is the
community’s to activate.
6. Progress is a process achieved through proper planning, thoughtfulness and execution. 2023 is all about leveraging learnings
to map our future, choreographing key moments for growth and playing from ahead.
7. Partnerships must be intentional, purposeful and to the experience we’re creating.
8. Refining our communication approach and creating platforms for consistent dialogue will make everyone’s journey easier,
more enjoyable and set up for success.
9. Values live on paper until they’re practiced. We must use them as a guide, elevate them into our lifestyle, and put them on
display.
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10. Social Clippings
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11. EVENT RECAP
THANK YOU!

12. APPENDIX
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13. Performance Deep Dive
WHAT WE DID: WHAT WE LEARNED: WHAT WE’LL DO DIFFERENTLY:
The SUPERF3ST team lead the Art Basel proposal process
and sourced feedback from the community along the way
to expedite planning due to constrained production
timelines.
Going forward, the SUPERF3ST team will only consult and
advise on the proposal process - we will not lead the
proposal process or submit them. This ensures that
Treasury dollars only fund community lead initiatives.
Despite sharing proposals drafts in Discord to source
feedback, the initial idea for the event did not come directly
from the community and they would have like to have
influenced the plan a bit more.
We pursued a number of partnerships which in total served
five five purposes.
1. Expand our network / build relationships
2. Maximize event attendance
3. Provide recruitment opportunities
4. Create production efficiencies
5. Budget efficiencies / Treasury replenishment
While we were able to drive revenue back to the Treasury
and create budget efficiencies, the number of partnerships
created a crowded event which impacted the experience for
SUPERF3ST holders, stripping them of the ability to invite
+1’s.
Additionally, the event’s demand pushed RSVPs to capacity
quickly, limiting our ability to drive SUPERPASS sales
pre-event - we left a lot of recruitment opportunity on the
table due to this.
Finally, rather than production efficiencies, we got a
production headaches.
● Holder +1’s will be a mainstay for future events
● Partnerships will be tailored to the event and never
interfere with the goals of SUPERF3ST or
expectations of the community.
● We will not partner on production - this is ours to
own end-to-end going forward.
● When we do engage in a partnership we will
integrate communities prior to the event to create
bridges before we touch down.
● Communication around partnerships and their
purpose will be more clearly articulated.
We pursued the Art Basel event with under 8 weeks to
produce it.
To produce the caliber of events that we’re known for and
expect to execute, we need to get ahead of planning
timelines. We cannot compromise this regardless of Web
3’s hyperbolic pace. We must dictate the tempo.
In 2023, we will leverage team funds to plan and produce
key anchor events across the balance of the year. These
events will be lead by the SUPERF3ST team, incorporate
community feedback and produced by Superfly in total.
TREASURY FUNDING:
PARTNERSHIPS:
PRODUCTION TIMELINES:
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14. Performance Deep Dive
WHAT WE DID: WHAT WE LEARNED: WHAT WE’LL DO DIFFERENTLY:
We did not provide enough funding in the budget to execute
creative in a compelling way onsite and therefore opted for
a more organic approach that did not leverage SUPERF3ST
branding / logos on site.
We can debate whether logos would have made a
difference or not but what’s not debatable is that every
experience should be rooted in a creative idea and story
that comes to life onsite.
Without a creative concept driving the experience, our
events won't stand out or foster a unique and identifiable
point-of-view that’s uniquely SUPERF3ST.
We created a small merch capsule for the event and sold it
on site.
Beyond driving a community activation through the
Treasury for the first time, we also enabled a community-led
experience funding and introduced subcommittee planning
groups for the first time.
BRANDING / CREATIVE:
MERCH:
COMMUNICATION:
Everything will start with a creative idea, story and theme
that will be used to anchor all aspects of future
experiences.
We will prioritize budgets to bring the creative to life on site
and use these executions to leave a lasting mark that is
identifiably our own.
Art Basel wasn’t the kind of event that warranted a merch
capsule and people didn’t want to have to carry items
around the rest of the night.
In the future we will look to test different merch executions
but keep this as a low priority until we generate more
demand around the project and grow the community
further.
Pre-selling online prior to the event is a viable approach as
well.
Overall there was a lot going on and a lot of people
contributing in different ways - which is great! That said, as
time went on communication became strained and
confusing.
Communication is challenging in general and even more
challenging in Web3 with the number of channels, platforms
and people involved. We are developing a Founder Portal
which seeks to centralize the SUPERF3ST experience in one
platform and ease communication efforts overall. Beyond
that, we are conducting a platform and holder experience
audit currently to further develop a point-of-view on our
communication guidelines for the future.
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15. Performance Deep Dive
WHAT WE DID: WHAT WE LEARNED: WHAT WE’LL DO DIFFERENTLY:
The SUP3R House featured a packed musical lineup.
We had too many performers and not enough time. Each
artist that performs should be granted a platform that isn’t
rushed, allows them to get into a groove and capture the
audience.
The SUP3R House featured a packed lineup of visuals
artists.
The community planned, programmed and produced the
Super Lounge Pool Party the day after the SUP3R HOUSE,
rallying +50 community members to participate.
MUSIC:
ART:
DAY 2 EXPERIENCE:
In the future, we need to take bigger bets with less artists
allowing each performance to shine.
Additionally we need to plan for scheduling delays and give
each performance a buffer.
We love art and want to see it in all of its glory!
Unfortunately, for most digital art the experience is just
lacking. While we had quality digital displays curated for
NFTs, they just aren’t as compelling as as they should be
nor do they elevate the experience.
Future events need to prioritize showcasing digital art in
new innovative ways. We need to leverage unique canvases,
create dedicated digital art lead moments and leverage
different executions like projection mapping to bring this
experience to life in a way that leads the space at large.
We can keep it simple and still have a great time as a
community. This experience highlighted the talent within
our community, created a laid back atmosphere and
allowed people to really connect.
Going forward, we need to more carefully define
subcommittee operations/processes to make the planning
and production of these community-led events more
efficient.
Events like these need an elevated priority on SUPERF3ST
channels to drive promo and reach more people.
Additionally, we need to place a creative emphasis on
similar events, ensuring that we develop a distinct
atmosphere and creative point-of-view.
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