Anna Smirnova Tel: +7 916 612 9888 E-mail: anna@opencollection.ru 20

2. The greaT heriTage of our counTry
For centuries Russia has been famous for its tradition of folk art,
original paintings, motives and characters depicted on objects of
peasant’s everyday life. It is our history, pride, heritage.
2

3. gloomy realiTy
We entered the XXI century of high technology and moderniza-
tion, while outside we have pale and depressed urban transport,
miles of rusting industrial buildings.
3

4. eThnic moTives—worldwide Trend
In developed countries national painting has become a part of
modern art and design. Today historically familiar patterns adorn
haute couture dresses, furniture, interior. It contributes to the
image formation, brand of the country. Its residents smile more
often every day!
4

5. uniTing beauTy and funcTionaliTy
We want to change the world around, make routine brighter.
Airplanes, factories, bus-stops and trains can be originally
designed with Russian folk paintings.
5

6. evoluTion
The idea of Ru.branding is a logical continuation of art evolution,
second life of forgotten Russian paintings.
6

7. our vision Ships and fishes...

8. ...colored trucks...
8

9. ...bright cans and clothing for oil companies...
9

10. ...birds on the sofa. These ideas are real!
10

11. experience. compeTence. enThusiasm.
Project leaders Alexey Germanovich — Andrew Khusid — the head
The founder of “Open Collec- of advertising group Vitamin
tion” foundation, folk art expert
Young designers
from Perm, Kiev, Moscow
11

12. whaT would you like To colorize? and why?
compeTiTive advanTages
Part of your PR Your Identity
(as a patriotic uniqueness (style)
company)
value added
12

13. processes Example: transformation of the standard railroad tank, “Perm road” public corporation
1 2
We create a 3D-model of the tank Study history, preferences and opportunities
(“oh, it’s obvinskaya painting!”)
3
Select style,
apply the painting
13

14. 4 5
We offer Monitor the progress of implementation.
design options Finish the project, protect copyrights.
14

15. evenTs
Our first works were presented to public during the I International
Festival of Design “Peasant Art in the Service of Russian National
Economy” in Moscow School of Management SKOLKOVO in
December 2010.
15

16. The official presentation of the project Ru.branding
and art exhibition took place in RUSNANO central office
in February-March 2011.
16

17. In May the project got development and participated in the annual open festival Cherry Wood
(Chershneviy les) within an exhibition “Folk Art of the Russian North”.
The exhibition included several large-scale installations. New participants presented their design
projects.
Photo bosco.ru 17

18. implemenTaTion
Projects, embodied in life—
design of Perm bus-stops,
painted concrete fence within
the public art festival “Long
stories of Perm”.
18

19. confirmaTion of The Trend
One of the most important design events, confirming the trend, is identity of “Sochi 2014” Olympic games. The style is based
on traditional Russian paintings, united in one blanket. 6 patterns in the Olympic “quilt” are from “Open collection” foundation.
Photo bosco.ru 19

20. conTacT us
Exhibitions, events,
commercial use of design.
Yuliya Soldatova About the project
Tel: +7 902 80 757 46
RUBRANDING.COM
E-mail: welcome@rubranding.com
Website: rubranding.com
«Open collection» foundation
Ekaterina Klimenkova
Tel: +7 916 612 9888
E-mail: rus.art35@gmail.com