The document appears to be a series of slides from a presentation by Vincent Everts on topics related to digital media, online video, social media, and emerging technologies. Some of the key points discussed include the growth of online video and time spent watching internet content compared to television; early social media and video platforms like Tudou, YouTube, and Twitter; the use of location-based social media and apps; and new technologies like the Lytro camera and WeVideo video editing platform. Future trends mentioned include the rise of tablets, online video advertising, and co-creation through social media.

1. @Wol Jeroen Wollaars, NOS
zie www.baldopinions.com
Wednesday, November 7, 12

2. TV Rijnmond
vergeleken
Wednesday, November 7, 12

3. Digitale kijkcijfers
Wednesday, November 7, 12

4. Hoe groot Online
Wednesday, November 7, 12

5. % Groei Online
Wednesday, November 7, 12

6. Wednesday, November 7, 12

7. De toekomst van
Vincent@Everts.net
Rijnmond RTV +31647180864
@vincente
5 Nov. Slideshare.net/vincent
Wednesday, November 7, 12

8. Wednesday, November 7, 12

9. Wednesday, November 7, 12

10. Vincent Everts?
Wednesday, November 7, 12

11. Innovation acceleration
Innovation study trips:
2007: Korea
2008: China
2009: Russia
2010: Brazil
Wednesday, November 7, 12

12. Tudou.com earlier then
YouTube
Wednesday, November 7, 12

13. Social Media
2.0
Wednesday, November 7, 12

14. • Mijn Tools
Wednesday, November 7, 12

15. Videoblogger
Talk to Me!
Wednesday, November 7, 12

16. Wednesday, November 7, 12

17. Wednesday, November 7, 12

18. Olie Future?
Wednesday, November 7, 12

19. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Wednesday, November 7, 12

20. Wednesday, November 7, 12

21. Wednesday, November 7, 12

22. Wednesday, November 7, 12

23. Wednesday, November 7, 12

24. Not always good!
Wednesday, November 7, 12

25. Tesla Model S
Wednesday, November 7, 12

26. ANWB & video
Videos
So far over 2.000 videos
have been published
which generated almost
40.000 unique viewers.
Click to watch on
YouTube
26
Wednesday, November 7, 12

27. incrowd: capture events, together
Wednesday, November 7, 12

28. incrowd user experience
Phase 1
People search the event they are
attending, watch photos and videos
already taken and join in.
1
2
4
3
Wednesday, November 7, 12

29. incrowd user experience
Phase 2
People take photos and videos
of the event with the incrowd
app
1
2
4
3
Wednesday, November 7, 12

30. incrowd user experience
1
2
4
3 Phase 3
All photo and video material is
collected and can be checked by
the event owner and processed for
publication
Wednesday, November 7, 12

31. incrowd user experience
1
2
4
3 Phase 4
The photo and video material is
published on a private website or
send to facebook, youtube and
others.
Wednesday, November 7, 12

32. Wednesday, November 7, 12

33. 33
Wednesday, November 7, 12

34. Wednesday, November 7, 12

35. Wednesday, November 7, 12

36. DELL Case
Wednesday, November 7, 12

37. Dell notebooks
Wednesday, November 7, 12

38. Wednesday, November 7, 12

39. Dell & Social Media
Wednesday, November 7, 12

40. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
Wednesday, November 7, 12

41. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
Wednesday, November 7, 12

42. Location based
Social Media
Wednesday, November 7, 12

43. White pages Appje
Wednesday, November 7, 12

44. Whit.li api
Wednesday, November 7, 12

45. Wednesday, November 7, 12

46. Lytro camera
Wednesday, November 7, 12

47. WeVideo
Wednesday, November 7, 12

48. Urthecast
Earth HD streaming
Wednesday, November 7, 12

49. Draw Something
20 Million downloads/6 weeks
Wednesday, November 7, 12

50. Wednesday, November 7, 12

51. Wednesday, November 7, 12

52. Wednesday, November 7, 12

53. Wednesday, November 7, 12

54. Wednesday, November 7, 12

55. Wednesday, November 7, 12

56. Wednesday, November 7, 12

57. • Tablets everywhere!
Wednesday, November 7, 12

58. Wednesday, November 7, 12

59. Wednesday, November 7, 12

60. Wednesday, November 7, 12

61. Internet is pain!
Wednesday, November 7, 12

62. Wednesday, November 7, 12

63. Wednesday, November 7, 12

64. Power of
online Video
Wednesday, November 7, 12

65. Multi screen
Wednesday, November 7, 12

66. Wednesday, November 7, 12

67. Gebruiksverdeling
bron: twist 2011
Wednesday, November 7, 12

68. Tijdsbesteding
bron: twist 2011
Wednesday, November 7, 12

69. Wat kan je niet missen?
bron: twist 2011
Wednesday, November 7, 12

70. Advertenties tijdens
live evenementen
blijken direct een hit
te zijn op internet
bron: Harvard Business Review
Wednesday, November 7, 12

71. Wednesday, November 7, 12

72. Wednesday, November 7, 12

73. Wednesday, November 7, 12

74. Wednesday, November 7, 12

75. Wednesday, November 7, 12

76. Wednesday, November 7, 12

77. On demand IP video
Wednesday, November 7, 12

78. Wednesday, November 7, 12

79. Apple TV
Wednesday, November 7, 12

80. Wednesday, November 7, 12

81. Wednesday, November 7, 12

82. Wednesday, November 7, 12

83. Wednesday, November 7, 12

84. Wednesday, November 7, 12

85. Wednesday, November 7, 12

86. Wednesday, November 7, 12

87. 1.6 miljoen in 2 yr
(1,6% of total)
Cut the cable
Wednesday, November 7, 12

88. News
Wednesday, November 7, 12

89. Wednesday, November 7, 12

90. Wednesday, November 7, 12

91. Wednesday, November 7, 12

92. Wednesday, November 7, 12

93. Wednesday, November 7, 12

94. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Wednesday, November 7, 12

95. Web
1.0
Wednesday, November 7, 12

96. 7
Wednesday, November 7, 12

97. 2.1 miljard
internetgebruikers
Wednesday, November 7, 12

98. 95%
Internet
penetratie
in Nederland
Wednesday, November 7, 12

99. 295 miljard
E-mails verzonden per dag
Wednesday, November 7, 12

100. 1 miljard
WhatsApp berichten per dag
Wednesday, November 7, 12

101. 97% Weten wat
social media is
68%social media
Gebruiken
Wednesday, November 7, 12

102. 1050
miljoen
Facebook
gebruikers
Wednesday, November 7, 12

103. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Wednesday, November 7, 12

104. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
Wednesday, November 7, 12

105. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Wednesday, November 7, 12

106. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Wednesday, November 7, 12

107. Wednesday, November 7, 12

108. Wednesday, November 7, 12

109. Wednesday, November 7, 12

110. Wednesday, November 7, 12

111. Wednesday, November 7, 12

112. Wednesday, November 7, 12

113. Wednesday, November 7, 12

114. IMPACT ON BUSINESS
12
Wednesday, November 7, 12

115. Wednesday, November 7, 12

116. 17
Wednesday, November 7, 12

117. Wednesday, November 7, 12

118. Wednesday, November 7, 12

119. tekst
Wednesday, November 7, 12

120. Wednesday, November 7, 12

121. Online bestedingen
2009: 9 billion euro
2011: 10 billion euro
Web-influenced 48
miljard
Wednesday, November 7, 12
bron: thuiswinkel.org

122. Social tools Productinformatie
Wednesday, November 7, 12

123. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Wednesday, November 7, 12

124. beta
Wednesday, November 7, 12

125. Wednesday, November 7, 12

126. Who talks
Wednesday, November 7, 12

127. Social Networking
Wednesday, November 7, 12

128. Wednesday, November 7, 12

129. Wednesday, November 7, 12

130. Customer service
Wednesday, November 7, 12

131. “What are you doing in 140 characters”
Wednesday, November 7, 12

132. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Wednesday, November 7, 12

133. Wednesday, November 7, 12

134. The world is obsessed with Facebook
Wednesday, November 7, 12

135. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Wednesday, November 7, 12

136. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Wednesday, November 7, 12

137. •s
Wednesday, November 7, 12

138. Wednesday, November 7, 12

139. Wednesday, November 7, 12

140. Web 2.0 Trend:
Co-Creation
Wednesday, November 7, 12

141. Wednesday, November 7, 12

142. 49
Wednesday, November 7, 12

143. Stappenplan 2015
• Internet snelste en compleetste platform
• Doel 2014 is aantal Internet kijkers > TV
kijkers
• Omzet digitale advertenties groeit van 5%
naar 15% van totaal
Wednesday, November 7, 12

144. Social Media
2.0
Wednesday, November 7, 12

145. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Wednesday, November 7, 12