Wonder how a Fortune 100 company leverages artificial intelligence to supercharges sales and increase their revenue? Check out this case study to find out.
RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...RSW/US
You’ve noticed: the advertising and marketing industry is in a period of evolution. New challenges seem to develop every day. Along with them, however, emerge new opportunities.
In this 7/23/15 webinar, RSW/US President & Owner Mark Sneider describes eight traits your agency needs to grow, in light of ongoing change.
Mark will:
• Identify and describe each trait.
• Explain the data behind each.
• Offer steps your firm can take to Future-Proof itself.
RSW/US 2015 Agency New Business Tools WebinarRSW/US
Agencies and marketing service firms provided insight on the effectiveness of a wide variety of new business tools they use to support and grow their business. Learn what tools they’re using and how it can help your agency.
In this webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses:
• One of the most important tools – that may not be getting enough attention.
• The most popular tools and how to use them most efficiently.
• The tools and technology that are increasing most rapidly in use.
2015 marks the third year that Mirren and RSW/US have collaborated on the New Business Tools Survey and Report.
See what agencies said in 2015. Learn what's changed, and what new offerings have arrived in the mix.
View the webinar here: http://bit.ly/1FkfWzg
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...RSW/US
This document outlines a framework for small to mid-sized agencies to generate new business using all available channels and not relying solely on inbound marketing. It recommends using email, phone, social media, content marketing, direct mail, and a CRM to manage contacts and outreach. A sample 4-week roadmap is provided that incorporates mail, email, voicemail, LinkedIn, and email blasts on a scheduled basis to consistently message and follow up with prospects. The goal is a targeted, multi-channel approach tailored to each agency's specific resources and needs.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Results from the 2014 Conversion Rate Optimization Survey.
2,300 TrustRadius members and 1,800 site visitors were asked to participate in the 2014 CRO survey to understand their practice maturity level, tool usage and spend on Digital Analytics and A/B testing software. The key results are included in this presentation.
Your Guide to Successful Marketing in 2021: Do This, Not That!
Learn which marketing methods are assisting successful organisations in today's remote-first environment to thrive and expand.
Madelyn Wing, Head of Partnerships at Call Rail
What factors played a role in this resurgence?
What Is Effective
What Doesn't Work
For Agencies, There Is Good News
What's Next for Small Business Owners?
They'll put money and time into the following areas:
Additional Information:
Wonder how a Fortune 100 company leverages artificial intelligence to supercharges sales and increase their revenue? Check out this case study to find out.
RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...RSW/US
You’ve noticed: the advertising and marketing industry is in a period of evolution. New challenges seem to develop every day. Along with them, however, emerge new opportunities.
In this 7/23/15 webinar, RSW/US President & Owner Mark Sneider describes eight traits your agency needs to grow, in light of ongoing change.
Mark will:
• Identify and describe each trait.
• Explain the data behind each.
• Offer steps your firm can take to Future-Proof itself.
RSW/US 2015 Agency New Business Tools WebinarRSW/US
Agencies and marketing service firms provided insight on the effectiveness of a wide variety of new business tools they use to support and grow their business. Learn what tools they’re using and how it can help your agency.
In this webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses:
• One of the most important tools – that may not be getting enough attention.
• The most popular tools and how to use them most efficiently.
• The tools and technology that are increasing most rapidly in use.
2015 marks the third year that Mirren and RSW/US have collaborated on the New Business Tools Survey and Report.
See what agencies said in 2015. Learn what's changed, and what new offerings have arrived in the mix.
View the webinar here: http://bit.ly/1FkfWzg
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...RSW/US
This document outlines a framework for small to mid-sized agencies to generate new business using all available channels and not relying solely on inbound marketing. It recommends using email, phone, social media, content marketing, direct mail, and a CRM to manage contacts and outreach. A sample 4-week roadmap is provided that incorporates mail, email, voicemail, LinkedIn, and email blasts on a scheduled basis to consistently message and follow up with prospects. The goal is a targeted, multi-channel approach tailored to each agency's specific resources and needs.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Results from the 2014 Conversion Rate Optimization Survey.
2,300 TrustRadius members and 1,800 site visitors were asked to participate in the 2014 CRO survey to understand their practice maturity level, tool usage and spend on Digital Analytics and A/B testing software. The key results are included in this presentation.
Your Guide to Successful Marketing in 2021: Do This, Not That!
Learn which marketing methods are assisting successful organisations in today's remote-first environment to thrive and expand.
Madelyn Wing, Head of Partnerships at Call Rail
What factors played a role in this resurgence?
What Is Effective
What Doesn't Work
For Agencies, There Is Good News
What's Next for Small Business Owners?
They'll put money and time into the following areas:
Additional Information:
The document summarizes the findings of a quarterly survey of UK creative agencies conducted by The Agency Works. Some of the key challenges identified include finding time for new business pitches, unknown budgets, and poor client briefs. While many agencies have dedicated new business staff, most do not accurately track spending on new business. The report provides recommendations for agencies such as monitoring new business costs, using tools to manage resources more effectively, and maintaining rates to accurately reflect agency value.
Hiring volumes and budgets are increasing in South Africa, with over half of recruiting leaders projecting growth. Internal hires are the top source of quality hires. While most companies believe talent brand is important, fewer measure or invest enough in it. Mobile behaviors are rising globally, and companies are adapting by optimizing for mobile. Passive candidate recruiting and job matching technologies may reshape the future of recruiting.
What CMOs Really Think about the Value of EventsCvent
John Ellett, CEO of nFusion & Contributor of Forbes CMO Network, presented to attendees and addressed the importance of speaking this language to effectively communicate with C-Suite professionals.
Customer Experience in Insurance: Insurer Strategies, Plans and ProgresseSignLive by VASCO
Slides from the March 10, 2016 eSignLive e-Signatures Summit for Insurance Executives. Presentation on Customer Experience in Insurance: Insurer Strategies, Plans and Progress
The Future of Demand: What to Expect in the Next 1, 5 and 10 YearsDemandbase
Get ready to dive into data that will show you the future of marketing, both near and long term. In this session, you’ll learn how to benchmark yourself to see where you currently stand on the marketing maturity model and how your job will change as AI becomes a new team member. Come with an open mind–your future success depends on it.
Reshaping ecosystem of digital transformation_IAB Interact 2019_sobieszekKrzysztof Sobieszek
As a digital advertising industry, over the last 20 years we went a very long and successful road of embedding digital media into business landscape. It has provided constant growth to the whole value chain. Now, digitalisation is a must, unquestionably. Moreover, it’s now spreading far behind marketing and advertising. Digital transformation as vast multidimensional and cross-siloed process gained great interest of almost every CEO. Environment and opportunities have therefore changed. Does our business models? Will our successful strategy of developing internet as a medium will still be enough? What’s the actual value digital industry provides? What are our unmonetized assets of different stakeholders? What are the possible scenarios for growth? These are questions I want to address with my presentation.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?
We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. This is the full results from our Digital Roadblock study.
Download the 2018 Product Marketing Trends Report to learn where tech and cyber security companies are focusing their product marketing efforts.
Download The 2018 Product Marketing Trends Report Showing:
1. Non public versus public companies
2. Cyber security
3. Martech
4. Fintech
5. Infotech Services
6. Infotech
A new era has dawned—the Engagement Economy. Everyone and everything is connected, and organizations must listen to and engage with people in a multitude of ways and places.
Flip through these slides to discover how to transform your techniques, teams and talent, and technology to deliver exceptional customer experiences at every touchpoint.
HubSpot reported Q4 2017 results with total revenue of $106.5 million, an increase of 27% year-over-year. The company continues to see a positive mix-shift towards its multi-product platform with an increasing percentage of revenue coming from international markets. Margins improved in Q4 and HubSpot is committed to balancing top and bottom line growth to drive continued operating leverage. With a largely untapped global opportunity, focus on upselling existing customers, and expanding its leadership position in the mid-market, HubSpot is well positioned to execute on its growth strategy.
The document discusses strategies for financial advisors to achieve massive growth and earn six to seven figure incomes. It states that most advisors earn less than half of the average $144k per year. The document advertises a report from Unified Insurance Network that identifies 7 strategies used by the most successful advisors to consistently outperform others. It claims the report can help advisors design a "Dream Machine" marketing system to attract qualified clients and grow their business. Viewing the full report contents requires purchasing it for $49.
This document describes strategies presented by Unified Insurance Network for financial advisors to achieve massive growth. It discusses research finding 7 strategies used by top advisors to earn over $144,000 annually. Unified Insurance Network offers a report on these strategies for $49. The document outlines threats like lack of prospects and a "dream machine" marketing system to attract qualified clients through compelling messaging. It also discusses implementing financial plans that impress clients and systems to maintain lifetime client value through referrals.
This document discusses the results of a survey of over 900 senior-level marketers about the state of marketing leadership. Some key findings include:
- Most marketers see creating a cohesive customer journey across channels as critical, though fewer companies actually use the term "customer journey".
- Bigger companies are more likely to have adopted a customer journey focus, but small businesses rate themselves as more effective at creating one.
- Integrating customer data across systems is seen as important for effectively mapping the customer journey, though only 17% of companies have fully integrated data.
What Sales Leaders Should REALLY Expect from Marketing AutomationGleanster Research
Double the bid-to-win ratio for the top 20% highest performing sales reps as a result of marketing automation.
If they used to close 2 out of 10 deals per period, they will close an average of 4 out of 10 qualified and prioritized deals within a year of investing in marketing automation (possibly more). According to research 68% of All Other organizations are passing unqualified leads to sales – which means sales has to search for the needles
PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programs – will benefit from seeing this research conducted by Mynewsdesk in cooperation with Berghs School of Communication.
The document summarizes the key findings of a research report on the state of B2B product marketing in 2015. It found that 84% of companies invest in product marketing. The top metrics used to measure product marketing impact are new customer acquisition (89%) and increased ROI (62%). Product teams lead product launch activities for 76% of companies. Understanding buyer needs is cited as the most important go-to-market strategy. Websites and email are the most popular digital channels while trade shows dominate offline channels for lead generation.
The document discusses the findings of a survey of 144 CFOs and CIOs about their companies' use of data and analytics (D&A). It finds that while most companies recognize D&A's importance, many are still struggling to realize its full potential benefits. Specifically, the majority have difficulty integrating data technology, analyzing data accurately, and identifying the right data to collect for their D&A strategies. The document maintains that fully leveraging D&A can provide significant competitive advantages but many companies have yet to develop the right environment and understanding to do so.
This document summarizes the key findings of a 2015 new year outlook survey that revealed tensions between marketers and agencies. It showed general optimism but also strategic concerns as marketers felt agencies lacked direction, understanding of their business, and ability to harness data and technology. Agencies felt marketers did not provide strategic input and lacked commitment. The document discusses opportunities for agencies to address gaps in areas like technology, data, strategy, and marketing fundamentals to strengthen partnerships with marketers and drive business success. It emphasizes the need for agencies to actively address clients' needs through leadership, strategic planning, and business development.
The 2015 RSW/US New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014.
The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2015.
Topics explored included “troubling trends”, spending expectations, the impact of Republican control of the House and Senate, the value of using search consultants to help manage searches and the movement to consolidate agency rosters, among many others.
As in the past, Adweek contributed questions which were included in both the marketer and the agency survey.
In some cases, we compared the responses of questions in this survey to the same question asked as far back as 2010 to help provide yearly perspective.
Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2015.
More Related Content
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The document summarizes the findings of a quarterly survey of UK creative agencies conducted by The Agency Works. Some of the key challenges identified include finding time for new business pitches, unknown budgets, and poor client briefs. While many agencies have dedicated new business staff, most do not accurately track spending on new business. The report provides recommendations for agencies such as monitoring new business costs, using tools to manage resources more effectively, and maintaining rates to accurately reflect agency value.
Hiring volumes and budgets are increasing in South Africa, with over half of recruiting leaders projecting growth. Internal hires are the top source of quality hires. While most companies believe talent brand is important, fewer measure or invest enough in it. Mobile behaviors are rising globally, and companies are adapting by optimizing for mobile. Passive candidate recruiting and job matching technologies may reshape the future of recruiting.
What CMOs Really Think about the Value of EventsCvent
John Ellett, CEO of nFusion & Contributor of Forbes CMO Network, presented to attendees and addressed the importance of speaking this language to effectively communicate with C-Suite professionals.
Customer Experience in Insurance: Insurer Strategies, Plans and ProgresseSignLive by VASCO
Slides from the March 10, 2016 eSignLive e-Signatures Summit for Insurance Executives. Presentation on Customer Experience in Insurance: Insurer Strategies, Plans and Progress
The Future of Demand: What to Expect in the Next 1, 5 and 10 YearsDemandbase
Get ready to dive into data that will show you the future of marketing, both near and long term. In this session, you’ll learn how to benchmark yourself to see where you currently stand on the marketing maturity model and how your job will change as AI becomes a new team member. Come with an open mind–your future success depends on it.
Reshaping ecosystem of digital transformation_IAB Interact 2019_sobieszekKrzysztof Sobieszek
As a digital advertising industry, over the last 20 years we went a very long and successful road of embedding digital media into business landscape. It has provided constant growth to the whole value chain. Now, digitalisation is a must, unquestionably. Moreover, it’s now spreading far behind marketing and advertising. Digital transformation as vast multidimensional and cross-siloed process gained great interest of almost every CEO. Environment and opportunities have therefore changed. Does our business models? Will our successful strategy of developing internet as a medium will still be enough? What’s the actual value digital industry provides? What are our unmonetized assets of different stakeholders? What are the possible scenarios for growth? These are questions I want to address with my presentation.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?
We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. This is the full results from our Digital Roadblock study.
Download the 2018 Product Marketing Trends Report to learn where tech and cyber security companies are focusing their product marketing efforts.
Download The 2018 Product Marketing Trends Report Showing:
1. Non public versus public companies
2. Cyber security
3. Martech
4. Fintech
5. Infotech Services
6. Infotech
A new era has dawned—the Engagement Economy. Everyone and everything is connected, and organizations must listen to and engage with people in a multitude of ways and places.
Flip through these slides to discover how to transform your techniques, teams and talent, and technology to deliver exceptional customer experiences at every touchpoint.
HubSpot reported Q4 2017 results with total revenue of $106.5 million, an increase of 27% year-over-year. The company continues to see a positive mix-shift towards its multi-product platform with an increasing percentage of revenue coming from international markets. Margins improved in Q4 and HubSpot is committed to balancing top and bottom line growth to drive continued operating leverage. With a largely untapped global opportunity, focus on upselling existing customers, and expanding its leadership position in the mid-market, HubSpot is well positioned to execute on its growth strategy.
The document discusses strategies for financial advisors to achieve massive growth and earn six to seven figure incomes. It states that most advisors earn less than half of the average $144k per year. The document advertises a report from Unified Insurance Network that identifies 7 strategies used by the most successful advisors to consistently outperform others. It claims the report can help advisors design a "Dream Machine" marketing system to attract qualified clients and grow their business. Viewing the full report contents requires purchasing it for $49.
This document describes strategies presented by Unified Insurance Network for financial advisors to achieve massive growth. It discusses research finding 7 strategies used by top advisors to earn over $144,000 annually. Unified Insurance Network offers a report on these strategies for $49. The document outlines threats like lack of prospects and a "dream machine" marketing system to attract qualified clients through compelling messaging. It also discusses implementing financial plans that impress clients and systems to maintain lifetime client value through referrals.
This document discusses the results of a survey of over 900 senior-level marketers about the state of marketing leadership. Some key findings include:
- Most marketers see creating a cohesive customer journey across channels as critical, though fewer companies actually use the term "customer journey".
- Bigger companies are more likely to have adopted a customer journey focus, but small businesses rate themselves as more effective at creating one.
- Integrating customer data across systems is seen as important for effectively mapping the customer journey, though only 17% of companies have fully integrated data.
What Sales Leaders Should REALLY Expect from Marketing AutomationGleanster Research
Double the bid-to-win ratio for the top 20% highest performing sales reps as a result of marketing automation.
If they used to close 2 out of 10 deals per period, they will close an average of 4 out of 10 qualified and prioritized deals within a year of investing in marketing automation (possibly more). According to research 68% of All Other organizations are passing unqualified leads to sales – which means sales has to search for the needles
PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programs – will benefit from seeing this research conducted by Mynewsdesk in cooperation with Berghs School of Communication.
The document summarizes the key findings of a research report on the state of B2B product marketing in 2015. It found that 84% of companies invest in product marketing. The top metrics used to measure product marketing impact are new customer acquisition (89%) and increased ROI (62%). Product teams lead product launch activities for 76% of companies. Understanding buyer needs is cited as the most important go-to-market strategy. Websites and email are the most popular digital channels while trade shows dominate offline channels for lead generation.
The document discusses the findings of a survey of 144 CFOs and CIOs about their companies' use of data and analytics (D&A). It finds that while most companies recognize D&A's importance, many are still struggling to realize its full potential benefits. Specifically, the majority have difficulty integrating data technology, analyzing data accurately, and identifying the right data to collect for their D&A strategies. The document maintains that fully leveraging D&A can provide significant competitive advantages but many companies have yet to develop the right environment and understanding to do so.
Similar to RSWUS-Marketer-Agency Tug of War Infographic (20)
This document summarizes the key findings of a 2015 new year outlook survey that revealed tensions between marketers and agencies. It showed general optimism but also strategic concerns as marketers felt agencies lacked direction, understanding of their business, and ability to harness data and technology. Agencies felt marketers did not provide strategic input and lacked commitment. The document discusses opportunities for agencies to address gaps in areas like technology, data, strategy, and marketing fundamentals to strengthen partnerships with marketers and drive business success. It emphasizes the need for agencies to actively address clients' needs through leadership, strategic planning, and business development.
The 2015 RSW/US New Year Outlook survey was completed by 123 senior level Marketers and 158 Marketing Agency executives during December, 2014.
The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2015.
Topics explored included “troubling trends”, spending expectations, the impact of Republican control of the House and Senate, the value of using search consultants to help manage searches and the movement to consolidate agency rosters, among many others.
As in the past, Adweek contributed questions which were included in both the marketer and the agency survey.
In some cases, we compared the responses of questions in this survey to the same question asked as far back as 2010 to help provide yearly perspective.
Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2015.
RSWUS-10 Agency New Business Questions eBookRSW/US
Our 10 Agency New Business Questions eBook is a series of posts interviewing individuals who’ve found success heading new business at their respective agencies.
These interviews took place over the course of 2014, with each individual answering the same 10 questions on their new business process, tools and reasons for success.
As an outsourced agency new business development firm, we chose to interview agency new business leaders who weren’t our clients, to provide outside perspective.
Ideally the contents of this eBook help your own agency or marketing service firm develop a stronger new business program.
Creating Lasting, Productive Partnerships Between Agencies & Marketers-RSW/US...RSW/US
In this webinar, Mark Sneider taps into his 25 years of experience working with agencies and marketers — and working in agencies and as a marketer — to discuss why marketer-agency relationships fail.
He shares survey data gathered from our 2014 RSW/US Agency-Marketer Business Report to explain what marketers (and agencies) can do to best insure that relationships succeed and also discusses the reasons relationships become strained, including the decrease in retainer-based work, rising pitching costs and the increasing tendency for marketers to look for specialty agencies.
Maximizing Digital/Social Value in Agency New Business WebinarRSW/US
In this 9-13-12 webinar, RSW/US Director of Business Development, Lee McKnight Jr. discusses what social media platforms other agencies are using most, how often they’re using them and what techniques they’re using to increase their social media presence.
View the webinar
The RSW/US Thought Leader Survey-Where social fits into your agency new busin...RSW/US
"The RSW/US Thought Leader Survey Webinar— Where social fits into your agency new business program today." 9/25/13
In the 4th webinar of our RSW/US Summer series, RSW/US Director of Business Development Lee McKnight Jr gives three reasons why your agency should stop using social for agency new business and dig deeper into findings from our 2013 RSW/US Agency New Business Thought Leader Survey Report.
Lee also touches on questions asked by thought leaders Michael Gass and Jay Baer from our survey, on topics including SlideShare and why it can be so helpful to your agency new business program, and how the newly expanded LinkedIn profile pages work and can add another layer to your new business program.
And finally, Lee addresses specific responses and questions from agencies relating to social and content and the realities of their place within a complete, and successful, new business program.
Perspectives on the 2013 Agency New Business Thought Leader Survey Report Web...RSW/US
In this webinar, Mark Sneider, Owner/President of RSW/US, reviews insights gleaned from the RSW/US 1st annual Agency New Business Thought Leader survey report.
Key industry Thought Leaders submitted questions directed at agency executives that they each believed would prove beneficial to agencies across the nation.
Questions were submitted by the following Agency New Business Thought Leaders: Jay Baer, Paul Roetzer, Tim Williams, Tony Mikes, Peter Caputa, Tom Martin, and Michael Gass.
The webinar can be viewed here: http://www.rswus.com/resources/webinars
How Agencies Get New Business: RSW/US & the Agency san diego InfographicRSW/US
A huge thank you to the Agency san diego for creating this infographic based on the findings from our most recent survey, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business.
Please share!
We consistently hear from agency principals that their new business effort is most similar to The Cobbler’s Children story.
So much so, we thought it would be fun to encapsulate how similar by creating a comic telling the story-where agency principals often find themselves when creating and maintaining a new business program.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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