'Guest lecture interactive marketing' Erasmus University
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The document provides information about an interactive marketing agency called Energize. It discusses Energize's vision of a world without advertising where brands act socially and strive for relevance and authenticity. It also outlines a four step social media marketing process of listening, presence, participation, and commitment. Examples are given of social media campaigns Energize ran for the movies Bolt and Mickey's Magical Year.
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Storytelling and social media - your talent engagement toolkit
COVID 19: Influencer Marketins & Community-Driven Solutions for Your Business
COVID 19: Influencer Marketins & Community-Driven Solutions for Your Business
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
Singley + mackie capabilities and services april 2011
Singley + mackie capabilities and services april 2011
More from Energize
CMOtalk Webinar | Marketing in uitzonderlijke tijden
Hoe je als organisatie en merk omgaat met de effecten van Covid-19.
Communicatie voelt in deze tijden als koorddansen. Alle acties worden nauwlettend gevolgd. Hoe bereid je je zo goed mogelijk voor op het grote onbekende, het nieuwe normaal?
Tijdens de digitale CMOtalk ‘Marketing in uitzonderlijke tijden’ deelden Klaas Weima, Ingrid van Frankenhuyzen (Crisiscommunicatie specialist) en Kasimir Vermeulen (Strategy Director bij Energize) hun ervaringen met 20 CMO's. Dit uitzonderlijke webinar werd afgelopen donderdag 2 april georganiseerd door Energize in samenwerking met partners Adobe en Microsoft.
Aandachtstrekkers - Vergroot de effectiviteit van je merkcommunicatie
De vraag naar aandacht neemt overspannen toe, maar het aanbod is schaars. Als gevolg moeten merken harder dan ooit werken om aandacht te verdienen en is vrijwillige aandacht kostbaar.
Aandacht is dus het nieuwe goud. Maar wat is aandacht eigenlijk? Hoe kun je aandacht voorspellen? En: welke factoren beïnvloeden aandacht? Deze vragen inspireerden ons om – samen met de VU Amsterdam – een grootschalig wetenschappelijk onderzoek naar het fenomeen aandacht te starten.
Hoe bouw je een sterke merkidentiteit in het digitale tijdperk?
Op 19 juni gaf Klaas Weima van Energize een presentatie op Nyenrode in de collegereeks Digital Marketing Strategie & Social Media.
In de presentatie aandacht hoe je een sterke merkidentiteit bouwt in het digitale tijdperk.
Het was een energiek en interactief college waarin Klaas in een sneltreinvaart trends en theorie afwisselt met praktijkvoorbeelden op het gebied van merkcommunicatie. In het college komen de volgende onderwerpen aan bod:
- Het verschil tussen een merk en merkidentiteit;
- Welke marketing en digitale trends ertoe doen (en welke niet);
- Waarom aandacht de nieuwe valuta is;
- Het belang van en werken met Attention Triggers®;
- Stappen om tot een onderscheidende merkidentiteit en verdiende aandacht® te komen;
- Twee praktijkcases hoe een hypotheekmerk weer relevant werd en hoe je door middel van een podcast op de agenda komt van CMO's.
12 Marketing principes van Jeroen Hubert van IKEA uit de NIMA Marketing Execu...
Exclusief voor beslissers in marketing van de NIMA Top Marketing Club, werd er op 15 mei jl. het Marketing Executive Diner georganiseerd.
Tijdens deze bijeenkomst sprak Jeroen Hubert, Global Marketing Communication Manager bij IKEA over zijn overtuigingen op leiderschap en marketing aan de hand van twaalf statements.
Jeroen Huberts was onder meer werkzaam bij Friesland Campina en PepsiCo, maar raakte vooral bekend als marketingmanager van Wehkamp.nl. Daarna trad hij aan bij IKEA als Country Marketing Manager IKEA Nederland waar hij met zijn team een inhaalslag heeft gemaakt op het vlak van digital, data analytics en e-commerce.
In deze presentatie vind je de 12 persoonlijke marketingprincipes die je ook zelf kunt toepassen in de executie van je strategie.
10 take-outs uit het NIMA Marketing Executive Diner met Huib van Bockel
Exclusief voor beslissers in marketing van de NIMA Top Marketing Club, werd er op 9 juni jl. het eerste Marketing Executive Diner van 2016 georganiseerd.
Tijdens deze bijeenkomst sprak Huib van Bockel. Een autoriteit op het gebied van digital marketing en media. Hij schreef het boek The Social Brand en is founder van Tenzing Natural Energy.
In deze presentatie vind je 10 take-outs uit zijn talk, van scherpe inzichten tot praktische tips.
10 lessen over 'Inclusief leiderschap'
Tijdens het eerste NIMA Management Journey op 29 september j.l. gaf Professor Katleen De Stobbeleir van Vlerick Business School een verfrissende lezing over het thema: ‘Inclusive Leadership: Unlease your potential!’. De Stobbeleir is gespecialiseerd in het ontwikkelen van leiderschap op alle niveaus in de organisatie. Naast het doceren leidt ze het Vlerick Centre in Leadership and Coaching, dat onderzoek doet naar leiderschapstrends en coaching.
In dit document vind je 10 lessen over wat ‘inclusief’ leiderschap betekent, gebaseerd op uitspraken van De Stobbeleir tijdens het NIMA event.
8 Swocc symposium 2015
SWOCC, Stichting Wetenschappelijk Onderzoek Commerciële Communicatie is in 1995 opgericht door Giep Franzen met als doel om wetenschappelijke kennis over de werking van merken en communicatie toegankelijk te maken voor communicatie professionals uit de praktijk.
De studies in deze presentatie zijn besproken tijdens het SWOCC Symposium 2015. In deze presentatie komen slechts de belangrijkste take outs aan bod. Neem voor meer informatie over de onderzoeken contact op met SWOCC. www.swocc.nl
In 5 Stappen naar een Excellente Contentstrategie
Mijn presentatie tijdens over contentmarketing en storytelling tijdens C-Day15, het jaarlijkse vakcongres voor communicatieprofessionals. In de presentatie ga ik in op de oorsprong van verhalenvertellers, Taliesin de mytische bard, Shakespeare en wat we allemaal kunnen leren van journalisaten (de geboren verhalenvertellers). In het derde deel introduceer ik een pragmatisch stappenplan hoe je aan de slag kunt gaan met de ontwikkeling van een contentstrategie. Deel en gebruik gerust, maar graag onder vermelding van de bron/ auteur.
10 lessen in hoe merken groeien
Tijdens het NIMA Marketing Executive Diner op 9 april jl. heeft NIMA Byron Sharp, schrijver van het boek How Brands Grow en professor of Marketing Science aan de University of South Australia, mogen verwelkomen voor een presentatie over zijn nieuwe, verfrissende benadering van marketing. In dit boek bespreekt Sharp een meer ‘evidence based’ aanpak van marketing. Door de jaren heen hebben marketeers op basis van ervaring en onderbuikgevoel het vak bedreven, zonder al te veel aandacht te besteden aan wetenschappelijk onderzoek. Nu we steeds meer kunnen meten en data gedreven zijn, is het de hoogste tijd om deze aannames te toetsen. In deze presentatie stippen we kort 10 lessen uit het boek How Brands Grow aan die je zeker niet mag vergeten.
Van Lead Generatie naar Lead Inspiratie
Mijn presentatie voor NIMA B2B bij AFAS Software, met als titel 'Van Lead Generatie naar Lead Inspiratie'. Centraal in mijn presentatie staat de gedachte dat de tijd van de voet in de deur krijgen door opdringerige boodschappen echt voorbij is. Mensen willen niet als lead wordt bestempeld. Ze willen oprechte aandacht. Authentiek. Menselijk. Inspirerende en betekenisvolle content kan daarbij helpen. In de presentatie leg ik in zes stappen uit hoe je tot een 'Verdiende aandacht' strategie kunt komen. En onderbouw ik dat met persoonlijke voorbeelden vanuit mijn eigen bureau Energize. Deel, download en gebruik gerust, maar vermeld hierbij graag de bron.
Breakfast at energize Klaas Weima: 10 stellingen over content
10 stellingen over content. Breakfast at Energize | 12 februari 2015 | Klaas Weima
Keynote Verdiende Aandacht
This talk covers Energize's vision on building brands in the post-digital age. The presentation was part of a workshop about earned attention for Telecomprovider Ziggo, give by Klaas Weima. Main topics include changes in media behavior and the role of attention in communication. A alternative way is to earn attention from people. How? With six easy steps brands can plan their journey to earn attention. More information can be found on earnedattention.com.
The Power of Earned Attention
This document summarizes Klaas Weima's presentation on earning attention for brands in the post-digital age. The presentation covers developing brand personas, defining goals, discovering engagement methods like storytelling and co-creation, following conversation etiquette, optimizing paid/owned/earned media, and evaluating results. Key takeaways include working hard to earn attention through authentic and transparent conversations that add value to followers.
8 learnings from scientists in the field of communications
On September 9th, Energize visited the SWOCC Symposium 2014 at 'de Rode Hoed' in Amsterdam. During this day leading scientists in the fields of marketing and communication presented their latest insights. This slideshow contains a brief summary of the most interesting finds.
Trend Cocktail - Grafisch Lyceum Utrecht
Mijn presentatie over de laatste trends, ontwikkelingen, stats en cases op het gebied van digitale communicatie. De presentatie was het slotstuk van de Ambitiedag voor het Grafisch Lyceum Utrecht.
Food for Thought - Trends in Digitale Retail Communicatie
Mijn presentatie tijdens de Energize Food for Thought inspiratiesessie over de laatste cijfers en trends binnen retail communicatie en marketing. De impact van digitale en sociale media op retail en FMCG is zeer groot. In de presentatie ga ik in op de vier wetten van het web, die bestaande bedrijfsmodellen op zijn kop zetten. Ook vind in de presentatie een recente case van onze Dr. Oetker Pizzabox campagne in Shanghai, China.
Hoe ING aandacht verdient met "Next Generation Banking"
Mijn keynote presentatie voor het MIE 2014/NIMA congres in Mediaplaza van 5 februari. In de presentatie geef ik een kader hoe je als merk aandacht verdient in plaats van koopt door de taal van mensen te spreken. Met behulp van een praktijkcase toon ik aan hoe ING next generation bankers werft en hier substantieel effect mee behaald.
Communicatie & Aandacht
Mijn presentatie over Communicatie & Aandacht die ik gaf tijdens de Voiceworks Partner Awards 2014. In de presentatie ga ik in op de ontwikkelingen en definitie van Communicatie. Daarnaast zoom ik in op het ondergeschoven belang van Aandacht en geef ik een definitie van verdiende aandacht. Ik sluit de presentatie af met een aantal inspirerende voorbeelden van merken die op een slimme manier aandacht verdienen.
Book Launch Earned Attention
During the Dutch Week in Shanghai, I launched my book Earned Attention at the Dutch Consulate General. The presentation covers the main highlights of my book and describes the 'journey planner' how to build a social brand. In the talk, I cover several examples and best practices by both Western and Chinese brands. More information on the topic can be found at: www.earnedattention.com
Why a great young planner is always looking for trouble
Read why a great young planner is always looking for trouble and 9 other things our creative partner Rogier has learned at the Young Fame Academy at the Asian Marketing Effectiveness Festival 2013 in Shanghai.
The Young Fame Academy celebrated its first year of encouraging young planning talent in Asia. See what he learned in this presentation.
More from Energize (20)
CMOtalk Webinar | Marketing in uitzonderlijke tijden
CMOtalk Webinar | Marketing in uitzonderlijke tijden
Aandachtstrekkers - Vergroot de effectiviteit van je merkcommunicatie
Aandachtstrekkers - Vergroot de effectiviteit van je merkcommunicatie
Hoe bouw je een sterke merkidentiteit in het digitale tijdperk?
Hoe bouw je een sterke merkidentiteit in het digitale tijdperk?
12 Marketing principes van Jeroen Hubert van IKEA uit de NIMA Marketing Execu...
12 Marketing principes van Jeroen Hubert van IKEA uit de NIMA Marketing Execu...
10 take-outs uit het NIMA Marketing Executive Diner met Huib van Bockel
10 take-outs uit het NIMA Marketing Executive Diner met Huib van Bockel
Breakfast at energize Klaas Weima: 10 stellingen over content
Breakfast at energize Klaas Weima: 10 stellingen over content
8 learnings from scientists in the field of communications
8 learnings from scientists in the field of communications
Food for Thought - Trends in Digitale Retail Communicatie
Food for Thought - Trends in Digitale Retail Communicatie
Hoe ING aandacht verdient met "Next Generation Banking"
Hoe ING aandacht verdient met "Next Generation Banking"
Why a great young planner is always looking for trouble
Why a great young planner is always looking for trouble
'Guest lecture interactive marketing' Erasmus University
- 2. WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
- 3. LEVEL 1 - BEGINNERS 1. Which side of the Google page can you influence with SEA? a = left. b = right.
- 4. LEVEL 1 - BEGINNERS 2. How long did it take Facebook to reach 250mm users ? a = 2,5 years. b = 9 months.
- 5. LEVEL 1 - BEGINNERS 3. What’s the name of Nokia’s new operating system ? a = android. b = maemo.
- 13. Old effectiveness models Reach x Frequency
- 14. Golden Day’s are over De nachtmerrie van Mad Men’s Don Draper.
- 39. Klaas Weima Managing Director 030-26318370 [email_address] @klaas_weima
Editor's Notes
- Agenda zoals jullie die gisteren ontvangen hebben
- Agenda zoals jullie die gisteren ontvangen hebben
- Agenda zoals jullie die gisteren ontvangen hebben
- - Verschuivende budgetten, PepsiCo > Superbowl niet meer - Minder loyaliteit,
- Helder maken uit interviews Bert Aanscherping huidige strategie Hoe bereiken?