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Royz _ Product Launch Final Presentation.pptx
- 3. 14 – 25, middle/upper- class, primarily Caucasian or Asian, student & part – timers. 8 5 % F E M A L E Buyers of makeup (Sephora, Isehan Heroine Make, Dolly Wink), Fashion (Sex Pot Revenge, h.Naoto, Algonquins, Hot Topic), K E Y C I T I E S Tokyo, New York, Los Angeles, San Francisco, Seattle, Seoul, Ontario L I F E S T Y L E Makeup and cosplay tutorials via YouTube & Instagram, Watching Anime, Playing video games, Reading Manga, Watching Jrock/visual kei related content VA L U E S Liberated, pr-LGBT, Socially conscious, Tech Savvy O T H E R A RT I S O F I N T E R E S T Kiryuu, Codomo Dragons, The Gazette, Avril Lavigne, Evanescence, Breaking Benjamin, and more S H O P P I N G H A B I T S 3
- 4. EP PRICE: $14.99 INTO THE NEXUS BUNDLE RETAIL PRICE: $75.99 4
- 5. 5 royz_official Twitter followers 52.6K royz_official0928 Instagram followers 14.6K #TheNexus Campaign Post a picture of your Into the Nexus bundle on twitter or Instagram with the hashtag #The Nexus, for a chance to win a private meet with the band
- 6. Castle Point Anime Convention May 1st, 2022 A student run Japanese animation and media convention founded in 2008. Featuring Influential cosplay guests, animators and voice actors, and special music guest. Exclusiveperformance of EP +Dual promotion for both entities One day convention price
- 7. Opportunity to build Fully inclusive market Total addressable market Kinokuniya bookstore New York, NY Few competitors Specifically targeted market Serviceable obtainable market 7 Academy Records Brooklyn, NY Forbidden Planet New York, NY • Website QR code at P.O.P for those who buy the EP. • Poster in window displaying the limited time EP are sold there. • EP Bundle available for purchase here. • In-store signing. • Website QR code at P.O.P for those who buy the EP. • Poster in window displaying the limited time EP are sold there. • EP Bundle available for purchase here. • Website QR code at P.O.P for those who buy the EP. • Poster in window displaying the limited time EP are sold there. • EP Bundle available for purchase here. • In-Store performance • Listening station next to album display.
- 8. ONLINE MARKETING SELLING SYNOPSIS 8 Key Content • Selling Digital & Physical Eps • Selling Locations • CDJapan • Royz webpage • Aggregator: • Distrokid • Physical EP: $14.99 • Digital: 6.99 • Product Management: TinyPM • Social Media Ads
- 9. REFERENCE PAGE 9 • Royz-Yade. (2015, June 18). My heart of 7 1/2 hours. Royz ya de. Retrieved May 1, 2022, from https://royz-yade.tumblr.com/post/121844971360/my-heart- of-7-1-2-hours/amp • YouTube. (n.d.). Royzちゃんねる. YouTube. Retrieved May 1, 2022, from https://youtube.com/channel/UCjkPEIG_0Ndmls3TJvnfr0A • Visual Kei. Visual Kei Encyclopaedia. (n.d.). Retrieved April 18, 2022, from https://visualkei.fandom.com/wiki/Visual_Kei#:~:text=As%20a%20direct%20offshoot%20of,and%20online%20activities%20such%20as • 【Royz】個別チャンネル開設しました - YouTube. (n.d.). Retrieved April 21, 2022, from https://www.youtube.com/watch?v=nOifAow_csQ • ヴィジュアル系専門プレミア音楽館 ピュアサウンド. (n.d.). ピュアサウンド. Retrieved April 14, 2022, from https://puresound.co.jp/ • Royz-Yade. (2015, June 18). My heart of 7 1/2 hours. Royz ya de. Retrieved May 1, 2022, from https://royz-yade.tumblr.com/post/121844971360/my-heart- of-7-1-2-hours/amp • RisefromAshes. (2018, August 12). The bands keeping me afloat in visual Kei. Phoenix Talks Pop Culture Japan. Retrieved April 18, 2022, from https://phoenixtalkspopculturejapan.wordpress.com/2018/06/05/phoenix-talks-visual-kei-the-bands-keeping-me-afloat/ • Music. CDJapan. (n.d.). Retrieved April 14, 2022, from https://www.cdjapan.co.jp/music/ • B.P.Records Official Site. (n.d.). Retrieved April 14, 2022, from https://bpr.banz.jp/pc/ • B.p.records. (n.d.). B.P.RECORDS公式モバイルサイト. Retrieved May 1, 2022, from https://sp.bpr.banz.jp/?artist_code=royz • Twitter. (n.d.). Twitter. Retrieved May 1, 2022, from https://mobile.twitter.com/royz_official • Royz_official (@royz_official0928) is on Instagram. (n.d.). Retrieved May 1, 2022, from https://www.instagram.com/royz_official0928/ • Distrokid is the easiest way for musicians to get their music into Spotify, Apple, Apple Music, Amazon, TikTok, Google Play, and more. DistroKid. (n.d.). Retrieved May 1, 2022, from https://distrokid.com/ • (Phelan), M. P. (2011, July 16). Globalizing visual kei: Visual kei and anime. JaME. Retrieved May 1, 2022, from https://www.jame- world.com/en/article/93303-globalizing-visual-kei-visual-kei-and-anime.html • Kinokuniya New York. Kinokuniya USA. (n.d.). Retrieved May 2, 2022, from https://usa.kinokuniya.com/stores-kinokuniya-new-york • Castle Point Anime Convention 2022. Eventbrite. (n.d.). Retrieved May 2, 2022, from https://www.eventbrite.com/e/castle-point-anime-convention-2022- tickets-70862348191 • The 10 Japanese Cosmetic Brands You Need To Know: Live Japan Travel Guide. LIVE JAPAN. (n.d.). Retrieved May 2, 2022, from https://livejapan.com/en/article-a0001774/ • Visual Kei. Japanese Fashion Wikia. (n.d.). Retrieved May 2, 2022, from https://j-fashion.fandom.com/wiki/Visual_Kei