Download to read offline
Uploaded byJim Jubelirer
802 views
Who Cares? Exploring Consumer Attitudes toward Sustainability
This document discusses consumer attitudes toward sustainability. It summarizes several studies and reports on environmental literacy, consumer segments related to sustainability, and values around health, local and social responsibility. Key findings include that while many consumers claim to care about sustainability, far fewer translate this into behaviors. Most Americans have low environmental knowledge. Marketing efforts are better focused on mid-level consumers who are more open to mainstream firms' sustainability efforts.
