SlideShare a Scribd company logo
How did it all go wrong?
FINANCIAL COMPARISON
Master All Your Money Moves
We are building:
The first to market real-time
home loan bidding platform
An unbiased, consumer-centric
financial comparison website
VISION
HOME LOAN BIDDING
Step 1
Set-up your mortgage auction
Step 2
Watch banks bid
“Only a fool goes out and searches for
home loans on his own - a wise man lets
lenders & brokers come to him”
Step 3
Pick your preferred loan option
Credit Cards
Loans
+14 sub-categories
Investing
UNBIASED FINANCIAL COMPARISON
“You shall have all the weapons
to master your money moves.”
Calculation Functionality
Comparison Functionality
Sort Functionality
Filter Functionality
Ratings
+8 sub-categories
+5 sub-categories
Insurance (coming soon)
+8 sub-categories
Utilities & More (coming soon)
+4 sub-categories
Essential hub to penetrate greater
South East Asia
US$735 million
Singaporean fintech companies raised
in 2019, a 69% increase compared to
the same period last year
Markets we want to enter:We are live in:
=
WHY SINGAPORE?
Unrivalled physical and digital infrastructure
Favourable ecosystem of investors
Friendly government regulations
MARKET SIZE (SG)
5.6million+
Yearly Product Searches
via Google SG
(generic product searches for products
listed on ROSHI only)
86,000
New Home Loan
Sign-Ups
373,000
Personal
Loans Granted
216,209
Credit Card
Sign-Ups
63,000
New Health
Insurance Sign-Ups 15,900
New Life Insurance
Sign-Ups
4,400
New P2P Loans
Granted
36,600
New Robo-Advisor
Account Sign-Ups
“Wisdom is nothing
without opportunity.”
“If you know both yourself and your enemy, you
can win a hundred fights without a single loss.”
COMPETITVE OVERVIEW
*.com domain targeting multiple markets
**non-unique pages
ESTABLISHED PLAYERS RULE THE
FINANCIAL COMPARISON SPACE
871,636
618,297
101,717
285,431
103,034
Avg. Monthly
Unique Visitors (SG)
Market Leaders (SG)
“Master SEO and you shall
master financial comparison.”
84% 61% 69% 63%
Organic Search Site Traffic
Attribution (Singapore 2020)
Credit Cards
Travel Insurance
Home Loans
Personal Loans
Saving Accounts
Fixed Deposits
Online Brokerage
Robo Advisor
Blog
COMPETITIVE OVERVIEW
Indicative category strength based on website traffic
How we will catch
ONE MILLION
unique visits
Search
Our Founder is one of
the best Search
specialists in the market Data lead blog/social post
Only develop blog/social posts
where we know there is
demand/relevance
By adding FREE
disruptive money tools &
services
Raid-hailing comparison
app | gold bullion e-
commerce platform |
budget management |
stock / crypto demand
tool
By developing a brand
in a non-branded industry
By keeping operational
costs at a minimum
(freelancers/outsourced)
$
REVENUE MODEL
MONTHLY SUBSCRIPTION
FEE (LENDERS)
Financial
Comparison
Home Loan
Bidding
LOAN BROKERAGE
COMMISSION
AFFILIATE COMMISSION
PRODUCT SPONSORSHIPS

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Roshi pitch deck

  • 1. How did it all go wrong? FINANCIAL COMPARISON
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  • 4. Master All Your Money Moves
  • 5. We are building: The first to market real-time home loan bidding platform An unbiased, consumer-centric financial comparison website VISION
  • 6. HOME LOAN BIDDING Step 1 Set-up your mortgage auction
  • 7. Step 2 Watch banks bid “Only a fool goes out and searches for home loans on his own - a wise man lets lenders & brokers come to him”
  • 8. Step 3 Pick your preferred loan option
  • 9. Credit Cards Loans +14 sub-categories Investing UNBIASED FINANCIAL COMPARISON “You shall have all the weapons to master your money moves.” Calculation Functionality Comparison Functionality Sort Functionality Filter Functionality Ratings +8 sub-categories +5 sub-categories Insurance (coming soon) +8 sub-categories Utilities & More (coming soon) +4 sub-categories
  • 10. Essential hub to penetrate greater South East Asia US$735 million Singaporean fintech companies raised in 2019, a 69% increase compared to the same period last year Markets we want to enter:We are live in: = WHY SINGAPORE? Unrivalled physical and digital infrastructure Favourable ecosystem of investors Friendly government regulations
  • 11. MARKET SIZE (SG) 5.6million+ Yearly Product Searches via Google SG (generic product searches for products listed on ROSHI only) 86,000 New Home Loan Sign-Ups 373,000 Personal Loans Granted 216,209 Credit Card Sign-Ups 63,000 New Health Insurance Sign-Ups 15,900 New Life Insurance Sign-Ups 4,400 New P2P Loans Granted 36,600 New Robo-Advisor Account Sign-Ups “Wisdom is nothing without opportunity.”
  • 12. “If you know both yourself and your enemy, you can win a hundred fights without a single loss.” COMPETITVE OVERVIEW
  • 13. *.com domain targeting multiple markets **non-unique pages ESTABLISHED PLAYERS RULE THE FINANCIAL COMPARISON SPACE 871,636 618,297 101,717 285,431 103,034 Avg. Monthly Unique Visitors (SG) Market Leaders (SG) “Master SEO and you shall master financial comparison.” 84% 61% 69% 63% Organic Search Site Traffic Attribution (Singapore 2020)
  • 14. Credit Cards Travel Insurance Home Loans Personal Loans Saving Accounts Fixed Deposits Online Brokerage Robo Advisor Blog COMPETITIVE OVERVIEW Indicative category strength based on website traffic
  • 15. How we will catch ONE MILLION unique visits Search Our Founder is one of the best Search specialists in the market Data lead blog/social post Only develop blog/social posts where we know there is demand/relevance By adding FREE disruptive money tools & services Raid-hailing comparison app | gold bullion e- commerce platform | budget management | stock / crypto demand tool By developing a brand in a non-branded industry By keeping operational costs at a minimum (freelancers/outsourced) $
  • 16. REVENUE MODEL MONTHLY SUBSCRIPTION FEE (LENDERS) Financial Comparison Home Loan Bidding LOAN BROKERAGE COMMISSION AFFILIATE COMMISSION PRODUCT SPONSORSHIPS