This document summarizes a pitch deck for Cryptogram, a cryptocurrency exchange looking to expand its services to enable fiat currency transactions. It provides an overview of Cryptogram's mission, services, 15 employees, 26 supported currencies, 100k+ users, and $2M in daily trading volume. It highlights Cryptogram's simplified user experience, regulatory compliance protocols, and global partnerships. Financial projections estimate $1.8M in revenue the first year growing to $45.6M in revenue and $36.2M in EBITDA by the third year of enabling fiat transactions. The exchange currently has 10,000 pre-verified users and averages 4,000 bank transfers valued at $3M incoming and 1,

1. Trust, Trade & Exchange
I N V E S T I N A W O R L D - L E A D I N G C R Y P T O C U R R E N C Y E X C H A N G E

2. Attached to this disclaimer is certain information (the “Confidential
Information”) describing Cryptogram (“The Company” or
“Cryptogram”). The sole purpose of the Confidential Information is to
assist the recipient in deciding whether to proceed with further
investigation of a possible transaction with the Company. All inquiries
concerning the Confidential Information should be directed to the
Company.
The Confidential Information has been prepared from information,
estimates, projections and assumptions provided by the Company
and from other sources believed to be reliable. No express or implied
representation or warranty is made by the Company as to the
completeness or accuracy of such information, estimates, projections
or assumptions.
The Company and its personnel and other “Representatives” (as
defined below) expressly disclaim any liability for damages, direct or
consequential, arising out of or related to the Confidential
Information, or omissions therefrom, or any other information
provided in writing, orally or otherwise regarding any proposed
transaction with the Company. The recipient expressly understands
and agrees that any estimates, projections and assumptions are, by
definition, uncertain. Any party considering a transaction with the
Company agrees to look solely to its own due diligence and any
representations, warranties and/or covenants set forth in a fully-
executed, definitive written agreement with the Company relative to
the transaction.
Any questions regarding Cryptogram should be directed to:
Jeannie Thomas
CEO
hey@cryptogram.com
Disclaimer
2

3. Table of Contents
3
1. Company Overview
2. Cryptogram
3. Services
4. Sales & Marketing
5. Industry & Competition
6. Financial Overview

4. Company
overview
4
The widespread acceptance and use of cryptocurrency is
constrained by the complexity of transactions, and the trust
and security concerns of public and professional traders,
financial institutions and the governments that support and
regulate digital currency activity.
Cryptogram's mission is to become the largest cryptocurrency
exchange in the world. We’ve created a hassle-free, hyper-
secure UI that helps all users – from entry level to advanced
traders - buy, sell and trade cryptocurrency more easily. We’re
based in New York, and we launched in August 2019.
15
Employees
26
Currencies
1K+
New users
every day
100K+
Total users
$2M
In daily trading
Now, we want to enable Cryptogram's current and future users
to trade in every Fiat currency, worldwide. We’ve implemented
the necessary KYC/AML.
10,000 Cryptogram
users have voluntarily
pre-validated their
accounts in
preparation to trade in
every fiat currency.

5. 5
Simple
We’ve simplified the buy/sell
experience to take the confusion
out of purchasing, trading and
exchanging cryptocurrency.
Entry Level view
About
Cryptogram

6. About
Cryptogram
Advanced cryptocurrency traders
require more complex functionality and
a more sophisticated trading interface.
We give it to them.
Advanced trader view
Functional
Cryptogram's mission is to put the future of money in the pockets
of the world. We consciously design for mobile to make sure that
Cryptogram's hassle-free trading experience can fit in our user’s
pockets.
Mobile view
Mobile On-the-go is on-the up
Looks great across all devices
6

7. ID Upload
Proof of residence
Cryptocurrency has come a long way since
its lightly-regulated, anonymized inception.
To ensure its widespread adoption,
Cryptogram works to ensure users and
regulators that transactions on its exchange
are safe, secure and legitimate.
To reduce the risk of fraud and meet and
exceed the highest international standards
of compliance, Cryptogram implements
Know Your Customer (KYC), Anti-Money-
Laundering (AML) protocols, and additional
security and anti-fraud measures throughout
our platform.
Cryptogram's AML policy can be found at
this link.
Safety
first
User
verification protocols
Cryptogram-authorized employees have deep experience in user
verification and document review for AML/KYC compliance.
Cryptogram's KYC process involves manual review of
7
To verify a user’s first name, last name and birthdate. The
identification document must be a valid, government issued
document such as a passport, driving license or personal ID.
To verify a user’s address we require one of the following
documents issued within the last three months.
• Tax assessment
• Telephone bill
• Mobile phone bill
• Monthly utility bill
• Similar proof of residence
More than 10,000
Cryptogram users
have pre-verified
for Fiat
transactions.

8. Once we partner with a bank to enable Fiat
transactions, we will evolve from manual
verifications to using the world’s best identity
verification engine for enterprises
BIf is the trusted AML/KYC partner of
businesses including
Safety
at scale
8
Security is about more than regulatory compliance. It’s about
making our users feel safe and confident in what may be an
unfamiliar environment. To do this, Cryptogram focuses on superb
customer service provided by real people.
Live 24/7 Chat
Cryptogram is responsible for our users’ valuable digital and fiat
currency. When they have questions, we answer them quickly.
When they have issues, we resolve them as fast as possible.
Cryptogram offers 24/7 in-person support. Our customer
satisfaction rating is 4.86 out of 5.
Wrong address recovery
People make mistakes. Traditionally, if you send certain coins to the
wrong address they’re lost forever. Not with Cryptogram. Since
inception, our funds recovery service has reunited $100,000 worth
of cryptocurrency with its rightful owners. Normally, this currency
would have been lost after being sent to the wrong exchange. Even
better - our simple, clear UI has evolved to the point where we
haven’t had a case in two months.
Bottom Line
Cryptogram's real
people make a real
difference.

9. Money
flow
9
3
5
7
1 2
8
6
4
User makes deposit to our bank account with
reference number
1
2
3
4
5
6
Funds appear in our bank account
Is API available?
No
At the end of the
day, download
bank statement
Compare the reference number to our user
reference number database
Deposit
7
Confirm the name on the user account is the
same from the deposit
8 Credit funds to user account
4 Yes
5
Use API function to
credit deposit to
user account

10. Money
flow
10
User adds bank account details1
2
3
4
5
User makes withdraw request
Manual review of the following:
1. Does the user have a withdrawal history?
2. Has their been unusual activity on the
account? Email, passworrd, 2FA change etc
over the last 3 days.
3. Has the user’s withdrawal frequency vastly
charged?
4. Has the user’s withdrawal amounts vastly
charged?
If the following appear to be normal, process
the withdrawal at the end of the business day.
Withdrawal
35
1
2
4
*Note
The name on the user account
is auto added to the name on
the bank account field and not
changeable to prevent 3rd
party withdrawals

11. Jeannie Thomas
Jeannie Thomas is an exceptional,
experienced manager who’s raised
over $80 Million dollars in equity,
debt, SBA financing, Convertible Debt,
Mezzanine finance and more..
She founded Cryptogram in 2019 to
put the future of money in the
pockets of the world.
She’s amazed that you’re reading this
closely.
11
Leadership

12. 12
Pansy Bonnie Pony Primrose Rainbow Mane Cowslip Snowy Foal
Catkin Celestial HeadFern Pink Tail Primrose Beautiful Tail
Well-
Rounded
team

13. 13
Gold
standard
partnerships
Gold-standard partnerships with proven
legal, consulting and project management
companies enable Cryptogram to deliver
the simple, transparent and secure services
that give users and financial partners
confidence in our platform.
www.erida.io
Erida is a top US law firm specializing in
cryptocurrency exchange guidance and counsel.
www.w2b.io
W2B is based in Silicon Valley and offers business
solution and project management services.

14. Safety
How safe is the website and server?
Reputation is everything.
Cryptogram has never suffered theft or
outages.
Transaction fees
What transaction fees are levied, how and
for what? There can be fixed fees,
percentages and spread fees. Lower, clearer
transaction fees are more attractive.
Cryptogram's 0.25% transaction fee is one of
the lowest available.
UI
Transparency
How clear and up to date are the
exchange’s transactions and prices?
Cryptogram operates in real time.
Cryptocurrency exchanges are
online platforms that allow users
to trade cryptocurrencies and to
exchange fiat currency for
cryptocurrency and vice versa.
They’re like a stock exchange and
currency exchange combined.
Users can choose to store their
cryptocurrencies in their own
wallets or in a wallet provided by
the exchange.
When choosing a cryptocurrency
exchange, users look for:
Choice
How many crypto and fiat currencies are
available for trade? And which ones?
Cryptogram trades in 26 currencies
including Bitcoins and altcoins
Volumes & liquidity
The higher the volumes of trade, the more
confident users can be that their assets will
be acceptably liquid. High trading volumes
also give users confidence in the exchange.
Our simple UI and $2 M in daily transactions
makes it easy for our users to trade.
Customer satisfaction
Potential customers are looking for good
user ratings and feedback. Cryptogram
testimonials are all over the web. Our
customer satisfaction rating is 4.99 out of 5.
Transfer options
Can you transfer funds in and out of the
exchange via bank transfer, wire transfer,
PayPal, debit card, credit card and crypto?
You can with Cryptogram.
Services
14

15. North Americans
The majority of our clients are located in the
US – most typically Florida, California, Iowa,
Delaware, Montana and Idaho.
We’re focused on maintaining and increasing
our primary user base – they are great
customers, and they love what we do. Now, we
want more of them.
15
Sales & Marketing
Financially well-off
Incomes are generally above-average for overall
country demographics. On average, our clients have
>$40,000 per annum gross income, and at least
$10,000 in liquid assets.
Key millennial demographic
Primary user base of 25-34 year-old millennial
males with medium-advanced level of
understanding of cryptocurrency.

16. 16
Multi-Channel
marketing strategy –
automated for
effectiveness
Referral Program
Our generous referral program
allows current users to invite their
friends and receive a 50%
commission from trades.
.
Pay-Per-Click
We engage in highly targeted
Facebook and Google Advertising.
02 03 04
05
05
Execute
Marketing
Strategy
Receive
Sales Leads
Answer
Questions,
KYC/AML
Sign Up for
Account
Continue to
Follow Up and
Convert
Direct Outreach
Paid/Organic Search
Postings, Events etc.
Referral Program
Press
Social Media

17. 17
• Market cap of tracked coins has increased 20x in the past year,
from ~$23 billion to $500 billion
• Coin values peaked over $700 billion, and have since stabilized
• Few competitors in exchange market – green field for growth
• Demand for coins growing faster than the rate of growth
• Relatively low barrier to entry, with a high barrier for reputation
concerning recent breaches
• Industrial investors entering the sector: GMO Internet is
investing in a $90 million Cryptocurrency Mining Center in
Iceland, and a company co-owned by an advisor of Vladimir
Putin is investing $100 million in a bitcoin farm in Russia
• Bulls project bitcoin price increasing up to $500,000 / bitcoin
within 2.5 years
• Interest in altcoins has skyrocketed, with currencies such as
Ripple (based on global remittances & modernizing banking
payment systems) gaining over 2000% in the past year
Global Market Cap (All-Coin Index)
Industry growing
exponentially

18. 18
The only competitors which Cryptogram regards as similar in approach and relatively well-advanced are Coinbase (US) and
Bitstamp (EU). Cryptogram is quicker and easier to use, we offer a greater choice of cryptocurrencies, lower fees and faster
support.
(ratings out
of 5)
Description Quality Price
Competitiveness
Services Terms
Coinbase is a digital currency
exchange headquartered in
San Francisco, California. They
broker exchanges of Bitcoin,
Bitcoin Cash, Ethereum, and
Litecoin with fiat currencies in
around 32 countries, and
bitcoin transactions and
storage in 190 countries
worldwide.
The biggest, with 13+ million users.
Coinbase has suffered first mover
disadvantage especially in suffering
attacks and falling foul of regulators.
Coinbase has two core products: a Global Digital Asset
Exchange (GDAX) for trading a variety of digital assets on
its professional asset trading platform, and a user-facing
retail broker of Bitcoin, Bitcoin Cash, Ether, and Litecoin
for fiat currency.It also offers an API for developers and
merchants to build applications and accept payments in
both digital currencies. As of 2018, the company offered
buy/sell trading functionality in 32 countries, while the
cryptocurrency wallet was available in 190 countries
worldwide.
Connect bank
account, debit
card or credit
card to exchange
digital currency
into and out of
your local
currency.
A bitcoin exchange based in
Luxembourg.
In February 2014, the company
suspended withdrawals for several days
in the face of a distributed denial-of-
service attack. Days after restoring
service, Bitstamp temporarily
suspended withdrawals for some users
as a security precaution due to
increased phishing attempts.
In January 2015, Bitstamp suspended its
service after a hack during which less
than 19,000 bitcoins were stolen,[14]
reopening nearly a week later.
It allows trading between USD currency and bitcoin
cryptocurrency. It allows USD, EUR, Bitcoin, Litecoin,
Ethereum, Ripple or Bitcoin Cash deposits and
withdrawals.
Accepts free
deposits via
Single Fiat
Payments Area.
Credit card and
wire deposits
incur a fee.
Competition

19. Given our current daily trading volume $2 million, user growth
rate at about 1,000 users a day, a 0.25% trading fee and
amount of pre verifications submitted, we expect the following
once we get a banking partner and are able to open up fiat
deposits and withdrawals:
(in $ millions) Y1 Y2 Y3
Net Revenue 1.8 9.1 45.6
Gross Profit 1.7 8.8 45.0
Gross Margin % 93.4% 96.4% 98.7%
EBITDA 1.4 6.6 36.2
EBITDA Margin % 74.5% 72.3% 79.3%
Summary Income Statement (in millions)
19
0
10
20
30
40
50
2018 2019 2020
Net Revenue EBITDA
Profit & Loss
Projection
Annual
turnover
Above $50
million
Average
bank
transfer
$750
Incoming
bank
transfers
per month
4,000
transfers
valued at $3
million
Outgoing
bank
transfers
per month
1,500
transfers
valued at $1.1
million

20. 20
Contact Us
hey@cryptogram.com
(970) 236-6066
666 Fifth Ave, New York, NY 10019

21. CHECK OUT MORE OF
OUR WORK ON OUR
WEBSITE!
WWW.UNICORNBUSINESSPLANS.COM
hello@unicornbusinessplans.com
1,000+
BUSINESS
PLANS AND
PITCH DECKS
WRITTEN
$80M+
R A IS E D