Role of Politics in International Marketing

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Lindsey Fair, MBA

Classwork: For your country analyze the
Corruption
Index, PRI, Bureaucracy, Stability, Trade
Barriers, etc.

Using the key forms of digital analytics (content analysis, benchmark analysis, sentiment analysis, influencer analysis, and socialgraphics) to develop a content strategy that resonates with an 18 year old. Content, good content that is, can’t be developed unless you understand who you are speaking to, so let’s start with some inexpensive ways to figure out more than just their demographics. You may get a little dirty in this session as we’ll actually run through from analysis to content creation. Presented at #PSEWEB

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