Jill DaSilva is a lead instructor at General Assembly and head of UX strategy at DigitalKarma.io. She gives a presentation on design thinking and the design thinking process. She defines design thinking as a human-centered approach to innovation that draws from design methods to integrate user needs, technology possibilities, and business requirements. She then outlines the design thinking process as discover the need, do comparative/competitive analysis, conduct user research through methods like surveys and interviews, develop personas, create scenarios and user flows, sketch interfaces, prototype, and test.
Pre-Suasion: A Revolutionary Way to Influence and PersuadeHugo Guyader
Slides from the "Advanced Consumer Marketing" course at Linköping University, Sweden.
Robert Cialdini wrote "Pre-Suasion" this 2016. I have already used his previous book "Influence" in a Marketing course on Consumer Behavior for Master's students (http://www.slideshare.net/guyaderhugo/influence-54642692), and this is a series of slides on his new book.
This concept of Pre-Suasion is to create opportunities to persuade. By introducing a sympathetic a concept or idea, before recipients encounter the actual message, in that created Privileged Moment, they already associate positively what comes next.
De ravissante Tine Embrechts heeft een bvba opgericht. Het wijst op nieuwe plannen voor de toekomt.
Eén van de doelstellingen van de nieuwe vennootschap is ‘het zoeken van acteurs voor film, televisie en theater’.
De firma van haar partner Guga Baul bevindt zich in Oostende.
Pre-Suasion: A Revolutionary Way to Influence and PersuadeHugo Guyader
Slides from the "Advanced Consumer Marketing" course at Linköping University, Sweden.
Robert Cialdini wrote "Pre-Suasion" this 2016. I have already used his previous book "Influence" in a Marketing course on Consumer Behavior for Master's students (http://www.slideshare.net/guyaderhugo/influence-54642692), and this is a series of slides on his new book.
This concept of Pre-Suasion is to create opportunities to persuade. By introducing a sympathetic a concept or idea, before recipients encounter the actual message, in that created Privileged Moment, they already associate positively what comes next.
De ravissante Tine Embrechts heeft een bvba opgericht. Het wijst op nieuwe plannen voor de toekomt.
Eén van de doelstellingen van de nieuwe vennootschap is ‘het zoeken van acteurs voor film, televisie en theater’.
De firma van haar partner Guga Baul bevindt zich in Oostende.
In this webinar, we'll cover the following strategies you can utilize on LinkedIn and within Recruiter Professional Services to help you warm up cold leads and find new business:
- Boost Your Brand - Learn the newest tips on enhancing your profile
- Leverage Commonalities - Master the Alumni functionality and take advantage of your 2nd degree connections
- Get Smart - See what positions companies are hiring for and how you can directly message key decision makers involved
- Build Market Intelligence - Gain knowledge about on companies that are hiring and the number of positions they've filled within the last year
You'll come away with several solutions on how to proactively find new leads on LinkedIn.com.
Oodles Technologies has been working on Phonegap apps ever since its release. From concept, to development, to delivery, our team of experts work in synchronization with your business vision to deliver most scalable and modern phonegap applications.
Visit : http://bit.ly/29VvWAt
Basic concepts about Mobile Testing
When testing using the common method on windows /web application, we basically know the need to test functionality. Same concepts apply for mobile application for smartphone as well.
Visit : http://bit.ly/2bavnX0
Greetings of the day
passionate in the industry, creative and innovative with over 9 years international experiences in all aspects of Food & Beverage.
As i am looking for a platform where i can utilized my knowledge and competencies acquired through my years of experience in the industry and also able to make myself open for the new experiences, knowledge and skills.
Serendipity by Design - IxD S. America 13Dave Malouf
I opened up the talks section of this great conference in Recife, BR in 2013.
The talk was talking about how design can use the powerful tools of art and it's close association to non-linear creativity and associative thinking by building the space and culture of the studio environment.
If you're running a tech start-up, it's essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to "talk to the talk" will help you communicate better with developers, and overall just look really cool.
In this hour and a half long workshop, Chris Castiglione, experienced developer and founder of One Month Rails, will tackle some development principles and answer questions to get you on the right path, such as, "Front-end vs. Back-end?", "Is UX necessary for my project?", "What is this Javascript function thingy, and why am I passing it strange math equations to it?" He will also have you coding a bit yourself!
Leading a development team (without being a developer yourself) can sometimes feels like talking about dancing, and so this is an interactive and friendly environment in which to learn the basics. Come with questions, and a desire to have fun!
OneMonth.com
OneMonthHtml.com
OneMonthRails.com
Presentation on the methods used in design to develop a 'Persona' This is a vital element in the design process. Personas are fictional, generalised characters that encompass the various needs, goals, and observed behaviour patterns among your real and potential end users. Personas are vital to the success of a product development because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
If you're running a tech start-up, it's essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to "talk to the talk" will help you communicate better with developers, and overall just look really cool.
In this webinar, we'll cover the following strategies you can utilize on LinkedIn and within Recruiter Professional Services to help you warm up cold leads and find new business:
- Boost Your Brand - Learn the newest tips on enhancing your profile
- Leverage Commonalities - Master the Alumni functionality and take advantage of your 2nd degree connections
- Get Smart - See what positions companies are hiring for and how you can directly message key decision makers involved
- Build Market Intelligence - Gain knowledge about on companies that are hiring and the number of positions they've filled within the last year
You'll come away with several solutions on how to proactively find new leads on LinkedIn.com.
Oodles Technologies has been working on Phonegap apps ever since its release. From concept, to development, to delivery, our team of experts work in synchronization with your business vision to deliver most scalable and modern phonegap applications.
Visit : http://bit.ly/29VvWAt
Basic concepts about Mobile Testing
When testing using the common method on windows /web application, we basically know the need to test functionality. Same concepts apply for mobile application for smartphone as well.
Visit : http://bit.ly/2bavnX0
Greetings of the day
passionate in the industry, creative and innovative with over 9 years international experiences in all aspects of Food & Beverage.
As i am looking for a platform where i can utilized my knowledge and competencies acquired through my years of experience in the industry and also able to make myself open for the new experiences, knowledge and skills.
Serendipity by Design - IxD S. America 13Dave Malouf
I opened up the talks section of this great conference in Recife, BR in 2013.
The talk was talking about how design can use the powerful tools of art and it's close association to non-linear creativity and associative thinking by building the space and culture of the studio environment.
If you're running a tech start-up, it's essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to "talk to the talk" will help you communicate better with developers, and overall just look really cool.
In this hour and a half long workshop, Chris Castiglione, experienced developer and founder of One Month Rails, will tackle some development principles and answer questions to get you on the right path, such as, "Front-end vs. Back-end?", "Is UX necessary for my project?", "What is this Javascript function thingy, and why am I passing it strange math equations to it?" He will also have you coding a bit yourself!
Leading a development team (without being a developer yourself) can sometimes feels like talking about dancing, and so this is an interactive and friendly environment in which to learn the basics. Come with questions, and a desire to have fun!
OneMonth.com
OneMonthHtml.com
OneMonthRails.com
Presentation on the methods used in design to develop a 'Persona' This is a vital element in the design process. Personas are fictional, generalised characters that encompass the various needs, goals, and observed behaviour patterns among your real and potential end users. Personas are vital to the success of a product development because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
If you're running a tech start-up, it's essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to "talk to the talk" will help you communicate better with developers, and overall just look really cool.
Amy and Kieran were recently invited to represent Freerange by giving a one hour guest lecture – ‘Designing for Interactive User Interfaces’ – to Kieran's student group at UniSA. The lecture focused on application design specific to mobile – although the process can extend to any device.
Designing for Interactive User InterfacesKieran Wallis
A presentation by Freerange Future on Interactive User Interface design for the University of South Australia 3rd Year Visual Communication students. www.freerangefuture.com
Designing for Interactive User InterfacesKieran Wallis
A presentation by Freerange Future on Interactive UI design for 3rd year Visual Communication students at the University of South Australia. www.freerangefuture.com
How User Experience Addresses Unconscious BiasMarcus Finley
Presentation for NCT4G.
User experience design is one approach to addressing the issues of unconscious bias often found in today’s technology. Unconscious bias is an often overlooked and undervalued aspect of UX design since the little details seem to be so minor to us, however these minor details can have large and lasting impacts. Designing a user experience without paying attention to unconscious biases is leaving out small changes that, in turn, alienate large demographics of people and shrink your client base. On the other hand, making these small changes could be just the kickstart your product needs to expand and catch on within other demographics. This presentation will detail how to identify and overcome unconscious bias in order to achieve the maximum client or consumer base possible.
Marcus Finley, Twitter: @marcusafinley, Instagram: @findigital
FIN. Digital
Concurrent Session
Speaker Bio
Marcus Finley is the CEO and Founder of FIN Digital, a full service application development firm in Washington DC. Marcus graduated from Florida State University where he majored in Mechanical Engineering and Public Administration. Marcus is a certified Scrum Master with expert knowledge of a number programming languages, user experience design and web/mobile application development. Marcus has managed over $3 million dollars of contracted technology development and strategy projects for with an average project budget of $200,000. In his professional roles he has provided technology strategies and user experiences to achieve client’s goals. He has help developed UX practices, lead a number of UX workshops with clients and guided companies with emerging needs of validating applications. He co-founded a Meetup called Color of Tech to bring together a diverse group of technology professionals to network and thrive.
UI/UX Designer in the year 2020 | Developers Day Nov.19Lena Lekkou
What it's like to be a designer in the current year, what difficulties we all face and what soft skills everyone should invest in the following years so that they become future-proof in their discipline.
Design Thinking for Library Innovation Workshop SlidesWiLS
Design Concepts, a product design and innovation consulting firm based in Madison, is pleased to partner with WiLS to present a Design Thinking for Library Innovation workshop at WiLS World 2016. Design Thinking is a creative approach to solving problems in a holistic and human-centered way. In this hands-on workshop, we will apply Design Thinking methods to address the challenges facing libraries. Participants will gain an understanding of a framework and process for innovation, and practice techniques including research, analysis, brainstorming, and storytelling to generate inspired solutions.
1. DESIGN THINKING
IN PRACTICE
Jill DaSilva
@dasilva_jill #GAatSXSW2016
Lead Instructor UXDI, General Assembly
Head of UX Strategy & Co-Founder, DigitalKarma.io
IxD Advisory Board Member, Santa Monica College
2. HELLO! 2
JILL DASILVA
HEAD OF UX STRATEGY & CO-FOUNDER
DIGITAL KARMA
‣Began programming when she was 8 years old.
‣Lead UXDI Immersive instructor, General Assembly.
‣UXDI Global Education Strategy Team Member.
‣Recognized as “50 LA tech CEOs, founders,
executives, hackers, & investors you must follow on
Twitter” by Built in Los Angeles
‣Ixd Advisory Board Member, Santa Monica College
GENERAL ASSEMBLY
@dasilva_jill #GAatSXSW2016
3. AGENDA
‣ What is Design Thinking?
‣ Design Thinking Process
‣ Q & A
OVERVIEW
5. TIM BROWN, PRESIDENT AND CEO, IDEO
“Design thinking is a human-centered approach to
innovation that draws from the designer’s toolkit to
integrate the needs of people, the possibilities of
technology, and the requirements for business success.”
14. WHY UNDERSTAND OUR USERS?
TO SOLVE REAL PROBLEMS
‣ REMINDER: You are not the user
‣ Don’t assume you know their problems
‣ Don’t assume they will behave as you expect them to
‣ Don’t assume you’ve thought of everything
14
16. 16WHAT IS USER RESEARCH?
HENRY FORD
“If I’d asked people what they wanted, they’d
have said faster horses.”
17. WHAT DO WE NEED TO KNOW?
USER RESEARCH
‣ User surveys (google forms, survey monkey, etc.)
‣ User interviews (phone or in person)
‣ Contextual inquiry (observing the user in it’s natural habitat)
‣ Can also look at analytics with proper code in place
22. PERSONAS
HOW ARE THEY MADE?
‣ Personas are made from the emerging themes found in the
research.
‣ A persona is not one person, but a culmination of many persons
23. PERSONAS
WHY ARE THEY MADE?
‣ UCD (user-centered design)
‣ To help keep a project on track.
‣ Align team members.
‣ Prevent feature creep. (only build features that the user needs/
wants)
33. SCENARIO
EXAMPLE SCENARIO:
‣ Create a native app that is the Air BnB for parking solutions
‣ Example Scenario 1: A parent/guardian must park every morning near their
child’s school in order to walk their child in. All street parking is permit only
and there are no meters. There are plenty of driveways, though!
‣ Example Scenario 2: It’s 4th of July and people want to park near the
fireworks show, but parking is permit only. There are plenty of driveways,
though!
38. USER FLOWS
‣ Busy mom is frustrated with parking situation at school. She knows
she needs a parking spot the same time every day
‣ She does a google search and finds a parking solution. She downloads
an app that claims to be the AirBnB for parking.
1. She opens the app.
2. She types in the school address and looks for parking options nearby.
3. She types in the dates and times she’ll need to park.
4. She finds a driveway that can be rented 5 mornings and afternoons.
5. She creates a profile and reserves the spots.
40. FLOWS TO INTERFACES
FLOWS DEFINE WHAT PAGES YOU NEED
‣ User flows tell you:
‣ what pages users land on
‣ what the page needs to let the user do in order to proceed
‣ Early on, it’s helpful to sketch thumbnail wireframes as the pages in
your flows
40
41. FLOWS TO INTERFACES
ZOOM IN
‣ Once you have the flows down you are ready to design the pages in
more detail
‣ The basics:
‣ What global elements are shared across all pages?
‣ What content goes on the page?
‣ What affordances does the UI need to let the user accomplish tasks?
41
43. FLOWS TO INTERFACES
WIRES + FLOWS = WIREFLOWS
43
XYZ
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Answer this in ##:## for ## pts
Will the Jets run on
the 2nd down?
Yes No
UI/UE ideas:
- Confirmation sound and visual (on-click change button color)
when user clicks an answer on a quiz, prediction, poll, etc.
- diff color interface when it is a poll or quiz or trivia (perhaps to
help the user to know what kind of interaction it is and a diff point value)
- when results are shown,
show the question with the correct answer highlighted-
perhaps a red bg for the wrong chosen answer and a green
bg on the correct chosen answer (Rob suggested a big green check mark or a big red "X")
- I think the commentary should be viewed at the bottom of the screen, above the nav...
- When do users get to share via FB and Twitter, etc. game results? (at the end of a live game?)
and perhaps it's an offer to "share this app" for ## points
animation
[LIVE Play Quiz]
LIVE Prediction Results
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Will the Jets run on
the 2nd down?
Yes No
[LIVE Play Quiz Results]
Waiting for next interaction...
CONGRATS! You won ## points!
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Team: Score:
7
6
Downs:
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LIVE Prediction Results
Will the Jets run on
the 2nd down?
Yes No
Sorry! You didn't win ;(
Waiting Screen
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Where did Ray Rice
go to college?
[General Trivia]
XYZ
Rutgers
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General Prediction
Which Quarterback will
throw for a TD first?
[Non-LIVE Quiz Results]
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Team: Score:
7
6
Downs:
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General Prediction
Which Quarterback will
throw for a TD first?
XYZ
XYZ
XYZ
XYZ
General Prediction
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Team: Score:
7
6
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Which Quarterback will
throw for a TD first?
[Non-LIVE Quiz]
XYZ
XYZ
XYZ
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Where did Ray Rice
go to college?
[General Trivia Results]
XYZ
Rutgers
XYZ
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Team: Score:
7
6
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Where did Ray Rice
go to college?
[General Trivia Results]
XYZ
Rutgers
Waiting Screen
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CONGRATS! You won ## points!
Sorry! You didn't win ;(
CONGRATS! You won ## points!
Sorry! You didn't win ;(
LIVE Polls
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Who is the better
Quarterback?
[Polls]
XYZ
XYZ
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LIVE interaction in: ##:##
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CATCH!
- CATCH! interaction: should we show how many catches they have and count backwards from 20 to 0?
- Should one of the CATCH!'s be a "whammy" (a prize that isn't a prize like in the game show "press your luck"? i.e. a flat/deflated football
- I don't think that Polls should be a part of CATCH!...when to display poll result, esp if people are playing at diff times...
-
(non-LIVE interaction)
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There's no live game right now-
Press the CATCH! button to
go play CATCH!
and WIN cool stuff!
XYZ
CATCH! Trivia
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XYZ
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Trivia Results
Where did Ray Rice
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XYZ
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Sorry! You didn't win ;(
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Answer this in ##:## for ## pts
Answer this in ##:## for ## pts
age SEX
STATE
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accept not now
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Animation XYZ
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YOU WON!
Prize XYZ
ok
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Video XYZ
play now play later
XYZ
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Who is the best team
in the NFL?
XYZ
XYZ
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BACK BACK
BACK
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BACK
BACK
BACK
BACK BACK
BACK
BACK
BACK
BACK BACK
BACKBACKBACKBACKBACKBACKBACKBACKBACKBACK
BACK
BACK
BACKBACKBACK
BACK
BACK
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ALL
Coupons
Animations
Prizes
Videos
XYZ
Locker
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Locker: Coupons
BACK BACK
A
B
C
blah, blah Delete
Redeem Share
blah, blah
Redeem Share
blah, blah
Redeem Share
Locker: Redeem/more info
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BACK
A
blah, blah
Delete
Delete
Delete
Locker:
- I need a better understanding of the flow UI/UX
- How does the redemption occur?
- Where does the user see more info about the offer (larger view, w/o pressing the redeem button?)
Locker: Share
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A
B
C
blah, blah Delete
Redeem Share
blah, blah
Redeem Share
blah, blah
Redeem Share
Delete
Delete
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BACK
A
blah, blah
Delete
Sharing options
FB Tw
A blah, blah
B blah, blah
C blah, blah
more info
more info
more info
if the user presses more info, does it take them to a web link?
Locker: Delete
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A
B
C
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Redeem Share
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Redeem Share
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Delete
Delete
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46. WHAT IS A PROTOTYPE?
HTTP://EN.WIKIPEDIA.ORG/WIKI/PROTOTYPE
“A prototype is an early sample, model or
release of a product built to test a concept or
process or to act as a thing to be replicated
or learned from.”
47. WHAT IS A PROTOTYPE?
WHERE ARE THEY USED?
‣ Industrial design
‣ Product design
‣ Automotive design
‣ Software design
48. WHAT IS A PROTOTYPE?
HOW IS IT DIFFERENT FROM PRODUCTION?
‣ Typically lower fidelity
‣ Typically just a portion of the system
‣ If coded, it’s allowed to be bad, unreliable code
‣ Much less investment to build
51. WHY DO WE PROTOTYPE?
KEEP IT USER-CENTERED
‣ Prototypes are all about the user
‣ Production development can get messy:
‣ database issues
‣ integration points
‣ code maintainability
‣ quality assurance and deployment
‣ …and other things that don’t concern the user
53. WHY DO WE PROTOTYPE?
The amount of time that developers
spend on avoidable re-work is 50%.
https://www.cs.umd.edu/projects/SoftEng/ESEG/papers/82.78.pdf
54. WHY DO WE PROTOTYPE?
The cost of fixing an error after development is 100 times more
than fixing that error before the project is completed.
https://www.cs.umd.edu/projects/SoftEng/ESEG/papers/82.78.pdf
55. WHY DO WE PROTOTYPE?
The cost of fixing an error after development is 100 times more
than fixing that error before the project is completed.
“…a survey of 96 mobile app developers found that the
average cost to develop an app was $6,453. Another
article reports that developing a “small app” can cost
$3000 – $8000. More complex apps can cost anywhere
from $50,000 to $150,000!”
56. WHY DO WE PROTOTYPE?
TO COMMUNICATE AND TEST
‣ Functionality
‣ Flow
‣ Interaction
‣ Animations
‣ Usability
64. USER TESTING
WHY IS TESTING IMPORTANT
‣ The best way to find out if something works is to test it!
‣ You’ve looked at for so long that you can’t see the forest for the trees
‣ Might uncover missing features or confusion functionality.
‣ Test with 5 to 7 representative users
‣ Guerrilla testing is better than no testing!
‣ Doesn’t have to be perfect the first time, but should test your
hypothesis of the need you’re solving for.
65. USER TESTING
WHY IS TESTING IMPORTANT
‣ The best way to find out if something works is to test it!
‣ You’ve looked at for so long that you can’t see the forest for the trees
‣ Might uncover missing features or confusion functionality.
‣ Test with 5 to 7 representative users
‣ Guerrilla testing is better than no testing!
‣ Doesn’t have to be perfect the first time, but should test your
hypothesis of the need you’re solving for.
66. USER TESTING
WHY IS TESTING IMPORTANT
‣ The best way to find out if something works is to test it!
‣ You’ve looked at for so long that you can’t see the forest for the trees
‣ Might uncover missing features or confusion functionality.
‣ Test with 5 to 7 representative users
‣ Guerrilla testing is better than no testing!
‣ Doesn’t have to be perfect the first time, but should test your
hypothesis of the need you’re solving for.
67. USER TESTING
WHY IS TESTING IMPORTANT
‣ The best way to find out if something works is to test it!
‣ You’ve looked at for so long that you can’t see the forest for the trees
‣ Might uncover missing features or confusion functionality.
‣ Test with 5 to 7 representative users
‣ Guerrilla testing is better than no testing!
‣ Doesn’t have to be perfect the first time, but should test your
hypothesis of the need you’re solving for.
68. USER TESTING
WHY IS TESTING IMPORTANT
‣ The best way to find out if something works is to test it!
‣ You’ve looked at for so long that you can’t see the forest for the trees
‣ Might uncover missing features or confusion functionality.
‣ Test with 5 to 7 representative users
‣ Guerrilla testing is better than no testing!
‣ Doesn’t have to be perfect the first time, but should test your
hypothesis of the need you’re solving for.
69. USER TESTING
WHY IS TESTING IMPORTANT
‣ The best way to find out if something works is to test it!
‣ You’ve looked at for so long that you can’t see the forest for the trees
‣ Might uncover missing features or confusion functionality.
‣ Test with 5 to 7 representative users
‣ Guerrilla testing is better than no testing!
‣ Doesn’t have to be perfect the first time, but should test your
hypothesis of the need you’re solving for.
72. ADDITIONAL RESOURCES & STUFF
SOME BOOKS
‣ UX Strategy
‣ The User Experience Team of One
‣ Undercover Experience Design: Voices Matter
‣ Design of Everyday Things
‣ About Face Essentials Interaction Design
‣ http://www.slideshare.net/JillDaSilva/roiuxjilldasilva20150321-46122659
‣ http://info.usertesting.com/
OnDemandWebinarInvestinginUserExperienceMar2015.html
ROI OF UX
73. THANK YOU!
Jill DaSilva
@dasilva_jill #GAatSXSW2016
Lead Instructor UXDI, General Assembly
Head of UX Strategy & Co-Founder, DigitalKarma.io
IxD Advisory Board Member, Santa Monica College