This document summarizes a presentation given by Rohit Talwar on key opportunities and trends in the travel industry through 2020. Some of the main points discussed include the impact of changing demographics on travel, the rise of Asia as a travel market, increasing customer expectations around personalization and technology, and the need for hotels to embrace social media and offer personalized services. The presentation also highlights opportunities for Estonia's tourism industry in areas like business events, agri-tourism, leveraging natural assets, and promoting Tallinn as a cultural destination.
The document discusses scenarios for the global travel industry in 2020. It identifies key drivers of change like changing demographics, new technologies, and evolving traveler behaviors. Hotels will face new competition from emerging markets and changing customer expectations around personalization, pricing, and services. The industry may see new types of hotel companies and properties emerge. Strategic planning and innovation will be needed for hotels to adapt and thrive in this uncertain future landscape.
University of moratuwa (umta) save education in sri lanka slides Upul Jayasinghe
The document discusses several "miracles" that call into question the Sri Lankan government's claim that it can become a knowledge hub with its current underfunding of universities. It notes that university funding and spending on research and development have been decreasing as a percentage of GDP for decades. It also highlights problems like lack of facilities, low salaries driving away qualified academics, and students entering university without adequate skills. The teachers association argues increased investment in education is needed to actually improve the university system and make Sri Lanka a true knowledge hub.
This document provides an overview and introduction to a course on fundamentals of business and financial journalism. It outlines the key themes to be covered in the course including how everything in the global financial system is interrelated and how business journalism affects people. It also outlines the intended learning outcomes, assessment standards, required readings, course structure and schedule.
This document discusses marketing strategies for nature tourism in Estonia. It highlights Estonia's rich natural heritage including biodiversity and protected areas. It also outlines innovative low-season tourism products focused on nature activities. Finally, it discusses the use of social media and web 2.0 tools like Flickr, YouTube, Facebook and Twitter to collaboratively promote ecotourism in Estonia.
Sustainable Tourism Development Strategy: case of Soomaa National Park, EstoniaAivar Ruukel
Presentation "Sustainable Tourism Development Strategy: case of Soomaa National Park, Estonia" at the 5th International Conference on Monitoring and Management of Visitor Flows in Recreational and Protected Areas.
The document analyzed the social media habits of major travel and tourism brands in India on Facebook and Twitter for January 2013. On Facebook, MakeMyTrip led with the highest engagement score and was the fastest responder. Goibibo and MakeMyTrip had the most fans. On Twitter, iXiGo tweeted the most and had the highest number of replies, while MakeMyTrip again responded fastest to queries. The document contained performance metrics for key social media metrics to benchmark the brands.
The document discusses scenarios for the global travel industry in 2020. It identifies key drivers of change like changing demographics, new technologies, and evolving traveler behaviors. Hotels will face new competition from emerging markets and changing customer expectations around personalization, pricing, and services. The industry may see new types of hotel companies and properties emerge. Strategic planning and innovation will be needed for hotels to adapt and thrive in this uncertain future landscape.
University of moratuwa (umta) save education in sri lanka slides Upul Jayasinghe
The document discusses several "miracles" that call into question the Sri Lankan government's claim that it can become a knowledge hub with its current underfunding of universities. It notes that university funding and spending on research and development have been decreasing as a percentage of GDP for decades. It also highlights problems like lack of facilities, low salaries driving away qualified academics, and students entering university without adequate skills. The teachers association argues increased investment in education is needed to actually improve the university system and make Sri Lanka a true knowledge hub.
This document provides an overview and introduction to a course on fundamentals of business and financial journalism. It outlines the key themes to be covered in the course including how everything in the global financial system is interrelated and how business journalism affects people. It also outlines the intended learning outcomes, assessment standards, required readings, course structure and schedule.
This document discusses marketing strategies for nature tourism in Estonia. It highlights Estonia's rich natural heritage including biodiversity and protected areas. It also outlines innovative low-season tourism products focused on nature activities. Finally, it discusses the use of social media and web 2.0 tools like Flickr, YouTube, Facebook and Twitter to collaboratively promote ecotourism in Estonia.
Sustainable Tourism Development Strategy: case of Soomaa National Park, EstoniaAivar Ruukel
Presentation "Sustainable Tourism Development Strategy: case of Soomaa National Park, Estonia" at the 5th International Conference on Monitoring and Management of Visitor Flows in Recreational and Protected Areas.
The document analyzed the social media habits of major travel and tourism brands in India on Facebook and Twitter for January 2013. On Facebook, MakeMyTrip led with the highest engagement score and was the fastest responder. Goibibo and MakeMyTrip had the most fans. On Twitter, iXiGo tweeted the most and had the highest number of replies, while MakeMyTrip again responded fastest to queries. The document contained performance metrics for key social media metrics to benchmark the brands.
Spectracom Holdings provides business valuation services to help business owners and advisors determine business value. The document discusses common myths about business valuations, including that industry multiples always provide the best estimate of value, that valuations remain constant over time, and that financial data alone is sufficient to determine value. In reality, business valuations require considering many factors and can vary between analysts, but following industry standards leads to reasonable estimates. Spectracom Holdings has over 30 years of experience performing valuations for small to medium businesses across industries.
2011 MBA Online mobile and Social Media - The Emerging TrendsJoe Dahleen
This document discusses emerging trends in online, mobile, and social media and their implications for mortgage business leaders. It summarizes a panel discussion on these topics featuring speakers from TowerGroup, RGA, and Mount Olympus Mortgage. The panel addressed how social media is affecting business, the effect of mobile devices, and opportunities provided by evolving information technology. The document provides information on MBA social media initiatives and outlines strategies for leveraging online lending, mobile technologies, and social networks in financial services.
This document analyzes statistics on the print newspaper industry in the United States. It shows that while newspaper circulation and readership numbers have declined over the past decade, especially among younger age groups, newspapers are still widely read with circulation around 45 million in 2011. Advertising revenues for print newspapers have also fallen in recent years. However, some argue that print media is not dying but rather evolving to a new format. The document concludes that print remains an important part of the news media landscape, though digital formats are increasingly popular among younger consumers.
The document discusses search trends and monetization on the Swedish news website Svenska Dagbladet (SvD). It notes that over half of internet users search for information online. SvD saw rapid growth in search traffic after launching an improved search feature in 2008. The document also examines top search queries and suggests that advertising and paid search placements generate profit from search.
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...imec.archive
The document discusses trends in healthcare and the potential for eHealth to help address challenges in the industry. It notes that the world population is growing and aging, placing more demands on healthcare systems. New technologies are needed to help improve quality of care, access, and efficiency. eHealth aims to transform healthcare through more integrated and collaborative systems that support prevention, early diagnosis, and targeted treatments. This can help move healthcare from a focus on treating late-stage disease to emphasizing early health and wellness. However, key issues around standards, funding, change management, privacy, and coordination of innovation still need to be addressed for eHealth to realize its full potential.
Facebook is a popular social media network with over 460 million users worldwide. Users can create profiles to connect with friends, share photos and updates, and interact with brands. Initially created for college students, Facebook now allows anyone over 13 to join. The site gathers demographic information on users such as age, gender, interests and location to help users connect and for advertisers to target specific audiences. Creating a profile requires basic contact information and users can then find friends, control privacy settings, and view other users' updates on their personalized homepage or "wall."
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaJulie Hansen
The document discusses the rise of mobile devices such as smartphones and tablets. Some key points:
- In 2011, global smartphone sales surpassed PC sales for the first time. Smartphone and tablet sales are projected to greatly exceed PC sales in the coming years.
- Mobile internet usage is also rising rapidly and is expected to account for the majority of global internet traffic by 2015. Time spent using mobile apps is increasing significantly each month.
- Globally, the mobile revolution is still in its early stages, with smartphone penetration around 30% currently. However, countries like the US are over halfway to majority smartphone ownership.
- In the US, smartphone ownership is highest among younger, wealthier demographics but
Pecha kucha sultan bin abdulaziz humanitarian city(1)Yshamekh
The Sultan Bin Abdulaziz Humanitarian City is the largest medical rehabilitation center in the Middle East, helping over 60,000 patients annually through its philosophy of empowering people to help themselves. It provides full support and resources while ensuring quality assurance. It faces challenges in becoming self-sustaining, increasing competitiveness, sustaining quality, and retaining healthcare talent, and aims to meet these challenges through its recommendations.
CFBR 2012 | Rise of Facebook in Brazil and the ten best social marketing tips...Media Education
This document discusses opportunities for social media marketing in Brazil on Facebook. It notes that Facebook usage in Brazil is huge, with over 60 million Brazilian users, and that the average Brazilian user likes 10 pages. The document provides statistics on the interests of Brazilian Facebook users and notes that many of the top brand posts in Brazil are about football. It recommends that brands create great, engaging content and monitor their key metrics and competitors on Facebook to take advantage of the opportunity for social media marketing in Brazil.
The document provides information about the National Health Authority of Thailand. It includes:
1. Contact information for the director including email and social media accounts.
2. An organizational chart showing the different departments within the National Health Authority including the Health Service Provider Office, Health Information System and Network Office, and Health Foreign Policy Office.
3. Tables and graphs showing health statistics over time such as disease rates, life expectancy, healthcare utilization and costs, and trends in health risk factors.
Facebook has seen significant growth across Central and Eastern European (CEE) countries. The number of Facebook users in Poland, Russia, and other CEE nations has increased substantially. Facebook impressions now account for a large percentage of total online impressions in some CEE countries like Serbia, where Facebook impressions make up 39% of all impressions. Most Facebook users in CEE are between the ages of 18-34. Brands have found success on Facebook in CEE by launching fan pages and running ads to gain fans.
The Role of Technology For Patient Outcomes in East Africa — Slides from East...IHS
These slides were presented by Farah Ramadan at the East Africa Healthcare Investment Summit 2012 in Kampala, Uganda on 19th April 2012.
The presentation was part of a panel discussion with government and industry representatives, examining strategies for sustained growth and profitability in the healthcare arena in East Africa.
This presentation focused specifically on the role of technology as an enabling force for better patient outcomes in East Africa.
The document discusses volunteer management strategies at the National Trust. It outlines the Trust's past approach to volunteering, including communication methods and involvement of volunteers. It then discusses a new "Volunteer Exemplar Project" that aimed to think differently about volunteering by improving support, role definitions, and including volunteers in project management. Key changes included a Volunteer Support Team, research groups for volunteers, new roles, and improved communication. Evaluation found both successes and challenges in managing expectations during change and maintaining consistency across properties. The final section discusses next steps, like expanding roles and training opportunities.
Helen Milner discusses rethinking the digital divide in her presentation at the National Digital Conference 2012. She notes that internet use is exploding everyday, yet a divide still exists between first generation and next generation internet users. Next generation users, who are younger, use multiple internet applications and devices, while first generation users are older and less active online. Milner advocates growing confident and independent internet users through 3,800 community partners and 500 access points that provide training and support. She argues that technology should help people achieve goals, like digitizing public services, rather than be the goal itself. The key is combining local partners, technology, and scale to connect people and help close the digital divide.
Helen Milner - ND2012 Day 2, Plenary 1: Everyone OnlineGoONND2012
Helen Milner discusses rethinking the digital divide in her presentation at the National Digital Conference 2012. She notes that internet use is exploding everyday, yet a divide still exists between first generation and next generation internet users. Next generation users, who use multiple internet applications on smartphones and own multiple digital devices, are more common among students, employed individuals, and retired people compared to unemployed individuals. She advocates growing confident and independent internet users through local community partners and technology at scale, emphasizing that the most important factor is people.
- The document was the earnings call transcript from Quepasa Corporation for the first quarter of 2012, discussing key metrics and financial results.
- Registered users, visits, and pageviews all continued to increase quarter-over-quarter. Adjusted EBITDA was $672,937 for Q1 2012 compared to $10,430 in Q1 2011.
- Management highlighted continued growth in the company's core social networking platform, which was being rebranded from myYearbook to MeetMe.
This document announces a competition to fund collaborative R&D projects that address challenges in the digital industries. The competition will invest up to £18M over 12 months. It identifies three key challenge areas: people, digital content/services, and networks. The first round will provide up to £10M for projects addressing at least two areas. It aims to fund projects that can help create a sustainable economic future for all participants in the digital industries.
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Pulsar Platform
The objective of the O2 Brand Graph pilot was to mine social media data in a way that would allow us to connect it to audience studies.
This presentation is an initial exploration of how we can use social media to augment a segmentation model with real-time data. Instead of tracking contents by keywords (“horizontal” tracking – any content mentioning specific keywords and keyphrases), we looked into mining social media contents and behaviours by audiences (“vertical” tracking – any content generated from a set of sources, regardless of the features of the content).
The document summarizes the 2012 annual meeting of the Norwich Community Development Corporation (NCDC). It discusses the poor economic times nationally and how Norwich is using this period to prepare for future growth. It highlights various community and NCDC accomplishments in 2011 that show the benefits of collaboration, including downtown programs, infrastructure improvements, and economic indicators. The document provides updates on current NCDC activities like their online presence and use of a customer relationship management tool. It introduces the keynote speaker Jason Vincent and guest speaker Jim O'Shea, who will facilitate strategic planning.
Rohit Talwar - Tomorrow's Airport: Developing a Roadmap to the Future for FT...Rohit Talwar
This document discusses a workshop on developing a roadmap for the future of airports held in Vancouver in 2012. It outlines several key themes to be addressed, including macro trends impacting aviation, designing the airport passenger experience, extending non-flight services, and ensuring airports are prepared for future changes. Specific topics discussed include emerging technologies, customer insights, industry strategies, the passenger journey, retail/dining options, and new business models. Attendees were asked to consider challenges and opportunities for their organizations in developing future-proof airports through 2025.
Rohit Talwar- The 3 R's of Strategic Survival & Growth for FTE Keynote Vancou...Rohit Talwar
The document discusses strategies for ensuring the long-term survival and growth of airports. It suggests that airports will need to reinvent themselves as integrated ecosystems and rethink their business models to focus on three key areas: rethinking their operating model, reinventing the passenger experience, and revolutionizing revenue streams. The document provides examples of emerging technologies, trends, and strategies that could enable airports to successfully adapt to changes in customer expectations, new innovations, and industry advances over the next 10+ years.
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Spectracom Holdings provides business valuation services to help business owners and advisors determine business value. The document discusses common myths about business valuations, including that industry multiples always provide the best estimate of value, that valuations remain constant over time, and that financial data alone is sufficient to determine value. In reality, business valuations require considering many factors and can vary between analysts, but following industry standards leads to reasonable estimates. Spectracom Holdings has over 30 years of experience performing valuations for small to medium businesses across industries.
2011 MBA Online mobile and Social Media - The Emerging TrendsJoe Dahleen
This document discusses emerging trends in online, mobile, and social media and their implications for mortgage business leaders. It summarizes a panel discussion on these topics featuring speakers from TowerGroup, RGA, and Mount Olympus Mortgage. The panel addressed how social media is affecting business, the effect of mobile devices, and opportunities provided by evolving information technology. The document provides information on MBA social media initiatives and outlines strategies for leveraging online lending, mobile technologies, and social networks in financial services.
This document analyzes statistics on the print newspaper industry in the United States. It shows that while newspaper circulation and readership numbers have declined over the past decade, especially among younger age groups, newspapers are still widely read with circulation around 45 million in 2011. Advertising revenues for print newspapers have also fallen in recent years. However, some argue that print media is not dying but rather evolving to a new format. The document concludes that print remains an important part of the news media landscape, though digital formats are increasingly popular among younger consumers.
The document discusses search trends and monetization on the Swedish news website Svenska Dagbladet (SvD). It notes that over half of internet users search for information online. SvD saw rapid growth in search traffic after launching an improved search feature in 2008. The document also examines top search queries and suggests that advertising and paid search placements generate profit from search.
Ehip1 caring through-sharing the-e health-landscape dirk de langhe veronique ...imec.archive
The document discusses trends in healthcare and the potential for eHealth to help address challenges in the industry. It notes that the world population is growing and aging, placing more demands on healthcare systems. New technologies are needed to help improve quality of care, access, and efficiency. eHealth aims to transform healthcare through more integrated and collaborative systems that support prevention, early diagnosis, and targeted treatments. This can help move healthcare from a focus on treating late-stage disease to emphasizing early health and wellness. However, key issues around standards, funding, change management, privacy, and coordination of innovation still need to be addressed for eHealth to realize its full potential.
Facebook is a popular social media network with over 460 million users worldwide. Users can create profiles to connect with friends, share photos and updates, and interact with brands. Initially created for college students, Facebook now allows anyone over 13 to join. The site gathers demographic information on users such as age, gender, interests and location to help users connect and for advertisers to target specific audiences. Creating a profile requires basic contact information and users can then find friends, control privacy settings, and view other users' updates on their personalized homepage or "wall."
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaJulie Hansen
The document discusses the rise of mobile devices such as smartphones and tablets. Some key points:
- In 2011, global smartphone sales surpassed PC sales for the first time. Smartphone and tablet sales are projected to greatly exceed PC sales in the coming years.
- Mobile internet usage is also rising rapidly and is expected to account for the majority of global internet traffic by 2015. Time spent using mobile apps is increasing significantly each month.
- Globally, the mobile revolution is still in its early stages, with smartphone penetration around 30% currently. However, countries like the US are over halfway to majority smartphone ownership.
- In the US, smartphone ownership is highest among younger, wealthier demographics but
Pecha kucha sultan bin abdulaziz humanitarian city(1)Yshamekh
The Sultan Bin Abdulaziz Humanitarian City is the largest medical rehabilitation center in the Middle East, helping over 60,000 patients annually through its philosophy of empowering people to help themselves. It provides full support and resources while ensuring quality assurance. It faces challenges in becoming self-sustaining, increasing competitiveness, sustaining quality, and retaining healthcare talent, and aims to meet these challenges through its recommendations.
CFBR 2012 | Rise of Facebook in Brazil and the ten best social marketing tips...Media Education
This document discusses opportunities for social media marketing in Brazil on Facebook. It notes that Facebook usage in Brazil is huge, with over 60 million Brazilian users, and that the average Brazilian user likes 10 pages. The document provides statistics on the interests of Brazilian Facebook users and notes that many of the top brand posts in Brazil are about football. It recommends that brands create great, engaging content and monitor their key metrics and competitors on Facebook to take advantage of the opportunity for social media marketing in Brazil.
The document provides information about the National Health Authority of Thailand. It includes:
1. Contact information for the director including email and social media accounts.
2. An organizational chart showing the different departments within the National Health Authority including the Health Service Provider Office, Health Information System and Network Office, and Health Foreign Policy Office.
3. Tables and graphs showing health statistics over time such as disease rates, life expectancy, healthcare utilization and costs, and trends in health risk factors.
Facebook has seen significant growth across Central and Eastern European (CEE) countries. The number of Facebook users in Poland, Russia, and other CEE nations has increased substantially. Facebook impressions now account for a large percentage of total online impressions in some CEE countries like Serbia, where Facebook impressions make up 39% of all impressions. Most Facebook users in CEE are between the ages of 18-34. Brands have found success on Facebook in CEE by launching fan pages and running ads to gain fans.
The Role of Technology For Patient Outcomes in East Africa — Slides from East...IHS
These slides were presented by Farah Ramadan at the East Africa Healthcare Investment Summit 2012 in Kampala, Uganda on 19th April 2012.
The presentation was part of a panel discussion with government and industry representatives, examining strategies for sustained growth and profitability in the healthcare arena in East Africa.
This presentation focused specifically on the role of technology as an enabling force for better patient outcomes in East Africa.
The document discusses volunteer management strategies at the National Trust. It outlines the Trust's past approach to volunteering, including communication methods and involvement of volunteers. It then discusses a new "Volunteer Exemplar Project" that aimed to think differently about volunteering by improving support, role definitions, and including volunteers in project management. Key changes included a Volunteer Support Team, research groups for volunteers, new roles, and improved communication. Evaluation found both successes and challenges in managing expectations during change and maintaining consistency across properties. The final section discusses next steps, like expanding roles and training opportunities.
Helen Milner discusses rethinking the digital divide in her presentation at the National Digital Conference 2012. She notes that internet use is exploding everyday, yet a divide still exists between first generation and next generation internet users. Next generation users, who are younger, use multiple internet applications and devices, while first generation users are older and less active online. Milner advocates growing confident and independent internet users through 3,800 community partners and 500 access points that provide training and support. She argues that technology should help people achieve goals, like digitizing public services, rather than be the goal itself. The key is combining local partners, technology, and scale to connect people and help close the digital divide.
Helen Milner - ND2012 Day 2, Plenary 1: Everyone OnlineGoONND2012
Helen Milner discusses rethinking the digital divide in her presentation at the National Digital Conference 2012. She notes that internet use is exploding everyday, yet a divide still exists between first generation and next generation internet users. Next generation users, who use multiple internet applications on smartphones and own multiple digital devices, are more common among students, employed individuals, and retired people compared to unemployed individuals. She advocates growing confident and independent internet users through local community partners and technology at scale, emphasizing that the most important factor is people.
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- Registered users, visits, and pageviews all continued to increase quarter-over-quarter. Adjusted EBITDA was $672,937 for Q1 2012 compared to $10,430 in Q1 2011.
- Management highlighted continued growth in the company's core social networking platform, which was being rebranded from myYearbook to MeetMe.
This document announces a competition to fund collaborative R&D projects that address challenges in the digital industries. The competition will invest up to £18M over 12 months. It identifies three key challenge areas: people, digital content/services, and networks. The first round will provide up to £10M for projects addressing at least two areas. It aims to fund projects that can help create a sustainable economic future for all participants in the digital industries.
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Pulsar Platform
The objective of the O2 Brand Graph pilot was to mine social media data in a way that would allow us to connect it to audience studies.
This presentation is an initial exploration of how we can use social media to augment a segmentation model with real-time data. Instead of tracking contents by keywords (“horizontal” tracking – any content mentioning specific keywords and keyphrases), we looked into mining social media contents and behaviours by audiences (“vertical” tracking – any content generated from a set of sources, regardless of the features of the content).
The document summarizes the 2012 annual meeting of the Norwich Community Development Corporation (NCDC). It discusses the poor economic times nationally and how Norwich is using this period to prepare for future growth. It highlights various community and NCDC accomplishments in 2011 that show the benefits of collaboration, including downtown programs, infrastructure improvements, and economic indicators. The document provides updates on current NCDC activities like their online presence and use of a customer relationship management tool. It introduces the keynote speaker Jason Vincent and guest speaker Jim O'Shea, who will facilitate strategic planning.
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This document discusses a workshop on developing a roadmap for the future of airports held in Vancouver in 2012. It outlines several key themes to be addressed, including macro trends impacting aviation, designing the airport passenger experience, extending non-flight services, and ensuring airports are prepared for future changes. Specific topics discussed include emerging technologies, customer insights, industry strategies, the passenger journey, retail/dining options, and new business models. Attendees were asked to consider challenges and opportunities for their organizations in developing future-proof airports through 2025.
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The document discusses strategies for ensuring the long-term survival and growth of airports. It suggests that airports will need to reinvent themselves as integrated ecosystems and rethink their business models to focus on three key areas: rethinking their operating model, reinventing the passenger experience, and revolutionizing revenue streams. The document provides examples of emerging technologies, trends, and strategies that could enable airports to successfully adapt to changes in customer expectations, new innovations, and industry advances over the next 10+ years.
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Aircraft Finance and Commercial Aviation Conference:
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This document discusses how businesses need to adapt to an increasingly disruptive world driven by new technologies. It outlines several technology trends like artificial intelligence, mobile/wearable devices, and 3D printing that are blurring lines between technology and our lives. To thrive in this environment, the document argues that organizations need to work on both short-term operations and creating new long-term opportunities. They also need to challenge old ways of thinking and embrace disruptive innovators, new business models, and being disruptors themselves to their industries. The future belongs to organizations that can adapt quickly to this transforming landscape.
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Our world is being transformed by rapid advances in sciences and technology that are touching every aspect of our lives. So what changes could these developments bring about for life as we know it? We only have to look around us to see just how much can change in a relatively short space of time.
Including Human 2.0, National Sovereignty, Corporate Giants, Financial Services, Brain Uploading, Immersivity, Mixed Reality Living, Robotics, AI, & the Internet of Life
ICCA 2063 - Exploring the Next Fifty Years by Rohit Talwar 03/09/13Rohit Talwar
The document discusses potential scientific and technological developments over the next 50 years that could transform life and have implications for associations and their events. It explores advances in areas like biology, information technology, manufacturing, and human enhancement. Some key points:
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- Personalized genetic information and medicine will be widely available and used to customize experiences.
- Brain-computer interfaces may allow direct access to vast information stores and collective intelligence.
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The document discusses potential developments and scenarios between 2014-2025 related to driving forces shaping the future such as the economy, governance, science/technology, and society. Key points include:
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- Governance models will need to adapt through experiments as citizen unrest increases due to uncertainty. Major cities will take on more traditional government roles.
- Rapid advances in areas like AI, robotics, biotech and IoT will continue transforming industries and blurring lines between physical and digital.
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- Science and technology developments that could enhance the brain , body and human wellbeing and transform healthcare
- New business models that will change the way we finance assets and infrastructure, fund innovation and charge for goods and services
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2. Interfaces and Displays
3. Internet and Social Media
4. Communications, Collaboration and Networking Tools and Developments
5. Software Tools, Techniques and Trends
6. Artificial Intelligence (AI) and Intelligent Systems
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8. Management and Analysis of Data, Information and Knowledge
9. Security Technology
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2) Emerging technologies like artificial intelligence, cloud computing, and mobile solutions will be widely adopted and change how legal work gets done.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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Rohit Talwar - Horizon 2020 Presentation to Estonia International Tourism Conference 29 09 11 - masterdoc
1. Horizon 2020 – Key Travel Industry
Opportunities and Trends
Rohit Talwar
CEO – Fast Future
www.fastfuture.com
6th International Tourism
Conference
Tallinn Estonia
September 29th 2011
2. Contents
Presentation p3
About Fast Future p 57
Background Materials p 67
Image Sources p 156
3. Hotels 2020 – Objectives
• Identify key drivers of change
for the globally branded hotel
sector over the next decade
• Examine the implications for:
Hotel strategy
Brand portfolio
Business models
Customer targeting
Innovation
8. Demographic Destinies
2 billion more people in 40 years –
Demographics is Driving Economics
448 739 691 5231
344
1998 4157
729 1030
585
2010 2050 Source : United Nations
9. Tomorrow’s Traveler -
Demographics
• Over 60‟s in developed
economies to rise from 22-
33% from 2009 and 2050.
• In developing world, from 9 to
20%
• Global retirement market
2010-2020 could grow from
$28 - $46 Tn
• Global middle class could rise
from 430M to 1.2 Bn (2000 –
2030)
10. Life Redefined –
Lifespans are Increasing
Under 50’s have 90%
chance of living to 100.
Aubrey de Grey suggests
we could live to 500 or 1000
What are the health,
consumption and resource
implications?
What kind of opportunities
will be created?
11. Tomorrow’s Traveler –
Spending Patterns
• By 2020, Asian
consumers could account
for over 40% of global
middle class consumption
• By 2014 female wealth
could reach $18 trillion
• Females could control
70% of global consumer
spending
12. The Asian middle classes will make up the largest
share of international travel
60
54
50
40
30
25
21
20
10
1
600 Respondents 0
Strongly agree Agree Disagree Strongly disagree
13. Traveller Behaviours
Too Busy To Care
Complex Lives, Pressurised
Finances
Craving Simplicity
Wealthy and Hard to Please
16. Tomorrow’s Traveler –
Technology
• Number of mobile subscribers
could rise from 4Bn to 5Bn
2009-2015
• Mobile data traffic to rise 300-
fold by 2015 (Nokia).
• By 2020 the range and nature
of interaction technologies /
customer „touch points‟ will
expand dramatically.
• „Go nowhere‟ gamers
• Personal genetic profiles
17. Customers will increasingly use social media and
collective intelligence travel services (like Dopplr) to
define the desired ‘product’ for a temporary self-
forming group.
50
45 45
45
40
35
30
25
20
15
9
10
5
0
601 Respondents 0
Strongly agree Agree Disagree Strongly disagree
18. Hotels will need to develop strong social media 'listening skills' to
understand how customer needs and perceptions of brands and service
quality are truly evolving and to develop service propositions, marketing
messages, and pricing solutions that reflect the needs of an increasingly
diverse customer base.
60
54
50
42
40
30
20
10
4
0
597 Respondents 0
Strongly agree Agree Disagree Strongly disagree
20. Traveler motivations will become increasingly fragmented and diverse
and harder to segment into clearly definable customer groupings
604 Respondents
21. Hotel guests will expect their stay to be personalized
around a set of choices they make at the time of
booking or prior to arrival
60
50
50
42
40
30
20
10 7
1
602 Respondents 0
Strongly agree Agree Disagree Strongly disagree
22. The Emergence of Personalized
Service Spectrums
86% agreed that by 2020,
personalization will have been
embraced wholeheartedly by
the sector and that „customers
will have the ability to choose
the size of room, type of bed,
amenities, audio-visual
facilities, business equipment,
etc. on booking and pay
accordingly‟.
23. Pricing
In a highly automated world, there will be a range of customers at
every price point who are willing to pay for personal service
610 Respondents
24. Staff and Service
Highly trained staff backed up by technology will be key to delivering
personalized service and experiences
605 Respondents
55. Conclusion
Designing Your Future
• All to Play for
• Think Partnership
• Curiosity and Magnetism
are Key
• Experiment
56. Thank You
Rohit Talwar
CEO
Fast Future
rohit@fastfuture.com
Tel +44 (0)20 8830 0766
Mob +44 (0)7973 405145
Twitter http://twitter.com/fastfuture
LinkedIn http://www.linkedin.com/in/talwar
www.fastfuture.com
www.convention-2020.com
Blog http://widerhorizons.wordpress.com
Signup for our newsletters / Download past editions at www.fastfuture.com
Watch a short video of Rohit at http://www.travelmole.tv/watch_vdo.php?id=14300
Download the Hotels 2020: Beyond Segmentation Report at
http://www.amadeus.com/hotelit/beyond-segmentation.html
58. Fast Future –
Travel and Meetings Industry Services
• Briefings and workshops for executive
management and boards of hotels, venues,
CVB‟s and associations
• Customised research on trends, technologies
and new markets
• Development of strategies and business plans
• „Deep dives‟ on key trends and technology
developments
• Consultancy and workshop facilitation on
innovation and new business models
59. Fast Future
• Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments,
people, trends and forces shaping the future
• Clients
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung,
GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus,
Sabre, Travelport, Travelex, ING, Santander,
Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria, Singapore,
UK, US
– Convention Bureaus – Seoul, Sydney, London, San
Francisco, Toronto, Abu Dhabi, Durban, Athens,
Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– Congrex, Kenes
– Aeroports de Paris / Schiphol Group
60. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Multiple outputs Nov 2009 – December 2011
• Current studies on future strategies for venues and destinations
61. Future Convention Cities Initiative
• Cities that want to be at the leading edge of delivering business events
• Focus on maximising long term economic benefit of events
• Research, sharing of expertise and best practices
• Meet four time a year
• Initiated and co-ordinated by Fast Future
62. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK‟s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future‟s newsletters please email
rohit@fastfuture.com
63. Designing Your Future
Key Trends, Challenges and Choices Facing
Association and Nonprofit Leaders
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com
64. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Planning, Timelining &
Workshops Future Mapping
Personal Futuring for
Leaders and Leadership Expert Consultations &
Teams Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation Innovation and Strategic
& Venturing
Programmes Strategy Creation & Investment
Development of
Implementation
Roadmaps
65. Example Projects
• Public and private client research e.g. :
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Aviation and Airports e.g. Aviation 2030
– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society
of Association Executives & The Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats
68. An Economic Overview
GDP
• According to the IMF the GDP at current prices in Estonia was reported at
214.83 billions euros in 2009, in 2015, Estonia's GDP at current prices is
expected to be 267.07 billions Euro.
• In 2009, Estonia's economy share of world total GDP, adjusted by
Purchasing Power Parity, was 0.04 percent. In 2015, Estonia's share is
forecasted to be 0.03 percent. (1)
• The Estonian economy has been predicted to grow by 5.9% this year. (2)
Source 1: Trading Economics, http://www.tradingeconomics.com/estonia/gdp-at-current-prices-imf-data.html
Source 2: Bloomberg, May, 2011, http://www.bloomberg.com/news/2011-05-25/estonian-gdp-to-grow-5-9-in-2011-on-external-demand-oecd-
says.html
70. An Economic Overview
World Bank Data
• GDP per capita, (current US$)
2009 - $14,238
2008 - $17,541
2007 - $15,938
2006 - $12,359
• GNI per capita, Atlas method (current US$)
2009 - $14,060
2008 - $14,410
2007 - $13,210
2006 - $11,500
• Current account balance, (BoP,current US$)
2009 - $893,212,362
2008 - $ -2,339,984,968
2007 - $ -3,720,827,433
2006 - $ -2,585,466,594
Source: The World Bank, http://data.worldbank.org/country/estonia
71. An Economic Overview
Unemployment -
1st Quarter of 2011: 14.4%,
- down from 16.9% in 2010.
Unemployment %
18 16.9
16
13.6 Unemployment % 13.8
14 12.2 12.6
12 10.3 10 9.7
9.9 9.6 9.8
10
7.9
8
5.9
6 4.7 5.5
4
2
0
Source: Statistics Estonia, July 2011, http://www.stat.ee/main-indicators
72. An Economic Overview
Debt levels
• Estonia has kept its budget deficit below the EU limit of 3 percent of GDP
every year since joining the bloc in 2004.
• Estonia implemented austerity measures equal to 9 percent of GDP in
2009, preventing the budget gap from ballooning and keeping the country
on course to adopt the euro.
• Estonia had the EU‟s only budget surplus, equal to 0.1 percent of GDP, and
lowest public debt in 2010, which totalled 6.6 percent, as it prepared to
become the 17th euro member on the 1st of January 2011.
• The country has no outstanding bonds and has no plans to sell any.
• In terms of credit risk the country has jumped from the third-riskiest EU
member in 2009, to amongst the 10 best in 2011.
Source: Bloomberg Business Week, June 2011, http://www.businessweek.com/news/2011-06-30/euro-cuts-estonia-risk-as-prudence-
rewarded-amid-greek-woes.html
73. Macro Statistics - Czech republic,
Slovakia, Romania, Estonia, Latvia &
Lithuania
Growth % Productivity Business Environment
Growth of Real Labour Global Rank Regional Rank
GDP 2011 – Productivity (out of 82) (Out of 16)*
2030 % change Growth 2011-
2030 % change 2006- 2011- 2006- 2011-
Annual av. 2010 2015 2010 2015
annual av.
Czech Rep. 2.2 2.7 27 29 1 2
Estonia 3.5 4.1 28 30 2 3
Latvia 3.6 3.8 45 47 8 9
Lithuania 3.4 3.6 43 46 7 8
Romania 3.4 3.4 50 50 10 10
Slovakia 3.4 3.6 31 30 4 3
* Azerbaijan, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia,
Slovenia and Ukraine
Economist Intelligence Unit, http://www.eiu.com/
74. Competitiveness and
Innovation Rankings
World Economic INSEAD – Global Innovation for
Forum – Global Innovation Index Development
Competitiveness 2011 Rankings Report 2010-2011 –
Report 2011-2012 (out of 125) [2] Innovation
Rankings Capacity Rankings
(out of 142) [1] (out of 130) [3]
Czech Rep. 38 27 32
Estonia 33 23 25
Latvia 64 36 30
Lithuania 44 40 26
Romania 77 50 55
Slovakia 69 37 36
Source 1: World Economic Forum, Global Competitiveness Report 2011-2012, http://www3.weforum.org/docs/WEF_GCR_Report_2011-12.pdf
Source 2: INSEAD , Global Innovation Index 2011, http://www.globalinnovationindex.org/gii/GII%20COMPLETE_PRINTWEB.pdf
Source 3: Innovation for Development Report 2010-2011, ICI Rankings, http://www.innovationfordevelopmentreport.org/papers/ICIrankings2010_11.pdf
75. Estonia’s Ambition
• Prime Minister Andrus Ansip has set the goal for Estonia to enter the list of
Europe‟s top 5 richest countries by 2020.
• To achieve this is estimated that Estonia‟s average GDP growth rate would
have to be at least 8%.
Source: Baltic News Network, February 2011, http://farm6.static.flickr.com/5123/5373101682_01590ba0d7.jpg
76. Future Economic Predictions
Positive Future Scenario from Estonia‟s Ministry Finance and Government Office
Source: National Reform Programme „Estonia 2020‟, April 2011, http://ec.europa.eu/europe2020/pdf/nrp/nrp_estonia_en.pdf
77. Future Economic Concerns
• Potential Eurozone break up
- The London-based Centre for Economics and Business Research has
predicted that the euro zone could break up by 2013 as budget cuts slow
growth in southern Europe and Germany balks at continuing to support
Greece.
Source: Bloomberg Business Week, June 2011, http://www.businessweek.com/news/2011-06-30/euro-cuts-estonia-risk-as-prudence-
rewarded-amid-greek-woes.html
78. Future Economic Concerns
• Demographic Changes
- Estonia is similarly afflicted by the same trend in population decline that
can be witnessed across Europe. This could have a serious impact upon
the economy as the working-age population decreases, creating the need to
ensure higher employment rates amongst Estonian adults.
Working-age Decrease from Decrease in
population (15- 2010 working-age
64) population %
2010 908 000 - -
2020 843 000 - 65 000 -7 %
2030 801 000 - 107 000 - 12%
Source: Eurostat, European Commission‟s Ageing Report
Source: National Reform Programme „Estonia 2020‟, April 2011, http://ec.europa.eu/europe2020/pdf/nrp/nrp_estonia_en.pdf
80. The Growth of the Estonian
Travel Industry
Overnights of foreign and domestic tourists at accommodation establishments of Estonia
(incl. health spas), 1994-2006 (thous.). Source: Statistics Estonia.
4543
4600
4400
4200
4111
4000
3758
3800 overnights of domestic tourists 1523
3600 1129
overnights of foreign tourists
3400
3200 3085 1011
3000
2696
2800
2537 817
2600
2400 2211 698
2200 626
1935
2000 1780 613
1800 1596
1600 606
1349 1404 2982 3020
593
1400 2747
517
1200 1117
518 2268
1000 596 1998
1911
800 523 1598
600 1329
1079 1187
400 753 886
594
200
0
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Source: Visit Estonia, Tourism in Estonia 1993-2006 Key Indicators, http://www.visitestonia.com/docs/117/estonian-tourism-stats1993-2006.doc
81. The Growth of the Estonian
Travel Industry
• There has been a steady rise in the number of both domestic and foreign
visitors in the Estonian travel and tourism industry over the past decade.
• Whilst tourism in Europe stagnated during the 2008 economic crisis
(according to the UNWTO, tourism to European countries increased by just
0.3%), Estonia still achieved a 3.7% increase in tourist arrivals in 2008.
• However in 2009 Estonian travel and tourist industry followed the Europe-
wide trend of decline due to the economic crisis.
• In 2009, 1.38 million1 foreign tourists stayed overnight at the
accommodation establishments of Estonia (-3.7% compared to 2008). The
number of nights spent was 2.74 million (-6.5% compared to 2008). Foreign
overnights on holiday trips decreased by 5% and overnights on business
trips decreased by 4%, whereas overnights on other trips (incl. spa and
health treatment trips) decreased by 13%.
Source: Visit Estonia, Tourism in Estonia in 2009, March 2010, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009
82. The Growth of the Estonian
Travel Industry
• In addition to the 1.38 million foreign tourists who stayed at the
accommodation establishments, about 0.5 million stayed with friends or
relatives or at their own apartments. The total number of foreign overnight
visitors in 2009 was therefore about 1.9 million (the same as in 2007). (1)
• In 2010, 1.56 million foreign tourists stayed overnight at accommodation
establishments in Estonia. Their number increased by 13%, or by 183,412
compared with 2009. Foreign overnights exceeded the pre-crisis level (i.e.
2008) by as much as 9% and the previous record level (from 2006) by 6%.
• In 2010, 837,811 domestic tourists stayed overnight at the accommodation
establishments of Estonia. Their number increased by 9% compared with
the respective period of 2009. (2)
Source 1: Visit Estonia, Tourism in Estonia in 2009, March 2010, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009
Source 2: Visit Estonia, Tourism in Estonia in 2010, March 2011, http://www.visitestonia.com/docs/293/Tourism-in-Estonia2010
83. Source: Tourism in Estonia 2010, Visit Estonia, 16/03/2011, http://www.visitestonia.com/en/additional-navigation/press-room/eas-views-on-
tourism/estonian-tourism-statistics 27/06/2011
84. The Growth of the Estonian
Travel Industry
• In the first quarter of 2011, 259,024 foreign tourists stayed overnight in the
accommodation establishments of Estonia. Their number increased by
16.5% or by 36,609 compared with the same period last year.
• The number of nights spent was 581,824 (19% up on the same period of
2010). It is worth noting that in the first quarter of 2010, foreign overnights
also increased by 19% compared with the same period of 2009.
• Thus, in 2011 inbound tourism to Estonia has increased significantly
compared with 2010 which was already a record year for Estonia.
Source: Visit Estonia, Tourism in Estonia in 2011 (1st quarter), May 2011, http://www.visitestonia.com/docs/316/Tourism-in-Estonia2011
86. The Cruise Industry
• The majority of foreign tourists into Estonia arrive by ship.
• In 2009, almost 7.26 million passengers arrived and departed through the
Port of Tallinn. This represents an increase of 0.1% on 2008, which itself
was a record year.
• The number of cruise passengers visiting Tallinn for one day increased by
10.6% (from 375,578 in 2008 to 415,575 in 2009).
• The number of cruise ships sailing on the Baltic Sea increased and several
ships were also larger than in the previous years.
• Of the cruise passengers visiting Tallinn, 24% were from North America,
18% from the United Kingdom, 18% from Germany, 10% from Spain and
6% from Italy.
Source: Visit Estonia, Tourism in Estonia in 2009, March 2010, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009
87. The Cruise Industry
• With 305 cruise ship calls, Tallinn was the third most visited destination on
the Baltic Sea, following St. Petersburg and Copenhagen (which attracted
331 and 321 calls, respectively).(1)
• In 2011, The port of Tallinn received 60 861 cruise passengers in the first
month of the traditional cruise season that kicked off on 1 May, which marks
a year-on-year increase of 32.8%.
• Since the beginning of the year 2.9 million passengers have passed through
the port of Tallinn, an increase of 7.2% in annual comparison.(2)
Source 1: Visit Estonia, Tourism in Estonia in 2009, March 2010, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009
Source 2: Visit Estonia, June 2011, http://www.visitestonia.com/docs/250/Tourism-in-Estonia2009
89. Estonia’s Place in the Tourism
World Rankings
World Economic Forum
– Global Travel and Tourism Competitiveness Index 2011
• Globally Estonia ranked 25th in 2011, up from 27th in 2009.
• It is the first emerging/developed economy to appear in the top 30 of the
table, followed closely by Barbados at 28, and the United Arab Emirates at
30.
• Regionally in Europe – Estonia ranks 18th.
- Compared to Estonia‟s regional rivals – Sweden – 5th, Finland – 12th, Latvia –
30th, Russia -33rd.
Source: World Economic Forum, The Travel and Tourism Competitiveness Report 2011,
http://www3.weforum.org/docs/WEF_TravelTourismCompetitiveness_Report_2011.pdf
90. Estonia’s Place in the Tourism
World Rankings
• Globally Estonia is ranked
- 54th for its air infrastructure,
- 17th for its port infrastructure,
- 13th for its ICT infrastructure,
- 11th for its tourism infrastructure (including 14th for its hotel
rooms and 1st for the presence of rental cars),
- 44th in terms of the price competitiveness of the tourism and
travel industry (including 19th in the hotel price index).
Source: World Economic Forum, The Travel and Tourism Competitiveness Report 2011,
http://www3.weforum.org/docs/WEF_TravelTourismCompetitiveness_Report_2011.pdf
92. The Economic Contribution
• GDP: Direct Contribution
The direct contribution of Travel &Tourism to GDP is expected to be
EUR0.6bn (3.5% of total GDP) in 2011. This rising by 3.4% pa to EUR0.8bn
(3.2%) in 2021 (in constant 2011 prices).
• GDP: Total Contribution
The total contribution of Travel &Tourism to GDP, including its wider
economic impacts, is forecast to rise by 3.3% pa from EUR2.1bn (13.6% of
GDP) in 2011 to EUR3.0bn (12.2%) by 2021.
Source: The World Travel and Tourism Council,, Travel and Tourism Economic Impact 2011 – Estonia,
http://www.wttc.org/bin/file/original_file/estonia_report_2011-pdf.pdf
93. The Economic Contribution
• Visitor Exports
Travel & Tourism visitor exports are expected to generate EUR1.2bn (9.9%
of total exports) in 2011, growing by 6.2% pa (in nominal terms) to
EUR1.8bn (8.8%) in 2021.
• Investment
Travel & Tourism investment is estimated at EUR0.2bn or 6.6% of total
investment in 2011. It should rise by 4.9% pa to reach EUR0.3bn (or 6.0%)
of total investment in 2021.
Source: The World Travel and Tourism Council,, Travel and Tourism Economic Impact 2011 – Estonia,
http://www.wttc.org/bin/file/original_file/estonia_report_2011-pdf.pdf
94. Contribution to Employment
• Employment: Direct Contribution
Travel & Tourism is expected to support directly 21,000 jobs (3.6% of total
employment) in 2011, remaining unchanged at 21,000 jobs (3.4%) by 2021.
• Employment: Total Contribution
The total contribution of Travel & Tourism to employment, including jobs
indirectly supported by the industry, is forecast to fall by 0.2% pa from
77,000 jobs (13.3% of total employment) in 2011 to 76,000 jobs (12.4%) by
2021. (1)
• In addition to this the tourist industry is a boon to female employment, as
nearly three quarters of those employed in hotels and restaurants are
women. (2)
Source 1: Source: The World Travel and Tourism Council,, Travel and Tourism Economic Impact 2011 – Estonia,
http://www.wttc.org/bin/file/original_file/estonia_report_2011-pdf.pdf
Source 2: Riigi Teataja, 24/11/2006 https://www.riigiteataja.ee/akt/12755212 29/06/2011(Translated using Google Translate)
95. The Economic Contribution
Source: The World Travel and Tourism Council,, Travel and Tourism Economic Impact 2011 – Estonia,
http://www.wttc.org/bin/file/original_file/estonia_report_2011-pdf.pdf
96. The Economic Contribution
• Leisure travel spending (inbound and domestic and domestic) is expected
to generate 77% of direct travel and tourism revenue GDP in 2011,
compared with 23% for business travel spending.
• Leisure travel spending is expected to total EUR 1.2bn in 2011, projected to
rise to EUR 1.8bn in 2021.
• Business travel spending is expected to total EUR 0.4bn in 2011, and is
projected to be EUR 0.4bn in 2021.
Source: The World Travel and Tourism Council, Travel and Tourism Economic Impact 2011 – Estonia,
http://www.wttc.org/bin/file/original_file/estonia_report_2011-pdf.pdf
97. The Economic Contribution
Source: The World Travel and Tourism Council, Travel and Tourism Economic Impact 2011 – Estonia,
http://www.wttc.org/bin/file/original_file/estonia_report_2011-pdf.pdf
98. The Economic Contribution
• Domestic travel spending is expected to generate 22.3% of direct travel and
tourism GDP in 2011, compared with 77.7% for visitor exports (foreign
visitor spending or international tourism receipts).
• Domestic travel spending is expected to total EUR 0.3bn in 2011, and is
projected to rise to EUR 0.4bn in 2021.
• Visitor exports are expected to total EUR 1.2bn in 2011, and is projected to
rise to EUR 1.8bn in 2021.
Source: The World Travel and Tourism Council, Travel and Tourism Economic Impact 2011 – Estonia,
http://www.wttc.org/bin/file/original_file/estonia_report_2011-pdf.pdf
99. The State of Travel and
Tourism as seen in Estonia’s
National Tourism
Development Plan, 2007-2013
100. Strengths
• Tallinn, the capital;
• Cultural heritage (medieval town centers, castles, manor houses, national
handicraft, folk festivals, practices, etc.);
• the natural environment (landscapes, waterways, wetlands, nature
reserves, parks);
• North and East of Estonia (north coast, Lahemaa National Park, Kõrvemaa
Tuhala and nature reserves, castles and manor architecture, the gateway to
Russia);
• Western Estonia and Saaremaa and Hiiumaa (landscape, beach holidays,
health resort, Pärnu);
• South-Estonia (kuppelmaastik, lakes, cultural events, national parks,
winter sports, religious ethnic Setu people and the old area of Tartu);
• modern and thriving spa and wellness services;
• good transport links with neighbouring countries.
Source: Riigi Teataja, 24/11/2006 https://www.riigiteataja.ee/akt/12755212 29/06/2011(Translated using Google Translate)
101. Weaknesses
• Lack of awareness of Estonia as a travel destination;
• one-sidedness of tourism products;
• high dependence on the Finnish market;
• seasonality;
• the concentration of the major tourist centres in cities such as Tallinn and
Pärnu;
• uneven quality of tourism services;
• inadequate transport facilities;
• lack of cooperation between public, private and third sectors.
Source: Riigi Teataja, 24/11/2006 https://www.riigiteataja.ee/akt/12755212 29/06/2011(Translated using Google Translate)
103. The State of Estonia’s
Meetings Industry
• For the past decade Estonia and the rest of the Baltic states have benefited
from the global growth of the conference organising business.
• The Baltic States are still seen as a new and affordable destination for many
people and organisations to hold their events.
• Conferences in Estonia have been varied and focused on a range of topics
including security and IT security, tourism, finance, construction and real
estate, service quality, insurance, and development .
• They have also been able to attract high-level keynote speakers, including
the former US president Bill Clinton who spoke at the Economy Forum in
2002.
Source: The Baltic Times, September 2010, http://www.baltictimes.com/news/articles/27027/
104. Estonia’s Meetings Industry -
Trends
Number of ICCA Meetings Held in Estonia Per Year
50
45 46
43
40 39
35 34
30 29
27
25 25 Number of ICCA
23
20 Meetings Held in
15 Estonia Per Year
14
10
7 7
5
0
Source: ICCA, The Association Meetings Market 2000-2009, July 2010, http://www.iccaworld.com/dcps/doc.cfm?docid=1130
Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/estonia-places-well-in-2010-icca-rankings-tartu-gaining-ground/
105. Estonia’s Meetings Industry -
Trends
Number of ICCA Meetings Held In Tallinn Per Year
40
35 35
30
27 28
25
22
20 20 21
17 17 Number of Meetings
15 Held In Tallinn Per Year
10 9
5
3 3
0
Source: ICCA, The Association Meetings Market 2000-2009, July 2010, http://www.iccaworld.com/dcps/doc.cfm?docid=1130
Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/estonia-places-well-in-2010-icca-rankings-tartu-gaining-ground/
106. Estonia’s Meetings Industry –
Regional Trends
Number of ICCA Meetings Held Per Year Per Country
200
180
160
140 Estonia
120 Finland
100 Latvia
80 Lithuania
60 Russia
Sweden
40
20
0
2007 2008 2009
Source: ICCA, The Association Meetings Market 2000-2009, July 2010, http://www.iccaworld.com/dcps/doc.cfm?docid=1130
107. Estonia’s Meetings Industry –
Regional Trends
Number of ICCA Meetings Held Per Year Per City
120
100
80 Helsinki
Riga
60 Stockholm
St Petersburg
40 Tallinn
Vilnius
20
0
2007 2008 2009
Source: ICCA, The Association Meetings Market 2000-2009, July 2010, http://www.iccaworld.com/dcps/doc.cfm?docid=1130
108. The State of Estonia’s
Meetings Industry
Country Rankings:
• Estonia continues to place well in the International Congress and
Convention Association's rankings of top meeting destinations.
• A new report by the ICCA ranked Estonia in 46th position as a global
meetings destination, with 43 association meetings held in the country in
2010.
• The ranking makes Estonia the number one ICCA destination country in the
Baltic States.(1)
Year Rank (2)
2010 46
2009 40
2008 43
2007 48
Source 1: Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/estonia-places-well-in-2010-icca-rankings-tartu-gaining-ground/
Source 2: Estonian Convention Bureau, May 2010, http://www.ecb.ee/news/Estonia_and_Tallinn_climb_high_in_ICCA_destination_rankings/
Conference and Travel Magazine, September 2009, http://www.citmagazine.com/news/936683/Estonia-sets-UK-tourist-office/
109. The State of Estonia’s
Meetings Industry
• Among the 340 cities covered by the rankings, Estonia's capital Tallinn
comes in 65th place with 28 international conferences held last year.
Although this marks a drop in the rankings it still shows Tallinn is holding
onto the gains it has made since 2007 when it was ranked 83rd.
• The university city of Tartu has also climbed the city rankings list, jumping
from 171th place in 2009 to 120th in 2010, hosting 15 events in 2010
compared to 10 in 2009.(1)
The Performance of Tallinn in the ICCA City Rankings (2)
Year Rank
2010 65
2009 44
2008 65
2007 83
Source 1: Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/estonia-places-well-in-2010-icca-rankings-tartu-gaining-ground/
Source 2: Estonian Convention Bureau, May 2010, http://www.ecb.ee/news/Estonia_and_Tallinn_climb_high_in_ICCA_destination_rankings/
Conference and Travel Magazine, September 2009, http://www.citmagazine.com/news/936683/Estonia-sets-UK-tourist-office/
110. The State of Estonia’s
Meetings Industry
Notable future conferences to be held in Estonia –
• The International Association of Science Parks will hold its 2012 conference
in the Estonian capital Tallinn. The 2012 conference is expected to bring
together the leaders of 800 science parks worldwide. (1)
• Tallinn Airport has been chosen to host the 7th Routes Europe, an annual
gathering of air service decision makers for the European region. Around
750 delegates will be expected to take part in the forum.(2)
• A conference of the International Federation for European Law (FIDE) will
take place in Estonia in 2012, the first country from Eastern Europe to host
the conference. The event, held every two years, brings together more than
500 lawyers from all over the world. Furthermore Tallinn will serve as the
capital of European law for 2012, the first city to bear this title. (3)
Source 1: Estonian Convention Bureau, May 2010, http://www.ecb.ee/news/world-conference-of-technology-parks-to-be-held-in-
estonia-in-2012/
Source 2: Estonian Convention Bureau, June 2011, http://www.ecb.ee/news/two-conferences-decided-for-tallinn-/
Source 3: Estonian Convention Bureau, June 2010, http://www.ecb.ee/news/tallinn-to-be-capital-of-european-law-in-2012/
112. Innovations - ‘Hotel Viru and
the KGB’
• Capitalising upon Estonia‟s rich history the first hotel museum in Estonia
called „Hotel Viru and the KGB‟ has officially opened at Sokos Hotel Viru as
part of this year‟s European Capital of Culture.
• The museum located on the 23rd floor of the hotel can hold up to 25 visitors
at a time, who will be able to enter the museum through the lobby of the
hotel.
• In addition to the free entry to the museum, visitors will also be able to enjoy
the free thematic bus tours, riding in Soviet era bus, lasting for 30 minute
that begin and end in front of Sokos Hotel Viru.
Source: Estonian Convention Bureau, January 2011, http://www.ecb.ee/news/82/
113. Innovations - ‘Hotel Viru and
the KGB’
• Anu Soosaar, the Managing Director of Sokos Hotel Viru –
“Hotel Viru has been an undisputed landmark of Tallinn and the source of
uncountable legends for almost 40 years now”
“The idea of opening up a museum has been pondered over for more than
ten years due to our visitors‟ extreme curiosity about the activities of the
KGB in the hotel and the room on the 23rd floor of the hotel that the
organisation left behind. We believe that now that Tallinn has become an
European Capital of Culture is the perfect time to tell the story of Hotel Viru,
the KGB‟s part in this story and speak about the entire era in general as it
can give the guests who have travelled great distances to visit us the
chance to get a sense of our past.”
Source: Estonian Convention Bureau, January 2011, http://www.ecb.ee/news/82
114. Promoting Tourism Through
Partnerships
• Developing Cultural Tourism as a joint network in Capitals of Culture 2011 is
a project built by The Centre of Expertise Tourism (OSKE) of Turku Touring
together with the Turku 2011- and Tallinn 2011- foundations.
• The aim of the project is to unite the operators of culture and tourism in
Turku and Tallinn and create new and more customer friendly services and
product combinations.
• The main partner of the project is Turku Touring/city of Turku, additional
partners are Turku 2011 – foundation, Tallinn 2011 – foundation and the
culture organisations of the city of Tallinn. The project got started at the
beginning of 2010 and will end 30.8.2012 and it is funded by EU.
Source: Turku Touring, July 2010 http://www.turku.fi/Public/default.aspx?contentid=191002&nodeid=8202
115. Promoting Tourism Through
Partnerships
• The targets of the project:
• To join the operators of culture and tourism in Turku and Tallinn in order to
create more customer orientated services and product combinations.
• To build up a permanent network between tourism and culture operators in
the Turku and Tallinn regions both inside the cities and crossing the borders.
• To increase the accessibility and the fame of the joint product combinations.
• To increase the know-how of the operators and to build up a permanent
route of learning and know-how which can be used even after the project
• To create an identical and good quality service culture in Turku and Tallinn
regions by increasing the knowledge of the service providers in accessibility
and in customer-orientated approach.
Source: Turku Touring, July 2010 http://www.turku.fi/Public/default.aspx?contentid=191002&nodeid=8202
117. Estonia’s Natural Assets
• Estonia is internationally renowned for its natural beauty and its national
parks including Lahemaa and Soomaa National Park.
• 54% of Estonia‟s territory is covered by forest and other wooded land, the
6th highest percentage of EU member states. (1)
• In the WEF Global Travel and Tourism Competitiveness Index 2011 Estonia
is ranked 24th globally for the quality of its natural environment, 20th for its
protected areas and 75th for its World Heritage natural sites. (2)
Source 1: Welcome to Estonia, June 2011, http://estonia.eu/news/255-estonia-among-most-forested-countries-in-eu-.html
Source 2: World Economic Forum, The Travel and Tourism Competitiveness Report 2011,
http://www3.weforum.org/docs/WEF_TravelTourismCompetitiveness_Report_2011.pdf
118. Utilising Nature
• Estonia has been able to successfully utilise its natural assets to attract both
domestic and foreign tourists. With many of the national parks offering a
variety of outdoor experiences such as kayaking, wildlife watching, berry
picking and ice fishing.
Source: Soomaa National Park, http://www.soomaa.com/about/about-estonia/estonian-national-parks/
119. Sustainable Tourism
• In the future Estonia can pursue Eco-Tourism to help support environmental
and economic goals.
• Tourism can be utilised to help support the conservation of rare and
endangered Estonian plant and wildlife, support the local economy through
job creation and create an opportunity for tourism entrepreneurism to
flourish. (1)
• Estonian national parks can utilise the surrounding environment to offer
innovative tourism experiences such as skating trips on the frozen sea or
dugout-canoe building. (2)
Source 1: Aivar Ruukel, Sustainable Tourism Development Strategy: the Case of Soomaa National Park Estonia, June 2010,
http://www.slideshare.net/Ruukel/sustainable-tourism-development-strategy-case-of-soomaa-national-park-estonia
Source 2: Estonian Ecotourism Cluster, Marketing Innovation: The Case of Estonian Nature Tourism, 2009,
http://www.slideshare.net/Ruukel/estonian-nature-tourism-2009-euto-2
120. Sustainable Tourism
Source: Estonian Ecotourism Cluster, Marketing Innovation: The Case of Estonian Nature Tourism, 2009,
http://www.slideshare.net/Ruukel/estonian-nature-tourism-2009-euto-2
122. Sustainable Tourism
Source: Estonian Ecotourism Cluster, Marketing Innovation: The Case of Estonian Nature Tourism, 2009,
http://www.slideshare.net/Ruukel/estonian-nature-tourism-2009-euto-2
124. Bogshoeing
• One of the more unique offerings is
Bogshoeing, where the specialised
footwear allows the wearer to freely
explore Estonia‟s untouched
wetlands.
• Bogshoeing has been suggested by
the Lonely Planet travel guide as
one of the greatest activities on
offer in Estonia.
Source: Soomaa National Park, http://www.soomaa.com/experiences/bog-shoeing/
125. Sustainable Tourism
• The Estonian Eco-Tourism sector has also embraced new social media to
raise its profile.
• Websites such as Facebook, Flickr and Youtube have all been utilised for
users to share their experiences in Estonia‟s natural spaces and to help
promote Estonia as a Eco-Tourist destination.
Source: Estonian Ecotourism Cluster, Marketing Innovation: The Case of Estonian Nature Tourism, 2009,
http://www.slideshare.net/Ruukel/estonian-nature-tourism-2009-euto-2
126. Sustainable Tourism
• Future Challenges - Eco-Tourism: Conservation vs. Hunting
• The Estonian Ecotourism Cluster has opposed the decision by the Estonian
Ministry of the Environment to issue additional licences for wolf hunting, as
this could result in the death of more than half of the Estonian wolf
population, currently numbering 270. 140 licences were issued for the
2009/2010 hunting season.
• The Estonian Ecotourism Cluster‟s 2009 annual strategy argued that
Estonia‟s eco-tourism industry suffered in comparison to their regional rivals
in Northern and Eastern Europe due to the relative smaller numbers of
many species of larger predators such as wolves, bears, lynxes, that are
popular with tourists.
Source: Parimusmatkad, January 2010, http://www.parimusmatkad.ee/eng/hunting-hurts-biggest-nature-tourism-attraction-estonia
128. Main Target Markets
As set out in the Estonian Tourism Development Plan – 2007-2013.
• Finland
• Sweden
• Russia
• Norway
• Germany
• Latvia
Overall shows a primary regional focus.
Source: Riigi Teataja, 24/11/2006 https://www.riigiteataja.ee/akt/12755212 29/06/2011(Translated using Google Translate)
129. Emerging Target Markets
• Great Britain
• Denmark
• Italy
• Denmark
• The Netherlands
• Spain
• France
• Poland
• The United States
• Japan
Source: Riigi Teataja, 24/11/2006 https://www.riigiteataja.ee/akt/12755212 29/06/2011 (Translated using Google Translate)
131. China as a Target Market
• The rise of China on the world stage and the growth in disposable income of
its vast population means that it has become valuable target market for the
travel and tourist industry.
• The share of Chinese tourists amongst visiting tourists to Estonia has risen
year to year.
• The latest visa statistics from Estonia's embassy in Peking and main consulate
in Shanghai show record numbers of visa applications processed in the first
five months of the 2011.
• In June 2011 Enterprise Estonia's tourism development centre held an
informational seminar in Shanghai to introduce Estonia to China's travel
agents, journalists, and airline representatives with the objective of raising the
general awareness of Estonia in China and giving Chinese tourists an
overview of goods and services that Estonia offers.
Source: Estonia Public Broadcasting, June 2011, http://news.err.ee/economy/f861a09c-2575-4411-aeb0-a51c2ceb084d
132. China as a Target Market
• Bilateral relations have been given a boost by last year's EXPO exhibition in
Shanghai which significantly enlarged Chinese awareness of Estonia. The
Estonian pavilion was visited by 2.23 million people, 99 percent of them
Chinese.
• The number of Chinese businesses which have visited Estonia has risen
noticeably thanks to widening business relations. Also increasing is
cooperation between Estonian and Chinese universities, resulting in the
running of joint summer courses in Estonia.
Source: Estonia Public Broadcasting, June 2011, http://news.err.ee/economy/f861a09c-2575-4411-aeb0-a51c2ceb084d
134. Tallinn - European Capital of
Culture
• Tallinn has been chosen as one of Europe‟s Capital‟s of Culture 2011. The
theme of the year long event is 'Stories of the Seashore', highlighting the
legends and inspiration that the sea has given to countless generations of
Estonians.
Source: Tallinn 2011, http://www.tallinn2011.ee/?id=198
135. Tallinn - European Capital of
Culture
• The largest storytelling event in Estonia‟s history. Writers, musicians, artists
and actors will tell, paint, sing and act tales inspired by the sea, speaking of
Estonia and its people.
• The stories will be short and long, modern and ancient, exciting and tragic;
most importantly, they will all be genuinely Estonian-like.
• Events will include the First Fire Sculpture World Championships, a
Venetian carnival, a water carnival, and various music festivals, theatre
productions and art installations.
• Both the tourism and meetings industry can capitalise on this year long
event to raise the profile of Estonia as a travel destination.
• The increased attention brought has already been to seen to greatly help
aid the tourism industry in the first quarter of 2011.
Source: Tallinn 2011, http://www.tallinn2011.ee/?id=198
137. Capitalising Upon Technology
• The technological capacity of Estonia is a matter of national pride, and has
been lauded for the development of a comprehensive ICT infrastructure,
making it one of the most digitally networked countries in the world.
• As previously mentioned the WEF Global Travel and Tourism
Competitiveness Index 2011 ranks Estonia 13th globally for its ICT
infrastructure.
• This includes being ranked 2nd globally for the extent to which the internet is
utilised for business purposes, 22nd in terms of internet users, 24th for
broadband internet subscribers and 3rd for mobile telephone subscribers.
• Estonia has been vaunted for its implementation of E-Government, allowing
Estonian citizens to access a range of services online and vote by electronic
ballot
• It also plays host to NATO‟s Centre of Excellence for Cybersecurity.
Source: World Economic Forum, The Travel and Tourism Competitiveness Report 2011,
http://www3.weforum.org/docs/WEF_TravelTourismCompetitiveness_Report_2011.pdf
139. Tallinn: The Wireless City
• In 2008, International Summit for Community Wireless Networks named Tallinn
as the city with the greatest coverage of wireless internet. (1) Free internet is
partly provided by the city and is everywhere - in parks, pubs and hotels etc,
and the hotspots are clearly marked with orange and black signs and stickers
• Tallinn has also been chosen as one of the seven most intelligent communities
in the world by the Intelligent Community Forum for the last fours year in a row.
• Tallinn earned recognition for the speedy and widespread implementation of
new and innovative information technology solutions. The City of Tallinn has
guaranteed an internet connection to all schools, and there are over 300
wireless Internet hotspots in the city of which 60 have free Internet
connections provided by the city. (2)
• With one of the biggest complaints at conferences the lack of readily available
Wi-Fi, this surely gives Tallinn the edge over many of its European rivals.
Source 1: Materials and technologies for a green chemistry conference Tallinn 2011, http://www.sustainchem2011.ttu.ee/index.php/venue-and-
travel-information/tallinn
Source 2: Tallinn University, November 2010, http://master.europeancampus.eu/tallinn-es/news/tallinn-among-seven-most-intelligent-communities-
again
140. Tallinn: The Wireless City
• The provision of free broad-based computer training for the residents, the
comprehensive implementation of e-governance solutions in the
management of the city, the continual growth of the number of e-services
directed at the population, use of ID cards as public transportation tickets
are only some examples of the activities that characterize Tallinn as a
community that functions dynamically and innovatively.
Source: Tallinn University, November 2010, http://master.europeancampus.eu/tallinn-es/news/tallinn-among-seven-
most-intelligent-communities-again
141. Tallinn: The Wireless City
• The wireless entrepreneur Veljo Haamer, who was instrumental in helping
Tallinn set up its wireless coverage, has since put free Wi-Fi on two long
distance bus lines, one from Tallinn to Riga in Latvia, and on another from
Tallinn to St. Petersburg in Russia.
• He has also teamed up with a local cellular provider to pilot test a fourth
generation (4G) data service, due to the increasing numbers of Estonians
accessing the Internet through smart phones.
Source: Discovery News, July 2011, http://news.discovery.com/tech/estonias-johnny-appleseed-of-free-wi-fi.html
142. Tallinn: The Wireless City
• Furthermore Veljo hopes to help Tallinn emulate Helsinki in Finland where
there is already offering free Wi-Fi access on some of the city's trams and
busses.
• The greater availability of wireless connectivity on both computers and
smart phones means that the city of Tallinn and Estonia will be an
increasingly attractive destination for the meetings industry and will surely
be an attractive feature for tourists demanding continuous.
Source: Discovery News, July 2011, http://news.discovery.com/tech/estonias-johnny-appleseed-of-free-wi-fi.html
143. Technological Innovation -
Skype
• Estonia views itself as the „cradle of Skype‟, as the software was developed
by a team of young Estonian programmers. (1) The majority of the company
still resides in Estonia, with over 300 of Skype‟s over 500 workforce located
in their office in Tallinn. (2)
• In 2010 the Nordic Hotel Forum in Tallinn became the first hotel in the Baltic
States to offer its clients the opportunity to use Skype telephones. The new
business class rooms have wireless internet connection with Skype
telephones that can be used without a computer. Clients don‟t even have to
log on to their personal Skype accounts as the Nordic Hotel Forum provides
Skype Credit. If the Skype telephones in 18 business class rooms are a
success there are plans to add Skype telephones to all rooms. (3)
Source 1: The Christian Science Monitor, May 2011, http://www.csmonitor.com/World/Europe/2011/0511/Skype-s-journey-from-
tiny-Estonian-start-up-to-8.5-billion-Microsoft-buy
Source 2: Skype, http://jobs.skype.com/lifeatskype.html
Source 3: Estonian Convention Bureau, May 2010, http://www.ecb.ee/news/61/
145. Technological Innovation -
Skype
• The world's first Skype telephone booth opened in opened to the public at
Tallinn Airport on March 18, 2011.
• Merilin Pärli, communications coordinator at Enterprise Estonia told ETV -
"We wanted to introduce Estonia foremost as a smart e-solution country –
small but innovative – which led to the logical idea to make a Skype phone
booth."
Source 3: Visit Estonia, March 2011, http://estonia.eu/news/231-worlds-first-skype-phone-booth-open-at-tallinn-airport%3Fstart=20.html
147. Medical Tourism
• The Estonian Development Fund commissioned a report “Healthcare
Services 2018,” as part of a wider project on developing Estonia‟s service
economy. It concluded that there is real potential in health tourism for
Estonia, fitting in with the development of a knowledge-intensive,
predominantly service-based export-oriented economy.
• The report projected a global growth in healthcare tourism as consumers
searched for better service quality, lower prices and shorter queues.
• A survey conducted for the report highlighted that two out of three managers
of Estonian healthcare institutions and businesses expected European
consumers to increasingly seek healthcare in other EU states, and that that
younger and more educated people are most likely to use services outside
their home country.
Source: International Medical Travel Journal, February 2011, http://www.imtj.com/news/?EntryId82=274923
148. Medical Tourism
• The report concluded that Estonia should capitalise on this trend, arguing
that the Estonian healthcare system already provides a good base for
health tourism, due to state-of-the-art technology, high-quality expertise and
price advantages over many European rivals.
• Furthermore 30% of health providers in the country already deal with
international patients, including a few where the majority of their customers
are from abroad.
• Estonian Development Fund suggests that a possible model for Estonia to
systematically develop health tourism is to set up a public-private
partnership agency to develop cooperation between the different players
and devise ways of marketing what is on offer.
• The report pointed to the health related challenges of neighbouring EU
countries - alcoholism, obesity, elderly related care, and suggested offering
innovative service packages for these.
Source: International Medical Travel Journal, February 2011, http://www.imtj.com/news/?EntryId82=274923
151. Enterprise Estonia – SMBC
• In June 2011 Enterprise Estonia signed a Cooperation Agreement with the
Japanese Banking Group Sumitomo Mitsui Banking Corporation (SMBC),
the aim of which is to promote business partnerships between Estonian and
Japanese enterprises.
• The cooperation memorandum establishes a basis for information
exchange, with the purpose of promoting trade between Japanese and
Estonian enterprises and encouraging the inclusion of Japanese
investments in the Estonian economy.
• Business opportunities include the IT field, the development of
biotechnology and environmental technology, as well as investments in
energy-efficient technologies, were discussed at the meeting.
• SMBC is one of the three biggest banking groups in Japan and is interested
in facilitating the expansion of Japanese enterprises in Europe, and more
specifically in the Baltic States.
Source: Enterprise Estonia, June 2011, http://www.eas.ee/index.php?option=com_content&view=article&id=5140:enterprise-estonia-signed-a-
cooperation-agreement-with-the-japanese-banking-group-smbc&catid=244:uudsed-eng&Itemid=1419
153. Estonia as Financial Services
Hub
• Estonia‟s aim to grow rich as a regional provider of financial services was
given a boost in June 2011 with the launch of FinanceEstonia, a new project
started by several major players in the country's investment realm.
• The non-profit organization's goal will be to "jointly develop financial
services, related support services and technology export in Estonia.“
• Among its 18 founders are the Service Industry Association, NASDAQ OMX
Tallinn, KPMG Baltics, Ernst & Young Baltic and a number of law firms and
support service bureaus.
• Service Industry Association chairman Viljar Arakas said that Estonia should
develop business advantages vis-à-vis Scandinavia, and that the country
has the potential to be far more than simply a nation of subcontractors.
"There is increasing need for financial services, and Estonia could help
meet part of this need,” he said.
Source: Estonian Investment and Trade Agency, June 2011, http://www.investinestonia.com/
155. Estonia - Latvia Programme
2007-2013
• The Estonia-Latvia Programme 2007-2013, began in 2007 as a cross-border
European Commission initiative to promote mutual sustainable development
and economic competitiveness through achieving an integrated and cross-
border economic, social and environmental development.
• The Programme aims to facilitate collaboration on the development of mutual
ICT and transport infrastructures and co-operation on environmental issues and
the provision of education and other public services. (1)
• 14 new projects were announced in May 2011 including – the reconstruction of
the road between Killingi-Nõmme, in Estonia, and Mazsalaca, in Latvia; the
DELBI initiative to help small and medium enterprises and start-ups access the
cross-border market, as well as facilitate cross-border partnerships in different
fields; and the FoodArt project, which aims at strengthening the ties between
the rural food producers and gourmet restaurants. (2)
Source 1: The Estonia-Latvia Programme, March 2010, http://www.estlat.eu/files/programme_manual_%2810_03_2010%29_f6dbc.pdf
Source 2: The Estonia-Latvia Programme, May 2011, http://www.estlat.eu/news/programme-news/14-new-projects-approved/
156. Image Sources p1
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4. http://creativeclass.typepad.com/thecreativityexchange/images/2007/12/01/global.jpg
5. Left to Right
1. http://blog.core-ed.net/derekarchives/NokiaFanPhone.jpg
2. Http://www.neonpunch.com/wp-content/uploads/2009/03/iphone_apps.jpg
3. http://www.geek.com/wp-content/uploads/2010/08/Steve-Jobs-hologram-on-iPhone.jpg
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7. Left to Right
1. http://farm1.static.flickr.com/194/472097903_b781a0f4f8.jpg?v=0
2. http://www.treehugger.com/files/2010/10/on-demand-3d-printing-cut-waste-increase-efficiency.php
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13. http://www.maskworld.com/pix/costumes/large/91099-urlauber-fat-suit-tourist-fat-suit.jpg
14. Left to Right
1. http://www.greenlaunches.com/awareness-and-hype/burn-your-fat-and-generate-electricity-with-exercise-bikes-in-
scandinavian-hotel.php
2. http://images.citybreak.com/Image.aspx?imageid=148802
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16. http://aitechnologies.net/images/globe.jpg
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157. Image Sources p2
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31. Left to Right
1. http://www.piperreport.com/archives/Images/Medicare%20PFFS%20Plans.jpg
2. http://www.biosoftsolutions.co.uk/images/careers.jpg
32. Top to Bottom
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2. http://biomedicum.ut.ee/ssi2010/images/viru.jpg
33. Clockwise
1. http://www.slideshare.net/Ruukel/estonian-nature-tourism-2009-euto-2
2. http://www.slideshare.net/Ruukel/estonian-nature-tourism-2009-euto-2
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34. http://ilkar.blogspot.com/2010/06/malcolm-lincoln-in-helsinki.html
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36. Left to Right
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2. http://www.fullissue.com/wp-content/uploads/aruba.jpg
37. http://www.europeancitiesmarketing.com/userfiles/image/Malmo.jpg
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39. http://www.newsdirt.com/wp-content/uploads/2010/06/Sydney_Opera_House-Vivid-2010.jpg
158. Image Sources p3
40. Left to Right
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e_festival_adelaide-v1.jpg
2. http://www.adelaidecc.com.au/files/5366-800x533.jpg
41. Clockwise
1. http://www.select-a-room.com:8080/asla/3/2124_tallinkHotel%20Facade%202.jpg
2. http://blog.shhmooze.com/wp-content/uploads/2010/11/untitled-67.jpg
3. http://www.castministries.com/cmsfiles/images/life_conference_belfast_1.jpg
42. Left to Right
1. http://farm4.static.flickr.com/3275/2337995358_35ed803b99.jpg
2. http://hospitalityrisksolutions.files.wordpress.com/2010/12/joie-de-vivre.gif
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45. http://www.hansatravel.ee/upload/Tours%20pildid/ekskur_northcoast_esi.jpg
46. http://www.savecity.org/files/logo2011.jpg
47. Left to Right
1. http://www.wordtravels.com/dbpics/countries/Estonia/estonian_open_air_museum_c_Toomas_Volmer.jpg
2. http://www.visitestonia.com/images/96120?ver=4&keepaspect=true&wid=700&hei=700&ts=0
48. Left to Right
1. http://www.stainlessmedia.com/vsm/files/Riina-%C3%95un1.jpg
2. http://www.artsmarket.co.uk/art-online-images-art/amish-art.jpg
49. Left to Right
1. http://farm1.static.flickr.com/14/20140077_4bb1f58456.jpg
2. http://www.visitestonia.com/images/68718?ver=4&keepaspect=true&wid=700&hei=700&ts=0
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