2. Overview
DIRECTV’s first original drama
series
ROGUE is a compelling series about a morally conflicted cop who
is tormented by the possibility her own actions contributed to her
son’s death. Her search for the truth is further complicated by her
forbidden relationship with the crime boss who may have played a
hand in that death.
It is a forbidden love story between two dynamic, complex
characters with all the sexual tension and sophistication of Out of
Sight, the darkness of Donnie Brasco and the thriller elements and
moral ambiguity of The Departed.
3. Thandie Newton - as “Grace Brogan”
Thandie Newton rose to international fame for her portrayal of Sally Hemings in Merchant-Ivory's
"Jefferson in Paris." This role led to a slew of others which included the female lead opposite Tom
Cruise in "Mission: Impossible II and her layered, complex and heartbreaking performance in "Crash"
which won her a BAFTA Award as well as a Screen Actors Award for Best Supporting Actress. Thandie
makes a name for herself in every single role she plays – she's a chameleon and seamlessly jumps
between big budget films and independent features, action roles and character studies.
It is not only her otherworldly beauty that makes her so distinct but her inner strength and intensity that
she brings to each and every role that makes her such a perfect choice to play Grace Brogan. She is
the ultimate embodiment of female strength, vulnerability, intelligence and determination which are all
the qualities that exemplify the character Grace and will make Thandie so compelling to watch.
4. Status
10 Episodes x 1 hour
Writing Scripts – Ability to write brands into the story
Principal photography to begin August 2012 (Vancouver)
Story set in Oakland, CA
Currently casting for male lead
Targeting Q1, 2013 launch on DIRECTV
Vancouver Oakland
5. Integration Offering
Product Integration
- Brand written into script
- Multiple episodes
- Meaningful and natural integration
- Collaborate on how best to showcase brand
Title Partner Integration
- Thirty to nintey second spot before and after each episode
- Five second branded billboard before and after each episode
- Category Exclusivity
Marketing Integration
- Partner assets attached to everything
- OOH, print, VOD, encores, BTS, interviews, DTV Everywhere
6. Online Offering
DIRECTV.com/ROGUE
Watch full episodes online and dive deeper
Into the story with character trackers, behind
The scenes, and more.
- Spots and billboards on full episodes
- Email capture and leads for brand
- Visual presence on all pages
- Logo in header
- Sponsored Webisodes
7. Social Media
DIRECTV is active in social media through Facebook, Twitter,
and YouTube. And stays on the forefront of the hottest new
interactive applications like GetGlue and Miso.
Social media opportunities include:
• Presenting sponsorship on the Rogue Facebook tab
• Brand product information integrated into 2nd screen
interactive features (Miso)
• Customized Brand/Rogue GetGlue sticker
• Brand signage in photo galleries of events
• Opportunity to drive to partner sites
8. Multiple Platforms
DIRECTV Everywhere
Allows viewers to watch the same shows anywhere, on their
TVs at home, plus on their laptop, tablet, and coming soon on
their cell phone.
• Pre-roll/Post-roll
• Visual presence on .com video player page
AUDIENCE On Demand
DIRECTV’s VOD platform allows viewers to watch shows on
their schedule. AUDIENCE has a designated home page on
Ch 1239.
• Pre-roll/Post-roll
• Visual presence on VOD Platform
9. Live Event
Celebrate a Night with Rogue
Get front line sponsorship at the premiere screening and party.
Signage surrounding the action will be highly visible and a
commanding presence in the VIP area will associate brand with the
biggest names in entertainment.
- Entitlement opportunity
- Brand signage throughout venue
- Placement of brand at event
- Special coverage can be made available for partner / partner sites
Top: Chris Messina, Rose Byrne, Glenn
- Celebrity interviews with brand backdrop, product in hand, Close, and Jon Goodman walk the red
carpet at The Paris Theater in New York
on the way to the premiere screening
etc. Bottom: Star-studded guests celebrate
the premiere at The Plaza
10. Partner Fit – CE / Tech
Your brand/product will be used by Grace & Drake
as they run down both Grace’s son killer and
Drake’s traitor.
Examples of hero product features can include:
- Digital Camera
- Laptop
- GPS
- Mobile / Smart Phone
- Tablet
- PC/Mac/TV Monitors
11. Partner Fit – Automotive
Drake is a man of style and means, he will have the
best of the best at his disposal, including the latest in
automotive and a full featured ride. Our hero vehicle will
assist he and Grace during their searches with the following
features:
• GPS Navigation
• Head’s up display
• Style
• Luxury
• Speed
• Handling
• Safety
12. Partner Fit – Spirits
Grace & Drake will both have a signature cocktail,
each tied closely with their personality, and will be an
snapshot of their personality. Grace is a bit raw and old
school…Drake a bit more polished and refined, but both
enjoy their drink of choice.
- Brand will be called out verbally when ordered
- Visually identified when appropriate
- Opportunity to showcase other portfolio brands in bar or party
scenes.
13. Digital Entertainment/Media
Opportunities
Multi-screen
• Online/Mobile/Tab complimentary content
• Access exclusive story driven content not seen in main story
arch episodes. Offers collaboration with brand partner.
• DIRECTV iPad App second-screen integration
• Audio sync
• Trigger product/brand info
• Monetize placement
• Promote other DTV initiatives
• Encourage DIRECTV social network
• Interact with other DTV customers
14. Digital Offering Examples
Customized Interactive Applications
- Brands are selectable when watching
online, offering brand detail and directional
call to action
- Information and detail about brands
are displayed on a second screen (smart
phone, tablet, laptop) whenever brand
appears on TV episode
- Customized content for interactive
apps that tie brand into the world of Rogue
