1. © INDOMINA GROUP
Jake Rubin
Slide #1
INDOMINA ASIA is Born Out of Our Love for Asian Cinema
1
We are the gateway for Asian cinema in the US. Creating distribution
channels with new technologies and traditional venues, because we have a
passion for Asian films we have become the experts in how to market,
expose and access the Asian movies beyond the genre’s fan base.
In 2011, Indomina rose to prominence based upon successfully exploiting
Asian movies in theaters and at home. We continue to explore titles to build
our library, expand distribution channels and build our fan base under the
Indomina Asia banner.

2. © INDOMINA GROUP
Jake Rubin
Slide #2
The Advantages of an Indomina Asia partnership
A Genre Redefined: Indomina Asia carves out new territories with newly emerging sub-genres! Hong
Kong Noir titles: Life Without Principle, Punished; “Gun-Fu” titles: Clash and Fire of Conscience; Asian
Mythic Fantasy: Flying Swords at Dragon Gate, Sacrifice and True Legend; Historical Action Fantasy:
Detective Dee & the Mystery of the Phantom Flame and Bodyguards & Assassins
Halo Effect: New titles are judged by the company they keep. Informed consumers recognize affiliate
new titles with the performance of Detective Dee, True Legend and Bodyguards.
Quality: Indomina Asia is a mark of quality in an increasingly cluttered marketplace. Indomina has
presence at every major film market in the world including Asia, giving the label access to the best films.
Leverage: Carefully curated film library provides for better leverage with broadcasters, VOD and
internet carriers.
Partnerships: Exclusive arrangements with companies such as VUDU & Wal-Mart allow Indomina Asia
titles enhanced promotional and distribution potential.
Marketing – Indomina Asia offers best-in-class marketing for the genre. Theatrical campaigns include
outdoor advertising on billboards and buses, subway ads, tablet games, stunt marketing, viral and music
videos.
2

3. © INDOMINA GROUP
Jake Rubin
Slide #3
© INDOMINA GROUP
Jake Rubin
Slide #3
Sci-Fi & Fantasy TV &
Movie Fans
High Fantasy
Steampunk
Being Human
Robot Chicken
Comic Book, Graphic Novel,
Anime & Manga Fans “Otaku”
Final Fantasy franchise, Bleach,
Naruto, Dragon Ball
Cosplay culture
Genre Fans
Foreign films fans, Art-
House cinema fans Hong
Kong film fans, classic
Wuxia cinema
Primary Target
Secondary Target
Causal Gamers
I-Pad user
Mobile addicts
Art /Design
Creative
Collectibles
Community
Music Genres
Hip-Hop, Electroclash, Drum & Bass
Canto-pop, K-pop, J-pop
Adults: 25-55
Cine-philles Epic
movie lover
Male: 18-44 Fans of
Action & Martial Arts
Urban Pop
Culture Trends
Vinyl Art
Sneakerheads
Urban Cyclists & Fixies
Graffiti & Bombing
Hardcore Gamers
Console-based
FPS & RPG
Expanding beyond the traditional markets

4. © INDOMINA GROUP
Jake Rubin
Slide #4
© INDOMINA GROUP
Jake Rubin
Slide #4
Outdoor Advertising
Manhattan, NY
Advertisements in top-
performing DC Comics
Bus Advertising
Los Angeles, CA
Advertising yields above-the-clutter, ultra-targeted positioning
Subway Ads
New York City, NY
Television Commercials
In top Nielsen markets
Guerilla marketing
Sticker campaigns in major markets
Ad-embedded QR Codes yield PC & Mobile-based Trailers & Bonus
Content

5. © INDOMINA GROUP
Jake Rubin
Slide #5
© INDOMINA GROUP
Jake Rubin
Slide #5
Direct Consumer Interaction
True Legend Music Video
Event Marketing with 3rd Party
Promotional Partnership
Powerful gaming & social media assets
Promotions extend the life-cycle of the products
True Legend Ninjas Fan Art PostersDee Manga
*Music videos successfully break
beyond the endemic markets.
*Stunt marketing concept turned
viral on YouTube
*Leverages user generated
content and audience feedback
Comi-Con 2011Comi-Con 2011
ipad & iphone mobile game
Distributed by Universal Music Group
Worldwide
Mann Theater premiere in Los Angeles

6. © INDOMINA GROUP
Jake Rubin
Slide #6
Indomina Asia Theatrical and Home Entertainment Strategies
Traditional Theatrical
 Platform Release: Limited Release Strategy expanding depends on
word of mouth and per theater box office gross. (ex. Detective Dee & True
Legend)
 Markets: New York and Los Angeles expanding to Honolulu, San
Francisco, Seattle, Vancouver, Toronto etc..
 Marketing: Geo-targeting media in cities digital, TV, radio, Newspapers,
street team, OOH. Traditional and Online Publicity is national. More
visibility for Day and Date release with Asia.
 Festivals: Participation in Tribeca, SXSW, Sundance, NY Film Festival,
Toronto will depend on acceptance and timing.
 Windows: DVD, Blu-Ray, VOD and Electronic Sell Through (EST) is 90
to 120 days after theatrical release date. VOD prices is between $3.99-
$4.99. Pay TV and broadcast TV will follow.
Premium VOD/Theatrical
 Day-and-Date: Theatrical and VOD/iVOD simultaneously released.
Expansions will depend on per theater box office gross.
 Prime VOD: Releasing VOD and IVOD 1-2 weeks before theatrical.
 10 market theatrical commitment: New York, Los Angeles, Honolulu,
San Francisco, Seattle, Austin, Vancouver, Toronto etc..
 National Marketing: TV, Digital and Radio media and publicity
promoting theatrical and VOD rentals
 Windows: Higher price point for VOD/iVOD during initial release. DVD
and/or Blu-Ray and EST will release approximately 30 days after
theatrical. Pay TV and broadcast TV will follow.

7. © INDOMINA GROUP
Jake Rubin
Slide #7
Non Theatrical Release Channels and Strategies
7
Retail and Rental: DVD and or Blu-Ray
 Branding: Indomina Asia logo and packaging. Key Art will be re-positioned for the North American market.
 Types: Theatrical releases, direct to video, library titles, repackaged titles.
 Marketing: National publicity, promotions and media across Digital/TV/Radio. MDF used to promote visibility in store &
increase purchase incentives.
 Additional opportunities to create unique packaging:
 Repackaged as a sets by themes or type. (ex. 3 Fisted Punch, Jonnie To’s 3 pack)
 QR codes on the package to access trailer montages.
 Extra and exclusive content contained in DVD/DB and QR code
 Limited editions box with fan art created as collector items
Indomina releases through Vivendi Entertainment, a division of Universal Music Group, to
distribute to the lucrative ancillary markets, including DVD & Blu-ray sales, rental, digital,
mobile, VOD, television revenues and alternative markets
Television and Video on Demand
 Branding via Partnerships:
 Exclusive programing segments with cable channels extend reach and exposure.
 Indomina Asia section on VOD platform draws segmented audience to highlighted film
 Marketing: TV and Radio promotions, barker channel inclusion and in program spots
 Types: Theatrical releases, Direct to Digital, Direct to DVD, Catalog VOD, Hospitality VOD
 Windows: Pay TV, Cable and Broadcast windows

8. © INDOMINA GROUP
Jake Rubin
Slide #8
Extra assets increase consumer demand & partner revenue
8
• Ability to deliver unique formats such as 3-D, 5.1 for iVOD & EST
• Branded Indomina Asia Channel
• Wal-Mart in store support for titles
• Gaming audience aligns with genre
• Exclusive “Bodyguards & Assassins Documentary “Development Hell”
increase by 100% over other outlets combined.
• Ability to deliver unique formats such as 3-D, 5.1 for iVOD & EST
• Branded Indomina Asia Channel
• Wal-Mart in store support for titles
• Cloud-based solution open to all platforms
• Device-centric rental & sales platform
• Will facilitate YouTube video rentals
Bodyguards & Assassins Fight
Choreography Bonus Feature
Bodyguards & Assassins
Development Hell Exclusive
True Legend music video for
feature song, “Axis of Envy”

9. © INDOMINA GROUP
Jake Rubin
Slide #9
Technology creates alternative distribution & revenue streams
9
DIGITAL: Online, Mobile and Non-Linear Feeds
Each partner has unique distribution channels and carries differentiating content
Brand channels and segmented folders exclusively featuring Indomina Asia Movies.
Indomina Asia logo, skins, backgrounds
DISTRIBUTION
Premium iVOD, Digital Rentals, electronic sell through, Premium subscription revenue
TYPES
• Theatrical releases, Direct to Digital, Direct to DVD, Direct to VOD
• MARKETING
National publicity, promotions online and mobile.
Channel
Partners

10. © INDOMINA GROUP
Jake Rubin
Slide #10
Appendix A
10
INDOMINA ASIA TITLES 2010-2012

11. © INDOMINA GROUP
Jake Rubin
Slide #11
© INDOMINA GROUP
Jake Rubin
Slide #11
FLYING SWORDS OF DRAGON GATE IMAX 3D
Jet Li and Tsui Hark reunite for a unique Imax 3D
event: the first 3D IMAX Theatrical release of a
martial arts Chinese film in America.
2D VOD premiere immediately follows 3D IMAX
theatrical engagements.
DVD/ Blu-Ray release 30 days after theatrical debut.
3D Blu-Ray exclusive with Wal-Mart.
Theatrical release date Fall 2012
Marketing campaign to include outdoor, television
and extensive consumer advertising in all media.

12. © INDOMINA GROUP
Jake Rubin
Slide #12
© INDOMINA GROUP
Jake Rubin
Slide #12
SACRIFICE
Theatrical release in North America Summer 2012
Samuel Goldwyn Films will co distribute with Indomina
Premium VOD release day and date with theatrical
release
DVD release is 30 days after theatrical debut
From Chen Kaige, the Palme d’Or winning director of
FAREWELL MY CONCUBINE
When a child is born into royalty, a rival lord massacres
his clan. But an ordinary man sacrifices everything so
he may one day avenge his people.
A story of epic revenge, SACRIFICE focuses on a power
hungry general who wipes out his rival along with his
rival’s entire family, save for one newborn. The infant is
protected by the doctor who delivered him and raises
him as his own, hoping to mold him into his own
instrument of retribution. Produced by Chen Hong and
Qin Hong, SACRIFICE stars Ge You (FAREWELL MY
CONCUBINE) and Wang Xue Qi (FOREVER
ENTHRALLED). It is based on “Orphan of Zhao” by Ji Jun-
Xiang and is set during the Yuan Dynasty.

13. © INDOMINA GROUP
Jake Rubin
Slide #13
© INDOMINA GROUP
Jake Rubin
Slide #13
2012 Direct to Home Video Release
“An EDGY fusion of EXPLOSIVE family drama and hardboiled VIOLENCE”
- The Hollywood Reporter
From the Creators of Exiled and Mad Detective. The truest expression of the Hong Kong Noir genre
Direct to Home Entertainment release on January 21, 2012.
National Digital and Radio marketing and promotional campaign.
“Riveting entertainment" - Film Comment
Johnnie To’s financial thriller masterpiece.
Direct to Home Entertainment coming May 27th 2012

14. © INDOMINA GROUP
Jake Rubin
Slide #14
© INDOMINA GROUP
Jake Rubin
Slide #14
DETECTIVE DEE was one of the highest grossing Chinese films in recent
years in the North American Box Office.
“A MASTERPIECE! Detective Dee SOARS!” – Time Magazine.
“CROUCHING TIGER HIDDEN DRAGON meets SHERLOCK
HOLMES, ONLY A LOT MORE FUN!” – New York Magazine
US Premiere at Tribeca film festival.
Traditional platform release in over 30 markets on Sept 2,
2011. Geo-Targeted Marketing promotions on TV, Radio,
Print and Digital
DVD/Blu-Ray, VOD & Digital Release December 13, 2011.
National Radio, TV and Digital promotions.

15. © INDOMINA GROUP
Jake Rubin
Slide #15
© INDOMINA GROUP
Jake Rubin
Slide #15
Top 15 Download on iTunes the Week of Release
“Epic fight sequences that will BLOW YOUR MIND!”
– Reelzchannel
“AWESOME!” –Screenjunkies
From the creators of KILL BILL, THE MATRIX and
CROUCHING TIGER HIDDEN DRAGON
Traditional platform release in over 30 markets on May 13,
2011.
Geo-targeted marketing promotions on Radio, Print, OOH
and digital
DVD/Blu-Ray, VOD & Digital Release Sept 13, 2011.
National Radio, TV and Digital promotions.
Lifetime Achievement Award at Fantastic Fest.
Sell-Thru of DVD and Blu-Ray were over expectations.
Was re-featured on iTunes when Detective Dee was
released.
Extra content featured on iTunes as a podcast.

16. © INDOMINA GROUP
Jake Rubin
Slide #16
© INDOMINA GROUP
Jake Rubin
Slide #16
Exclusive content for XBOX gave increased visibility and additional revenue.
‘Donnie Yen at his very best” – Impact
“An ambitious blockbuster” – Hollywood Reporter
Direct to Home Video Release on July 26, 2011
O-Sleeve cover embossed and foiled.
Promotions and Marketing included Comic-con
Screening and Stunts, national Radio and Digital
Promotions.
Xbox exclusive content included a 60 minute making of
piece call “Documentary Hell”
Limited edition artist signed vinyl art giveaway tied to
release.

17. © INDOMINA GROUP
Jake Rubin
Slide #17
© INDOMINA GROUP
Jake Rubin
Slide #17
FIRE OF CONSCIENCE
LIFE WITHOUT PRINCIPLE
From the Creators of Exiled and Mad Detective.
“A TOUR-DE-FORCE movie experience… blending the best of JOHN WOO and MICHAEL MANN.”
- Screen Daily
In the vein of Hard Boiled, Infernal Affairs and Reservoir Dogs comes this hard-hitting action-thriller
from rising director Dante Lam. Esteemed investigator Captain Manfred (Leon Lai, Bodyguards and
Assassins) is at a crossroads in life when he's assigned to the case of a lethal car accident and the
death of a prostitute. Working with him is aggressive Inspector Kee, who's determined to rise in the
fast-paced world of Hong Kong law enforcement. Opposites in every way, Manfred finds himself in
the unexpected position of defending his partner when he's linked to the crimes, and he's soon
swept up into a shadowy world of dirty politics, graphic murders and dangerous secrets.
A new vision of Vietnamese Action. Moving beyond Art House Cinema!
“EYE-POPPING set pieces, martial arts and gunbattles with plenty of reloading!” - SF Chronicle
Get ready for an action extravaganza like no other in the suspenseful, heart-pounding Clash. Stars of
The Rebel, Johnny Tri Nguyen and Ngô Thanh Vân are powerful on-screen as mercenaries with the
same goal but different motives. When Trinh’s (Ngô Thanh Vân) daughter is kidnapped, she’s forced
to recover a stolen hard drive with codes to Vietnam’s first satellite in order to save her. The only way
to accomplish the top-secret task is to enlist the expertise of several other specialists, including Quan
(Johnny Tri Nguyen), a mysterious man with whom she becomes romantically involved. But with her
daughter’s life on the line, whom can she really trust? Kevin Thomas of the Los Angeles Times
proclaims, “Clash is a dazzling Vietnamese martial arts movie with a soul, a stylish, gorgeously
photographed film."