Overview of Refined Branding - 9 slides

1. Refining and Managing Your Brand

2. Refined Branding
Mission Statement
We help our clients determine who they are, what
they do and how to communicate their identity to
their customers by providing documentation that
allows them to disseminate a consistent message and
vision across all entities that “touch” their business.

3. Refined Branding
Background
Adam Edelman is the Owner of Refined Branding.
Adam has over 24 years of hi-tech, business
development, sales and marketing experience.
Adam is a graduate of the University of Maryland at
College Park earning a degree in Marketing and
people relationships.

4. Refined Branding
Target Market
Small to Medium-Size Businesses or Divisions:
Healthcare Providers
Print Producers
Network/System Integrators
Software Developers
Business Service Providers
Manufacturers
Non-Profits
Business Lifecycle:
Rebranding their company or product
Merging with another firm
Launching a new product or service
Looking for greater brand clarity

5. Refined Branding
Services We Offer
Brand Development Consulting – Two Phases
• Brand Audit & Assessment Documentation
• Brand Advisor and Project Management
Marketing Strategy & Campaign Development
• CRM Design and Implementation
• Creation, Implementation and Metrics
• Conventional and Online
• Focus on Automation; Print-On-Demand, Targeted Email
• Interactive URLs, Call Campaigns, Online Promotions, etc.
• Marketing Collateral Development
Speaking Engagements
• Brand Audit & Assessment – Why your company needs one
• Marketing On-Demand and Automation
• How to Become a Marketing Services Organization
• Thoughts on Entrepreneurship

6. Refined Branding
Brand Development Consulting – Two Phases
We help our clients figure out who they are, what they do and how to communicate that
message to their customers.
Phase I – Brand Audit & Assessment:
• We will meet for a four hour interview session to uncover the brand foundation of your
company. We will define your competitive positioning, describe your target market, how
your product/service solves problems, your value proposition and how you’ll position your
value against your competitors.
• We will uncover and document your brand identity; in other words, describe your brand
promise, themes and imagery, what it means to prospects & customers, and the emotional
human traits that you want to convey.
• Then we’ll explain how you’ll ensure that everything your company says, shows and does,
will be consistent with this identity.
The deliverable for this initial phase will be a 20-25 page document outlining your Brand Audit
and Assessment, as well as discussion points for potential Phase II business development tasks
and marketing campaigns which can be used with your internal or external marketing
resources.
Phase II – Brand Project Manager & Advisor:
• We stay involved with you to manage the brand and make sure every marketing medium
you decide to use and campaign you launch maintains your brand identity and message.
• Refined Branding can bring together the appropriate marketing media and resources to
help you plan your long-term marketing strategy and short-term marketing campaigns.

7. Refined Branding
List of Clients
American Built Arms
ToadNet, Inc.
Continental Broadband
Zippy Communications, Inc.
Legal Technology Solutions, LLC
NOW Technology Group
Codetta Technology Group
Antek Healthware
Caring Hands
Mental Performance
Intellicomp Technologies
Sentinel Technology Group
Practice Partners LLC
CMedIT
Phoenix Filtration
Core Communications
Accent Custom Contracting
Marvel Title
High Mountain Signs
Legal Papers
Reliable Repairs (ToolBox TomGirl)

8. Refined Branding
Refining and Managing your Brand
We promise to develop and deliver a customized brand
foundation document to our clients that can be used to
communicate who they are and what they do with any entity
that touches their business.
Refine your brand
Refine your service offerings
Refine your processes
Refine your marketing
Refine your company

9. Refined Branding
Refining and Managing your Brand
Adam Edelman
President & CEO
443-310-8777 – Voice
adam@refinedbranding.com
www.refinedbranding.com
www.twitter.com/rtsadam
www.visualcv.com/rtsadam
Blog:
http://www.marketingod.com