Robert Doll Copywriter Portfolio
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Advertising has the ability to make people feel emotions they would not normally feel and potentially change their beliefs. It creates opportunities to persuade people to do things they otherwise might not. The document provides examples of how advertising could make people feel sympathy for mental health issues, importance from attending a particular journalism school, and that a retailer understands them. It also gives an example of how advertising could encourage beliefs that the mentally ill deserve better treatment and that there is much to do in college.
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Robert Doll: Copywriting Portfolio
Advertising can alter people's emotions and make them feel things they otherwise wouldn't. This creates the possibility of persuasion and influencing people to do things they normally wouldn't. The document then provides examples of ads that aim to make people feel sympathetic for mental health issues, important by attending a particular journalism school, and peaceful and understood by shopping at a certain store. It also details specific digital ad campaigns and aims to make people feel alive by reducing binge drinking and that there is a lot to do in college while feeling safe at a restaurant.
Love Out Loud
The document summarizes a student persuasion project to raise donations for a children's foundation. It describes planning the smoothie sale event with persuasive messaging to encourage extra donations. Posters and signs highlighted key information and a countdown board tracked donations. Students shouted persuasive phrases and differentiated drink prices to track effectiveness. Ethos, pathos and logos principles guided message design to increase donations through emotional appeals, credible student communicators, and rational foundation details.
Evaluation question 5
The document discusses how the author attracted and addressed their audience for a film project. To attract their audience, which was their school colleagues and family, the author created posters to advertise the film and told friends and family about it through word of mouth. To address the audience, the author screened the film in person and online via YouTube to make it convenient for most people to watch, and then conducted a survey to get feedback on the film.
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Robert Doll: Copywriting Portfolio
Advertising can alter people's emotions and make them feel things they otherwise wouldn't. This creates the possibility of persuasion and influencing people to do things they normally wouldn't. The document then provides examples of ads that aim to make people feel sympathetic for mental health issues, important by attending a particular journalism school, and peaceful and understood by shopping at a certain store. It also details specific digital ad campaigns and aims to make people feel alive by reducing binge drinking and that there is a lot to do in college while feeling safe at a restaurant.
Love Out Loud
The document summarizes a student persuasion project to raise donations for a children's foundation. It describes planning the smoothie sale event with persuasive messaging to encourage extra donations. Posters and signs highlighted key information and a countdown board tracked donations. Students shouted persuasive phrases and differentiated drink prices to track effectiveness. Ethos, pathos and logos principles guided message design to increase donations through emotional appeals, credible student communicators, and rational foundation details.
Evaluation question 5
The document discusses how the author attracted and addressed their audience for a film project. To attract their audience, which was their school colleagues and family, the author created posters to advertise the film and told friends and family about it through word of mouth. To address the audience, the author screened the film in person and online via YouTube to make it convenient for most people to watch, and then conducted a survey to get feedback on the film.
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Mandy Boyle is a freelance copywriter and SEO manager based in Northeastern Pennsylvania. She has years of experience in freelance writing, marketing, and SEO work. Some of her past clients include Solid Cactus, Brent Pennington Photography, and PC Data Centers of PA. She creates compelling copy for websites, advertisements, and other materials. Mandy's work has been praised for its professionalism, creativity, and ability to engage audiences.
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This document contains marketing content for Krispy Kreme, including ads and descriptions of a smartphone application called "Countdown to Yummy" that allows users to track when fresh doughnuts will be ready at various locations. One ad promotes the app, encouraging customers to use it to know when new batches are ready without waiting in the parking lot. Another provides screenshots of the app interface showing the countdown timers for two locations.
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This document appears to be a landscape architecture portfolio from 2016 belonging to Kendall Crockett. It contains sections for six different design projects including a temple barn, south summit, irrigation design, a competition entry, hand drawn renderings, and a Logan canyon design. Each section includes design plans, plant schedules, and irrigation schedules for the projects. Contact information for Kendall Crockett is also provided at the end.
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Jean Kilbourne believes that advertisements influence people in subtle ways by making them feel insecure and encouraging addictive behaviors. She notes that the average American sees 3000 ads per day, making influence difficult to avoid. While August Busch III, CEO of Anheuser Busch, denies that ads influence behaviors or cause future addictions, Kilbourne argues that alcohol ads targeting animals like horses will attract children and ads showing products as solutions to problems can encourage addictions. Overall, Kilbourne asserts that ads are designed more to sell products than consider harmful long term effects, especially on children.
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Jean Kilbourne believes that advertisements influence people in subtle ways by making them feel insecure and encouraging addictive behaviors. She notes that the average American sees 3000 ads per day, making influence difficult to avoid. While August Busch III, CEO of Anheuser Busch, denies that ads influence behaviors or cause future addictions, Kilbourne argues that alcohol ads targeting animals like horses will attract children and ads implying products can solve problems can encourage addiction. Overall, Kilbourne asserts that ads subtly shape desires in harmful ways over time, while Busch maintains people are not influenced without choosing to be.
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The document provides information on four case studies of posters created for social causes: Hope Against Cancer, Society for the Protection of Animals, and NSPCC. For each case study, it describes the aims, purpose, techniques used in the poster design, and impact of the campaign. The posters aimed to raise awareness of their issues and solicit donations through emotionally compelling visuals and messages that resonated with audiences.
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This document discusses how emotions are an inevitable part of human nature and will be present in the workplace. While emotions were traditionally seen as separate from work, it is unrealistic to think they can be completely avoided. The document recommends managing emotions effectively through defining concepts, providing alternatives for dealing with emotions, and incorporating real-life examples. It highlights a book by Anne Kreamer that addresses this topic by exploring the science of emotion, sharing tools for coping, and outlining four character types for relating to emotions at work. The overall message is that emotions should be acknowledged and constructively navigated rather than ignored.
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Task One // Research Re-Draft
This document provides details about four case studies of media campaigns and productions:
1) A worldwide breast cancer awareness poster campaign that used fruit to represent breasts in a humorous way to encourage women to check themselves for lumps and raise awareness of the issue.
2) An "Un-Fair" campaign poster that featured a white woman with writing on her face to challenge dominant representations of racism and draw attention to privileges of fair-skinned people.
3) A Labour Party campaign poster criticizing the Conservative government and George Osborne for policies that have negatively impacted average citizens.
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Written Task- Interview
Jean Kilbourne believes that advertisements influence people in subtle ways by making them feel insecure and encouraging addictive behaviors. She notes that the average American sees 3000 ads per day, making influence difficult to avoid. While August Busch III, CEO of Anheuser Busch, denies that ads influence behaviors or cause future addictions, Kilbourne argues that alcohol ads targeting animals like horses will attract children and ads showing products as solutions to problems can encourage addictions. Overall, Kilbourne asserts that ads are designed more to sell products than consider harmful long term effects, especially on children.
Written Task- Interview
Jean Kilbourne believes that advertisements influence people in subtle ways by making them feel insecure and encouraging addictive behaviors. She notes that the average American sees 3000 ads per day, making influence difficult to avoid. While August Busch III, CEO of Anheuser Busch, denies that ads influence behaviors or cause future addictions, Kilbourne argues that alcohol ads targeting animals like horses will attract children and ads implying products can solve problems can encourage addiction. Overall, Kilbourne asserts that ads subtly shape desires in harmful ways over time, while Busch maintains people are not influenced without choosing to be.
What brands can learn from VIPs
VIPs can teach brands important lessons about building communities and connections with customers. The first lesson is that likeability stimulates personal connections and inspires customer actions like purchases and votes. The second lesson is the importance of managing a brand's image while also engaging with customers and giving them control over experiences. The third lesson is to take a clear position on important issues in order to tell a compelling story about the brand through words and actions.
Task 1
The document provides information on four case studies of posters created for social causes: Hope Against Cancer, Society for the Protection of Animals, and NSPCC. For each case study, it describes the aims, purpose, techniques used in the poster design, and impact of the campaign. The posters aimed to raise awareness of their issues and solicit donations through emotionally compelling visuals and messages that resonated with audiences.
Made To Stick
Made to Stick discusses how to effectively communicate ideas so that they are understood, remembered, and influence change. The authors draw on research in psychology to discuss how to make ideas "sticky" through simplicity, unexpectedness, concreteness, credibility, emotions, and stories. The book offers practical guidance for sharing core messages in a compact way that grabs attention, has clear meaning, gains believability, and inspires action.
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This document summarizes an event hosted by Art With Impact called #Movies4MentalHealth. The event was facilitated by Alex Reynolds and included watching short films about mental health, group discussions, a breathing exercise, a panel discussion with student and administrative representatives, and an opportunity for participants to provide feedback. The event was aimed at promoting mental health awareness and reducing stigma through arts-based activities and conversations.
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This document discusses how emotions are an inevitable part of human nature and will be present in the workplace. While emotions were traditionally seen as separate from work, it is unrealistic to think they can be completely avoided. The document recommends managing emotions effectively through defining concepts, providing alternatives for dealing with emotions, and incorporating real-life examples. It highlights a book by Anne Kreamer that addresses this topic by exploring the science of emotion, sharing tools for coping, and outlining four character types for relating to emotions at work. The overall message is that emotions should be acknowledged and constructively navigated rather than ignored.
Storytelling: Science and Strategy - Nonprofit Supply Co. Webinar - Feb 23, 2017
Storytelling has become a bit of a buzzword in the charity world and has come to mean many things. But there is great strength in stories - how they are created, how they compel, and how they get shared - that can help organizations in their marketing and fundraising. This session will look at some of the underlying science behind story and how they can best be used to drive membership, engagement, and donations.
Task One // Research Re-Draft
This document provides details about four case studies of media campaigns and productions:
1) A worldwide breast cancer awareness poster campaign that used fruit to represent breasts in a humorous way to encourage women to check themselves for lumps and raise awareness of the issue.
2) An "Un-Fair" campaign poster that featured a white woman with writing on her face to challenge dominant representations of racism and draw attention to privileges of fair-skinned people.
3) A Labour Party campaign poster criticizing the Conservative government and George Osborne for policies that have negatively impacted average citizens.
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This document provides tips for effectively communicating messages to different audiences. It discusses how to identify the audience's interests and tailor the message accordingly. The key is to focus on how supporting the cause will make the audience feel good rather than focusing on your own interests. Messages should be emotional rather than factual, use a clear "takeaway" statement, and repeat the message for it to be remembered. Nonverbal communication like body language and tone of voice also impact the message. Overall, the goal is to first connect with the audience on an emotional level so they will listen to the "ask."
Existing product research
This document summarizes and analyzes several case studies of advertising campaigns and public awareness initiatives. It discusses the purposes, techniques, and impacts of campaigns focused on teenage cancer awareness, child abuse prevention through the NSPCC, stopping smoking in October ("Stoptober"), influencing voting behavior towards the Conservative party, and raising awareness of the Asian Network media organization. For each case study, the document examines the targeting of audiences, use of images, colors, fonts, language and other design elements employed in the campaigns. It also provides evidence of impacts such as funds raised and changes in attitudes or behaviors that resulted from the various initiatives.
Check yourself before you wreck yourself
1) The document discusses self-care strategies for those working in harm reduction, including maintaining a work-life balance, prioritizing self-care, and establishing support systems.
2) It provides examples of healthy coping mechanisms like spending time with family, exercising, and engaging in hobbies.
3) The document emphasizes that caring for oneself is important to avoid burnout and compassion fatigue, and advocates checking in with a medical professional if stress levels become too high.
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This document summarizes 6 case studies related to social action and community media projects:
1) A worldwide breast cancer awareness poster campaign that used fruit imagery to raise awareness and change attitudes in a lighthearted way. Evidence showed increased cancer diagnoses and improved survival rates over time.
2) An anti-racism campaign called "Un-Fair" that challenged dominant representations by featuring a white woman to spark discussion. Polls still show racism is perceived differently between races.
3) A Labour Party campaign poster criticizing the Conservatives for making people £1600 worse off. Recent polls now show the parties in a statistical tie.
4) The film company Keo Films produces documentaries on underrepresented groups to challenge
Research template.
This document discusses social action and community media. It provides examples of case studies for posters on mental health awareness, self-harm awareness, and racism. For each case study, it summarizes the aims, techniques used in the poster design, and potential impact. The techniques discussed include color scheme choices and how they relate to the message, as well as interactive elements in one poster's design. The aims included raising awareness, reducing stigma, and showing people they are not alone in their struggles.
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2. An animal rights poster against fox hunting that asks if the viewer will be part of killing over 75 million foxes. Statistics show jobs in fox hunting dropped after bans in Scotland and England.
3. A child abuse awareness poster depicting an abused man to represent abused children. It asks if children should fear going to sleep. Statistics show abuse rates increasing.
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Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Robert Doll Copywriter Portfolio
- 2. Advertising is altering people’s emotions. It is making someone feel something they normally would not have.
- 3. This creates the possibility of belief, the possibility of persuasion. It creates the opportunity to make someone do something they normally would not have.
- 4. Feel: sympathetic Mental Health America
- 7. Believe: The mentally ill deserve to be treated better.
- 8. Feel: Elite Ohio University E.W. Scripps School of Journalism Posters
- 13. Believe: At Scripps, I would be important.
- 14. Feel: Peaceful jcpenney 6 th place nationally in the 2011 National Student Advertising Competition
- 20. jcpenney app
- 21. jcpenney email campaign: Email campaign that automatically emails consumers suggestions to match recently purchased items and accessories.
- 22. jcpenney banner ad: Banner ad that runs as soon as a consumer books a trip to the beach, creating a direct, point-of-sale engagement.
- 24. Feel: alive Century Council Campaign to reduce binge drinking.
- 28. Note: The Ozone is Ohio University’s student section.
- 29. Believe: There is a lot to do at college.
- 30. Contact 513.252.4937 [email_address] RobertLDoll.com