1. Robert Doll: Work

2. Advertising is altering people’s emotions. It is making someone feel something they normally would not have.

3. This creates the possibility of belief, the possibility of persuasion. It creates the opportunity to make someone do something they normally would not have.

4. Feel: sympathetic Mental Health America

7. Believe: The mentally ill deserve to be treated better.

8. Feel: Elite Ohio University E.W. Scripps School of Journalism Posters

13. Believe: At Scripps, I would be important.

14. Feel: Peaceful jcpenney 6 th place nationally in the 2011 National Student Advertising Competition

20. jcpenney homepage

21. jcpenney app

22. jcpenney email campaign: Email campaign that automatically emails consumers suggestions to match recently-purchased items and accessories.

23. jcpenney banner ad: Banner ad that runs as soon as a consumer books a trip to the beach, creating a direct, point-of-sale engagement.

24. Believe: jcpenney understands.

25. Feel: alive Century Council Campaign to reduce binge drinking.

29. Note: The Ozone is Ohio University’s student section.

30. Believe: There is a lot to do at college.

31. Feel: safe Frisch’s