Road to
Intuitive
Design
By Pritish Krishna Panda , UX Designer , Blueface
Snapchat UI Update
Snapchat lost $1.3bn in market
capitalisation.
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Something is intuitive when we can use it without thinking
about it or not consciously using previous knowledge.
Intuitive Design
Thought process for how something works
Mental Model
Incomplete facts, past experiences, and even intuitive perceptions.
Current Knowledge Vs Target Knowledge
Current Knowledge Vs Target Knowledge
Current Knowledge Vs Target Knowledge
What are the best
aspects of those apps?
How frequently the
user use internet?
What are some of the
apps and websites the
user use the most?
What does users
typical weekday look
like?
Product specific
lifestyle questions
What are the negative
aspects of those apps?
Current Knowledge Vs Target Knowledge
Think aloud usability testing
To identify knowledge gap
Field Studies Contextual Interview
What makes a design intuitive?
Fun fact – Games in Windows 3.1
Not just games
Coach marks
Morningstar app for iPad
Coach marks
Clear app for iOS
Why complex coach marks don’t work?
Users skip instructions.
Instructions increase users
cognitive load.
Lack of communication
and interaction.
Introductory Walkthrough using short
actions
Introductory Walkthrough using short
actions
Vector Game
76%
Intuitive Navigation
most important factor in a website’s design is “the websi
te makes it easy for me to find what I want.”
50%
don’t buy because they can’t find what they’re looking for
88%
Icons
For icons with labels, users were able to correctly predict
what would happen when they tapped the icon
60%
For icons without labels
34%
For icons unique to the app
Dropbox
Design for no data
Dropbox
Design for no data
Webflow
Design for no data
Windows Start button
Cautionary Tale
Digg V4 release
Cautionary Tale
An User Interface is like a joke.
If you have to explain it,
it's not that good.
Thank You.

Road to Intuitive Design