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From 100,000 Voices to Vision Zero Changing the Odds for Safety: With Laws and Enforcement 
Pro Walk Pro Bike Pro Place 
Pittsburgh, Pennsylvania 
September 9, 2014
Noah Budnick 
Deputy Director Transportation Alternatives 
@noahbudnick
Committed to improving every New Yorker’s safety and walking, biking & transit options. 
•EST: 1973 
•Staff: 27 full-time, 35 part-time 
•Members: 12,000 
•Street Activists: 100,000 
ABOUT TRANSPORTATION ALTERNATIVES
Mad
•A New Yorker is killed every 31 hours 
•Every three hours, a New Yorker suffers a serious injury: dismemberment, disfigurement, or permanent disability 
•Every eight minutes, a New Yorker is injured in traffic
Traffic crashes are the #1 cause of injury-related death for children.
•12% of City residents are older than 65 
•36% of pedestrians killed in traffic crashes are older than 65 
•Traffic crashes are the #2 cause of injury related death for seniors (after falls)
•Traffic deaths and serious injuries are preventable: Vision Zero is a city where no one is killed in traffic. 
•People are imperfect; they make mistakes: Our street policies must be designed to encourage people to make better choices, and to minimize the danger posed when people don’t make the best choices. 
•We know why traffic crashes happen. Therefore, we can and must act to prevent the ensuing injuries and deaths. 
STRATEGIC PLANNING
0 
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Road Fatalities in New York City 
DATA DRIVEN SAFETY
DATA DRIVEN SAFETY
(%) Voters polled 
Very important Important/Not important 
Growing the economy and creating jobs 
96 99/1 
Preserving the quality of the mass transit system 
83 96/3 
Cracking down on reckless driving to improve safety 
75 95/4 
Fostering safer and more walkable neighborhoods 
72 94/5 
Protecting the environment and city parks 
60 94/7 
Reducing traffic congestion 
51 91/7 
ISSUE IMPORTANCE 
I’m going to read you some issues facing New York City. Please tell me if you think the following issue is very important, somewhat important, not very important, or not at all important. 
DATA DRIVEN SAFETY
DATA DRIVEN SAFETY
T.A. 2013 Election Year Platform: The Safety First Plan: A Five-Borough Blueprint for New York City Streets 
•Data Driven Traffic Safety Enforcement 
•Though more New Yorkers are killed in traffic than murdered by guns, the New York City Police Department does not take its traffic safety mandate seriously. The data driven strategy that helped reduce street crime is not applied to traffic crime. Many of the most serious infractions -- vehicular speeding and failure to yield to pedestrians -- do not receive adequate enforcement priority. The next mayor must strengthen the NYPD’s commitment to traffic safety by instituting a data driven, zero tolerance policy for traffic deaths and serious injuries and set and start work on a multi-year goal of eliminating traffic deaths in New York City. 
STRATEGIC PLANNING
AUGUST RALLY
•BRATTON EVENT?
“We aren’t going to wait and lose a son, a daughter, a parent 
or a grandparent in another senseless and painful tragedy. 
Our top responsibility is protecting the health and safety of our 
people. From tougher enforcement to more safely-designed 
streets and stronger laws—our work starts today” 
- Mayor Bill de Blasio, January 15, 2014 
STRATEGIC PLANNING
DATA DRIVEN SAFETY
•Home Rule over the Speed Limit and Automated Enforcement Programs 
•Targeted enforcement of the most dangerous offenses 
•Redesign of major arterial streets 
STRATEGIC PLANNING
DATA DRIVEN SAFETY
DATA DRIVEN SAFETY
The NYPD is applying data driven strategies to street safety 
•70% of fatal pedestrian crashes are caused by motorists who make dangerous choices; speeding and failure to yield were the two leading causes of injury and death 
The NYPD has publically established Vision Zero as a target 
•Communicate problems, solutions and goals 
•Significant increase in enforcement of the most dangerous violations 
– Speeding 
– Failure to yield 
•Increasing engagement with communities and the media 
•Participating in Vision Zero forums and partnering on education campaigns 
DATA DRIVEN SAFETY
DATA DRIVEN SAFETY
•25MPH 
DATA DRIVEN SAFETY
60% of pedestrian fatalities occur on only 15% of our streets - arterial streets, which are wide streets that carry high volumes of traffic at high speed. 
In addition, pedestrian crashes on arterial streets are approximately 66% more deadly than crashes on smaller streets 
ARTERIAL TRANSFORMATION
ARTERIAL TRANSFORMATION
November 13-15, 2014 
•Learn about Vision Zero in the public policy and behavior change contexts 
•See real world examples of Vision Zero 
•Share best practices for maximum results 
•More information: transalt.org/VZCS
Noah Budnick 
Deputy Director Transportation Alternatives 
noah@transalt.org 
@noahbudnick
Changing the Odds for Safety with Laws and Enforcement--From 100,000 Voices to Vision Zero

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Changing the Odds for Safety with Laws and Enforcement--From 100,000 Voices to Vision Zero

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  • 2. From 100,000 Voices to Vision Zero Changing the Odds for Safety: With Laws and Enforcement Pro Walk Pro Bike Pro Place Pittsburgh, Pennsylvania September 9, 2014
  • 3. Noah Budnick Deputy Director Transportation Alternatives @noahbudnick
  • 4. Committed to improving every New Yorker’s safety and walking, biking & transit options. •EST: 1973 •Staff: 27 full-time, 35 part-time •Members: 12,000 •Street Activists: 100,000 ABOUT TRANSPORTATION ALTERNATIVES
  • 5. Mad
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  • 7. •A New Yorker is killed every 31 hours •Every three hours, a New Yorker suffers a serious injury: dismemberment, disfigurement, or permanent disability •Every eight minutes, a New Yorker is injured in traffic
  • 8. Traffic crashes are the #1 cause of injury-related death for children.
  • 9. •12% of City residents are older than 65 •36% of pedestrians killed in traffic crashes are older than 65 •Traffic crashes are the #2 cause of injury related death for seniors (after falls)
  • 10. •Traffic deaths and serious injuries are preventable: Vision Zero is a city where no one is killed in traffic. •People are imperfect; they make mistakes: Our street policies must be designed to encourage people to make better choices, and to minimize the danger posed when people don’t make the best choices. •We know why traffic crashes happen. Therefore, we can and must act to prevent the ensuing injuries and deaths. STRATEGIC PLANNING
  • 11. 0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Road Fatalities in New York City DATA DRIVEN SAFETY
  • 13. (%) Voters polled Very important Important/Not important Growing the economy and creating jobs 96 99/1 Preserving the quality of the mass transit system 83 96/3 Cracking down on reckless driving to improve safety 75 95/4 Fostering safer and more walkable neighborhoods 72 94/5 Protecting the environment and city parks 60 94/7 Reducing traffic congestion 51 91/7 ISSUE IMPORTANCE I’m going to read you some issues facing New York City. Please tell me if you think the following issue is very important, somewhat important, not very important, or not at all important. DATA DRIVEN SAFETY
  • 15. T.A. 2013 Election Year Platform: The Safety First Plan: A Five-Borough Blueprint for New York City Streets •Data Driven Traffic Safety Enforcement •Though more New Yorkers are killed in traffic than murdered by guns, the New York City Police Department does not take its traffic safety mandate seriously. The data driven strategy that helped reduce street crime is not applied to traffic crime. Many of the most serious infractions -- vehicular speeding and failure to yield to pedestrians -- do not receive adequate enforcement priority. The next mayor must strengthen the NYPD’s commitment to traffic safety by instituting a data driven, zero tolerance policy for traffic deaths and serious injuries and set and start work on a multi-year goal of eliminating traffic deaths in New York City. STRATEGIC PLANNING
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  • 25. “We aren’t going to wait and lose a son, a daughter, a parent or a grandparent in another senseless and painful tragedy. Our top responsibility is protecting the health and safety of our people. From tougher enforcement to more safely-designed streets and stronger laws—our work starts today” - Mayor Bill de Blasio, January 15, 2014 STRATEGIC PLANNING
  • 27. •Home Rule over the Speed Limit and Automated Enforcement Programs •Targeted enforcement of the most dangerous offenses •Redesign of major arterial streets STRATEGIC PLANNING
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  • 34. The NYPD is applying data driven strategies to street safety •70% of fatal pedestrian crashes are caused by motorists who make dangerous choices; speeding and failure to yield were the two leading causes of injury and death The NYPD has publically established Vision Zero as a target •Communicate problems, solutions and goals •Significant increase in enforcement of the most dangerous violations – Speeding – Failure to yield •Increasing engagement with communities and the media •Participating in Vision Zero forums and partnering on education campaigns DATA DRIVEN SAFETY
  • 37. 60% of pedestrian fatalities occur on only 15% of our streets - arterial streets, which are wide streets that carry high volumes of traffic at high speed. In addition, pedestrian crashes on arterial streets are approximately 66% more deadly than crashes on smaller streets ARTERIAL TRANSFORMATION
  • 39. November 13-15, 2014 •Learn about Vision Zero in the public policy and behavior change contexts •See real world examples of Vision Zero •Share best practices for maximum results •More information: transalt.org/VZCS
  • 40. Noah Budnick Deputy Director Transportation Alternatives noah@transalt.org @noahbudnick