This document outlines the challenges of launching a successful app and presents a roadmap for developing an app. It notes that 48% of apps are cancelled before being launched, 62% fail in their first season, and common reasons for failure include lack of proper definition, bugs, and look and feel issues. The roadmap then outlines six phases for app development: research, analysis, sketching, design, implementation, and evaluation. It emphasizes the importance of user research, prototyping, agile development practices, and usability testing.