Idea to launch: 13 lessons learned from a product manager

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This document contains 13 lessons learned from a product manager for building apps. Some of the key lessons include not creating "me too" apps, that the first idea is not always the best so it's important to start, and navigation is the single most important design decision. It also stresses the importance of user testing apps often and targeting the right keywords.

Technology

@triciacervenan1
idea to launch:
13 lessons learned from a product manager

@triciacervenan2
building apps =
thousands of decisions

@triciacervenan3
lesson #1
don’t create just another
“me too” app

@triciacervenan4
850,000 iOS apps
700,000 Android apps
60% of apps in App Store
have never been
downloaded
Source: Apple 2013 Q2 Conference Call, Bloomberg, Apptrace.com

@triciacervenan7
lesson #2
your first idea isn’t always
the best one, but its
important to start

@triciacervenan8
lesson #3
you have 30 seconds to
get someone to fall in
love

@triciacervenan11
lesson #4
navigation is the single
most important decision
you will make

@triciacervenan13
lesson #5
the HIG and design
guidelines are your best
UX resource

@triciacervenan17
lesson #6
use common icons

@triciacervenan19
lesson #7
give feedback

@triciacervenan21
lesson #8
use a second orientation
when the user can benefit
from it

@triciacervenan22
lesson #9
build for the next OS

@triciacervenan24
lesson #10
user test, often

@triciacervenan25
lesson #11
QA for the unknown

@triciacervenan26
lesson #12
be descriptive with your
name

@triciacervenan28
lesson #13
target the right keywords

@triciacervenan29
how many apps show up for
that result?
how will people search for
you?
what does instant search show
when you start typing?

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