023 180630 Road Less Traveled Chapter 1 Part 3 - Discipline
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Road Less Traveled by M. Scott Peck A New Psychology of Love, Traditional Values and Spritual Growth
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This document discusses mass subclinical amnesia as the root cause of personal and social problems. It states that while people try to solve problems through philanthropy and personal efforts, a holistic approach is needed. This holistic diagnosis is "mass subclinical amnesia," which is a forgetfulness of our true selves and the common source of life and vitality. The solution proposed is "remembering, reorienting, restoring, retrieving and/or resurrecting" our selves through practices like NAMASMARAN.
Stress and meditation dr shriniwas kashalikar
Thus; MEDIATTION, YOGA and NAMASMARAN; are inseparable from; physical, psychomotor, productive, instinctual, emotional, intellectual, creative and spiritual study and practices; linked with; study and application of the holistic solutions in the fields of health, education, agriculture, art, industry, economy, education, environment; which is called holistic renaissance, superliving or Total Stress Management.
Total stress management and meditationdr shriniwas kashalikar
NAME, NAMASMARAN and TOTAL STRESS MANAGEMENT: The concept of the title is; NAMA is the absolute truth beyond time and space. It is the ultimate controlling center. NAMASMARAN is the product of NAMA; and TOTAL STRESS MANAGEMENT is the effect of NAMASMARAN.
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Risk management
This document discusses the common hesitation people feel when taking risks in life and advises that risks must be taken because the greatest hazard is risking nothing at all. It states that by taking risks, one may discover new things about themselves or learn, feel, change, grow and love, whereas by avoiding risks, one remains a slave to their certainties and cannot experience these things. The overall message is that risks are an essential part of life and should be taken in order to be free.
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This document discusses mass subclinical amnesia as the root cause of personal and social problems. It states that while people try to solve problems through philanthropy and personal efforts, a holistic approach is needed. This holistic diagnosis is "mass subclinical amnesia," which is a forgetfulness of our true selves and the common source of life and vitality. The solution proposed is "remembering, reorienting, restoring, retrieving and/or resurrecting" our selves through practices like NAMASMARAN.
Stress and meditation dr shriniwas kashalikar
Thus; MEDIATTION, YOGA and NAMASMARAN; are inseparable from; physical, psychomotor, productive, instinctual, emotional, intellectual, creative and spiritual study and practices; linked with; study and application of the holistic solutions in the fields of health, education, agriculture, art, industry, economy, education, environment; which is called holistic renaissance, superliving or Total Stress Management.
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NAME, NAMASMARAN and TOTAL STRESS MANAGEMENT: The concept of the title is; NAMA is the absolute truth beyond time and space. It is the ultimate controlling center. NAMASMARAN is the product of NAMA; and TOTAL STRESS MANAGEMENT is the effect of NAMASMARAN.
Total stress management and meditation dr shriniwas kashalikar
The document discusses the difference between "so-called meditation" and Total Stress Management (TSM). It argues that so-called meditation is often marketed and sold as a way to relieve stress, but does not address the root causes of stress or promote social welfare. TSM, on the other hand, takes a holistic approach that involves understanding stress, its causes at individual and societal levels, and implementing intellectual solutions for personal and social problems. While meditation can be beneficial when practiced properly as part of TSM, the document warns against practices that promote passivity over thoughtful action for change.
Total stress management and meditation dr shriniwas kashalikar
The document discusses the difference between "so-called meditation" and Total Stress Management (TSM). It argues that so-called meditation is often marketed and sold as a way to manage stress, but does not actually address the root causes of stress or aim for global betterment. TSM, on the other hand, takes a holistic approach that involves understanding stress, its causes, and working towards individual and social solutions through intellectual efforts rather than emotional escapism. While meditation can be beneficial when practiced properly as part of TSM, the document warns against practices that are detached from real-world problems and progress.
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Can we conquer the STRESS of commuting irrespective of the crowding and other traveling menaces; merely by meditation? Can we conquer the STRESS of lack of housing, water, electricity, education, medical care etc. by meditation alone?
Beware of meditation dr shriniwas kashalikar
This document discusses the differences between true meditation and "so-called meditation" which has become commercialized. It argues that true meditation involves intellectual effort to understand stress at its roots and work towards global betterment, while commercialized meditation is an escapist gimmick that does not address real problems or causes of stress. It promotes the concept of Total Stress Management (TSM) which takes a holistic, intellectual approach rather than temporary emotional relaxation alone. TSM aims to understand and remedy both individual and social causes of stress through wisdom, effort and cooperation, not empty rituals or indulgence.
Total stress management_and_meditation_dr_shriniwas_kashalikar
The document discusses the difference between true meditation and "so-called meditation". It argues that true meditation involves intellectual efforts to understand stress at its root causes and find holistic solutions to personal and social problems. In contrast, so-called meditation is often marketed and sold as a way to temporarily relieve stress through escapism without addressing its underlying causes or working to improve society. The document warns that so-called meditation can be a "gimmick" that promotes passivity over meaningful action and fails to manage stress effectively in the long-run.
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This document discusses the differences between true meditation and "so-called meditation" that has become commercialized. It argues that true meditation involves intellectual effort to understand stress at its roots and work towards global betterment, while commercialized meditation is an escapist gimmick that does not address real problems or causes of stress. It promotes the concept of Total Stress Management (TSM) as a holistic alternative that considers perspectives, intelligence, emotions, instincts and bodies, as well as global welfare through laws and social change, rather than just focusing on temporary individual relaxation.
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This document discusses the differences between true meditation and "so-called meditation" that has become commercialized. It argues that true meditation involves intellectual effort to understand stress at its roots and work towards global betterment, while commercialized meditation is an escapist gimmick that does not address real problems or causes of stress. It promotes the concept of Total Stress Management (TSM) as a holistic alternative that considers perspectives, intelligence, emotions, instincts and bodies, as well as global welfare through laws and social change, rather than just focusing on temporary individual relaxation.
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This document discusses maintaining enthusiasm for spiritual or serious pursuits in the face of everyday routine and trivial tasks. It states that profound interest is needed to sustain enthusiasm, and this comes from experiencing depth in one's activities rather than living superficially. Living deeply provides joy even in mundane tasks. The document also discusses predispositions (vasanas) and their role in one's general mental tendencies (Vasana). Qualitative transformation of vasanas through one's thoughts while eating can help develop the capacity for profound interest and experience.
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Complementarity and equality
1) Equality is a noble pursuit that arises from our shared humanity and sensitivity to others' suffering. However, true equality requires understanding complementarity - that people have different needs and abilities depending on factors like age.
2) Insisting only on superficial or external aspects of equality, like enforcing identical conditions on all, can be fanatical and harm individual blossoming.
3) For true equality and stress management, we must appreciate the commonality in all beings and ensure all have what they need to blossom, from infants to elders. Namasmaran, or remembering the divine, helps unify individual and cosmic consciousness for this purpose.
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This document discusses stress and the relationship between stress and addictions like alcohol and tobacco. It notes that there is often a discrepancy within ourselves between our thoughts, feelings, instincts, and habits. This internal discord can lead us to indulge in things that we know are unhealthy or make us unhappy. The document explores why habits like alcohol and tobacco remain popular despite health risks, and proposes that the ancient practice of Namasmaran can provide a holistic solution by helping people rise above vulnerability and weakness to experience ultimate fulfillment in life.
Ignorance is selfish
1) The essay argues that ignorance is selfish because it makes people feel happy and safe by avoiding difficult truths, but keeping an open mind to new knowledge and questioning beliefs is important for personal and social progress.
2) It claims that poverty, both financial and of thinking, prevents greater education and keeps humanity in a "stone age mentality" despite technology. Many people remain willfully ignorant through distractions and desire for instant gratification.
3) Denial is the deepest form of ignorance, as it refuses to acknowledge one's own ignorance or consider how to make the world more evolved. The essay urges readers to challenge their beliefs, face fears, and keep an open heart and mind to eliminate ignorance and experience
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1. Entertainment has become an essential part of many people's lives and a way to manage stress, but it only provides temporary relief and distraction rather than fulfilling people in a meaningful way.
2. While entertainment industries are lucrative businesses, people continue to suffer from stress even those working in entertainment.
3. True fulfillment comes from developing one's "center of fulfillment" through practices like Namasmaran (remembrance of the divine) and participating in holistic personal growth, rather than relying on endless superficial entertainment.
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Learn More from Our Website:
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Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
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Thank You!
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We already know about digital printing before, but what makes it different with offset printing? Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper.
In offset printing the matter to be printed is neither raised above the surface of the printing plate nor sunk below it. Instead, it is flush with the surface of the plate; thus offset is classified as a planographic method of printing.
Offset printing helps in producing high-quality output on surfaces like cloth or wood. The rubber leaves a very fine print on rough surfaces, making the process effective. The process is equally efficient for small, medium and large-scale production of printing due to its high quality, inexpensiveness and consistent results.
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Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
More Related Content
Similar to 023 180630 Road Less Traveled Chapter 1 Part 3 - Discipline
Total stress management and meditation dr shriniwas kashalikar
The document discusses the difference between "so-called meditation" and Total Stress Management (TSM). It argues that so-called meditation is often marketed and sold as a way to relieve stress, but does not address the root causes of stress or promote social welfare. TSM, on the other hand, takes a holistic approach that involves understanding stress, its causes at individual and societal levels, and implementing intellectual solutions for personal and social problems. While meditation can be beneficial when practiced properly as part of TSM, the document warns against practices that promote passivity over thoughtful action for change.
Total stress management and meditation dr shriniwas kashalikar
The document discusses the difference between "so-called meditation" and Total Stress Management (TSM). It argues that so-called meditation is often marketed and sold as a way to manage stress, but does not actually address the root causes of stress or aim for global betterment. TSM, on the other hand, takes a holistic approach that involves understanding stress, its causes, and working towards individual and social solutions through intellectual efforts rather than emotional escapism. While meditation can be beneficial when practiced properly as part of TSM, the document warns against practices that are detached from real-world problems and progress.
Holistic renaissance and meditation dr shriniwas kashalikar
Can we conquer the STRESS of commuting irrespective of the crowding and other traveling menaces; merely by meditation? Can we conquer the STRESS of lack of housing, water, electricity, education, medical care etc. by meditation alone?
Beware of meditation dr shriniwas kashalikar
This document discusses the differences between true meditation and "so-called meditation" which has become commercialized. It argues that true meditation involves intellectual effort to understand stress at its roots and work towards global betterment, while commercialized meditation is an escapist gimmick that does not address real problems or causes of stress. It promotes the concept of Total Stress Management (TSM) which takes a holistic, intellectual approach rather than temporary emotional relaxation alone. TSM aims to understand and remedy both individual and social causes of stress through wisdom, effort and cooperation, not empty rituals or indulgence.
Total stress management_and_meditation_dr_shriniwas_kashalikar
The document discusses the difference between true meditation and "so-called meditation". It argues that true meditation involves intellectual efforts to understand stress at its root causes and find holistic solutions to personal and social problems. In contrast, so-called meditation is often marketed and sold as a way to temporarily relieve stress through escapism without addressing its underlying causes or working to improve society. The document warns that so-called meditation can be a "gimmick" that promotes passivity over meaningful action and fails to manage stress effectively in the long-run.
Stress and meditation_dr_shriniwas_kashalikar
This document discusses the differences between true meditation and "so-called meditation" that has become commercialized. It argues that true meditation involves intellectual effort to understand stress at its roots and work towards global betterment, while commercialized meditation is an escapist gimmick that does not address real problems or causes of stress. It promotes the concept of Total Stress Management (TSM) as a holistic alternative that considers perspectives, intelligence, emotions, instincts and bodies, as well as global welfare through laws and social change, rather than just focusing on temporary individual relaxation.
Stress and meditation dr shriniwas kashalikar
This document discusses the differences between true meditation and "so-called meditation" that has become commercialized. It argues that true meditation involves intellectual effort to understand stress at its roots and work towards global betterment, while commercialized meditation is an escapist gimmick that does not address real problems or causes of stress. It promotes the concept of Total Stress Management (TSM) as a holistic alternative that considers perspectives, intelligence, emotions, instincts and bodies, as well as global welfare through laws and social change, rather than just focusing on temporary individual relaxation.
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Reviews some basic principles of pastoral caounseling in terms of intracultural and intercultural counseling. This is tied into principles of cultural anthropology and interreligious dialogue.
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The uses and gratifications theory proposes that audiences actively seek out specific media to fulfill certain needs. There are four main categories of needs that media can fulfill: diversion or escape from problems, personal relationships through companionship with media figures, personal identity through relating to or aspiring to media characters, and surveillance or keeping informed about current events to feel secure. The theory suggests people choose media intentionally to satisfy these underlying needs.
Personality and Potential
The behaviour of human being and the personality shown can be guessed by assessment of personality of him.her
Holistic renaissance and namasmaran dr shriniwas kashalikar
HOLISTIC RENAISSANCE is the development of perspective, policies, plans, programs and their implementation; for individual and global blossoming. HOLISTIC RENAISSANCE is bound to manifest; through the life struggle irrespective of whether we support it or oppose!
3.most important problem
This document discusses maintaining enthusiasm for spiritual or serious pursuits in the face of everyday routine and trivial tasks. It states that profound interest is needed to sustain enthusiasm, and this comes from experiencing depth in one's activities rather than living superficially. Living deeply provides joy even in mundane tasks. The document also discusses predispositions (vasanas) and their role in one's general mental tendencies (Vasana). Qualitative transformation of vasanas through one's thoughts while eating can help develop the capacity for profound interest and experience.
Lecture Of Leonardo Cordon About Carisma
The document discusses various skills and traits related to charisma and personality. It defines charisma as a set of social skills involving effective communication, influence over others, and making impressions through speech, listening, and body language. It then lists six basic skills to develop charisma: emotional and social expressiveness, sensitivity, and control. Additional sections discuss traits of charismatic individuals like originality, warmth, courage, and passion. The document also provides tips for developing a positive self-image and healthy relationships with others.
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The document summarizes 13 habits that can make people unhappy and how to increase happiness. It discusses how 40% of happiness is determined by habits and outlook, not life circumstances. Bad habits like blaming others, complaining, and hanging around negative people can decrease happiness. The document recommends adopting positive habits like living in the present, setting goals, and surrounding yourself with inspiring people to increase happiness.
Complementarity and equality
1) Equality is a noble pursuit that arises from our shared humanity and sensitivity to others' suffering. However, true equality requires understanding complementarity - that people have different needs and abilities depending on factors like age.
2) Insisting only on superficial or external aspects of equality, like enforcing identical conditions on all, can be fanatical and harm individual blossoming.
3) For true equality and stress management, we must appreciate the commonality in all beings and ensure all have what they need to blossom, from infants to elders. Namasmaran, or remembering the divine, helps unify individual and cosmic consciousness for this purpose.
Stress alcohol and_tobacco_dr._shriniwas_kashalikar
This document discusses stress and the relationship between stress and addictions like alcohol and tobacco. It notes that there is often a discrepancy within ourselves between our thoughts, feelings, instincts, and habits. This internal discord can lead us to indulge in things that we know are unhealthy or make us unhappy. The document explores why habits like alcohol and tobacco remain popular despite health risks, and proposes that the ancient practice of Namasmaran can provide a holistic solution by helping people rise above vulnerability and weakness to experience ultimate fulfillment in life.
Ignorance is selfish
1) The essay argues that ignorance is selfish because it makes people feel happy and safe by avoiding difficult truths, but keeping an open mind to new knowledge and questioning beliefs is important for personal and social progress.
2) It claims that poverty, both financial and of thinking, prevents greater education and keeps humanity in a "stone age mentality" despite technology. Many people remain willfully ignorant through distractions and desire for instant gratification.
3) Denial is the deepest form of ignorance, as it refuses to acknowledge one's own ignorance or consider how to make the world more evolved. The essay urges readers to challenge their beliefs, face fears, and keep an open heart and mind to eliminate ignorance and experience
Ripple effect catalogue
This document discusses issues related to mental illness and the treatment of those living with mental illness. It begins by comparing modern expectations of being a "superhero" to living with a mental illness, noting that daily tasks can be courageous acts for those with mental illnesses. It then discusses how people with mental illnesses have questions about their treatment but may be discouraged from asking or labeled as difficult. Finally, it advocates for more humane, community-based approaches to mental healthcare that incorporate creativity, spirituality and humanity.
Problem of elder people in india
This document discusses several problems faced by elderly people in India. It notes that there are currently 77 million elderly people in India and problems are increasing. Some key issues discussed include: lack of self-confidence, lack of purpose/reason to live, personality disorders, health problems like cardiovascular diseases and joint issues, natural changes that come with aging like vision and hearing loss, and lack of support systems. Traditional views on aging are also contrasted with the need to create a new culture that better supports the elderly.
Stress and entertainment dr. shriniwas kashalikar
1. Entertainment has become an essential part of many people's lives and a way to manage stress, but it only provides temporary relief and distraction rather than fulfilling people in a meaningful way.
2. While entertainment industries are lucrative businesses, people continue to suffer from stress even those working in entertainment.
3. True fulfillment comes from developing one's "center of fulfillment" through practices like Namasmaran (remembrance of the divine) and participating in holistic personal growth, rather than relying on endless superficial entertainment.
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Total stress management and meditation dr shriniwas kashalikar
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More from Lia s. Associates | Branding & Design
A WEBSITE GUIDELINE
This week let’s talk about websites. A website is a collection of interlinked pages on the internet grouped under a unique name or online address.
These pages, known as web pages, contain information or services by a business or organization. The information may be in different formats like text, images, videos, audio, and animation and the services may be like buying or selling products, downloading digital products, etc.
Websites can be used in various fashions: a personal website, a corporate website for a company, a government website, an organization website, etc. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose.
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Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
OFFSET PRINTING
We already know about digital printing before, but what makes it different with offset printing? Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper.
In offset printing the matter to be printed is neither raised above the surface of the printing plate nor sunk below it. Instead, it is flush with the surface of the plate; thus offset is classified as a planographic method of printing.
Offset printing helps in producing high-quality output on surfaces like cloth or wood. The rubber leaves a very fine print on rough surfaces, making the process effective. The process is equally efficient for small, medium and large-scale production of printing due to its high quality, inexpensiveness and consistent results.
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Learn More from Our Website:
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Be sure to follow us:
https://www.instagram.com/liasidik
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Or contact our team via WhatsApp +62 89 659 108 869
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DIGITAL PRINTING
We have discussed Quality Assurance last week, now let’s move on to Digital Printing. Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Digital printing machines can print on everything from thick cardstock, heavyweight papers and folding cartons to fabric, plastics and synthetic substrates.
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Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
QUALITY ASSURANCE
This week, let’s discuss about quality assurance. Quality assurance (QA) is a way of preventing mistakes and defects in manufactured products and avoiding problems when delivering products or services to customers.
Quality assurance process helps a business ensure its products meet the quality standards set by the company or its industry. Another way to understand quality assurance (QA) is as a company’s process for improving the quality of its products.
Most businesses utilize some form of quality assurance in production, from manufacturers of consumer packaged goods to software development companies. Some companies may even establish a quality assurance department with employees that focus solely on quality assurance.
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Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
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THE ART OF PHOTOGRAPHY
Once you got a grasp about layouting, now let’s talk about photography. In graphic design, images are often the best way to get ideas across. People respond to images and process them regardless of what language they speak. Photographs are very effective images that can convey stories very quickly. Think how less effective advertisements would be if they used only words.
Photography in design can be more impactful than graphics or illustration as it communicates the message with a sense of realism, and often packs more of a visual punch, too.
Photography can serve many purposes and have many facets. Photography can tell a story, it can capture a moment in time, it can document, and it can be art. There are many technical uses for photography as well as social and creative ones. How we use and interact with photography is highly personal and will differ from one person to the next.
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THE BEAUTY OF LAYOUTING
Whether in design or writing, layout is the decisive factor which makes the reader want to stay to read your article/design. .
Layout design is the process of arranging visual elements—like text, images, and shapes—on a given page. Layout design is important for any project that conveys a message through eye-catching visuals, like magazine layouts, website design, and advertisements.
An effective layout not only looks attractive, but also helps the viewer understand the message the design is conveying. In other words, understanding layout is key when it comes to creating user-friendly, engaging designs, particularly in the realms of web design and advertising.
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WRITING FOR WEBSITE & DIGITAL FORMAT
Although it may be a bit similar, writing for printing media is different from writing for digital media. Written content could only be published as physical print, and was therefore static and unchangeable. Today, content can be published online and is in constant flux. As technology has shifted the way information is delivered, readers’ needs have changed, and writers must think about content in a completely new way.
When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable, findable, and shareable. The point is to understand how what you are writing fits into the overall content strategy, what the content lifecycle entails, and who is involved in the process.
It’s important to target your audience when writing for the web. By knowing who you are writing for, you can write at a level that will be meaningful for them. Use the personas you created while designing the site to help you visualize who you are writing for.
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WRITING FOR COMPANY MAGAZINE & NEWSLETTER
Last week we talked about how to write a catalog to promote your product. Now let’s talk about how to write for company magazine and newsletter. Many large organizations will have magazines or newsletter for their employees. Some have them for their customers too.
Newsletters are often short, maybe only one or two pages. Those that are for staff only will usually contain information about upcoming events or announcements, changes in management, new staff, retirements, deaths, competitions, suggestion schemes and that kind of thing. Company magazines are much the same as newsletters in their function, but they are longer, like ‘normal’ magazines.
There are lots of topics you could write about for your company newsletter or magazine. And what you choose depends on who the publication is intended for.
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WRITING FOR CATALOG
Aside from writing for product and retail, you need to know about how to write for catalog. The aim of a catalog is for a range of available goods to be understood as quickly as possible and for it to be appreciated for its design. Thanks to these intrinsic qualities, catalogs are one of the most effective sales tools on the market.
A catalog is a list of all the products or services that an organization makes available to the customers for sale. Well-crafted company profiles & company brochures showcase the corporeal differences. It gives a brief elucidation of products, their features and uses and much more. Preparing a product catalog in the correct style with the latest modifications will aid in creating and spreading brand awareness.
Consequently, writing a product catalog, in a manner which would boost sales, is a pivotal project and the marketing and sales department must necessarily ensure that it follows a significant stride in achieving the target market’s acceptance.
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WRITING FOR RETAIL & PRODUCT
Last week we discussed about copywriting for advertising and direct marketing. Let’s step up our discussion further about writing for retail and product.
Retail advertising is the process by which retailers use store advertising (online and offline) to drive awareness and interest towards their products to generate sales from their target audience. Through advertising, a retailer attempts to influence their audience to take a specific action.
Whereas, a product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.
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WRITING FOR ADS & DIRECT MARKETING
From the previous discussion, we talked about the basics of copywriting. Now let’s take a look at copywriting for advertising and direct marketing.
Ad copy is the text of an advertisement and is delivered through several methods, with the end goal of a completed conversion. Figure out the Who, What, When, Where, How and Why of whom you are targeting: what you are offering, where the ad will be seen, when the ad will be displayed, how the message will be delivered, and why the reader would benefit from your offer.
The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience to buy the advertised product or service.
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THE ART OF WRITING GREAT COPY
A good content will make a good impression for online ads to promote brands. It is essential to be able to understand the structure or process of copywriting. Copywriting is the reason why people buy something.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Every business needs copywriting if they want to convert traffic into customers. Websites without copy don’t get sign-ups or opt-ins, don’t build brand awareness, and don’t persuade people to give them their money.
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CREATIVE COPYWRITING
Working in the creative or design industries, much of your marketing relies on beautiful imagery. Beautiful images are a good start, but cleverly crafted content can make all the difference. Words give your work further clarity, reach and exposure – and, in the digital age, make you easier to find online.
Creative copywriting isn’t just about getting information in. It’s about getting information out – in an interesting way. It’s not just about writing but about thinking. And thinking differently. Why is the product unique? Why should I choose it above and beyond any other similar brand? Who is the target audience?
Creative copywriting is inspiring to read and has a voice that makes a brand stand up and stand out. But it’s about more than having a way with words. It’s about being original with an idea and tapping into people’s hearts and heads. It’s about having a headline that makes people look twice and a copy that makes people want to read end to end.
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THE RISING OF CREATIVE INDUSTRY
In order to monopoly the market, a brand must be creative in promoting itself. Nowadays there are many creative industries who reveal themselves in the past few years to be a better brand in the market.
The term ‘creative industries’ describes businesses with creativity at their heart – for example design, music, publishing, architecture, film and video, crafts, visual arts, fashion, TV and radio, advertising, literature, computer games and the performing arts.
The creative industries are critical to the sustainable development agenda. They stimulate innovation and diversification, are an important factor in the burgeoning services sector, support entrepreneurship, and contribute to cultural diversity.
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ALL ABOUT STP
This document discusses segmentation, targeting, and positioning (STP) strategies in marketing. It defines segmentation as dividing a market into distinct groups based on variables like demographics, behaviors, and psychographics. Targeting is selecting specific segments to market to. Positioning is how a product is placed in consumers' minds relative to competitors. The document provides many examples of how to segment consumers and gives tips for effective positioning, such as being first, simplifying messages, differentiation, and repositioning over time as markets change.
GET TO KNOW ABOUT SWOT ANALYSIS
What is SWOT analysis? SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
You can employ SWOT analysis before you commit to any sort of action, whether you are exploring new initiatives, revamping internal policies, considering opportunities to pivot or altering a plan midway through its execution.
The analysis can show you the key areas where your organization is performing optimally, as well as which operations need adjustment.
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A WHOLE NEW STRATEGY OF CSR
A few weeks ago we already discussed 3 theaters of CSR. Now let’s take a look at the examples of CSR Events which build a brand.
Doing a CSR is not simply just by understanding the theaters, you must understand the purpose of your brand, brand values, and your brand trademarks. The foundation must be applied first in order to make it work properly.
A company which emphasizes on its policy of social responsibility can amplify its good image and can create a competitive edge over others leading to 'Branding'.
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THE ROLE OF CITY BRANDING
You already know about product branding, now let’s discuss a whole new level about branding another object: City Branding. City Branding is the use of marketing techniques to give a city a unique identity in the minds of citizens, visitors, companies and investors.
As cities compete globally to attract tourism, investment and talent, as well as to achieve many other objectives, the concepts of brand strategy are increasingly adopted from the commercial world and applied in pursuit of urban development, regeneration and quality of life.
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OLD SCHOOL ADVERTISING: MAGAZINE
Nowadays, magazines are paving their way to go online, which lessens the production costs and can be accessed by anyone around the world. Still, there are some companies who prefer to produce them with high quality paper and distribute them door to door.
A traditional magazine can typically focus on trends or issues, and it can provide background information for news events. Magazines have the luxury of focusing on a smaller target audience, which means they do not have to try to please all of the people all the time.
Then, how can a magazine attract its reader? Structurized paragraph and writing, an eye-catching design, and good typography are the points which will create a good magazine.
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A SUMMARY OF: ADVERTISING THAT MAKES MONEY
You already know how to promote your brand by making an advertisement. But, will your advertisement produce a profitable income?
Advertising is not just to sell your brand and build your brand name, it must give you a benefit. Starting by pricing your product not too high or not too low, then promoting your product to build awareness in customer’s mindset, and finally using brand ambassadors to influence consumers' emotional feelings.
It seems to be impossible at first, but with each step, you will gain more profit and your brand will eventually become the best in the market.
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023 180630 Road Less Traveled Chapter 1 Part 3 - Discipline
- 3. WITHHOLDING TRUTH lia s. Associates Lying can be divided into two types: white lies and black lies. A black lie is a statement we make that we know is false, A white lie is a statement we make that is not in itself false but that leaves out a significant part of the truth. White lies may be every bit as destructive as black ones. White-lying is considered socially acceptable in many of our relationships because "we don't want to hurt peoples' feelings."
- 4. WITHHOLDING TRUTH lia s. Associates So the expression of opinions, feelings, ideas and even knowledge must be suppressed: 1. Never speak falsehood. 2. Moral decision is required. 3. Never be based on personal needs, 4. Must always be based entirely upon the needs of the person or people from whom the truth is being withheld. All this might seem like an extraordinary task, And never-ending burden of self- discipline, which is why most people opt for a life of very limited honesty and openness and relative closedness, hiding themselves and their maps from the world.
- 5. WITHHOLDING TRUTH lia s. Associates Yet the rewards of the difficult life of honesty and dedication to the truth are more than commensurate with the demands. Through their openness they can establish and maintain intimate relationships far more effectively than more closed people. never speak falsely they can be secure done nothing to contribute to the confusion of the world, but have served as sources of illumination and clarification. they become free from fear
- 7. BALANCING lia s. Associates Balancing is the discipline that gives us flexibility. The essence of this discipline of balancing is "giving up."
- 8. BALANCING lia s. Associates Balancing is a discipline precisely because the act of giving something up is painful. As must everyone, for as we negotiate the curves and corners of our lives, we must continually give up parts of ourselves. The only alternative to this giving up is not to travel at all on the journey of life. Giving up is the most painful of human experiences.
- 9. THE HEALTHINESS OF DEPRESSION lia s. Associates
- 10. THE HEALTHINESS OF DEPRESSION lia s. Associates Depression is a normal and basically healthy phenomenon. It becomes abnormal or unhealthy only when some-thing interferes with the giving -up process, with the result that the depression is prolonged and cannot be resolved by completion of the process.* Depression is signaling that major change is required for successful and evolutionary adaptation.
- 11. THE HEALTHINESS OF DEPRESSION lia s. Associates Many people are either unwilling or unable to suffer the pain of giving up the outgrown which needs to be forsaken. Consequently they cling, often forever, to their old patterns of thinking and behaving, thus failing to negotiate any crisis, to truly grow up, and to experience the joyful sense of rebirth that accompanies the successful transition into greater maturity.
- 13. RENUCIATION REBIRTH lia s. Associates It is in the giving up of self that human beings can find the most ecstatic and lasting, solid, durable joy of life. And it is death that provides life with all its meaning. This "secret" is the central wisdom of religion. Self-discipline is a self-enlarging process. The pain of giving up is the pain of death, but death of the old is birth of the new. The pain of death is the pain of birth, and the pain of birth is the pain of death.
- 14. THANK YOU lia s. Associates