The document outlines the promotion process for a crowdfunded film project called "Ro and G" which included searching for partners on social media, allocating responsibilities, an information campaign, filming clips and behind the scenes at every stage, cross promotion using the hashtag #роидж, a master class at film school, product placement, a closed premiere event with press, interviews and logos at the presentation which generated headlines. The next steps mentioned were festivals and a collection of novellas.