Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
2. A G E N T A
What is Digital marketing
01
Why Digital Marketing is
importand
How does Digital Marketing
Types of Digital Marketing
Advantages & Disadvantages of
digital Marketing
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03
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07
Key to Digital Marketing
Sucess
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02
•Digital Marketing is an umbrella term for the marketing
of products or services using digital technologies, mainly
on the internet, but also including mobile phone, Display
advertising , and any other digital medium.
WHAT IS DIGITAL
MARKETING
•Digital Marketing is any form of marketing products or
services that involves electronic devices.
•It can be done both online and offline and both kinds
matter for a well-rounded digital marketing strategy.
4. 03
•A Source of entertainment, news, shopping and social
interaction.
•Consumers have access to information at any time and any
place they want it.
•People are now exposed to what media, friends, relatives,
etc. are saying about a brand, and they are more likely to
believe them than you.
•People want brands they can trust, Companies that Know
them, personalized communications, and offers tailored to
their needs and preferences
WHY DIGITAL MARKETING
IMPORTANT
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•Using several different strategies.
•Each of these may serve a different purpose.
•Strategies Work together to drive traffic to a
business (either online or off)
•Converting a one-time visitor into a returning,
loyal customer
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HOW DOES DIGITAL
MARKETING WORK ?
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•Manage complex customer relationships
across channels (both digital and traditional).
•Respond to and initiate dynamic customer
interactions.
•Extract value from big data to make better
decisions faster.
KEYS TO DIGITAL
MARKETING SUCCESS ?
