Over the course of the first six weeks I have learned a lot about digital marketing, the impact of CSR & ethics and social media have on businesses in the world, and this is a collection of what I have learned.

1. MARKETING TODAY
TECHNOLOGY HAS TRANSFORMED THE WAY WE HANDLE MARKETING NOW. WHAT ARE THE MOST IMPORTANT FACTORS IN
MARKETING IN TODAY'S WORLD?

2. MARKETING TODAY
THE BASICS OF MARKETING TODAY
Organizations must develop marketing strategies that will:
• Excite customers with relevant offers; Educate them about the offering; help them Experience products, whether directly or
indirectly; and give them an opportunity to Engage.
• This is the 4E’s goal that every marketer wants to achieve for their respective organizations.
• Technology has only enhanced the opportunities that companies have when reaching customers in the market for
their specific type of good or service.
MOST IMPORTANT FACTORS IN MARKETING TODAY?
• Digital Marketing
• Corporate Social Responsibility & Ethics
• The Impact of Social Media on Business

3. DIGITAL
MARKETING
• Digital Marketing is a huge part of
how Marketing has evolved over
the years. Digital Marketing
is how organizations use social
media to market their goods and
services.

4. DIGITAL MARKETING
There is a lot that goes into
Digital Marketing.
For Example...
The 7C's of Online Marketing
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is a very big part of how
marketers' approach
Digital Marketing.
Click to add text
1.) Core Goals
2.) Contextual
Elements
(design &
navigation)
3.) Content
4.) Community
5.)
Communication
6.) Commerce
7.) Connection

5. HOW TO CREATE A DIGITAL MARKETING CAMPAIGN
Identify
Strategy &
Goals
Identify Target
Audience
Develop
Budget
Campaign:
Experiment &
Engage
Monitor &
Change

6. CORPORATE SOCIAL RESPONSIBILITY & ETHICS
• Organizations must be conscious of their marketing environment. They need to have a greater purpose than
just wanting to make a profit, consider their stakeholders, be conscious of their teams leadership and culture,
and go forward making ethical choices.

7. CORPORATE SOCIAL RESPONSIBILITY & ETHICS
• Some of the biggest responsibilities that keeps the worlds eyes on organizations is the organizations
involvement in CSR & ethics.

8. INFLUENCERS
• Influencers are a big part of digital marketing.
• Influencers can help market organizations products/goods/services by working in collaboration with the
organization to sell certain items, or they can simply just mention/review the brands product/service
and their follower will hear about it from someone they trust and want to buy it as well.

9. SOCIAL MEDIA
• What Is Social Media?
• Social Media: a fast-growing network of virtual communities where people
can share; their ideas, thoughts, information, and potentially a good or service.
• Social Media Marketing: is the use of social media platforms and websites
to promote a product or service.
• 3 Main Categories of Sites:
• Social Networking (Facebook, LinkedIn)
• Media-Sharing (Instagram, YouTube)
• Thought-Sharing (Blogs, Twitter)

10. THE IMPACT SOCIAL
MEDIA HAS ON
BUSINESS
• Social Media allows for users to
promote themselves, or their goods
and services.
• Almost everyone has access to social
media today. That is very powerful tool
that works to marketers' advantages.
• Social Media is one of the most
profitable digital marketing platforms.
• Social Media is the #1 tool of Digital
Marketing because it helps brands
with...
• Brand building – Social Media helps to
boosts your brand visibility among
potential customers, allowing you to
reach a bigger audience.
• Omni channel engagement – Social
media boost user engagement across
channels in order to engage customers
and deliver better omni channel
customer experience.
• Business growth – Social Media
interaction between brands and
customers helps to increase sales and
improves brand loyalty.