education study material

1. RETAIL
MARKETING

2. UNIT IV RETAIL SHOP
MANAGEMENT
Visual Merchandise Management –
Space Management – Retail Inventory
Management – Retail accounting and
audits - Retail store brands – Retail
advertising and promotions – Retail
Management Information Systems -
Online retail – Emerging trends .

3. What is visual
merchandising

4. Objectives

6. Visual Merchandise Management

7. Space
Management
–we should
follow
While allocating the space to various products, the managers
need to consider the following points −
Product Category −
• Profit builders − High profit margins-low sales
products. Allocate quality space rather than quantity.
• Star performers − Products exceeding sales and profit
margins. Allocate large amount of quality space.
• Space wasters − Low sales-low profit margins
products. Put them at the top or bottom of shelves.
• Traffic builders − High sales-low profit margins
products. These products need to be displayed close to
impulse products.
• Size, shape, and weight of the product.
• Product adjacencies − It means which products can coexist
on display?
• Product life on the shelf.

8. Types of shop layouts

9. Grid Layout −
Mainly used in
grocery stores.

10. Loop Layout −
Used in malls
and
departmental
stores

11. Free Layout −
Followed
mainly in
luxury retail or
fashion stores.

12. Design need to
concentrate
•Interior design
•Exterior design

14. Retail accounting and audits

15. Retail brands

16. Retail advertising and promotions
Print ads, TV commercials, social media,
Offers and
discounts
online ads Infrastructure Create events etc
to reach their
target audience
and encourage
them to purchase.

19. Trends in
Retail

20. UNIT V RETAIL SHOPPER
BEHAVIOUR
Understanding of Retail shopper behavior –
Shopper Profile Analysis – Shopping Decision
Process - Factors influencing retail shopper
behavior – Complaints Management - Retail sales
force Management – Challenges in Retailing in
India.

21. Understanding
of Retail
shopper
behavior

22. Understanding
of Retail
shopper
behavior
How they buy?

23. Shopper
profile
analysis
types of
shopper

24. Shopper profile
analysis
Analysis of
Shopper needs
and types

25. – Shopping
Decision
Process

26. COMPLAINT MANAGEMENT

28. Challenges and opportunities in Retailing in India.
Lack of Technology Adoption.
Lack of Infrastructure and Logistics. ...
Scarcity of Skilled Workforce. ...
Frauds in Retail. ...
Inefficient Supply Chain Management. ...
Price War. ...
Cultural Diversity. ...
Complexity in Tax Structure.

29. Thank You