The document provides guidance on service promotion and marketing for Camp Australia OSHC and holiday club programs. It outlines 3 key focus areas: engaging parents through the 5 Ps approach, including newsletter content in school newsletters, and having educators regularly attend and present at school assemblies. Additional details are provided on available marketing materials like flyers, posters and newsletter content that can be used, as well as guidance on displaying materials, programming, and support available from the marketing team. The goal is to effectively promote the services, engage parents, and drive attendance and satisfaction.

1. Service
Promotion

2. There are 3 key focus areas for your team to ensure that we’re
engaging parents at every interaction
1. The 5 Ps for
Engaging Parents
Educators practice and
apply the 5 Ps of
Engaging Parents in each
session
Why?
• These three activities have proven to be the most effective ways you can impact customer satisfaction while also increasing
awareness of your service and therefore driving attendance numbers.
• National Quality Framework Area 6 recognises the importance of collaborative partnerships with families and communities.
• Educators play a vital role in establishing and maintaining collaborative relationships with children, families and
schools. Demonstrating that we are an important part of the school community enhances children’s wellbeing, develops
positive relationships with families and encourages them to be involved with your service.
2. Newsletters
Camp Australia
newsletter content is
included in each school
newsletter edition
3. School Assemblies
Educators regularly
attend and present at
school assemblies

3. The 5 Ps of Engaging Parents: a simple & effective tool to
integrate Camp Australia with our school communities
1. Prepared – get to know the names of parents and children.
Share something about their child’s experience that day.
2. Present – Be present to parents in the service.
3. Personable – Smile, make eye contact and use names. Make
them feel welcome.
4. Positive – Use positive Language and provide positive
feedback.
5. Professional – Be courteous, polite and be a Camp Australia
advocate.
• Inviting welcome desk/area for parents
• Children’s artwork displayed in room
• Educators engage with parents during drop off and collection

4. Newsletters are one of the best ways that we can communicate with
families who aren’t yet using our services.
What RMs do:
Obtain the information from the school surrounding Newsletter pieces (when, how long, what format do we send it in, what
format is it distributed in, to who, how often).
Ensure Coordinators complete their newsletter piece and send them to the relevant contact at the school for inclusion into their
school's newsletter.
What Marketing does:
Marketing share newsletter pieces on OneTeam for the Coordinator to select, a sample schedule is shown in the calendar. These
also get emailed to services every Monday.
Newsletter content is different each week and covers a range of topics, such as:
The benefits of and
how to register an
account
What we’ve been
doing in OSHC (e.g.
insight into weekly
programming)
Tips for parents (e.g.
tips for easing kids
into OSHC)
Changes in industry
governance and regulations
(e.g. government incentive
and rebates)
Recipes from the
Camp Australia
Healthy Eating
Cookbook

5. Attending & Presenting at School Assemblies – integrating with the
school community
What RMs do:
Obtain the information from the school surrounding assemblies (when, how long can we speak, how often, how do we obtain the
opportunity to engage with the school community).
Encourage your Coordinator to attend and celebrate their "stars".
Also a great opportunity to showcase what your team has been up to in service and what activities they have planned for the
following week.
Showcase their service at
school assemblies:
Is there any special events
happening e.g. NAIDOC
Week, National
Reconciliation Week, and
what activities will the
children be doing in relation
to this week.
Presenting OSHC
awards:
Recognising children's
efforts and achievements is
a great way to encourage
positive behaviours and
share information about a
child’s learning and
progress with their family.

6. Termly Service Promotion Calendar sent to all services to ensure
they have a checklist of all upcoming actions and events.
We send a marketing pack
every term with new posters
for upcoming events, and
this also includes the Service
Promotion Calendar.
These are customised for
each state/territory aligned
with government
term dates.

7. Service Promotion Checklist
To ensure each service is an integrated part of the school community, when visiting your services, please
ensure everything on this checklist is always being adhered to:
 Put up the OSHC Fence Banner during term time.
 Put up the Holiday Club Fence Banner during the holidays
 Ensure there is a Camp Australia sign near the school's main entrance
 Ensure there is additional and adequate directional signage indicating the way to the OSHC room
 The OSHC Poster should be displayed in the OSHC space and throughout the school grounds
 The Pricing & Booking Flyer (PABF) should be on display in the OSHC room and at the school’s front reception
 Holiday Club posters (when bookings go live) should be displayed in the OSHC space and throughout the school grounds
 Holiday Club flyers (when bookings go live) should be displayed in the OSHC space and at the school’s front reception

8. A focus on programming is a focus on marketing and customer
satisfaction
Programming has always been an essential deliverable for
all services. Every week, Coordinators design an engaging
program tailored to the needs of the individual children in
their service.
In Autumn 2019, we ran a pilot where a stronger focus was
placed on creating a daily program structure by each
Coordinator. This program was emailed out to all parents at
10 services and customer satisfaction score (NPS) went
from 2.81 to 29.42.
For Holiday Club, the first 2 weeks of term and a special
highlight week in the middle of term, we share these
programs with families via email, so these need to be
complete well in advance.
We need to support our COs with developing and,
subsequently, delivering their programs.
100%
Of parents found it
helpful receiving their
program via email
~50%
Of parents said they saw an
improvement in the quality
of the programs

9. The fun of OSHC doesn’t end
when term does...
We provide Holiday Club too!

10. The more we market our Holiday Clubs, the higher chance of
hitting our growth & satisfaction goals
Discussions
with
Families
Attend
School
Assemblies
Holiday
Club
Displays
Share your
Program
(Brainstorming)
Displaying
Posters
Holiday
Club
Banner
Service
Program
Flyers
Feature
Activity
Flyers
Regular
Newsletter
Content

11. Holiday Club materials available
Posters
Sent to all services.
To be displayed in high traffic areas such as the sign in
area, school office and/or entrances to buildings
Activity Flyers
The flyer is to be distributed to families through OSHC,
assemblies, bag drops, parent info nights and more. It
shares information about the fun things going on in the
holidays!
Service Program Flyers
• An outline of the planned program for your service.
• Needs to be downloaded from www.campaustralia.com.au/holidayclubs
• To be displayed in the service, at the sign in desk and at the school office.
• If colour copies or large quantities are required for a bag drop please email
resources@campaustralia.com.au

12. Materials available on One Team
To navigate to the Marketing One Team page, open One Team and look
in the menu on the right side titled ‘Useful Information & FAQ’. Under
this, you’ll find the marketing page.
You’ll find the following useful sections on the
Marketing page on One Team:
Service Promotion
Here’s where you can find the Coordinator’s Service
Promotion Calendar, the Marketing Book, OSHC
Award Certificates, Presentations for Parent
Information Nights and more.
Flyers
Digital copies of our OSHC flyers, Holiday Club flyers
and more.
Posters
Digital copies of our OSHC posters, Holiday Club
posters and more.
Newsletter Content
There is lots of standard and customized newsletter
content available here.

13. Materials available on One Team
Certificate
Marketing Book OSHC Flyer
OSHC Poster
Coordinator Service Promotion Checklist
Newsletters Parent Information
Booklet

14. Flyers
– available from resources
Pricing and Booking Flyer Generic Outside School Hours Care OSHC Flyer
RMs have access via OCW
Request printed colour copies via resources: resources@campaustralia.com.au

15. Flyers
– available from resources
Pupil Free Day Flyer Service Open Night Flyer Program Flyer
Request tailored marketing flyers for above: marketing@campaustralia.com.au

16. Signage and Display
– requested from resources
Directional SignageProgram Awareness (Fence Sign)
Outdoor Banner

17. Need support – we are here to help!
Questions relating to
Service Promotion
Email:
marketing@campaustralia.com.au
To order more flyers,
banners or other
marketing material
Email:
resources@campaustralia.com.au

18. Not all of the actions outlined in
this presentation are for an RM
to complete.
But every action requires RMs
to support their staff in
achieving the growth &
satisfaction targets for
each service.
You play a pivotal role in
support, motivation and