The document provides an overview and preview of the 2013 Calvert Partners Marketing Manual. It summarizes various marketing strategies and tactics that will be covered in the manual, including creating annual marketing calendars, utilizing word-of-mouth advertising, recruiting volunteers, using social media, developing an online presence, conducting phone calls and email campaigns, creating newsletters and print ads, employing direct mail, and using radio/TV. It emphasizes the importance of consistency, repetition, and combining multiple marketing approaches.