This document discusses knowledge management practices at McDonald's India. It begins with introducing knowledge management and its benefits. The objectives are to understand the importance of knowledge management, challenges in adopting it, and marketing strategies used by McDonald's India. Key points about McDonald's India include its marketing mix, sole distribution partnership, and products offered. The document includes a questionnaire on customer satisfaction and preferences. Analysis of survey responses found McDonald's and Subway as most visited chains due to good quality, hygiene, and cheap price. Unique selling propositions of McDonald's were found to be product variety and quick service.

1. Knowledge management in service
sector-mcdonald’s india
Amrin
shaikh
M.Com -2
Roll no.46

2. introduction
 Knowledge management is one of interesting alternatives as it can deliver
competitive advantage such as greater competencies and synergy, more
balanced decisions and less errors, more creativity and innovation, broader
collaboration and knowledge sharing, and easier links to expertise and deeper
understanding global competitors.

3. Objectives
 To understand the important of the knowledge management .
 To study the problems while adapting the knowledge management.
 To understand the marketing strategies adopted by mcdonald’s india.

4. What is knowledge
Knowledge is quite different from data and information in
nature, although sometimes people use the three terms
interchangeably .

5. IMPORTANCE OF KNOWLEDGE
MANAGEMENT
 Improved communication and responsiveness to change.
 Encourage innovation by allowing ideas.
 Improve customer experience.
 Reduce cost .

6. POSSIBLE PROBLEMS IN KNOWLEDGE
MANAGEMENT
 Space And Time Limitations.
 The Lack Of Face-To-Face Communication.
 The Problem With Trust. etc……

7. Mcdonald’s india
 Introduction
 Marketing mix
product ,price, promotion, place..

8. SOLE DISTRIBUTION PARTNER
 The entire distribution of McDonalds‟ products in India is handled by
Radhakrishna Foodland Pvt. Ltd, the only distribution partner. RKFL manages
the four DCs and since it has a transport division, handles the truck movement
in the supply-chain right through the country

12. products offered by mcdonald’s

14. QUESTIONNAIRE
Name: ____________________ age: ________
Gender: _________ occupation: ________
Please spare a few minutes of your valuable time to answer this
simple Questionnaire.
1. Is McDonalds your favourite fast food chain ?
o Yes
o No
2. How often do you visit fast food restaurants?
o Monthly
o Quarterly
o Yearly
o Weekly
3 . Which of the following fast food chain do you visit the most?
o Kfc
o Mcdonanld
4. Are you satisfied with the services provided by them
o Satisfy
o Not satisfy
o Some times

15. 5. Which of the following fast food chain do you visit the most?
o Kfc
o Mcdonald
o Pizza hut
o Dominoes
6. Is the product line of McDonald’s adequate?
o Yes
o No
o Haven’t thought about that
7. What time of the day do you prefer to eat at McDonald’s?
o Day
o Night
o Evening
8. What is the main problem you faced at McDonald’s?
o No problem
o Hygiene problem
o Wrong order

16. 9. What are the unique selling prepositions of McDonald’s?
o Quick service
o Hygiene
o Location
10. Do you think McDonald’s will be triumphant over all its
competitors?
o Yes
o No
o Haven’t thought that

17. In my survay most of the people visit at the mcdoland fast food at the rate of 35%as
compare to others that is subway is 30%.kfc is 20 %.people said me that because of
the good quality product and hygiene with the cheap price they most visited the
mcdonald.
Find the median ?
M= N+1 th
2 item
M=median
N=number of item
i.e ,m= 5+1 =3
2
3rd item in the series
is is 20.so median is 20
= 6
2
30
35
20
10
5
0
10
20
30
40
Fast food chain visited the
most
Fast food
chain visited
the most
Sr.no Visited most (%)
1
2
3
4
5
5
10
20
30
35

18. 30
10
520
15
20
The unique selling
prepositions of MacDonald’s
Product variety
Hygiene
Ambience
Quick service
Location
Other
My survey shows that the unique selling proposition of mandonald’s because of
the product variety that is 30 % as compare of the quick service that is 20% . as
compare to other 15 % location .