The document discusses Sitra's new strategic theme of a fair data economy. It mentions pilots being run from 2018-2021 on topics like data as equity, a data strategy for Portugal's national health service, and balancing the needs of stakeholders regarding data. It also discusses opportunities for refining data in a sustainable way through partnerships, and the importance of building trust-based data sharing ecosystems with clear governance involving organizations, people, data, and technology. The final section indicates Sitra will work more closely with business communities to walk the talk on these issues.

1. Fair Data Economy ─ a New Strategic Theme
in Sitra
The Rise of the Pilots
Jaana Sinipuro, Project Director @jsinipuro

2. 2018

3. 2019 - 2021

4. Bravehearts

6. Data as Equity
“We believe that the post-COVID-19 digital era needs to be defined by the
concept of “data equity.” We use the word equity very deliberately for its
double meaning: equity as a mark of having a shareholding in a valuable
asset, and equity as a term that implies fairness of value realization.”

7. Data strategy for next generation National
Health Service (Portugal)

8. There must be a balance
between all stakeholders’ needs,
interests and rights

9. “Comprehensive customer understanding, or data, is the key to
the life of the customer. When everything becomes mutually
networked, it is time to ask whether data could be of even more
benefit when shared or refined together with a partner. The
opportunities are great, but they require clear rules from all
parties, especially in the highly regulated financial sector.”
Sameli Mäenpää - Chief Data Officer, OP Financial Group
Refining data in sustainable way?

10. TRUST
Building trust-based data sharing ecosystems
Organisations
Source: Towards a European-governed Data Sharing Space, Enabling data exchange and unlocking AI potential
BDVA Position Paper, V2 11-2020
https://www.bdva.eu/sites/default/files/BDVA%20DataSharingSpaces%20PositionPaper%20V2_2020_Final.pdf
People
Governance
Data
Technology

11. WALK THE TALK
Working more closely with Business Communities