Sitra & Fibs Webinar at The European SDG Summit 26 October 2020: The New Dimension for CSR - Data as part of Corporate Social Responsibility Heli Parikka, Sitra Tiina Härkönen, Sitra Mikko Merisaari, Funtos Oy

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THANKS TO THE
SUPPORT OF:
The New Dimension for CSR
- Data as part of Corporate Social Responsibility
October 26 2020 Sitra & FIBS

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Welcome and introduction to the topic13.30
Miira Kokkonen, Event Producer, FIBS
Session moderator
Tiina Härkönen
Leading Specialist
Sitra
#IHAN #Fairdata @FIBSry
13.35
Fair data economy in a nutshell
Tiina Härkönen, Leading Specialist, Sitra
13.45 CSR encompasses Data – Learnings from
Finland
Heli Parikka, Specialist, Sitra
14.00 Enabling trust through transparency –
case Integrated data report
Mikko Merisaari, Partner & co-founder,
Functos Oy
14.15 Q&A, Wrap up and next steps
14.30 Session ends

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Specialist
Sitra
Heli Parikka
Leading Specialist
Sitra
Tiina Härkönen
Senior Consultant, Partner
Functos Oy
Mikko Merisaari

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• We inspire companies to develop sustainable and profitable
solutions both to local and global problems – in cooperation
with other organisations and stakeholders
• Over 300 organisations are already part of the FIBS network,
majority of the members are companies
• FIBS offers the best tools for developing responsible and
sustainable business within your organisation
– regardless of your field
• CSR Europe’s National Partner Organisation
• Tailored service for the needs of different member groups
Better Businesses Together
Finland’s leading promoter of sustainable business and developer of
corporate responsibility expertise
What is FIBS?

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• Solutions
• Risk management
• Partnerships
2020:
• Future of CR
• CR professionals
• Partnerships
• Data and technology boosting transformation
Better Businesses Together
The UN Sustainable Development Goals (SDG) guide FIBS progamme and member services

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94 per cent of Finnish companies already say
that they invest in the protection of customer
data and in ensuring the privacy of customers
as part of their responsibility work
Sustainability in Finland 2019 survey
Responsible data and EU General Data Protection Regulation

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The Making data part of corporate responsibility
workshop -series
• Sitra, FIBS, and around 30 pioneering companies have set out to identify and
implement best practices for the responsible use of data
• The workshop series, organised by Sitra and FIBS in the spring of 2020, aimed to
create competitive advantage from the fair data economy
• Common goal: the will to make the responsible use of data part of corporate social
responsibility

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1. A gift from Parliament to the 50-year-old Finland. Still under
the direct control of the Finnish Parliament.
2. An independent future house: a futurologist, visionary,
developer, experimentalist, financier, partner, trainer, and
networker.
3. The aim is the successful Finland of tomorrow, the vision is
the next era of well-being – a fair and sustainable future.
4. Funded by returns on endowment capital and capital
investments.
5. The vision is implemented by three themes and hundreds of
projects.
+ the most important of all…
5 important things
What is Sitra
- Building our future together!

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Fair data economy in a nutshell
• Data has become the world’s most valuable raw material, but only a few can use it to the
full. Currently, personal data is used under unfair rules
• Sitra’s IHAN project lays a foundation for a fair data economy, in which successful digital
services are based on trust and create value for everyone
• In the fair data economy data is shared between different parties with individuals' consent in
a seamless and transparent way. People use services that improve their well-being and
everyday life, companies achieve growth through innovation, and the well-being of society
increases
• Vision is that Europe has a well-functioning data market, where companies that use data
responsibly and open-mindedly succeed with smart services

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INSERT YOUR SUBTITLE
1. Open, clear and proactive customer
communications about data use, benefits and
problems with data from the very first click.
Two-way interaction encouraged and
supported with easy-to-use tools.
2. Easily found and easy-to-use online tools to
access data 24/7 via phone app or browser.
3. Ability to ask for rectification via phone, app
or browser. The ability to correct data self,
real-time. Guidelines and online help easily
available
4. Easily found and easy-to-use tools to erase
data 24/7 via phone app or browser.
Guidelines and online help easily available
How to go beyond GDPR
GDPR – the regulation point of view
The fair data economy
- individual’s point of view
1. Right to be Informed
2. Right to Access
3. Right to Rectification
4. Right to Erasure

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5. Ability to ask for restriction via phone, app or browser,
as well as the ability to restrict data use and processing
self real-time. Guidelines and online help easily available.
6. Data downloadable via a guided process as a whole or
in parts, in logical and generally recognised, common
formats (multiple choices). No unclear legends but
understandable text explanations throughout. Data in
columns and easily transferable into other applications.
Guidelines and online help easily available.
7. Ability to object via phone, app or browser. Guidelines
and online help easily available
8. Easy tool to modify profile via phone, app or browser,
as well as the ability to forbid data use in profiling and
processing self. Guidelines and online help easily
available.
How to go beyond GDPR
GDPR – the regulation point of view
The fair data economy
- individual’s point of view
5. Right to Restriction and Processing
6. Right to Data Portability
7. Right to Object
8. Rights related to automated decision making
including profiling

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CSR encompasses data – why is this important?
• Over two years ago the GDPR set a new standard for the protection of personal data
• There is a lack of adequate ways for companies to prove they are operating in an ethical manner in using
customer data AND
• Individuals and customers lack ways to distinguish trustworthy digital businesses and tools that reinforce data
sovereignty
• CSR, data privacy and trust are increasingly important for companies in differentiating in the market
• Companies do not yet make an explicit link between privacy and sustainable use of data
• BUT focusing on managing data securely and transparently will drive value for business
• Greater efficiency
• Greater possibilities for innovation through responsible data sharing
• Greater customer trust

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The long story short…
There is a gap between CSR and using data in a fair and
sustainable manner
Common definitions and understanding needed

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• Proposals for companies on
different ways to ensure fair and
responsible use of data
• The key distinguishing
characteristics of a data-
responsible company
• Tools and tips for companies
• Good practices
Three Aspects of Sustainable Use of Data
Sitra’s publication “Corporate Social
Responsibility Encompasses Data” entails…

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The key distinguishing characteristics of a data-
responsible company
The company
• has defined the essential data responsibility themes by reviewing data-related opportunities and threats both from its own
perspective and from that of its stakeholders
• creates value with the aid of data – even gratuitously – not only for its own operations but also for people, society and the
environment
• is transparent with about the collection, management, use, sharing and erasure of data
• takes care that the rights of individuals exceed statutory requirements
• understands its data repositories and has the competence required to use them
• has defined ethical principles for developing and using algorithms and artificial intelligence
• collects data appropriately and transparently and sees to good data life-cycle management
• shares data with other stakeholders

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Senior Consultant, Partner
Mikko Merisaari
Functos Oy
Enabling trust through
transparency –
case Integrated Data Report

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• Data is said to be one of the most valuable asset a company can
possess and build competitive edge on.
• However, the license to operate with and leverage on data
requires
a) compliance with data regulation & legislation and
b) consent and trust by data providers (customers)
• More often, in exchange for their data, stakeholders expect
companies to demonstrate mutuality, fairness, due diligence and
even greater purpose in data based value creation.
Case for integrated thinking in responsible use of data
Fair data economy is based on stakeholder trust.
Stakeholders
Business Regulation
Valueexchange
Accountability
Compliance
Data

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• Integrated Data Report* offers comprehensive way to assess and
communicate responsible use of data in value creation.
• Summarizes why and how data is collected, processed, managed and utilised
to create sustainable value for the business and it’s stakeholders
• Describes the responsible implementation of company’s data strategy and
thereby, for example, the development of business, competitiveness,
customer experience and risk management with data.
• In addition, presents principles and policies related to data and implements
company’s accountability regarding cyber security and data protection.
• https://www.op.fi/op-financial-group/to-the-media/publications/data-
balance-sheet
OP Financial Group publishes annually it’s Data Balance Sheet to demonstrate it’s responsible use of data
Practical example from Finland: OP Data Balance Sheet
Improving transparency: Integrated Data Report
OP Financial
Group aims to be
forerunner in
responsible use
of data and AI.
* Integrated Data Report is a reporting and and management concept developed by Functos Oy. The concept is compatible with the Integrated Reporting (<IR>) framework of IIRC, which combines business and corporate responsibility reporting.
In the <IR> reporting model, the review covers all the activities of the company and all the capital it uses and generates in value creation. Learn more at https://integratedreporting.org/

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Key Topics of the Integrated Data Report
Data & AI
1. Priorities and objectives
2. Digital strategy and management approach
3. Data Balance Sheet and value creation model
4. Data management and governance
5. Capabilities approach
6. Data Protection and Privacy
7. Operational & Organisational model
Stakeholder aspect
Case examples
Big picture
Key objectives and actions
Relevant KPI’s
Accountability
Key topics covered in report … by providing
Improve transparency
Demonstrate ethics &
responsibility
Better understand
data-based value
creation
… with objective to
Build stakeholder trust
and involvement

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Technical Details
Go to www.menti.com and use the
code 81 02 83 1

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INSERT YOUR SUBTITLETo Summarise
Not Fair Fair

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Technical Details
Reading material: CSR encompasses data –publication
Meet us and let’s talk more!
Tuesday 27th at 9 am CET
For more information and insight

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THANKS TO THE
SUPPORT OF:
Thank you for joining us today!
For more information, please contact:
ihan@sitra.fi
fibs@fibsry.fi