Rihanna has crafted a rebellious image that has given her widespread publicity and popularity. She creates character identities through her constantly changing image that allows fans to identify with her. Rihanna cultivates an emotional connection with her audience through her shocking and creative self-expression, encouraging fans to feel loosely attached to her and wonder what she will do next. Her behaviors become modeled by fans who desire her authoritative and unique lifestyle.

1. She changed her
image – “creation of
character identities
provides a point of
identification
Rihanna has given herself a
label for being different and
rebellious which has given her
a large mass of publicity
She has an “Emotional Affinity” relationship with
her audience – “audience feels a loose attachment
“ to the artist – Richard Dyer
She has an “Emotional
Affinity” relationship
with her audience –
“audience feels a loose
attachment “ to the artist
– Richard Dyer
We watch and listen to
the star as the image
links to the music. Also,
the image is shocking
and creative making us
wander what she will do
next.
Rihanna’s behaviour is modelled - “Their
behaviours were modelled and lifestyles desired”.
The audience is made to look up to Rihanna due
to her authoritive position.
She has an “Emotional Affinity” relationship with
her audience- “audience feels a loose
attachement” to the artist – Richard Dyer
She changed her image –
“Creation of character
identities provides a point of
identification
Rihanna uses her own
unique image to gain
recognition, an update
from her old image
Rihanna