The document discusses various techniques used in music videos to relate the visuals to the lyrics of the song. It provides examples of how several popular music videos enhance the understanding of the lyrics through scenes that relate to the lyrics or the facial expressions of the artists. The document also notes that cameos are used when not enough performance footage is available and that voyeurism and intimate scenes are conventions of R&B music videos.

1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

2. Here in Usher’s ‘Daddy’s Home’
music video, the lyrics during this
scene are – “Tonight we’re going to
do a lot of sexing”, therefore this
scene is enhancing the lyrics
because it suggests that sexual
activity is about to take place.
According to Goodwin’s theory on music videos, a music video ensures
that a music video always enhances the understanding of the songs lyrics.
Here in my music video, Rihanna’s
‘Farewell’, the lyrics during this
scene are – “Somebody’s going to
miss you.” The facial expression on
the girl emotively enhances the
lyrics, therefore creating a
relationship between the lyrics and
the visuals.

3. Here, in Delilah’s ‘Breathe’, there is
a relationship between the music
and visuals. The music video is
edited to the slow melody of the
song. She also incorporates
conventions of a typical R&B music
video – that is, it is based on a
couple, there are intimate scenes
and it follows a narrative.
In my music video I conformed to R&B characteristics such as this. My music video had a
main narrative aspect to it and there were intimate scenes within it.

4. I used mild forms of voyeurism in my music video because attractive females attract wider
audiences. This is also a main characteristic in R&B music videos. Close-up shots of artists and
voyeuristic shots the female body are very often used in R&B videos.
Examples of both these
characteristics in R&B videos.
Rihanna’s ‘You Da One
Leona Lewis’ ‘Better in Time’

5. HOWEVER…

6. Because I was unable to
film as much
performance shots as
was needed, I used
many cameos of the
artist in my music video
instead.
A cameo role or cameo
appearance is a brief
appearance of a known
person in a work of the
performing arts,
appearing as
themselves. These roles
are generally small,
many of them non-
speaking ones doing
something, expressing
an emotion or simply
just stopping to be
noticed by the
audience.

8. This is my music album cover. I too, have
specified the
title of my
album
A picture of Rihanna,
the artist.
I have used Rihanna’s
motif/symbol rather than her
actual name. I have done this
because that motif fits in better
with the overall design and
Rihanna is an established enough
artist for an audience to recognize
her face and motif alone (as
opposed to needing to specify her
name too.)
Parental advisory
sign because of
the explicit lyrics
included on songs.

10.  Reviews.
 Where it is available.
 Parental advisory because of content.
 Artists motif.
 Record label logo.
 Features.
 Relevant information.

11.  Pictures.
 Some form of personal text.
 Lyrics.
x Song specifications.