Rifle Paper Co. is enhancing its digital strategy by launching a blog series on its website and social media platforms like Facebook, Instagram, and Pinterest to engage current and potential customers. The blog will promote creativity and positive conversation through relevant and exciting content. Key performance indicators such as social media monitoring, website traffic and sales metrics, and Google Analytics will be used to measure increasing awareness, loyalty, traffic, and sales from the blog series, with the target audience being female millennial adults aged 20 to 30.

1. Rifle Paper Co.
Enhanced Digital Strategy

2. Rifle Paper Co. Blog Series
• Engages current and
potential customers
• Promote creativity and
positive conversation
• Relevant and exciting
content that will grow
brand personality

3. Rifle Paper Co. Blog Series

4. Social Media
642,000 Followers
32,500 Followers
100,500 Followers
Promoting blog series with the most
efficient reach and the most available
audiences.

5. Website
• Website extension for blog
• Create brand loyalty
Transition readers into customers and customers into readers.

6. Mobile
Cohesive with web and social
platforms.

7. Online Advertising & Inbound
• Customer focused
marketing
• Content users are interested
in
• Optimized keywords
• Analytics to monitor success

8. Target Audiences & Personas
Female adults categorized as older millennial
adults, the 20 - 30 something’s.

9. Key Performance Indicators
• Increasing awareness, loyalty,
traffic and sales
• Social media monitoring
• Google Analytics
• Website metrics
Increasing awareness, loyalty,
traffic and sales