A glimpse at how patent-pending software and process innovations are making TCI Marketing Services the fastest growing B2B lead gen firm in the country, rated #1 for data accuracy and lead quality.
More than 200 top technology companies trust TCI with their lead gen. please let us know if you would like to see how we can help your lead generation efforts.
From May 19 to 17, 2021, the project holds the webinar "Orientation, collaboration and team-building", where the Observatory for Technology Transfer (OVTT) of the University of Alicante participates in a specialized talk on the potential of technological intelligence to contribute to collaboration and innovation in this context.
Learn more about a world beyond CRM suites and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.
Company Profile – Sankalp Tech (MLM Software)Sankalp
Sankalp tech has been a renowned name in DIRECT SELLING software industry. It facilitates great help in your direct selling business by providing all the requisite features & modules in an affordable price. So, what are you waiting for?: Contact us immediately for direct selling software.
http://www.sankalptech.com/
From May 19 to 17, 2021, the project holds the webinar "Orientation, collaboration and team-building", where the Observatory for Technology Transfer (OVTT) of the University of Alicante participates in a specialized talk on the potential of technological intelligence to contribute to collaboration and innovation in this context.
Learn more about a world beyond CRM suites and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.
Company Profile – Sankalp Tech (MLM Software)Sankalp
Sankalp tech has been a renowned name in DIRECT SELLING software industry. It facilitates great help in your direct selling business by providing all the requisite features & modules in an affordable price. So, what are you waiting for?: Contact us immediately for direct selling software.
http://www.sankalptech.com/
Beyond the Hype: How to Avoid Common IoT Monetization MistakesGotransverse
Despite the dizzying promises of profit surrounding the Internet of Things (IoT), companies are shying away from pursuing the new revenue opportunities projected. Their reasons, according to a recent KPMG Technology Innovation Survey, include technical complexity, lack of organizational experience, potential disruption and security concerns. These concerns have also led many organizations to make a series of serious mistakes when considering IoT monetization opportunities to pursue.
Watch this recorded webinar to hear directly from Jeff Kaplan of THINKstrategies and Michael Beamer of goTransverse on the following topics:
-Most common IoT mistakes
-Strategies and tactics to successfully monetize IoT initiatives
-Agile monetization platforms and IoT
-Real-world success stories of IoT monetization
Evolving Role of System z in the Application EconomyCA Technologies
Join Michael Madden, CA Technologies Mainframe Business General Manager, for a preview of the amazing innovations that are transforming the role of System z in the application economy. From accelerating application delivery and managing complex big data environments, to preventing loss of critical data, discover how you can combine new technologies with your existing software investments to drive business value.
For more information on Mainframe solutions from CA Technologies, please visit: http://bit.ly/1wbiPkl
OpenText Presents: Mastering the Digital Economy through Big Data and Custome...OpenText
IDC’s Helena Schwenk joins OpenText to discuss how big data can help overcome the barriers faced by Executives aiming to redefine their businesses to compete in the Digital Economy. The era of self-service analysis has exposed data to more people within a business, but this in itself creates challenges for IT, who retain responsibility for the health and hygiene of data, as well as security. View the webinar here: http://ow.ly/bImR307Ptue
Big Data Analytics: The Move Toward Rapid ExperimentationBrillio
Being able to set the appropriate context to ask real questions of this massive quantity of data is how companies will spark change that truly matters. And we must be able to do that now, in the moment – and not minutes, days, weeks, or even months later.
Customer Experience: A Catalyst for Digital TransformationCloudera, Inc.
Customer experience is a catalyst in many digital transformation projects. It is why many businesses invest in new technologies and processes to more effectively engage customers, constituents, or employees. The goal of putting digital tools to work in a transformative way is to ensure that data and insights connect people with information and processes that ultimately lead to a better experience for customers. Yet, it demands a modern approach that considers all of the platforms, processes, and data across the customer journey. The goal for many organizations is dynamically maintaining a single source of truth about each customer to drive personalized experiences based on individual preferences and behaviors.
However, businesses today have primarily invested in systems of record. While these systems are critical for managing internal operational processes, they are typically not effective for today's pace of business change. Insight-driven experiences require customer intelligence platforms that can finally create a customer 360. The deeper data and improved algorithms now available let users factor in individual affinity, segment, and a myriad of growing data sources. The result is greater relevance and effectiveness to deliver a differentiated experience that in today’s competitive landscape is not a luxury, but a necessity for survival.
In this session we will address:
3 things to learn:
•Leaders and Laggards of digital transformation
•How to create data-driven customer insights
•The importance of machine learning to uncover hidden insights
Capgemini Leap Data Transformation Framework with ClouderaCapgemini
https://www.capgemini.com/insights-data/data/leap-data-transformation-framework
The complexity of moving existing analytical services onto modern platforms like Cloudera can seem overwhelming. Capgemini’s Leap Data Transformation Framework helps clients by industrializing the entire process of bringing existing BI assets and capabilities to next-generation big data management platforms.
During this webinar, you will learn:
• The key drivers for industrializing your transformation to big data at all stages of the lifecycle – estimation, design, implementation, and testing
• How one of our largest clients reduced the transition to modern data architecture by over 30%
• How an end-to-end, fact-based transformation framework can deliver IT rationalization on top of big data architectures
These are slides used for a 15-min presentation made to Banking and Financial Services leaders at a virtual event hosted by Digital Banking Leadership Council on April 06, 2017
How To Thrive In A World of Connected CustomersPeter Coffee
What it means to be customer-centric; how mobile devices, apps and social networks transform behaviors of customers and require new analytics and new commitments from organizations
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...PwC
Hadoop Summit is an industry-leading Hadoop community event for business leaders and technology experts (such as architects, data scientists and Hadoop developers) to learn about the technologies and business drivers transforming data. PwC is helping organizations unlock their data possibilities to make data-driven decisions.
Today’s B2B sales function isn’t just competitive, it’s extremely
complex. COVID-19 exacerbated this complexity. Our clients have to be smarter to sell faster and meet buyers on their terms in today’s digital world.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Beyond the Hype: How to Avoid Common IoT Monetization MistakesGotransverse
Despite the dizzying promises of profit surrounding the Internet of Things (IoT), companies are shying away from pursuing the new revenue opportunities projected. Their reasons, according to a recent KPMG Technology Innovation Survey, include technical complexity, lack of organizational experience, potential disruption and security concerns. These concerns have also led many organizations to make a series of serious mistakes when considering IoT monetization opportunities to pursue.
Watch this recorded webinar to hear directly from Jeff Kaplan of THINKstrategies and Michael Beamer of goTransverse on the following topics:
-Most common IoT mistakes
-Strategies and tactics to successfully monetize IoT initiatives
-Agile monetization platforms and IoT
-Real-world success stories of IoT monetization
Evolving Role of System z in the Application EconomyCA Technologies
Join Michael Madden, CA Technologies Mainframe Business General Manager, for a preview of the amazing innovations that are transforming the role of System z in the application economy. From accelerating application delivery and managing complex big data environments, to preventing loss of critical data, discover how you can combine new technologies with your existing software investments to drive business value.
For more information on Mainframe solutions from CA Technologies, please visit: http://bit.ly/1wbiPkl
OpenText Presents: Mastering the Digital Economy through Big Data and Custome...OpenText
IDC’s Helena Schwenk joins OpenText to discuss how big data can help overcome the barriers faced by Executives aiming to redefine their businesses to compete in the Digital Economy. The era of self-service analysis has exposed data to more people within a business, but this in itself creates challenges for IT, who retain responsibility for the health and hygiene of data, as well as security. View the webinar here: http://ow.ly/bImR307Ptue
Big Data Analytics: The Move Toward Rapid ExperimentationBrillio
Being able to set the appropriate context to ask real questions of this massive quantity of data is how companies will spark change that truly matters. And we must be able to do that now, in the moment – and not minutes, days, weeks, or even months later.
Customer Experience: A Catalyst for Digital TransformationCloudera, Inc.
Customer experience is a catalyst in many digital transformation projects. It is why many businesses invest in new technologies and processes to more effectively engage customers, constituents, or employees. The goal of putting digital tools to work in a transformative way is to ensure that data and insights connect people with information and processes that ultimately lead to a better experience for customers. Yet, it demands a modern approach that considers all of the platforms, processes, and data across the customer journey. The goal for many organizations is dynamically maintaining a single source of truth about each customer to drive personalized experiences based on individual preferences and behaviors.
However, businesses today have primarily invested in systems of record. While these systems are critical for managing internal operational processes, they are typically not effective for today's pace of business change. Insight-driven experiences require customer intelligence platforms that can finally create a customer 360. The deeper data and improved algorithms now available let users factor in individual affinity, segment, and a myriad of growing data sources. The result is greater relevance and effectiveness to deliver a differentiated experience that in today’s competitive landscape is not a luxury, but a necessity for survival.
In this session we will address:
3 things to learn:
•Leaders and Laggards of digital transformation
•How to create data-driven customer insights
•The importance of machine learning to uncover hidden insights
Capgemini Leap Data Transformation Framework with ClouderaCapgemini
https://www.capgemini.com/insights-data/data/leap-data-transformation-framework
The complexity of moving existing analytical services onto modern platforms like Cloudera can seem overwhelming. Capgemini’s Leap Data Transformation Framework helps clients by industrializing the entire process of bringing existing BI assets and capabilities to next-generation big data management platforms.
During this webinar, you will learn:
• The key drivers for industrializing your transformation to big data at all stages of the lifecycle – estimation, design, implementation, and testing
• How one of our largest clients reduced the transition to modern data architecture by over 30%
• How an end-to-end, fact-based transformation framework can deliver IT rationalization on top of big data architectures
These are slides used for a 15-min presentation made to Banking and Financial Services leaders at a virtual event hosted by Digital Banking Leadership Council on April 06, 2017
How To Thrive In A World of Connected CustomersPeter Coffee
What it means to be customer-centric; how mobile devices, apps and social networks transform behaviors of customers and require new analytics and new commitments from organizations
Apache Hadoop Summit 2016: The Future of Apache Hadoop an Enterprise Architec...PwC
Hadoop Summit is an industry-leading Hadoop community event for business leaders and technology experts (such as architects, data scientists and Hadoop developers) to learn about the technologies and business drivers transforming data. PwC is helping organizations unlock their data possibilities to make data-driven decisions.
Today’s B2B sales function isn’t just competitive, it’s extremely
complex. COVID-19 exacerbated this complexity. Our clients have to be smarter to sell faster and meet buyers on their terms in today’s digital world.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Navigating the Marketing Technology RapidsScott Brinker
A whirlwind tour of the marketing technology landscape, with a discussion of its rapid growth over the past 5 years -- and how it may evolve in the years ahead. A look at why marketing technology is so important to marketing today and how marketing teams can develop marketing technology management capabilities within their organizations.
Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy.
This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.
Using Data To Further Sales & Marketing Alignment - Radius at The Sales Devel...Tenbound
Using Data To Further Sales & Marketing Alignment - Radius at The Sales Development Conference 2017 September 21st, 2017 San Francisco tenbound.com/conference
IMTSedu Webinar: Focus on Customer Relationship ManagementAvideonCRM LLC
AvideonCRM's
Association for Manufaturing Technology CRM Presentation
Date: Thursday, January 12, 2012 @ 11:00 a.m. ET
Richard Wiklund of AvideonCRM leads this webinar, which focuses on a high-level view of how to use, implement and improve your CRM system. He will cover topics that appeal to all areas of CRM usage: Those who have a CRM and use it well, those who have a CRM and need to start using it better, and those who do not have a CRM and may have never heard of one. Everyone will walk away with something to get their sales season started off right!
Speaker:
Richard Wiklund, Salesforce Certified Consultant – CEO, AvideonCRM, LLC
No business — regardless of industry or size — is immune to digital disruption. It’s up to business leaders to decide: Be the disruptor or be defeated by one. But what does the path to digital transformation look like? While the journey is unique for every business, this is a strategic framework crafted by Insight’s Digital Innovation team to ensure success.
Learn more here: http://ms.spr.ly/6008rNbQg
Orchestrating Omnichannel ABM with B2B Data and IntelligenceDemandbase
The secret to jumpstarting a successful ABM strategy isn’t so secret: start with quality data, add the right orchestration tools and finish o with Sales and Marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. Join this session with John Hurley to get a step-by-step action plan that will help you move from theory to successful practice.
Harness Marketing Automation for Account Based SalesDigital Reach
Marketing Automation is the most powerful business tool available to the modern B2B company, and many digital marketers are just beginning to glimpse its potential. However, marketing automation implementation can be costly, confusing, time-consuming, and error prone. What do you need to know to ensure a successful marketing automation implementation? How does marketing automation help drive account-based selling?
Let’s talk about how to integrate powerful marketing automation tools with your team’s account based marketing and sales.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Where it all starts – correct CRM usage
Basics of Marketing Automation strategy
Advanced A/B Testing
Plus, don’t miss our live SEO analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
4 Simple Must-Dos to Orchestrate Successful ABMEngagio
Coming off of a big announcement that day (Radius and Leadspace Join Forces), John Hurley leveraged the momentum and presented the secret to successful ABM. Well, the secret is that there is no secret. Here’s the winning formula: start with quality data, add the right orchestration tools and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another.
Let’s measure CX properly! If you're sick of hearing about the same Uber "digital disruption" story and are looking to take some tangible next steps toward transforming your customer experiences and digital footprint, give this a read.
Join our webinar to hear how Consensus, a Target-owned subsidiary, utilizes AWS and Trifacta to prepare data for use in fraud detection algorithms. You’ll learn how self-service automated data wrangling can save your organization time and money, and tips for getting started with Trifacta’s solution, built for AWS.
.
Webinar attendees will learn:
- Why automating your data wrangling tasks can lead to greater data accuracy and more meaningful insights.
- How you can reduce your data preparation time by 60% and more with self-service data wrangling tools built for AWS.
- How easy it is to get started with machine learning solutions for data wrangling on the cloud.
[Webinar Slides] Using AI to Easily Automate All of Your Correspondence ChannelsAIIM International
In this webinar, we’ll show you how to get more out of your existing content with Artificial Intelligence in very achievable ways.
Want to follow along with the webinar replay? Download it here for FREE: https://info.aiim.org/using-ai-to-easily-automate-all-of-your-correspondence-channels
Scalable B2C lead generation is what we do. Every client we work with has different objectives. However, acquiring quality sales leads within affordable CPL’s and being able to accurately track conversions come as standard.
We have access to countless lead sources throughout the world and we know what works and doesn’t work!
At Progressive Sales we generate quality leads on a daily basis where numbers can be relied on each day. We are proud of the fact that the majority of agencies and brokers we work with refers to us as one of their preferred suppliers.
RPM2 Selected to the CIO Review "Top 100" Most Promising Big Data CompaniesScott Terry
Rapid Progress Marketing and Modeling, LLC receives recognition as a "Top 100" Most Promising Big Data company for its Data Science and Predictive Analytics Expertise
Similar to How do you make the best B2B leads? (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Problem_
55% of B2B marketers say bad data is the biggest problem with lead gen.
B2B marketers return an average of 28% of third party leads.
Sirius Decisions, 2017
TCI 2018 Technology Marketer Survey
Average of 25% of B2B tech databases are decayed.
Sirius Decisions, 2018
80% of B2B marketers say lead gen is only, “slightly effective.”
BrightTALK, 2018
73% of B2B marketers say quality is their top lead gen priority.
Demand Gen Report, 2018
4. trust_
Venture-backed, founded to make the best B2B leads ever.
New Enterprise Associates
Other investments include:
23andMe, 3com, Appian, Box, Braintree, Buzzfeed,
CareerBuilder, Cloudflare, Fusion-io, Groupon, Gilt
Groupe, Houzz, Juniper Networks, Macromedia,
MongoDB, MuleSoft, Pentaho, Salesforce.com, Snap Inc.,
Tableau Software, Uber, WebMD, and Workday
Launched in 2013.
6. PROVEN
>3,000Programs to date
BONUS
100%Programs over-deliver
(And the extras are free!)
ON TARGET
100%Programs hit their
delivery targets
(We’ve never missed)
ON TIME
100%Programs beat
their deadlines
Since 2013:
success_
7. dna_
TCI intersects lead gen best practices
from media, data, software,
and marketing services. media
data software
services
TCI
8. Content Syndication + TCI
services_
Requalification. Direct Mail. Market Research. Prospect Surveys. BANT. Appointment
Recruitment. Video Production. Content Consulting. Omni-Channel Promotion. Recr
Omni-Channel Promotion. Recruitment. Video Production. Content Consulting. Omn
Prospect Surveys. BANT. Appointment Setting. Direct Mail. Requalification. Prospect S
Requalification. Direct Mail. Market Research. Prospect Surveys. Requalification. Dire
Recruitment. Video Production. BANT. Appointment Setting Omni-Channel Promotion
Omni-Channel Promotion. Recruitment. Video Production. Content Consulting. BANT
Prospect Surveys. Market Research. Direct Mail. Requalification. Prospect Surveys. Ma
9. Patent Pending Data Sourcing
We start with unrivaled source data – opted-in tech buyers from TCI’s Technology Reseller
NetworkSM
. Then we vet, enrich, and refresh the source data with our California call team and
constant progressive profiling.
Dial-to-connect
telephone
verification
Tech Reseller
Network
sales and
prospect data
Email address
SMTP and
outbound
verified
Postal address
verification
System identifies
personal and
company data for
enrichment
Social Media
Tech Installs
Budget / Staff
Data EnrichmentVettingSource Data
data_
10. software_
How do we run such a complex data process and our client programs?
We developed our own lead gen software.
TCI leads are 100% built by our patent pending Lead CatalystTM system.
Ask us for a demo if you’d like to see it in action.
11. intent_
~80% of B2B marketers say using intent data for targeting creates value.
74% of marketers do not know the best way to use intent tech.
Forrester, 2017
TCI 2018 Technology Marketer Survey
Intent shouldn’t mean assume.
12. Intent EngineTM uses behavioral web data to identify prospects with elevated
interest. We prioritize the “more interested” folks in every promotion, guaranteeing
you get highest possible level of engagement.
A machine learning “circuit” constantly optimizes our “interest formula” for each
promotion.
Company Data
Site Keywords
Social Keywords
3rd Party Keywords
Contact Behavior
IP Mapping
MD5 & Cookies
Search History
Contact Data
Social Keywords
Online Keywords
3rd Party Keywords
Program
Execution
Results
ScoringOptimization
Machine Learning
intent_
13. interest_map_
Know when a prospect has downloaded content regarding similar
technologies in the past 90-days.
See when a prospect has colleagues downloading similar info.
Coming 2H 2019
14. Problem_
60% of companies consider their data, “unreliable.”
Only 6.6% of B2B marketers say their prospect data is, “accurate.”
81% of tech buyers download content with false info.
41% of tech buyers will change jobs in a year.
Sirius Decisions, 2017
Heinz marketing, 2018
TCI 2017 Technology Buyer Survey
TCI 2017 Technology Buyer Survey
15. Quality_
How do we guarantee 100% on-target accuracy?
We balance smart people and cutting edge technology, managing
our entire process with our Lead CatalystTM software. Our multi-touch
QA process makes sure you get the right prospects, every time.
Quote
Inventory
Hold
Setup
Build Versions A-E:
Landing pages
Promo emails
TN scripts
FU emails
Target
Intent Engine
Setup
Test Launch
Batch
testing
Optimiz
e
Combine
stand outs
from test
Full
Launch
Intake
Phone
Check
Live line, not
general
number?
Email
Check
Asset email
success?
Db Flag
Record info
match?
Verify Null
Line
Characters,
etc.
Verify
Bounce
Spelling,
characters,
etc.
Data
Comparison
Remove
false
triggers
LinkedIn QA
Check LP and
Db title and
account info
against LI
profiles;
Update to LI
data if conflict
Auto Filter
Check all
values
against
contract
Data Map
Normalize
to client
values
TeleNurture
Confirm
reachable;
remove
false +;
measure
interest
Final Check
PM checks
full report,
row by row
Approve
Data
PM
approves
for TCInsight
inclusion /
update
Delivery
Secure
uploadto
LMS / file
sharing
Target
ML
recalibration
loop
Yes / No Yes / No Yes / No Yes / No Yes / No Yes / No ReQualify
Signal
Analysis
Automated Manual
Manual Manual
Manual
Manual
Manual
Automated
Automated Automated Automated Manual
Manual Manual Manual Manual Manual Manual Manual
16. We invented TeleNurtureTM quality assurance.
Our California call team dials every lead ~1-day after download to:
• Verify reachability
• Root out “false positives”
• Measure Interest
When we connect we offer an extra asset, making your brand even
more memorable.
Quality_
17. Tired of Googling leads to see if they’re on-target?
LinkedLeadsTM include the LinkedIn profile for every lead we deliver,
100% accuracy guaranteed and at no extra charge.
Quality_
18. Quality_
Only 1 off-target return for every 2,400 leads delivered.
That’s 0.04%. That’s four-hundredths of one percent.
Our clients say that’s pretty great.
