The document discusses various strategies for bartenders to become rich and famous, including increasing drink sales and profit margins. It describes how bartenders in the 1860s wore diamonds as work accessories. It then outlines specific steps like selling more drinks per hour, improving drink quality and profitability, and creating an atmosphere that keeps customers returning and recommending the bar to others.

7. “ He is a gentleman who is all ablaze with diamonds.

8. “ He is a gentleman who is all ablaze with diamonds. There is a ...cluster in front of his shirt, diamond studs at his wrists and gorgeous diamond rings on his fingers, diamonds being “properties” essential to the calling of a bar-tender in the United States”

9. “ He is a gentleman who is all ablaze with diamonds. There is a ...cluster in front of his shirt, diamond studs at his wrists and gorgeous diamond rings on his fingers, diamonds being “properties” essential to the calling of a bar-tender in the United States” Description of Jerry Thomas in 1863

10. US vice-president in 1863:

11. US vice-president in 1863: $50,000 per year

12. US vice-president in 1863: $50,000 per year Jerry Thomas in 1863:

13. US vice-president in 1863: $50,000 per year Jerry Thomas in 1863: $50,000 per year

14. US vice-president in 1969:

15. US vice-president in 1969: $100,000 per year

16. US vice-president in 1969: $100,000 per year Singles-bar bartender in 1969:

17. US vice-president in 1969: $100,000 per year Singles-bar bartender in 1969: $50,000 per year

18. Rich & Famous: Step 1: Getting Rich

19. 1. Buy A Bar Rich & Famous: Step 1: Getting Rich

20. 2. Sell Drinks Faster Rich & Famous: Step 1: Getting Rich

21. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 Rich & Famous: Step 1: Getting Rich

22. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 Rich & Famous: Step 1: Getting Rich

23. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 Rich & Famous: Step 1: Getting Rich

24. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 Rich & Famous: Step 1: Getting Rich

25. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 Rich & Famous: Step 1: Getting Rich

26. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 Rich & Famous: Step 1: Getting Rich

27. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 x 4.2 years Rich & Famous: Step 1: Getting Rich

28. 2. Sell Drinks Faster Average drinks-per-hour-per-bartender: 90 10% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 x 4.2 years €1,000,000 Rich & Famous: Step 1: Getting Rich

29. 3. Sell Better Drinks Rich & Famous: Step 1: Getting Rich

30. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 Rich & Famous: Step 1: Getting Rich

31. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Rich & Famous: Step 1: Getting Rich

32. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour Rich & Famous: Step 1: Getting Rich

33. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 Rich & Famous: Step 1: Getting Rich

34. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 Rich & Famous: Step 1: Getting Rich

35. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 Rich & Famous: Step 1: Getting Rich

36. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 x 7.5 years Rich & Famous: Step 1: Getting Rich

37. 3. Sell Better Drinks Average drinks-per-hour-per-bartender: 90 drinks @ €3 = €270 versus: 30 cocktails @ €9,50 = €285 Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 x 7.5 years €1,000,000 Rich & Famous: Step 1: Getting Rich

38. 4. Sell Better Drinks Faster Rich & Famous: Step 1: Getting Rich

39. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 Rich & Famous: Step 1: Getting Rich

40. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 Rich & Famous: Step 1: Getting Rich

41. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 Rich & Famous: Step 1: Getting Rich

42. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 Rich & Famous: Step 1: Getting Rich

43. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 Rich & Famous: Step 1: Getting Rich

44. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 x €9,50 per drink: €248,976 Rich & Famous: Step 1: Getting Rich

45. 4. Sell Better Drinks Faster Average drinks-per-hour-per-bartender: 30 10% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 x €9,50 per drink: €248,976 x 4 years €1,000,000 Rich & Famous: Step 1: Getting Rich

46. 5. Sell More Profitable Drinks (a) Rich & Famous: Step 1: Getting Rich

47. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Rich & Famous: Step 1: Getting Rich

48. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Rich & Famous: Step 1: Getting Rich

49. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Rich & Famous: Step 1: Getting Rich

50. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: Rich & Famous: Step 1: Getting Rich

51. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Rich & Famous: Step 1: Getting Rich

52. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Selling price: €7,00 Rich & Famous: Step 1: Getting Rich

53. 5. Sell More Profitable Drinks (a) Costprice ingredients Vodka-Red Bull: €2,09 Selling price: €7,00 Profit: €4,91 Costprice ingredients Espresso Martini: €1,17 Selling price: €7,00 Profit: €5,83 Rich & Famous: Step 1: Getting Rich

54. 5. Sell More Profitable Drinks (b) Rich & Famous: Step 1: Getting Rich

55. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Rich & Famous: Step 1: Getting Rich

56. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Rich & Famous: Step 1: Getting Rich

57. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 Rich & Famous: Step 1: Getting Rich

58. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 Rich & Famous: Step 1: Getting Rich

59. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 Rich & Famous: Step 1: Getting Rich

60. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Rich & Famous: Step 1: Getting Rich

61. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Premium, rare tequila: €1,65 Rich & Famous: Step 1: Getting Rich

62. 5. Sell More Profitable Drinks (b) Cost price (ex. VAT) per 3cl : Premium vodka (Absolut): €0,37 Premium gin (Plymouth): €0,42 Single-malt Scotch (Macallan 12): €1,05 23-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Premium, rare tequila: €1,65 “Super-premium” vodka : €1,98 Rich & Famous: Step 1: Getting Rich

63. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 Rich & Famous: Step 1: Getting Rich

64. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 Rich & Famous: Step 1: Getting Rich

65. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 Rich & Famous: Step 1: Getting Rich

66. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 Rich & Famous: Step 1: Getting Rich

67. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 Rich & Famous: Step 1: Getting Rich

68. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 x 2 years: Rich & Famous: Step 1: Getting Rich

69. 5. Sell More Profitable Drinks (a) and (b) Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 x 2 years: €1,000,000 Rich & Famous: Step 1: Getting Rich

70. RRR Rich & Famous: Step 2: Getting Famous

71. Drinks guests will R e-order RRR Rich & Famous: Step 2: Getting Famous

72. Drinks guests will R e-order An atmosphere guests will want to R eturn to RRR Rich & Famous: Step 2: Getting Famous

73. Drinks guests will R e-order An atmosphere guests will want to R eturn to A bar guests will R ecommend to their friends RRR Rich & Famous: Step 2: Getting Famous

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