2010 Popcorn Kickoff Presentation

1. Our Mission To help Scout Families, Units and Councils raise the money needed for Scouting programs from the Popcorn Sale.

2. Steps for Success

3. Included in your Popcorn Sale in a Box What’s New from Trail’s End Steps for Success (Mirrors the Virtual Sale Planner at trails-end.com)

4. Program Planner

5. Goal Setter

7. Build Your Best Kickoff

8. - Pie in the face - Scout Accounts - Top-Selling Den/Patrol Pizza Party - Top Seller Prizes Motivate Your Scouts

11. Program Planner

12. Program Planner

13. Kickoff Presentation Customize this PowerPoint presentation to use at your Popcorn Kickoff.

14. Parent Handout Customize to show your important sale details to your parents. Use as a handout at your Popcorn Kickoff.

15. Scout Handout Customize to showcase your unit’s incentive program to your Scouts. Use as a handout at your Popcorn Kickoff.

16. Email Library Send emails to your Scout Families from trails-end.com throughout the sale to keep the momentum going!

18. Military Order Update

20. 2008 2009 % growth Return to Scouting $4.537 $7.186 + 58% Sales Dollars $6.482 $10.266 + 58% Containers .433 .685 + 58% Donations .260 .411 + 58% (in millions) Support Our Troops

23. Go to: www.supportourtroops.org and click on “Operation Popcorn” to see where the donations have gone all over the world! Support Our Troops

24. Better Than Ever in 2010!!!

26. Better Product Value

28. Better Product Value Chocolate Lovers 72oz. 92oz. +28% Sweet & Savory 44oz. 56oz. +27% Cheese Lovers 21oz. 24oz. +14% Chocolatey Caramel Crunch 24oz. 26oz. +8% Caramel Corn with Almonds, Cashews & Pecans 23oz. 26oz. +13% Butter Toffee Light 18oz. 20oz. +11% Caramel Corn 8oz. 11oz. +37% Popping Corn 2.5lbs. 3lbs. +20% 2009 2010 % more

29. Better flavor. Better for you.

35. Canola Increases Consumption 70% of consumers said they “would be likely to eat more” after learning the facts about our new microwave popcorn made with Canola Oil PAR, Consumer Flavor Assessment Study, October 2009

36. ALL NEW 18 Pack Unbelievable Butter and Butter Light MORE of what consumers want MORE of what Scouting wants

41. Better Packaging

43. 88% of Consumers prefer the new packaging over tins or had no preference 67% 12% 21% PAR, Consumer Packaging Assessment Study, October 2009

44. 74% 13% 13% 87% of Parents prefer the new packaging over tins or had no preference PAR, Consumer Packaging Assessment Study, October 2009

45. Chocolate Lover’s Collection 28% MORE product 0g trans fat No hydrogenated oils

46. Sweet & Savory Collection 27% MORE product 0g trans fat No hydrogenated oils

47. Cheese Lover’s Collection 14% MORE product Made with Canola Oil 0g trans fat per serving Made with real cheese

48. Chocolatey Caramel Crunch 26oz. resealable package 8 per case 8% MORE product 0g trans fat per serving No hydrogenated oils

49. Caramel Corn with Almonds, Cashews and Pecans 26oz. resealable package 8 per case 13% MORE product 0g trans fat 0g saturated fat per serving Naturally sweetened

50. Butter Toffee Light 20 oz. resealable package 8 per case 11% MORE product 0g trans fat 0g saturated fat per serving Naturally sweetened

51. Caramel Corn 11oz. resealable package 12 per case 37% MORE product 0g trans fat 0g saturated fat per serving Naturally sweetened

52. Popping Corn 3lbs. resealable package with pour spout 6 per case 20% MORE product All natural 100% whole grain High fiber

53. Increased Awareness of Scouting

56. Better Scout Rewards

58. 2010 Scout Rewards Scouts can choose an Amazon.com or Wal-Mart gift card Sell: Earn: One Item Patch or Pin $125 $10 Wal-Mart gift card or choice from 3 prizes $250 $15 Wal-Mart gift card or choice from 3 prizes $400 $20 gift card (increase of $7) $600 $30 gift card (increase of $8) $800 $40 gift card (increase of $10) $1,000 $55 gift card (increase of $10) $1,200 $75 gift card (increase of $10) $1,600 $110 gift card (increase of $10) $2,000 $150 gift card (increase of $10)

59. $450 Level in 2010 Think of the Possibilities! $20

61. NEW $600 Club Funded by Trail’s End Marshmallow Crossbow $600 Club Patch

65. Better Program Support

67. NEW Popcorn Sale in a Box Funded by Trail’s End

70. Sell Online

73. Each leader creates his/her own account to track Scouts’ online sales. Validation code: popcorn

74. View Online Sales

76. Council Specific Information

77. Gold Military Order…………………………………….........$40 Silver Military Order…………………………………….…….$25 Chocolate Lovers Collection………………………………...$50 Sweet & Savory Collection…………………………………..$40 Cheese Lovers Collection…………………………………….$30 Unbelievable Butter Micro Wave 18 Pack……...........$17 Butter Light Micro Wave 18 Pack…………………………$17 Chocolate Caramel Crunch………………………………….$17 Large Caramel w/Almonds/Pecans/Cashews………..$17 Butter Toffee Caramel Light………………………………..$10 Classic Small Caramel Corn…………………………………$10 2010 Product Line Up & Pricing

79. Weekly Drawing Every Tuesday beginning Sept. 7 @ 4:30pm September 1 Official Start Date for 2010 Sale September 11 & 25 Council Popcorn Blitz Day for Units October 21 Complete UNIT Orders due to Scout office from Unit Kernel (online ordering recommended) November 4-6 Popcorn Pick-up (schedule appts with District Kernel) December 6 Popcorn Money due to Scout Office December 18 $1,000 Club Party Disney Vacation Give a way Calendar

81. Total Available Commission 35% Commission

82. Questions?

83. Thank You!