This document outlines an ongoing customer service training program with the objectives of continually escalating employee performance and increasing the quality of the customer experience. The training focuses on three major elements: self improvement, process improvement, and service improvement. Each 60 minute presentation contains segments on a self improvement topic, an interactive workshop on process improvement ideas, and an interactive workshop on customer service experience improvement ideas. The expected results are increased employee performance, improved customer satisfaction, a unique customer experience, increased sales, and increased profit margins.