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RFID-Enabled Interactive Exhibits
- 1. RFID-Enabled Interactive Exhibits or… What’s a warehouse inventory management technology doing in an interactive science center?
- 3. A hands-on exhibit, an online game, a Climate Scout Community
- 5. Nuts & Bolts • Each visitor receives a Climate Scout ID • 12 locations in the gallery with integrated readers • Visitors achieve solutions to climate challenges and earn points
- 6. Why • Engage visitors in ongoing participation • Personalize the experience • Embed gameplay • Gather data
- 8. Challenges • New territory • Choosing a technology • Integrating with physical & digital interactive devices • Collaborating with large team, defining responsibility boundaries
- 9. We have data • 116,400 Climate Scout IDs used • 78% of visitors use Climate Scout IDs • 326,600 solutions found • Average 2.8 solutions per visitor
- 10. We have data How many solutions visitors earn… • 0 solutions: 35% • 1 – 4 solutions: 42% • 5 – 8 solutions: 11% • 9+ solutions: 4%
- 11. Website • 3,350 registered users • 7000+ activities completed / 42 million points • 1900 synced Climate Scout IDs
- 12. Remedial Evaluation Visitors’ Overall Impressions: • qualitative description (cool, fun, entertaining, interactive, attractive, etc.) • 86% said they’d visit again
- 13. Remedial Evaluation Visitors’ Response to Gameplay: • 84% tried to earn points • 92% motivated by points – Fun – Awards for doing more – Competition – Kept more involved – Doing well
- 14. Remedial Evaluation Main Messages • 79% perceived main message relating to individual contribution/action • Energy Use, Transportation are strong content themes
- 15. Remedial Evaluation Identification with Climate Scout Role • Some indication of identification • May be confusion or ambivalence • Low awareness of further activity online
- 16. What did we learn? • Museum visitors are like bees, not boxes. • Visitors want to do something with their ID card, need lots of feedback. • RFID adds complexity and cost. • Turning a one-time/occasional visitor into an enduring relationship isn’t easy.
- 17. Tamara Schwarz Chabot Space & Science Center tschwarz@chabotspace.org @tbschwarz
Editor's Notes
- Disclaimer: I’m not an RFID expert. I’m focusing today on a specific application of RFID in Chabot’s Bill Nye’s Climate Lab exhibit.This project was several years in the making. Website launched early 2010; exhibit opened late 2010.Partnered with Amaze Design, Proximity Lab, Longwave, Bill Nye & science advisors, GGE, and others.
- BNCL designed for target audience of youth ages 8-14 & their families & teachersTone of our exhibition optimistic and solutions-orientedOrganized around 5 content themes: The Air, Water, and Land Galleries focus on science of climate change and Earth systems - how the consequences of climate change are already being seen in Earth’s atmosphere, landscape, and waters. Areas exploring Transportation & the Built Environment – major areas of human activity that contribute to climate change.
- Alien Technology ultra high frequency readersClimate Scout IDs – embedded RFID tagsTrack visitors activities throughout the exhibit and creates a cohesive experienceAs they explore the exhibit, the more solutions they find, the greater their contribution to a sustainable future.Key message: everyone’s actions count, and everything is connected.
- People are pretty well acquainted with the frightening scientific projections and the messages that climate change is hard to understand and controversial. We’re aiming to keep the tone of our exhibition optimistic and solutions-oriented, to engage this audience through activities that are hands-on, empowering, generate dialogue. We’re focusing on social engagement as a critical component of behavior change: what makes people change, I think, is in large part self-interest and external validationWe’re trying to stay connected to our audience to build on the experience they have in the exhibit and increase behavior change.Gathering data – are we making a difference?
- Each of the 12 solutions are identified with a badge-like icon; visitors can check in to see which solutions they’ve found and where to find more.
- Considered bar codes and magnetic stripe along with RFID. Chose RFID for its greater flexibility to set read zones of different distances (from a few inches to 6-9 feet); passive detection of tags; detection of multiple users within a space.