This document summarizes a presentation on consumers' perspectives of RFID technology in apparel retail. It discusses maximizing consumer benefits and minimizing risks to increase acceptance. Potential consumer benefits include item tracking, inventory management, and personalized shopping experiences. However, consumers risk privacy issues from item tracking and higher prices. The presentation proposes studying how educating consumers about RFID applications affects technology acceptance, using case studies and a survey. It aims to identify consumer segments most open to RFID based on demographics and shopping behavior.