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Reviving Berkshires - Marketing Plan
- 1. Our Marketing Plan Kirsten Westermann, Trevor Daniels, Casey Thomas, Travis Rice, Angelica Perfido
- 2. How to get people into the Berkshires? • Work backwards by making changes to bring people to the towns • Transportation • Construction/Renovations • Jobs & Entertainment • Advertisement Note: Bad ideas need to be turned down! - Larger juvenile court on North St. in Pittsfield - Making the Theatre on North St. into a senior center - Bringing in numerous nursing homes and senior living, what about young crowd
- 3. Timeline • Our overall idea is certainly not a quick fix • Will take 5+ years to possibly become effective and make noticeable changes
- 4. Transportation • Put in a new, improved train on existing tracks – Allow people to travel easier & quicker – Bring more people into Berkshires – Easy travel for those without vehicles – Allow people to commute for work or school • Trolley in Downtown Pittsfield & North Adams – Go to historical places, museums, etc. – Free to ride, donation box
- 5. Construction/Renovations • Change, add parking in downtown Pittsfield (North St.) • Clean up store fronts • Fix up train tracks for new, improved train system
- 6. Entertainment • Outdoor ice skating • Arcades • Hands-on museum • More outdoor activities, free of charge or low priced – Movies under the stars – Fairs – Rock the block – Fireworks w/ food, drinks, games – Snowman competitions
- 7. Jobs • By making infrastructural changes, small businesses would be more attracted to come to the area • Get colleges to better connect with local jobs • Push the entrepreneurship idea on college students • Advertise the Berkshires in Entrepreneurial magazines • Hands-on museum & other entertainment would provide some jobs • Better advertising for existing businesses
- 8. Storyboard • This could be used as a radio Ad or commercial • Show people how great the Berkshires is and can be • Hope to spread the word about this beautiful area that does not get enough appreciation
Editor's Notes
- By working backwards, we give small businesses a reason to start a business in the Berkshires Start by bringing in new ways of transportation, like a new train system Then construction and renovations to make the Berkshires both more appealing and more accessible These changes would hopefully bring in new jobs and forms of entertainment to the area To make all of these changes most effective we would need to advertise what the Berkshires is doing and what they will have to offer to others
- An outdoor ice skating rink is an idea that could bring attention to the area, which could possibly be switched to a roller skating rink in the warmer seasons Talk about carousel coming into Pittsfield, an ice skating rink with it would be a great appeal
- Infrastructure changes would hopefully bring in more small businesses making the Berkshires more appealing It’s a good idea to get colleges better connected with the local job market, this way students know what jobs are offered in the area and what opportunities they have right here in the Berkshires so they do not feel the need to move elsewhere for job opportunities Push the entrepreneurial field more, allowing students to get the education and confidence to open up new small businesses hopefully right here in the Berkshires Advertise the Berkshires in Entrepreneurial magazines or any small prints, to get the word out that this is a great place to open a business Possibly bringing in a Hands-on museum would provide a number of jobs, along with other entertainment additions Better advertising for both existing and new businesses would possibly bring in more customers, making businesses more successful
- Have storyboard prints handed out to class Explain what this storyboard is all about: This could be used as a commercial or radio ad to push forth the Berkshires Hope to spread the word about this beautiful area that does not get enough appreciation, explain changes that are being made/have been made, show potential and why it is a great place to raise a family