1. SERTAÇ YAY
Muhtar Şevki Sok. No :23 D:3 Mecidiyeköy Şişli İstanbul
0 544 872 74 71
sertacyay@gmail.com
EDUCATION
2005-2010 Koç University, Istanbul with Full Scholarship
BSc in Mathematics Ranked 1st
BA in Economics GPA: 3.70 /4.00
IELTS : 7,5
2001-2005 60.Yıl Anadolu Lisesi, Izmir GPA: 4.90 / 5.00
EXPERIENCES
2015 December - Garanti Payment Systems – Credit Cards Portfolio Management – Assistant Manager
As the team of Consumer Credit Cards Portfolio Management, we deal with customer life cycle, below the line
campaigns and regulatory / efficiency projects. My responsibilities include a subordinate specialist and below subjects on
Portfolio Management
 Leading regulatory projects on new regulations or change of regulations of BDDK, MASAK and TBB
 Product Management of Skip Statement ( Ekstre Atlat)
o In 5 months product monthly volume increased 60%,
o Net unit profit on product increased 80%
o Integrated perception of one of payment methods
 Activation of newcomers with “Early Engagement Process” on card level
 Activation of inactive cards with inactive segment based campaign management
 Increase of Revolving Ratio, Revolve Amount on Statement and Revolver Customer
o Revolver Segments with revolving probability model
o Based on segments, differentiated campaigns to increase revolving amount and number of Revolvers
 Ratio of Cards using Email-Statement in the portfolio
o In 5 months 2,5% net increase on ratio
 Interest Generating Amount in Total Outstanding Balance
2015 June - November Yemeksepeti.com - Wallet Product Manager
Yemeksepeti.com, which is the leader of online food delivery market, wanted to lunch new payment method. Both
Corporate Wallet and Personal Wallet of Yemeksepeti led and built from zero by me.
 Managing the entire product line life cycle from strategic planning to tactical activities
 Specifying market requirements for current and future products by conducting market research supported by on-
going visits to customers and non-customers.
 Driving a solution set across development teams (primarily Development/Engineering, and Marketing
Communications) through market requirements, product contract, and positioning.
 Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
 Analyzing potential partner relationships for the product.
2012 Dec-2015 May Garanti Payment Systems – Credit Cards Portfolio Management – Specialist
As a specialist in the team, in general I have learnt and improved my Campaign Management skills from data
preparation to E-mail design, from campaign structure ( multiple spending, total spending, e.g.) to defining target customer.
 Customer Life Cycle Management , Customer Segmentation , Customer Data Analysis
 Database Management – SQL, SAS and Segmentation
 Campaign Management
 Customer Selection for Marketing Activities and the evaluation of their performance ( Inserts, SMS, E-mail, Direct
Marketing, Call Center Operation, One to One marketing)
 Providing analytical and strategic support through analysis for international projects
 Market Research Activities
 Customer Complaint Management
 Organizing Commercial Call Center Activities
 Expansion feasibility studies and customer potential analysis
 Application of Regulatory Changes
 Forecasting and reporting marketing budget and P&L

2. 2011 Mar-2012 Nov Accenture Consultancy - Financial Services - Technical Business Analyst
3 Different Software Delivery Projects for Yapı Kredi Bank
 Identifying client’s core business processes
 Software Development Life Cycle
 Business Process Design
 Use Case Development
 Functional Design of Software
 Detailed Process Modeling
 Test Planning, Preparation, and Execution
 Leading Change Request Management
2010 Independent Study Papers
 “Financial Crisis of 2007: Roles of CDOs, CDSs and Subprime Mortgages”
 “Constructing a Scorecard by Using Logistic Regression”
2009 Summer Koçfinans A.Ş. - Risk Management - Internship
 Developed and integrated to the system a classification tree and risk-based pricing model
2007-2010 Teaching Assistant in Economics, Mathematics and Statistics
SOCIAL
2013 Spring Yetenek Sizsiniz Türkiye / Finalist
2009 Fall World Universities Debate Championship Turkey/ Organization Team Member
2008 Fall Koç University, Istanbul / Mentorship
2008 Summer ARAF BAR, Istanbul / Drummer of the band “Cümbüş Cemaat”
1998-2004 Ö.K.S.A.D, Izmir / Folkdance Dancer and Entertainer
SKILLS
Languages English (Advanced)
Software Programs SAS, MS Office – Access, Word, Excel, PowerPoint, SQL, Business Objects, SPSS , MatLab,
Java, STATA, Scenario, RQM, RTC, RRC
Special Trainings Koç University Mentorship Program
My Dream Dance- Latin Dances (intermediate)
Ahmet Levendoğlu-Drama in Performance (intermediate)
HONORS
2006-2010 Dean’s Honor Roll
2007 FALL Vehbi Koç Scholar
ACTIVITIES
University Club Activities Drama Club,Dance Club,Radio KU,KU Volunteers,KU Council ,Music Club
Personal Activities The jazz band Mahur(since 2005) – Drummer
The big pop band Makkam – Drummer
Writing Poems
Latin Dances
Personel Dance Trainer
PERSONAL INFORMATION
Date of Birth: 18.02.1987
Place of Birth: İzmir/Turkey
Driving License: B (2006)
Military Duty: Completed
Marital Status: Married