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Revised Learning Questions
- 1. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com
- 2. TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st Century Marketing, Abigan
- 9. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 8
- 16. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 15
- 23. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
- 26. Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections 25
- 30. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
- 33. Questionnaire Do’s and Don'ts 32
- 37. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
- 40. Herzberg’s Two-Factor Theory 40 Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors
- 41. Herzberg’s Two-Factor Theory 41 Behavior is guided by motivating and hygiene factors Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors
- 44. Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed 44
- 47. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers 47
- 51. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me
- 58. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta 58
- 61. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization 61
- 62. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization Personalizing marketing is about making sure the brand and its marketing are relevant as possible to as many customers as possible Integration marketing is about mixing and matching marketing activities to maximize their individual and collective effects Internal branding is activities and processes that help to inform and inspire employees. 61
- 65. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com