Here are the types of consumer loyalty:
- Hard-core Loyals - Buy only one brand all the time.
- Split Loyals - Divide purchases between two or more brands.
- Switchers - Change brands frequently with no loyalty.
- Shifting Loyals - Tend to be loyal to one brand but may switch under certain conditions.
- Loyalists - Tend to be loyal but will switch if a compelling reason emerges.
So the answer is:
Hard-core Loyals buy only one brand all the time.
http://nailah08.blogspot.com
54
___________ are consumers who buy only one
brand all the time.
1.) Since the mid-1980s, the __________ sector has generated t.docxelliotkimberlee
1.) Since the mid-1980s, the __________ sector has generated the most amount of increases in employment in the United
States.
A._ manufacturing
B) agricultural
C) service
D) goods producing
2) When referring to risk, which of the following statements is reasonable?
A) Although risk means taking a chance at losing, the less risk you take, the more you are likely to profit.
B) Good business strategy encourages less risk, because the least risky ventures usually make more profit.
C) Sizeable risks can lead to substantial profits, if the business takes calculated risks and captures good
opportunities.
D) Although risk means taking a chance, a start-up will usually manage to get off the ground faster if the
stakes are high.
3) Darnell lives in an area where labor is plentiful and locations for start-ups are relatively cheap. He is also confident that
he can find start-up funds for a graphic arts business. As he evaluates the opportunity for his proposed venture, which
of the following factors of production should he focus on?
A) Capital and land
B) Labor and knowledge
C) Entrepreneurship and capital
D) Entrepreneurship and knowledge
4) Lance and Laurie live on three acres of land in North Carolina, with two llamas, five goats, six chickens, and two
dogs. The goats provide milk, cheese, yogurt, and even fiber that is woven into yarn; the chickens provide free-range
eggs; and the llamas serve as protection for the other animals. Although Lance and Laurie have other professional jobs,
their home lifestyle represents _______.
A) a growing trend in the social environment to have more control of the food they eat and where it comes From
B) a need to challenge the competitive environments of big businesses that sell the same products
C) a desire to pay less sales tax on foods and other staple products at the larger stores
D) an aversion to technological advancement leading to a slower and less productive life
5) Since the mid-1980s, the __________ sector has generated the MOST amount of increases in employment in the United
States.
A) Manufacturing
B) Agricultural
C) service
D) goods producing
6) During the 2010 Gulf Oil Spill, former BP CEO, Tony Hayward, was quoted as saying: "I want my life back!" Although heapologized for this remark in a later statement, the original message remained in the thoughts of many, particularlyunder the circumstances that 11 persons lost their lives; several communities experienced extreme devastation; many fishing industry businesses lost their livelihood; and dead sea life washed up on the shores of several southern states
and Mexico. In terms of corporate social responsibility, which of the following statements would you like to share with
Tony Hayward?
A) We should repeat well-known economist Milton Friedman's statement that the only social responsibility of business is to make money for stockholders.
B) The company's CSR (corporate social responsibility) approach lacked whistleblowers that would e.
1.) Since the mid-1980s, the __________ sector has generated the m.docxjackiewalcutt
1.) Since the mid-1980s, the __________ sector has generated the most amount of increases in employment in the United
States.
A._ manufacturing
B) agricultural
C) service
D) goods producing
2) When referring to risk, which of the following statements is reasonable?
A) Although risk means taking a chance at losing, the less risk you take, the more you are likely to profit.
B) Good business strategy encourages less risk, because the least risky ventures usually make more profit.
C) Sizeable risks can lead to substantial profits, if the business takes calculated risks and captures good
opportunities.
D) Although risk means taking a chance, a start-up will usually manage to get off the ground faster if the
stakes are high.
3) Darnell lives in an area where labor is plentiful and locations for start-ups are relatively cheap. He is also confident that
he can find start-up funds for a graphic arts business. As he evaluates the opportunity for his proposed venture, which
of the following factors of production should he focus on?
A) Capital and land
B) Labor and knowledge
C) Entrepreneurship and capital
D) Entrepreneurship and knowledge
4) Lance and Laurie live on three acres of land in North Carolina, with two llamas, five goats, six chickens, and two
dogs. The goats provide milk, cheese, yogurt, and even fiber that is woven into yarn; the chickens provide free-range
eggs; and the llamas serve as protection for the other animals. Although Lance and Laurie have other professional jobs,
their home lifestyle represents _______.
A) a growing trend in the social environment to have more control of the food they eat and where it comes From
B) a need to challenge the competitive environments of big businesses that sell the same products
C) a desire to pay less sales tax on foods and other staple products at the larger stores
D) an aversion to technological advancement leading to a slower and less productive life
5) Since the mid-1980s, the __________ sector has generated the MOST amount of increases in employment in the United
States.
A) Manufacturing
B) Agricultural
C) service
D) goods producing
6) During the 2010 Gulf Oil Spill, former BP CEO, Tony Hayward, was quoted as saying: "I want my life back!" Although heapologized for this remark in a later statement, the original message remained in the thoughts of many, particularlyunder the circumstances that 11 persons lost their lives; several communities experienced extreme devastation; many fishing industry businesses lost their livelihood; and dead sea life washed up on the shores of several southern states
and Mexico. In terms of corporate social responsibility, which of the following statements would you like to share with
Tony Hayward?
A) We should repeat well-known economist Milton Friedman's statement that the only social responsibility of business is to make money for stockholders.
B) The company's CSR (corporate social responsibility) approach lacked whistleblowers that would e ...
1.) Since the mid-1980s, the __________ sector has generated t.docxelliotkimberlee
1.) Since the mid-1980s, the __________ sector has generated the most amount of increases in employment in the United
States.
A._ manufacturing
B) agricultural
C) service
D) goods producing
2) When referring to risk, which of the following statements is reasonable?
A) Although risk means taking a chance at losing, the less risk you take, the more you are likely to profit.
B) Good business strategy encourages less risk, because the least risky ventures usually make more profit.
C) Sizeable risks can lead to substantial profits, if the business takes calculated risks and captures good
opportunities.
D) Although risk means taking a chance, a start-up will usually manage to get off the ground faster if the
stakes are high.
3) Darnell lives in an area where labor is plentiful and locations for start-ups are relatively cheap. He is also confident that
he can find start-up funds for a graphic arts business. As he evaluates the opportunity for his proposed venture, which
of the following factors of production should he focus on?
A) Capital and land
B) Labor and knowledge
C) Entrepreneurship and capital
D) Entrepreneurship and knowledge
4) Lance and Laurie live on three acres of land in North Carolina, with two llamas, five goats, six chickens, and two
dogs. The goats provide milk, cheese, yogurt, and even fiber that is woven into yarn; the chickens provide free-range
eggs; and the llamas serve as protection for the other animals. Although Lance and Laurie have other professional jobs,
their home lifestyle represents _______.
A) a growing trend in the social environment to have more control of the food they eat and where it comes From
B) a need to challenge the competitive environments of big businesses that sell the same products
C) a desire to pay less sales tax on foods and other staple products at the larger stores
D) an aversion to technological advancement leading to a slower and less productive life
5) Since the mid-1980s, the __________ sector has generated the MOST amount of increases in employment in the United
States.
A) Manufacturing
B) Agricultural
C) service
D) goods producing
6) During the 2010 Gulf Oil Spill, former BP CEO, Tony Hayward, was quoted as saying: "I want my life back!" Although heapologized for this remark in a later statement, the original message remained in the thoughts of many, particularlyunder the circumstances that 11 persons lost their lives; several communities experienced extreme devastation; many fishing industry businesses lost their livelihood; and dead sea life washed up on the shores of several southern states
and Mexico. In terms of corporate social responsibility, which of the following statements would you like to share with
Tony Hayward?
A) We should repeat well-known economist Milton Friedman's statement that the only social responsibility of business is to make money for stockholders.
B) The company's CSR (corporate social responsibility) approach lacked whistleblowers that would e.
1.) Since the mid-1980s, the __________ sector has generated the m.docxjackiewalcutt
1.) Since the mid-1980s, the __________ sector has generated the most amount of increases in employment in the United
States.
A._ manufacturing
B) agricultural
C) service
D) goods producing
2) When referring to risk, which of the following statements is reasonable?
A) Although risk means taking a chance at losing, the less risk you take, the more you are likely to profit.
B) Good business strategy encourages less risk, because the least risky ventures usually make more profit.
C) Sizeable risks can lead to substantial profits, if the business takes calculated risks and captures good
opportunities.
D) Although risk means taking a chance, a start-up will usually manage to get off the ground faster if the
stakes are high.
3) Darnell lives in an area where labor is plentiful and locations for start-ups are relatively cheap. He is also confident that
he can find start-up funds for a graphic arts business. As he evaluates the opportunity for his proposed venture, which
of the following factors of production should he focus on?
A) Capital and land
B) Labor and knowledge
C) Entrepreneurship and capital
D) Entrepreneurship and knowledge
4) Lance and Laurie live on three acres of land in North Carolina, with two llamas, five goats, six chickens, and two
dogs. The goats provide milk, cheese, yogurt, and even fiber that is woven into yarn; the chickens provide free-range
eggs; and the llamas serve as protection for the other animals. Although Lance and Laurie have other professional jobs,
their home lifestyle represents _______.
A) a growing trend in the social environment to have more control of the food they eat and where it comes From
B) a need to challenge the competitive environments of big businesses that sell the same products
C) a desire to pay less sales tax on foods and other staple products at the larger stores
D) an aversion to technological advancement leading to a slower and less productive life
5) Since the mid-1980s, the __________ sector has generated the MOST amount of increases in employment in the United
States.
A) Manufacturing
B) Agricultural
C) service
D) goods producing
6) During the 2010 Gulf Oil Spill, former BP CEO, Tony Hayward, was quoted as saying: "I want my life back!" Although heapologized for this remark in a later statement, the original message remained in the thoughts of many, particularlyunder the circumstances that 11 persons lost their lives; several communities experienced extreme devastation; many fishing industry businesses lost their livelihood; and dead sea life washed up on the shores of several southern states
and Mexico. In terms of corporate social responsibility, which of the following statements would you like to share with
Tony Hayward?
A) We should repeat well-known economist Milton Friedman's statement that the only social responsibility of business is to make money for stockholders.
B) The company's CSR (corporate social responsibility) approach lacked whistleblowers that would e ...
Marketing Management 16th edition by Philip Kotler test bank.docxssuserf63bd7
https://qidiantiku.com/test-bank-for-marketing-management-16th-edition-by-philip-kotler.shtml
Full download please contact u84757@protonmail.com or qidiantiku.com
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Immediate access to solutions for ENTIRE COURSES, FINAL EXAMS and HOMEWORKS “RATED A+" - Without Registration!
Multiple Choice Questions1. ____ is the primary goal of bu.docxrosemarybdodson23141
Multiple Choice Questions
1. ____ is the primary goal of business.
A. Charity
B. Profit
C. Bureaucracy
D. Quality
E. Strategy
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
2. Which of the following is NOT a product?
A. A Dell personal computer
B. A veterinarian's treatment of a pet's injuries
C. A lawyer's advice in a divorce case
D. A checkup by a doctor
E. A business profit
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
3. Which of the following is an example of an intangible product?
A. A movie DVD
B. A sandwich
C. A sports car
D. A music concert
E. Jewelry
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
4. Which of the following is a similarity between businesses and nonprofit organizations?
A. Both do not have to abide by government regulations.
B. Both are unaffected by political or social change.
C. Both of them engage in management and finance activities.
D. Both of them do not need to adapt to technological changes.
E. Both aim to maximize financial returns for their owners.
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
5. All the groups that have an interest in an organization's success and outcomes are known as the organization's ____.
A. agencies
B. stakeholders
C. owners
D. investors
E. shareholders
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
6. Which of the following is a force within an organization's control that has an impact on the business's daily operations?
A. Employees
B. Regulatory environment
C. Competition
D. Political environment
E. Technology
Hint: Learning Objective: 01-02 Identify the main participants and activities of business and explain why studying business is important.
7. Which of the following is true of the responsibilities of the people involved in a business?
A. Finance is concerned with acquiring, developing, and using human effectively and efficiently.
B. Marketing refers to all activities concerned with obtaining money for the firm and using it effectively.
C. Nonprofit organizations include all the functions that businesses do, except for the marketing function.
D. Management is not involved in the day-to-day functions of production and manufacturing.
E. It is the primary responsibility of the owners to provide financial resources for the operation of the business.
Hint: Learning Objective: 01-02 Identify the main participants and activities of business and explain why studying business is important.
8. The functions of organizing, staffing, planning, and controlling are most closely associated with:
A. managers.
B. assembly line workers.
C. investment advisors.
D. stockbrokers.
E. direct sales executives.
Hint: Learning Objective: 01-02 Identify t.
Marketing Management 16 Global Edition by Philip Kotler test bank.docxssuserf63bd7
https://qidiantiku.com/test-bank-for-marketing-management-16-global-edition-by-philip-kotler.shtml
name:Test bank for Marketing Management 16 Global Edition by Philip Kotler
Edition:16 Global Edition
author:Philip Kotler, Kevin Keller
ISBN:ISBN-10 : 1292404817
ISBN-13 : 9781292404813
type:Test bank
format:word/zip
All chapter include
Study Guide Chapter 1Multiple Choice Questions1. ____ i.docxhanneloremccaffery
Study Guide: Chapter 1
Multiple Choice Questions
1. ____ is the primary goal of business.
A. Charity
B. Profit
C. Bureaucracy
D. Quality
E. Strategy
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
2. Which of the following is NOT a product?
A. A Dell personal computer
B. A veterinarian's treatment of a pet's injuries
C. A lawyer's advice in a divorce case
D. A checkup by a doctor
E. A business profit
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
3. Which of the following is an example of an intangible product?
A. A movie DVD
B. A sandwich
C. A sports car
D. A music concert
E. Jewelry
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
4. Which of the following is a similarity between businesses and nonprofit organizations?
A. Both do not have to abide by government regulations.
B. Both are unaffected by political or social change.
C. Both of them engage in management and finance activities.
D. Both of them do not need to adapt to technological changes.
E. Both aim to maximize financial returns for their owners.
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
5. All the groups that have an interest in an organization's success and outcomes are known as the organization's ____.
A. agencies
B. stakeholders
C. owners
D. investors
E. shareholders
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
6. Which of the following is a force within an organization's control that has an impact on the business's daily operations?
A. Employees
B. Regulatory environment
C. Competition
D. Political environment
E. Technology
Hint: Learning Objective: 01-02 Identify the main participants and activities of business and explain why studying business is important.
7. Which of the following is true of the responsibilities of the people involved in a business?
A. Finance is concerned with acquiring, developing, and using human effectively and efficiently.
B. Marketing refers to all activities concerned with obtaining money for the firm and using it effectively.
C. Nonprofit organizations include all the functions that businesses do, except for the marketing function.
D. Management is not involved in the day-to-day functions of production and manufacturing.
E. It is the primary responsibility of the owners to provide financial resources for the operation of the business.
Hint: Learning Objective: 01-02 Identify the main participants and activities of business and explain why studying business is important.
8. The functions of organizing, staffing, planning, and controlling are most closely associated with:
A. managers.
B. assembly line workers.
C. investment advisors.
D. stockbrokers.
E. direct sales executives.
Hint: Learning Obje.
Explores why most current initiatives for creating just workplaces don't have the desired impact; whether unjust workplaces are symptoms of a deeper disease; and how Relational Thinking addresses the challenge
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Marketing Management 16th edition by Philip Kotler test bank.docxssuserf63bd7
https://qidiantiku.com/test-bank-for-marketing-management-16th-edition-by-philip-kotler.shtml
Full download please contact u84757@protonmail.com or qidiantiku.com
http://finishedexams.com/homework_text.php?cat=2995
Immediate access to solutions for ENTIRE COURSES, FINAL EXAMS and HOMEWORKS “RATED A+" - Without Registration!
Multiple Choice Questions1. ____ is the primary goal of bu.docxrosemarybdodson23141
Multiple Choice Questions
1. ____ is the primary goal of business.
A. Charity
B. Profit
C. Bureaucracy
D. Quality
E. Strategy
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
2. Which of the following is NOT a product?
A. A Dell personal computer
B. A veterinarian's treatment of a pet's injuries
C. A lawyer's advice in a divorce case
D. A checkup by a doctor
E. A business profit
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
3. Which of the following is an example of an intangible product?
A. A movie DVD
B. A sandwich
C. A sports car
D. A music concert
E. Jewelry
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
4. Which of the following is a similarity between businesses and nonprofit organizations?
A. Both do not have to abide by government regulations.
B. Both are unaffected by political or social change.
C. Both of them engage in management and finance activities.
D. Both of them do not need to adapt to technological changes.
E. Both aim to maximize financial returns for their owners.
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
5. All the groups that have an interest in an organization's success and outcomes are known as the organization's ____.
A. agencies
B. stakeholders
C. owners
D. investors
E. shareholders
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
6. Which of the following is a force within an organization's control that has an impact on the business's daily operations?
A. Employees
B. Regulatory environment
C. Competition
D. Political environment
E. Technology
Hint: Learning Objective: 01-02 Identify the main participants and activities of business and explain why studying business is important.
7. Which of the following is true of the responsibilities of the people involved in a business?
A. Finance is concerned with acquiring, developing, and using human effectively and efficiently.
B. Marketing refers to all activities concerned with obtaining money for the firm and using it effectively.
C. Nonprofit organizations include all the functions that businesses do, except for the marketing function.
D. Management is not involved in the day-to-day functions of production and manufacturing.
E. It is the primary responsibility of the owners to provide financial resources for the operation of the business.
Hint: Learning Objective: 01-02 Identify the main participants and activities of business and explain why studying business is important.
8. The functions of organizing, staffing, planning, and controlling are most closely associated with:
A. managers.
B. assembly line workers.
C. investment advisors.
D. stockbrokers.
E. direct sales executives.
Hint: Learning Objective: 01-02 Identify t.
Marketing Management 16 Global Edition by Philip Kotler test bank.docxssuserf63bd7
https://qidiantiku.com/test-bank-for-marketing-management-16-global-edition-by-philip-kotler.shtml
name:Test bank for Marketing Management 16 Global Edition by Philip Kotler
Edition:16 Global Edition
author:Philip Kotler, Kevin Keller
ISBN:ISBN-10 : 1292404817
ISBN-13 : 9781292404813
type:Test bank
format:word/zip
All chapter include
Study Guide Chapter 1Multiple Choice Questions1. ____ i.docxhanneloremccaffery
Study Guide: Chapter 1
Multiple Choice Questions
1. ____ is the primary goal of business.
A. Charity
B. Profit
C. Bureaucracy
D. Quality
E. Strategy
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
2. Which of the following is NOT a product?
A. A Dell personal computer
B. A veterinarian's treatment of a pet's injuries
C. A lawyer's advice in a divorce case
D. A checkup by a doctor
E. A business profit
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
3. Which of the following is an example of an intangible product?
A. A movie DVD
B. A sandwich
C. A sports car
D. A music concert
E. Jewelry
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
4. Which of the following is a similarity between businesses and nonprofit organizations?
A. Both do not have to abide by government regulations.
B. Both are unaffected by political or social change.
C. Both of them engage in management and finance activities.
D. Both of them do not need to adapt to technological changes.
E. Both aim to maximize financial returns for their owners.
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
5. All the groups that have an interest in an organization's success and outcomes are known as the organization's ____.
A. agencies
B. stakeholders
C. owners
D. investors
E. shareholders
Hint: Learning Objective: 01-01 Define basic concepts such as business; product; and profit.
6. Which of the following is a force within an organization's control that has an impact on the business's daily operations?
A. Employees
B. Regulatory environment
C. Competition
D. Political environment
E. Technology
Hint: Learning Objective: 01-02 Identify the main participants and activities of business and explain why studying business is important.
7. Which of the following is true of the responsibilities of the people involved in a business?
A. Finance is concerned with acquiring, developing, and using human effectively and efficiently.
B. Marketing refers to all activities concerned with obtaining money for the firm and using it effectively.
C. Nonprofit organizations include all the functions that businesses do, except for the marketing function.
D. Management is not involved in the day-to-day functions of production and manufacturing.
E. It is the primary responsibility of the owners to provide financial resources for the operation of the business.
Hint: Learning Objective: 01-02 Identify the main participants and activities of business and explain why studying business is important.
8. The functions of organizing, staffing, planning, and controlling are most closely associated with:
A. managers.
B. assembly line workers.
C. investment advisors.
D. stockbrokers.
E. direct sales executives.
Hint: Learning Obje.
Explores why most current initiatives for creating just workplaces don't have the desired impact; whether unjust workplaces are symptoms of a deeper disease; and how Relational Thinking addresses the challenge
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. Revised Learning Questions for
(Chapters 1-4, 6-9)
Group 1
Nailah P. Cristobal
December 30, 2011
Marketing Management Class of
Prof. Remigio Joseph De Ungria
1
Colorful Me http://nailah08.blogspot.com
2. TOP 10 Learning Questions for
(Chapter #1)
Paul Abigan
December 15, 2011
Chapter 1 21st Century Marketing, Abigan
2
3. Which is most difficult to
market?
A. Events
B. Ideas
C. Services
D. Experiences
E. Healthcare
3
4. Which is most difficult to
market?
A. Events
B. Ideas
C. Services
D. Experiences
E. Plans
4
6. Healthcare?
There are two strongly distinctive aspects of health
care. One is that you don’t know when or whether you’ll
need care — but if you do, the care can be extremely
expensive. The big bucks are in triple coronary bypass
surgery, not routine visits to the doctor’s office; and
very, very few people can afford to pay major medical
costs out of pocket.
This tells you right away that health care can’t be sold
like bread
http://krugman.blogs.nytimes.com/2009/07/25/why-markets-cant-cure-healthcare/
6
7. Which is most difficult to
market?
A. Events
B. Ideas
C. Services
D. Experiences
E. Healthcare
7
8. Which is most difficult to
market?
A. Events
B. Ideas
C. Services
D. Experiences
E. Plans
8
9. Top 10 Questions
(Chapter #2)
Catherine Ansay
December 15, 2011
Chapter 2 Marketing Management, Kotler 14th ed
8
10. The shared
experiences, stories, beliefs
and norms that characterize an
organization.
a) Business Mission
b) Vision, Mission and Values
c) Corporate culture
d) Organizational environment
e) Corporate environment
9
11. _______ is the shared
experiences, stories, beliefs and
norms that characterize an
organization.
A. Business Mission
B. Company Vision, Mission and Values
C. Corporate Culture
D. Organizational Environment
E. Corporate Environment
10
12. Corporate Culture
Corporate
Culture
Standards that govern the operation of the business
11
13. Corporate Culture
Corporate culture is defined as the shared
experience, stories, beliefs and norms that
characterize an organization.
A customer-centric culture can affect all
aspects of an organization.
12
14. The shared
experiences, stories, beliefs and
norms that characterize an
organization.
a) Business Mission
b) Vision, Mission and Values
c) Corporate culture
d) Organizational environment
e) Corporate environment
13
15. _______ is the shared
experiences, stories, beliefs and
norms that characterize an
organization.
A. Business Mission
B. Company Vision, Mission and Values
C. Corporate Culture
D. Organizational Environment
E. Corporate Environment
14
16. Top 10 Questions
(Chapter #2)
Catherine Ansay
December 15, 2011
Chapter 2 Marketing Management, Kotler 14th ed
15
17. The following define the major
competitive spheres within which
the company will operate except
______.
a) Industry
b) Product and applications
c) Market Segment
d) All of the Above
e) None of the Above
16
18. Which of the following defines the
major competitive spheres within
which the company will operate?
a) Industry
b) Product and Applications
c) Market Segment
d) All of the Above
e) None of the Above
17
19. Competitive Spheres
Industry
Products and applications
Competence
Market segment
Vertical
Geographical
18
20. Competitive Spheres
Industry – companies operate in only one industry
Products and applications – firms define the
range of products and applications they supply
Competence – firms identify the range of
technological and other core competencies they
master and leverage
Market segment – type of market or customers
companies serve
Vertical – number of channel levels from raw
materials to final product distribution
Geographical – range of regions, countries or
country groups in which companies operate
19
21. The following define the major
competitive spheres within which
the company will operate except
______.
a) Industry
b) Product and applications
c) Market Segment
d) All of the above
e) None of the above
20
22. Which of the following define the
major competitive spheres within
which the company will operate?
A. Industry
B. Product and Applications
C. Market Segment
D. All of the Above
E. None of the Above
21
23. TOP 10 Learning Questions for
Chapter 3 : Gathering
Information and Scanning the
Environment
Nyel Berroya
December 15, 2011
www.danielberroya.blogspot.com 23
24. Which statement is false in the natural
environment trends?
A. The earth raw materials consist of the infinite,
the finite, renewable, and the finite
nonrenewable.
B. Some industrial activity will inevitably damage
the natural environment.
C. One finite nonrenewable resource, oil, has
created serious problems for the world
economy.
D. Governments vary in their concern for and
efforts to promote landfill system.
E. None of the above
www.danielberroya.blogspot.com
23
25. Which statement is false in the natural
environment trends?
A. The earth raw materials consist of the infinite,
the finite, renewable, and the finite
nonrenewable.
B. Some industrial activity will inevitably damage
the natural environment.
C. One finite nonrenewable resource, oil, has
created serious problems for the world
economy.
D. Governments vary in their concern for and
efforts to promote a hazard-free environment.
E. None of the above
www.danielberroya.blogspot.com
24
26. Natural Environment…
Shortage of raw
materials
Increased
Energy costs
Anti-pollution
pressures
Government
protections
www.danielberroya.blogspot.com
25
27. What is Natural Environment?
The natural environment involves all the natural
resources, such as raw materials or energy sources,
needed by or affected by marketers and marketing
activities.
The market environment is a marketing term and
refers to actors and forces that affect a firm’s ability
to build and maintain successful relationships with
customers. Three levels of the environment are:
Micro (internal) ; Meso environment ; Macro
(national) environment.
www.danielberroya.blogspot.com
26
28. Which statement is false in the natural
environment trends?
A. The earth raw materials consist of the infinite,
the finite, renewable, and the finite
nonrenewable.
B. Some industrial activity will inevitably damage
the natural environment.
C. One finite nonrenewable resource, oil, has
created serious problems for the world
economy.
D. Governments vary in their concern for and
efforts to promote landfill system.
E. None of the above
www.danielberroya.blogspot.com
27
29. Which statement is false in the natural
environment trends?
A. The earth raw materials consist of the infinite,
the finite, renewable, and the finite
nonrenewable.
B. Some industrial activity will inevitably damage
the natural environment.
C. One finite nonrenewable resource, oil, has
created serious problems for the world
economy.
D. Governments vary in their concern for and
efforts to promote a hazard-free environment.
E. None of the above
www.danielberroya.blogspot.com
28
30. TOP 10 Learning Questions for
Ch 4: Conducting
Marketing Research and
Forecasting Demand
Ma Alexandria Bulaon
December 16, 2011
30
31. The following are Questionnaire Do’s
and Don'ts except:
A. Avoid negative
B. Avoid jargon
C. Avoid hypotheticals
D. Avoid ambitious words
E. Avoid sophisticated words
30
32. The following are Questionnaire
Don'ts except:
A. Avoid negative
B. Avoid jargon
C. Avoid hypotheticals
D. Avoid ambitious words
E. Avoid sophisticated words
31
34. Ambiguous
- lacking clearness or definiteness; obscure;
indistinct:
Ambitious
- eagerly desirous of achieving or obtaining
success, power, wealth, a specific goal, etc.
33
35. The following are Questionnaire Do’s
and Don'ts except:
A. Avoid negative
B. Avoid jargon
C. Avoid hypotheticals
D. Avoid ambitious words
E. Avoid sophisticated words
34
36. The following are Questionnaire Don'ts
except:
A. Avoid negative
B. Avoid jargon
C. Avoid hypotheticals
D. Avoid ambitious words
E. Avoid sophisticated words
35
37. TOP 10 Learning Questions for
Chapter 6: Analyzing Consumer Markets
Jem Caraig
December 16, 2011
For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria
http://jemcaraig.blogspot.com 37
38. These Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 38
39. The following Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers must be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 39
40. Herzberg’s Two-Factor Theory
Employees
Dissatisfaction Positive
not dissatisfied,
and satisfaction and
but not
Demotivation motivation
motivated
Hygiene Motivator
Factors Factors
http://jemcaraig.blogspot.com 40
41. Herzberg’s Two-Factor Theory
Employees
Dissatisfaction Positive
not dissatisfied,
and satisfaction and
but not
Demotivation motivation
motivated
Hygiene Motivator
Factors Factors
http://jemcaraig.blogspot.com 41
42. These Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers can be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 42
43. The following Herzberg Theory
definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that
distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers
are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase;
however, satisfiers must be present.
D. One implication of Herzberg Theory is sellers should do their
best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should
identify the major satisfiers or motivators of purchase in the
market and then supply them.
http://jemcaraig.blogspot.com 43
44. Top 10 Questions for
(Chapter #7)
Marika Chavez
December 15, 2011
Chapter 7 Marketing Management, Kotler 14th ed
44
45. In the Buying Center, who are the
people who define specifications and
provide information for evaluating
alternatives
A. Initiators
B. Influencers
C. Deciders
D. Buyers
E. Approvers
45
46. In the Buying Center, ________ are the
people who define specifications and
provide information for evaluating
alternatives.
A. Initiators
B. Influencers
C. Deciders
D. Buyers
E. Approvers
46
48. The Buying Center
1. Initiators –Uses other organization who request that something be
purchased.
2. Users – Those who will use the product or service.
3. Influencers – People who influence the the buying decision, often by
helping define specifications and providing information for evaluating
alternatives.
4. Deciders – People who decide on the product requirements for
suppliers.
5. Approvers – People who authorize the proposed action for the
deciders or buyers.
6. Buyers – People who have the formal authority to select the suppliers
or information from reaching members of the buyer center.
7. Gatekeepers – People who have the power to prevent sellers or
information from reaching the members of the buying center.
48
49. In the Buying Center, who are the
people who define specifications and
provide information for evaluating
alternatives
A. Initiators
B. Influencers
C. Deciders
D. Buyers
E. Approvers
49
50. In the Buying Center, ___________ are the
people who define specifications and
provide information for evaluating
alternatives.
A. Initiators
B. Influencers
C. Deciders
D. Buyers
E. Approvers
50
51. TOP 10 Learning Questions for
(Chapter 8- Identifying
Market Segments and
Targets)
Nailah P. Cristobal
December 16, 2011
Marketing Management Class of
Prof. Remigio Joseph De Ungria
51
Colorful Me
52. ___________ are consumers who buy only one
brand all the time.
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
http://nailah08.blogspot.com 52
53. What type of consumers buy only one brand
all the time?
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
http://nailah08.blogspot.com 53
55. 4 Groups Based on Loyalty
Status
Hard-core loyals-Consumers who buy only one
brand all the time.
Split loyals-Consumers who are loyal to two or
three brands.
Shifting loyals-Consumers who shift loyalty from
one brand to another.
Switchers-Consumers who show no loyalty to any
brand.
http://nailah08.blogspot.com 55
56. ___________ are consumers who buy only one
brand all the time.
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
http://nailah08.blogspot.com 56
57. What type of consumers buy only one brand
all the time?
A. Split Loyals
B. Switchers
C. Hard-core Loyals
D. Shifting Loyals
E. Loyalists
http://nailah08.blogspot.com 57
58. Top 10 Learning Questions for
Chapter 9
Creating Brand Equity
Roche Deluta
December 15, 2011
V56 Marketing Class of
Prof. Remigio Joseph De Ungria
Chapter 9 Marketing Management, Kotler 14th ed
http://www.slideshare.net/rochedeluta 58
59. Holistic marketers emphasize three
important new theme in designing
brand-building marketing programs.
Which one does not include?
A. Integration
B. Internalization
C. Impersonation
D. Personalization
E. None of the above
http://www.slideshare.net/rochedeluta 59
60. Holistic marketers emphasize three
important new themes in designing brand-
building marketing programs except for
one?
A. Integration
B. Internalization
C. Impersonation
D. Personalization
E. None of the above
http://www.slideshare.net/rochedeluta 60
62. Designing Holistic Marketing
Activities
Personalization Integration Internalization
Personalizing marketing
is about making sure
the brand and its Integration marketing is about
mixing and matching marketing Internal branding is activities and
marketing are relevant processes that help to inform
as possible to as many activities to maximize their
individual and collective effects and inspire employees.
customers as possible
http://www.slideshare.net/rochedeluta 61
63. Holistic marketers emphasize three
important new theme in designing
brand-building marketing programs.
Which one does not include?
A. Integration
B. Internalization
C. Impersonation
D. Personalization
E. None of the above
http://www.slideshare.net/rochedeluta 62
64. Holistic marketers emphasize three
important new themes in designing brand-
building marketing programs except for
one?
A. Integration
B. Internalization
C. Impersonation
D. Personalization
E. None of the above
http://www.slideshare.net/rochedeluta 63
65. Revised Learning Questions for
(Chapters 1-4, 6-9)
Group 1
Nailah P. Cristobal
December 30, 2011
Marketing Management Class of
Prof. Remigio Joseph De Ungria
65
Colorful Me http://nailah08.blogspot.com