This document contains summaries of learning questions from various marketing management textbook chapters. The summaries are in 3 sentences or less: The document reviews key concepts from chapters on marketing research, consumer markets, market segmentation, and brand equity. It provides definitions and implications of Herzberg's two-factor theory. The summaries identify which statements are false about natural environment trends and which members of the buying center define specifications.

1. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com

2. TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st Century Marketing, Abigan

5. What is Marketed?

9. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 8

16. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 15

23. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com

26. Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections 25

30. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011

33. Questionnaire Do’s and Don'ts 32

37. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com

40. Herzberg’s Two-Factor Theory 40 Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors

41. Herzberg’s Two-Factor Theory 41 Behavior is guided by motivating and hygiene factors Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors

44. Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed 44

47. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers 47

51. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me

54. Loyalty Status http://nailah08.blogspot.com

58. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta 58

61. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization 61

62. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization Personalizing marketing is about making sure the brand and its marketing are relevant as possible to as many customers as possible Integration marketing is about mixing and matching marketing activities to maximize their individual and collective effects Internal branding is activities and processes that help to inform and inspire employees. 61

65. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com