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Re-thinking & Re-Imaging Strategy
Social Media for
SDGs Localization
Connecting Rural People through FACEBOOK
AHM. Bazlur Rahman-S21BR
Chief Executive Officer
Bangladesh NGOs Network for Radio and Communication
Consultative Status with the ECOSOC,
Associated with the Department of Global Communications, Observer Organization with the UNFCCC
& Member of SDG Media Compact of the United Nations
www.bnnrc.net
What is Social
Media?
Social media are primarily
Internet-based tools for sharing
and discussing information
among human beings
Opposites:
Compelling and annoying, time
wasting and time efficient,
useful and useless.
Social media
characteristics –
Development
- Participation
- Openness
- Conversation
- Community
- Connectedness
Social Media as a
Development Tool
Rural Development
- Social intervention
- Economical intervention
- Political intervention
- Environmental intervention
- Cultural intervention
Reasons:
- Because of convenience
- Based on social norms
- Based on personal recommendations
- For information seeking
- For timely information
- For unique information
- For unfiltered information
- To check in with family and friends
- To self-mobilize
- To maintain a sense of community
- To seek emotional support and healing
- Mobile Phone Coverage
SOCIAL MEDIA AND
GOVERNANCE
e-Enabling in line
with Supply side
and Demand Side
e-Engaging
e-Empowering
Hyper local – Union
Level
Hyper local –
Union Level Union Level: 9 Unit
Facebook holder:
Per unit 10
( 10 X 9 ) : 90
number of Youth
and Youth Women
Hyper local :
Dumuria Upazilla
Total Union: 14
Facebook holder: 1260 of Youth and Youth Women
(14 x 90)
01 Dhamalia Union | 02 Ragunathpur Union | 03 Rudaghara
Union | 04 Kharnia Union | 05 Atlia Union| 06 Magurahona Union
| 07 Shovna Union | 08 Sharafpur Union | 09 Sahosh Union | 10
Vanderpara Union
11 Dumuria Union | 12 Rangpur Union | 13 Gutudia Union
14 Magurkhali Union
Implementation
process
Identifying Social Media Holder – Facebook &
YouTube
Pre – Assessment
Stakeholder and Social Media Holder Analysis
Design and Monitoring Framework –
program/ Intervention
Engaging Social Media Holder to the
intervention
Develop the Most Significant Case (MSC)
Evaluation/ Post Assessment
Develop next course of action
Social Media for SDGs Localization:  Connecting Rural People through FACEBOOK

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Social Media for SDGs Localization: Connecting Rural People through FACEBOOK

  • 1. Re-thinking & Re-Imaging Strategy Social Media for SDGs Localization Connecting Rural People through FACEBOOK AHM. Bazlur Rahman-S21BR Chief Executive Officer Bangladesh NGOs Network for Radio and Communication Consultative Status with the ECOSOC, Associated with the Department of Global Communications, Observer Organization with the UNFCCC & Member of SDG Media Compact of the United Nations www.bnnrc.net
  • 2. What is Social Media? Social media are primarily Internet-based tools for sharing and discussing information among human beings Opposites: Compelling and annoying, time wasting and time efficient, useful and useless.
  • 3. Social media characteristics – Development - Participation - Openness - Conversation - Community - Connectedness
  • 4. Social Media as a Development Tool Rural Development - Social intervention - Economical intervention - Political intervention - Environmental intervention - Cultural intervention
  • 5. Reasons: - Because of convenience - Based on social norms - Based on personal recommendations - For information seeking - For timely information - For unique information - For unfiltered information - To check in with family and friends - To self-mobilize - To maintain a sense of community - To seek emotional support and healing - Mobile Phone Coverage
  • 6. SOCIAL MEDIA AND GOVERNANCE e-Enabling in line with Supply side and Demand Side e-Engaging e-Empowering
  • 7.
  • 8. Hyper local – Union Level
  • 9. Hyper local – Union Level Union Level: 9 Unit Facebook holder: Per unit 10 ( 10 X 9 ) : 90 number of Youth and Youth Women
  • 10. Hyper local : Dumuria Upazilla Total Union: 14 Facebook holder: 1260 of Youth and Youth Women (14 x 90) 01 Dhamalia Union | 02 Ragunathpur Union | 03 Rudaghara Union | 04 Kharnia Union | 05 Atlia Union| 06 Magurahona Union | 07 Shovna Union | 08 Sharafpur Union | 09 Sahosh Union | 10 Vanderpara Union 11 Dumuria Union | 12 Rangpur Union | 13 Gutudia Union 14 Magurkhali Union
  • 11. Implementation process Identifying Social Media Holder – Facebook & YouTube Pre – Assessment Stakeholder and Social Media Holder Analysis Design and Monitoring Framework – program/ Intervention Engaging Social Media Holder to the intervention Develop the Most Significant Case (MSC) Evaluation/ Post Assessment Develop next course of action