Aligning Online Content with the Sales Funnel
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Chad PollittFollow
Mar. 11, 2013•0 likes•964 views
Aligning Online Content with the Sales Funnel
Mar. 11, 2013•0 likes•964 views
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Report
Business
This presentation takes a deep dive into how to use online content to identify where someone likely resides in your sales funnel, if at all. In addition, it creates a road map for strategically creating lead nurturing campaigns.
Chad PollittFollow
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Aligning Online Content with the Sales Funnel
- 1. Aligning Online Content with the Sales Funnel
- 2. TOFU MOFU Aligning Content With The Funnel @drelevance | relevance.com
- 3. BUSINESSES SOLVE PROBLEMS @drelevance | relevance.com
- 4. CONSUMERS DEMAND SOLUTIONS @drelevance | relevance.com
- 5. CONTENT is the SOLUTION VESSEL @drelevance | relevance.com
- 6. Our Job? MATCH PROBLEMS to SOLUTIONS @drelevance | relevance.com
- 7. Our Job? FILL the VESSEL @drelevance | relevance.com
- 8. Our Job? @drelevance | relevance.com
- 9. BUT HOW? @drelevance | relevance.com
- 10. SALES FUNNEL @drelevance | relevance.com
- 11. TOFU MOFU BOFU @drelevance | relevance.com
- 12. TOP of the FUNNEL People seeking to be empowered with the knowledge (content) to solve their own problems. @drelevance | relevance.com
- 13. MIDDLE of the FUNNEL People willing to overcome high or multiple barriers to consumption in order to consume content – due to trust or perceived value @drelevance | relevance.com
- 14. BOTTOM of the FUNNEL People seeking knowledge (content) in order to decide who will solve their problems. @drelevance | relevance.com
- 15. LOOK to the PAST FIRST @drelevance | relevance.com
- 16. No Past? Use. . . BARRIERS to CONSUMPTION @drelevance | relevance.com
- 17. PRIVACY @drelevance | relevance.com
- 18. @drelevance | relevance.com
- 19. @drelevance | relevance.com
- 20. TIME @drelevance | relevance.com
- 21. @drelevance | relevance.com
- 22. @drelevance | relevance.com
- 23. MOFU @drelevance | relevance.com
- 24. WORK @drelevance | relevance.com
- 25. @drelevance | relevance.com
- 26. @drelevance | relevance.com
- 27. MOFU @drelevance | relevance.com
- 28. MONEY @drelevance | relevance.com
- 29. @drelevance | relevance.com
- 30. MOFU @drelevance | relevance.com
- 31. @drelevance | relevance.com
- 32. BOFU @drelevance | relevance.com
- 33. TOPIC @drelevance | relevance.com
- 34. @drelevance | relevance.com
- 35. TOFU @drelevance | relevance.com
- 36. INBOX @drelevance | relevance.com
- 37. INBOX @drelevance | relevance.com
- 38. MOFU @drelevance | relevance.com
- 39. BARRIERS to CONSUMPTION 1. Privacy 4. Money 2. Time 5. Topic 3. Work 6. Inbox @drelevance | relevance.com
- 40. How Do You Overcome BARRIERS to CONSUMPTION? @drelevance | relevance.com
- 41. TRUST and/or PERCEIVED VALUE through NURTURING @drelevance | relevance.com
- 42. Questions? @drelevance | relevance.com