ReThink College is a service that will allow incoming students to search for majors and see descriptions from schools that offer each major, including rankings. This will help students understand what each major entails and which schools accept transfer credits. It also provides a platform for colleges to promote their academic programs. The financial projections estimate $500,000 is needed for start-up costs like servers, website and software development, and office space. The target market includes high school juniors, seniors, transfer students, and outreach programs assisting with the college search and selection process.