Option is a First Pakistani Restaurant which have their own specialty.In this presentation complete Retail strategy of Option Restaurant describe

1. SSSS

2. PRESENTATION OF RETAIL
MANAGEMENT
Presented to Sir Asif Awan
Presented By Omnia Karam

3. RETAIL STRATEGY OF OPTIONS

4. RETAIL STRATEGY
A clear and definite plan outlined by retailer to
 build a long-term relationship
 to tap the market

7. (TO PLAY DISTINCT
ROLE IN MARKET)
SOLE PROPRIETORSHIP DURABLE/NON DURABLE
/PARTNERSHIP GOODS/SERVICE
(Coffee of star buck
and Robbins Baskin (Option is sole proprietorship) Option Work in
Ice cream ) Non-durable goods
Dr.Kaisar Rafique(CEO) or
(Businessman in Royal Emirates) Hotel services
Mission Ownership &manage-
-ment
Goods/services
category
Situation
Analysis

8. 1- DISCOUNT STRATEGY
(LOW PRICE & HIGH UNIT SALE) 1- STAKEHOLDER 1-MASS
MERCHANDISING
2- SUPPLIERS
2-MODERATE STRATEGY 2-NICHE
(MEDIUM PRICE & MEDIUM SALE) 3- CUSTOMER RETILING
3-PRESTIAGE STRATEGY (IN PAKISTAN OPTION IS THE FIRST 3- BIFUR-
(HIGH PRICE & LOW UNIT SALE) RESTAURANT WHICH FOLLOWS -CATED
“CAVEAT EMPTOR STRATEGY” RETAILING
OPTION USING THE MODERATE STRATEGY MEANS LET THE BUYER BEWARE
IN FAST FOOD OR NATIONAL DISHES BY USING “LIVE KITCHEN CONCEPT”
(FOR THE STUDENTS OR MIDDLE CLASS)
OR USING PRESTIGE STRATEGY IN SPECIALTY OPTION FOLLOWS BIFURCATED
FOOD LIKE TURKISH . IRANIAN , LEBANESE RETAILING IN WHICH THEY TARGET
(FOR UPPER OR UPPER MIDDLE CLASS) BOTH MARKETS
Objective
Sales Profit
Satisfaction to
public
Image

9. APPEAL WHOLE MARKET CONCENTRATE ON TARGET TWO OR
WITH ONE STRATEGY SPECIFIC MARKET MORE DISTINCT
CONSUMER GROUPS
NOTE: OPTION TARGET THE DIFFERENTIATED MARKET
Identification of
consumer
mass
marketing
Concentrated
marketing
Differentiated
marketing

10. DESCRIPTION OF OPTION
DIFFERENTIATED MARKET
.Location : populated areas like garden, faisal,model or Punjab Uni.etc
.Goods: distinct goods(food)(Like Turkish . Iranian , Lebanese)
. Services: :food cooked in front of you, touch iPad
for placing orders, arrangement for mid night hungers
etc
. Price : high/medium ,depending on market segment

11. store location (option use specific location)
Daily
managing business (option manage business short
by using retail org.structure) term
ope-
merchandising -ration
management and (option uses the product market mix strategy)
pricing
communicating (option uses physical element for communication
with customer like ambiance of option like , Pakistan’s largest sea water
aquarium , Grand concert Piano, aquarium etc .They are also
using sales promotions like loyalty cards, face book etc
Overall strategy

12. consumers (option treat their customers according to their requirement) Response
to environ
competition (option consider that Gourmet restaurant as competitor) -ment
Technology (option uses such an efficient technology that no one can
compete it just like Pakistan’s largest sea water aquarium or
large LCD
Legal restrictions (option have all legal rights preserved just like restriction of site,
or building specification)
Uncontrollable
variables
Overall strategy

13. CONTROL
Evaluation
 Options evaluate the fashion trend, taste of customers
 Options evaluate their employees on the basis of completion of tasks
and feedbacks of their customers, like feedback forms.
Adjustments
Options promotion system help them to increase their sale opportunities
and their target customers